6 Figure Agency is a social media marketing agency (SMMA) course created by Billy Willson. It is one of the older Facebook advertising courses online. Originally a Facebook marketing course, it now teaches teach you how to create a Facebook ads agency. You will learn how to find clients and fulfill and run their Facebook ads and other social media marketing campaigns. Facebook ads are a costly and risky marketing strategy. Prices of Facebook ads are increasing because of the increase in competition. Running effective Facebook ads can be very difficult due to market saturation. I have listed down the 3 challenges Facebook ad agencies face in this article.

6 Figure Agency reviews are positive. Students of the 6 Figure Agency course praise the detailed step-by-step approach to starting and scaling a social media marketing agency. They highlight the actionable steps, real-world examples, and supportive community. The course has been criticized for the expensive mastermind upsell. Currently, all the 6 Figure Agency programs are bundled into a single purchase.

In this article, you will discover what you will get with the 6 Figure Agency bundle, what students say about it, and if it's worth it. I will also be discussing all about Facebook ads and how much you can expect to spend on it.

6 Figure Agency Pros and Cons

3 Challenges Facebook Ad Agencies

1. Ad Cost Is More Expensive with Each Passing Year

Every year, Meta's CPM (cost per thousand) has increased 61%. There are many factors why the CPM is rising that much each year. One of the main reasons is because of the rise in competition. With more marketers and business owners joining Facebook to run ads, the rise in ad cost is inevitable. It's a bidding war to be seen and try to get people to engage with your ads. The more you spend and the better you target and articulate your offer, the more your ads will convert. Facebook ads are expensive.

2. Increased Competition

In 2016, there were over 3 million advertisers on Facebook. In 2016, there were over 6 million. By the end of 2020, there were already over 10 million advertisers on Meta. This exponential increase in competition has made it more difficult for advertisers to reach customers unless they spend more money and always promote new products or services with the newest ad creatives Meta provides.

3. Meta Business Account Suspensions

Many advertisers ignore Meta's advertising terms of service and then they wonder why their ad accounts were suspended. This can slow your business down and you can even lose money if you don't check on your account fast enough to see it's suspended. By not taking the time to go through the Facebook's TOS, you can waste time creating ads to see if they will be approved to go live or not. This is just something you have to deal with when running ads on a social media platform. You have to play by their rules.

What Do You Get With the 6 Figure Agency Bundle?

6 Figure Agency Main Course

The 6 Figure Agency main course comes with lifetime access to over 25 hours of comprehensive training. It covers every step of the business with clear action steps. The course includes all of Billy Willson's agency documents and client systems, ensuring you have the templates and scripts needed for successful operations. You also receive the Perfect Meeting Script, which helps you convert strangers into high-paying clients in a single meeting.

Additionally, the course offers niche walkthroughs and access to an ad bank, providing specific examples and strategies for different markets. There are recordings of real $5,000 client closings and student ad critiques, allowing you to learn from actual experiences. Lastly, you get the 6 Figure Agency Workbook, a valuable resource to keep you organized and on track throughout the program.

6 Figure Agency Elite

6 Figure Agency Elite is an advanced training program coached by Jared Curry. It also features several guest speakers. This program is a collection of dozens of hours of coaching videos. The topics cover a variety of subjects, from appointment setting to business automation. The coaching videos are organized into the following sections:

6 Figure Agency Elite (Starter Course)

The 6 Figure Agency Elite (Starter Course) is a collection of coaching videos for beginners. This program is a great supplement to the main 6 Figure Agency Elite course. The few dozen videos are organized into the following sections:

6 Figure Agency LIVE 2021 (Event Recordings)

The 6 Figure Agency LIVE 2021 is a collection of recordings of the full in-person mastermind in Tulum, Mexico. The 2021 mastermind covered a wide range of topics essential for building and scaling a successful social media marketing agency. It starts with an introduction by Jared Curry on his journey and how he got started, from Billy Willson’s blueprint to a seven-figure agency to Sam Jacob's leveraging social media for business growth. Speakers included Billy Willson, Jared Curry, Kendall Shaw, Robert Miller, and more. 

6 Figure Agency Successful Students

5 Figure Agency Alternatives

Is 6 Figure Agency worth it?

6 Figure Agency is worth it if you're dead set on starting a Facebook ads agency. If you just want a basic introduction to running ads on Facebook, check out another course such as Paid Traffic Mastery, where for $495, you can also learn about Google and YouTube ads.

Billy Willson's course is in competition for the top Facebook ads course because of how transparent and in depth Billy Willson and his course are. You're going to learn everything you need to know about starting your FB ads agency, scaling and automating it, as well as how to efficiently provide results for your clients with effective Facebook ads. 

Who Is Billy Willson?

Are Facebook Ads Profitable in 2024?

Facebook ads are profitable in 2024 if you have the skills to create effective ad campaigns. You need to allocate your ad budget wisely, continuously optimize your campaigns, and adapt to market changes. While Facebook retains a large audience base, some demographics migrate to other platforms like TikTok or Instagram. Facebook ads will not be effective for all niches and target audiences. Saturation is also an issue with Facebook. As more marketers run ads on the platform every year, the price of ads also increases.

Average Cost Per Lead of Facebook Ads

The average cost per lead of Facebook ads is $5. This figure will depend on many factors, such as the industry and target audience. Highly competitive industries, like finance or technology, can have a CLP of $10 to $50. You will also be spending a lot on ad testing to minimize large risks and optimize. Leveraging other lead generation strategies will lower your risks and increase your results.

Earn Passive Income by Generating Leads Without Running Ads

Local lead generation is a business model that creates passive income by renting out a site to local businesses. You use organic SEO tactics to rank your site on Google. Your ranked site will be generating free high-quality traffic. Local businesses who will benefit greatly from this traffic will be happy to rent out your site. It can cost as little as $30 a month to maintain, which makes it a low-cost, low-risk business.

There are hundreds of niches and thousands of local areas to choose from. Compared to competing with hundreds or thousands of other marketers on Facebook, you'll only be trying to outrank a handful of sites. Scaling a social media marketing agency means increasing your ad spending and outsourcing the work. This only adds more risks. Scaling a local lead generation business is as simple as repeating the rank and rent process. Each site can generate $500 to $3,000 a month, giving local lead generation the potential to create time and financial freedom.