The 7 Figure Media Buyer Academy is one of three courses offered by eCommerce Scaling Secrets. This is created by Alex Fedotoff but instructed by someone else. You will learn how to become a successful Facebook media buyer or train someone else to buy ads for you. The course is meant for intermediate or expert Facebook media buyers who can spend around $10,000/day on ads. The instructor is a former student of Alex. You will go through over 28 lessons. The topics include the creation of automated Facebook ads.

Reviews for 7 Figure Media Buyer Academy are sparse. Available student reviews are for eCommerce Scaling Secrets as a whole. Students praise the comprehensive lessons of the courses. They highlight the vast range of topics covered in the training. Students also appreciate the access to exclusive webinars and the resource library. Criticism point out the limitations, such as the lack of focus on tracking and optimizing campaign performance. Some have also complained about the upselling.

In this 7 Figure Media Buyer Academy review, I’ll tackle the 3 things Alex Fedotoff doesn’t teach you about media buying. You will learn what is in the course and what you can expect to learn.

7 Figure Media Buyer Academy Pros and Cons

The 3 Things That a Great Media Buyer Should Be Doing

Media buying is when you purchase ad space on various platforms, such as TV, radio, or websites to improve campaign performance. For the sake of this review, I’ll only be focusing on Facebook media buying.

1. Strategizing and Planning a Campaign

Take a look at how the Meta Certified Media Buying Professional exam is scored. You’ll notice that almost half of the test is based on how well you can plan a campaign. This extends far beyond just creating a nice-looking ad. It looks at how well you conduct a market analysis and content strategy. You should be able to understand the overall business objectives and how well previous ad programs fared. According to a study by eMarketer, 41% of marketers say that understanding their audience is the most important factor in successful ad campaigns.

Keep in mind that it is not necessary for you to be certified by Meta to post Facebook ads. Still, it is a good idea for you to see what they value. It can help you can become more competitive in the digital marketing industry. Interestingly, a survey by Social Media Examiner found that 72% of marketers who took the Meta certification saw a significant improvement in their campaign performance.

2. Identifying the Target Audience and Customizing to Them

A great media buyer knows who they are talking to and the best way to reach them. You should knowhow to create “impressions.” This refers to the total number of times an ad renders on a person’s screen. According to Facebook, targeted ads have a 70% higher conversion rate.

For example, promoting a cat scratching tower should target pet owners. You wouldn’t place content for a cat scratching tower for people who own dogs or snakes or simply hate cats. A report by AdEspresso found that ads with specific audience targeting can reduce cost-per-click (CPC) by up to 50%.

3. Tracking Results and Optimizing a Campaign

One of the main parts of your content strategy is tracking your campaign’s performance. As soon as it launches, you need to gather data on how well (or not) your ads are performing. This allows you to make informed decisions and change courses if necessary. Ensure your digital marketing campaign is always optimized. According to a report by MarketingProfs, 68% of marketers say that data-driven decisions improve the effectiveness of their campaigns.

With Facebook ads, you can allocate your budget while choosing the type of people you are targeting. Tracking results ensures that your spending is worth the results. A study by AdStage found that marketers who track their ad performance see a 30% increase in ROI compared to those who do not.

Alex Fedotoff’s Ecommerce Scaling Secrets

Alex initial course has been split into three. He made eCommerce Scaling Secrets his business name instead. I also reviewed Alex’ “secret” training program, Brand Builders Academy. The course leads to a personal coaching session that costs $1,000 to $2,000. According to reviews on Trustpilot, many users felt that the coaching sessions were more focused on upselling additional services rather than providing actionable insights.

Brand Builders Academy never quite took off. Alex used a similar logo to create a private Facebook group called “Brand Hyper Growth”. Here he invites eCommerce entrepreneurs to network and learn better strategies for creating an online business. Members of the group have reported a 25% increase in their online sales after implementing the strategies discussed in the group.

Who Is Alex Fedotoff?

Alex has styled himself as the “King of Scaling FB Ads”. He started eCommerce Scaling Secrets with the goal of helping other struggling businesspeople. From the humble advertising agencies to social media project managers. Alex says that Facebook ad buying is one of the best ways to earn lots of money without having to work 8-12 hours a day. A case study published on his website shows that one of his students was able to scale their business from $5,000 to $50,000 in monthly revenue within six months.

What Is in 7 Figure Media Buyer Academy?

There are 28 lessons, split into four parts on how to build successful ad campaigns. The course looks like this:

Part I (8 lessons): Teaches you how to create paid ads that maximizes LLA (lookalike audience) optimization, generates fast ROAS (return on ad spend) marketing campaigns, and distributes CBO (campaign budget optimization) correctly. 

Part II (10 lessons): Teaches you how to shift your mindset. With titles such as “radical open-mindedness” and “entrepreneurial health hacks”, this part sounds similar to Driven Academy by Albert Preciado. 

Part III (5 lessons): Teaches you how to troubleshoot potential Facebook issues, such as restoring a blocked account or sourcing pages with no Facebook score. 

BONUS Part IV (5 lessons): Teaches you how to create an automated webinar and standard e-commerce sales funnel promotion. 

You’ll also receive an additional bonus of different templated sales funnels that you can use for your Facebook ad content creation. 

Are the Reviews of 7 Figure Media Buyer Academy Good?

Not for the program, per se. When showing his social proof, Alex shows students who are reviewing “eCommerce Scaling Secrets” instead. It may be that these students also took 7 Figure Media Buyer Academy. It’s unclear at this point whether these success stories apply to 7 Figure Media Buyer Academy.

What Services Do Digital Marketing Agencies Offer?

Digital marketing agencies can offer a wide variety of services. These include SEO, PPC ads, email marketing, video marketing, and many more. Social media marketing is one of the most highly demanded services in 2024. A survey by Clutch found that 61% of small businesses invest in social media marketing. You can package these with services like web design, market research, and automation.

An agency can offer all around services or have a specific speciality. For example, some agencies focus exclusively on content marketing. Content Marketing Institute found that these agencies generate 3X leads compared with traditional outbound marketing but costs 62% less. 

Is It Worth Starting a Digital Marketing Agency in 2024?

Starting a digital marketing agency is worth it in 2024 if you have the resources and knowledge. The industry is highly competitive but there remains a potential to earn big profits. An UpCity study revealed that 50% of digital marketing agencies report client acquisition as their biggest challenge. Niche-ing down can also help minimize competition. According to Agency Analytics, agencies that specialize in niche markets often see higher client retention rates.

Clients often prefer agencies that have proven effective over new agencies with no track record. You may need to focus first on building your portfolio over profits. Mastering your craft and building your brand is important to get ahead of the competition. To increase your chance of success, be prepared to invest a lot of time, work, and money. According to WebFX, digital marketing agency costs can range from $900 to $20,000 per month. This will depend on the services provided and the scale of the project. 

Conclusion: Is 7 Figure Media Buyer Academy Worth It?

Local lead generation is a business model that creates passive income using the rank and rent method. You generate organic leads by ranking your website on Google using SEO. Since you own the site, you can rent it out to local businesses who will benefit from the traffic. You don’t need to run any marketing campaigns or paid ads. This makes this business model inexpensive and low-risk. Once your site is ranked and rented, you earn every month hands-free.

With local lead generation, you only need to outrank a handful of websites. Your ranked site is all the proof you need to convince clients of your effectiveness. Scaling a local lead generation business is more simple than scaling a marketing agency. You can repeat the rank and rent process as much as you want. The passive income nature and scalability make local lead generation the perfect business model to create financial freedom.