To become a freelance writer:
- Select a profitable freelance writing niche
- Conduct market research about freelance writing industry
- Enroll in freelance writing course
- Self-Study to Learn the Fundamentals of Writing
- Build your freelance writing portfolio
- Establish your unique brand as freelance writer
- Market your freelance writing services
- Improve Your Freelance Writing Skills
Freelance writing is where you offer writing services to various clients. It is on a contract basis rather than working for a single company. This practice allows you to work on many topics, choose your hours, and often work remotely. You also can earn more, especially as you become more skilled. Based on industry research by Upwork, freelance writers make an average hourly rate of $20. They also have an average annual income of around $42,000. But you can earn as much as $100 per hour, depending on your experience and specialization.
However, freelancing is very competitive. According to Demand Sage, the US alone has approximately 73.3 million freelancers as of 2023. Their propiui99u0i9u088888ojections also suggest that this number will reach 90.1 million by 2028. As a new freelance writer, achieving financial freedom through freelancing can be challenging. With determination and a strategic approach, this is possible. You can turn your passion for writing into a lucrative income source. This guide will walk you through all the steps for becoming a freelance writer. Plus, a list of the best websites, offering paid writing opportunities for beginners.
1. Choose a Right Freelance Writing Niche
Choosing the right niche will help you get better-paying freelance work. Yes, you can be a freelance writer in different niches. However, you won’t make as much money as you would if you focused on one industry. Beauty copywriter Colleen Welsch says that a generalist may attract more business but will struggle to scale rates. Clients who value specialized expertise seek after professionals with in-depth knowledge in specific areas.
When determining your niche, consider both your personal interests and professional background. Passion for your niche ensures sustainability because you'll likely do it for years. A niche that leverages your existing knowledge also gives you a competitive edge.
The best freelance writing niches in 2024 are:
- Cryptocurrency and Blockchain: This niche explains the complexities of crypto and blockchain technology. It’s a large market with millions of users worldwide. According to Demand Sage, there are over 25,000 cryptocurrencies as of 2023.
- Healthcare and Medical Writing: This niche includes writing for medical institutions and clinics. You can also write for pharmaceutical companies and health-related blogs. It often requires some knowledge of medical terminology. Grand View Research states that 80% of people in the US use the internet to look up health information. 60% of social media users trust the info shared on these platforms. This has increased the demand for high-quality medical writing on digital platforms.
- Green Energy and Sustainability: Writers in this niche create content about renewable energy sources. It also includes eco-friendly practices and sustainable living. Natalia Olynec says that firms have focused more on sustainability. They are developing eco-friendly products and services. Firms have also been applying supply chain practices that enhance their environmental impact. So, if you’re an aspiring freelance writer, you can look for opportunities in this niche.
- Personal Finance: You’ll write about budgeting, investing, retirement planning, and taxation. According to Sara Small, many people worry and even lose sleep over personal finances. About 71% of people making under $50,000 yearly worry about money daily. A professional freelance writer must have a good grasp of financial principles. They tell readers about improving their financial health.
- Education: Education is a recession-proof niche, according to full-time freelancer Elna Cain. There will always be a need for curriculums and lessons. Marketing materials are also crucial for educational products. You can be a B2B writer for products that sell to schools. It’s a great freelancing niche if you’re a teacher. You can help with companies selling educational tools.
- E-commerce Writing: This niche involves writing content for online retailers. It includes product descriptions, blog posts, and promotional material. Noah Brandt discovered that there are about 32.7 million e-commerce stores worldwide. The US hosts 39%, which equals approximately 12.7 million stores. That means you’ll never run out of business to pitch to.
- Digital Marketing: This field covers writing about various online marketing strategies. This involves SEO, content marketing, and email marketing.
- Alternative Health: This niche includes writing about non-conventional health topics. Some topics include the cannabis market and CBD oils. Other topics include wellness practices like yoga, bodybuilding, chiropractic care, and herbal remedies. Media One Marketing says that the pay rates for alternative health writing range from $0.10 to $1.00 per word. A 1,000-word article can earn between $100 and $1,000.
Sean Ogle, freelance writing instructor, advises to research your niche after selecting one. Ogle found out that PGA Tour was looking for freelance golf writers after doing so. He wouldn’t have known if he hadn’t looked. Researching will give you great freelance writing opportunities. Next, list all blogs, magazines, trade publications, and other outlets within your chosen industry. You’ll be making relationships with these businesses throughout your freelancing journey.
2. Conduct Market Research About Freelance Writing Industry
Conducting market research helps you understand the current market trends, writing jobs available, and the skills and qualifications that are in demand. It also gives you insights into the competition, the rates that writers are charging, and types of clients. By conducting market research, you can identify the niches that are most profitable and the writing that are in high demand.
Additionally, market research can help you understand the skills and qualifications that are required to succeed as a freelance writer, such as having a strong portfolio, being able to write in different styles, and having experience in a particular industry.
Here are some common market research methods used by freelance writers:
- Surveys and questionnaires: Creating surveys or questionnaires to gather information from potential clients or target audience can help you understand their needs, preferences, and pain points.
- Social media listening: Monitoring social media conversations related to your niche or industry can provide valuable insights into what people are talking about, what they're looking for, and what they're willing to pay for.
- Competitor analysis: Analyzing your competitors' websites, social media, and marketing strategies can help you identify gaps in the market, understand what's working for them, and develop strategies to differentiate yourself.
- Online forums and communities: Participating in online forums and communities such as Reddit and Quora related to your niche can provide valuable insights. It provides what people are discussing, what they're looking for, and what they're willing to pay for.
- Google Trends and Keyword Research: Using tools like Google Trends and Keyword Research can help you identify popular topics, trends, and keywords that apply to your niche and can inform your content creation strategy.
- Customer interviews: Conducting in-depth interviews with potential clients or customers can provide valuable insights into their needs, pain points, and what they're looking for in a freelance writer.
- Market analysis reports: Reading market analysis reports and industry research can provide valuable insights into market trends, growth opportunities, and challenges in your niche.
3. Enroll in a Writing Course
Investing in a freelance writing course can improve your freelance writing skills by focusing on grammar, style, and tone. You'll also learn more about the different writing. This includes descriptive, expository, narrative, and persuasive writing. These courses can also teach you business skills. Some topics could include marketing, setting rates, and negotiating contracts. Other topics can also be about invoicing and managing client relationships. One of the best freelance writing courses is “Earn More Writing” by Holly Johnson. Another is Knowadays’ $599 freelance writing program.
4. Self-Study to Learn the Fundamentals of Writing
Many successful freelancers built their careers through self-directed learning and continuous improvement. There's plenty of freelance writing blogs, YouTube channels, and podcasts. You can also go to the library for books on how to write. This option takes longer since you’re not guided by modules like in mentorship programs.
There are various types of freelance writing that you can specialize in. It's best to base on your interests and skills. Here are examples of different freelance writing services:
- Content Writing: This involves creating informative and engaging content. Examples are articles, blog posts, product descriptions, and website content. It often requires SEO knowledge to enhance website traffic and sales. According to Salary.com, the average annual income for a freelance content writer is $57,115, as of October 2023. They add that it ranges between $47,253 and $65,606.
- Copywriting: This persuasive writing skill focuses on content marketing materials. It includes brochures, email campaigns, newsletters, PPC ads, website copy, and white papers. Pete Boyle from Growth Models says freelance writers can earn anywhere from under $10,000 to over $250,000 a year. The income potential can be higher than that of an employed copywriter. The Editorial Freelancers Association says the average hourly rate is between $61 and $70.
- Technical Writing: This involves creating manuals, instructions, and other documentation. It often requires knowledge of a specific field. You should also explain complex concepts thoroughly. ZipRecruiter reports that the average hourly pay for a freelance technical writer in the United States is $38.77. They add that the annual average wage is $70,191.
- Creative Writing: This includes fiction, poetry, scriptwriting, and narrative non-fiction. You may work on novels, short stories, plays, or screenplays. Creative writing is often characterized by its emphasis on storytelling and artistic expression. According to Jooble, the average salary for a freelance creative writer in the USA as of November 2023 is $81,595. This amount breaks down to a monthly pay rate of $6,800, a weekly rate of $1,569, or an hourly rate of $40.64.
5. Collect All Your Writing Samples
New freelance writers can get hired even without writing experience. New freelance writers can get hired even without writing experience. You can show your ability by having quality writing samples in your portfolios. With a great portfolio, you don’t need any qualifications to become a freelance writer.
Here are some freelance writing tips for building your portfolio:
- Include various pieces that reflect your niche and writing style. You can write sample articles, blog posts, and other relevant content for your niche.
- Show your best writing samples only. A few well-written pieces are more effective than an extensive collection of mediocre work.
- Your portfolio should be accessible and online. You can create a personal website through platforms like WordPress and Contently.
- Ensure your portfolio is well-organized, professional, and up-to-date. This often serves as the first impression for potential clients.
Elna Cain mentions that writing portfolio should not only showcase your writing skills but also your professionalism and ability to communicate with clients. It's essential to briefly describe your services, your experience, and your approach to writing. This helps clients understand what you can offer and how you can help them achieve their goals. Besides writing samples, a portfolio can include other relevant information, such as your author page, a list of articles you've written, or a running total of your content. This helps clients see your breadth of work and your ability to produce high-quality content consistently.
6. Establish Your Unique Brand as Freelance Writer
Your brand is how you present yourself to the world. It differentiates you from other writers, highlights your writing style, and shows your area of expertise. A good brand shapes how potential clients will perceive your work.
- Identify Your Unique Selling Proposition (USP): Determine what sets you apart from other writers. This could be specialized credentials or a unique style or quality of work. It could also be specific experience with certain clients or extra services offered. Business writer Jennifer Mattern notes that you shouldn’t compete on price. While it may attract clients, it’s unsustainable in the long run. It can pigeonhole you into a “cheap” reputation that’s hard to shake off.
- Create Consistent Visuals and Messaging: Use consistent logos, color schemes, and writing tones. Apply this across all your platforms. This includes your website, social media, and business cards. This consistency helps in building brand recognition. Demand Metric research says brands with consistent visual elements are 3.5 times more visible.
- Engage on Social Media: LinkedIn, Facebook, and Instagram can help showcase your expertise. You can also use it to share content and connect with potential clients. According to Alisa Markovic, social media is an excellent networking tool. You can use it to connect with other professionals in the freelance writing industry. Joining relevant groups can be a strategic way to find job opportunities. You should also engage with followers through comments, answers, and feedback. This increases your authority and attracts more clients.
7. Market Your Writing Services
Marketing your freelance writing services is key to attracting clients and securing projects. Here are strategies to find clients and promote your freelance writing services:
- Explore Job Boards and Freelance Marketplaces: You can search on FlexJobs, Smart Blogger, and Upwork. Checking these websites will give you a steady stream of opportunities.
- Work with Writing Agencies: Creative Circle and Tundra Technical connect you with clients. Research each agency to understand their clientele. Learn the types of writing they focus on. For example, Scripted specializes in the SaaS, account-based marketing (ABM), and e-commerce industries. This knowledge enables you to tailor your pitch and improves your chances of securing a job.
- Network with Other Freelancers: Building a network can lead to referrals and insider information. Start by participating in online communities. You can look into Reddit’s r/writing, Absolute Write, or WritersCafe. Offer advice, ask questions, and share your experiences. This helps you build rapport with fellow freelancers. You can also attend in-person workshops, conferences, and seminars.
- Cold Pitch to Clients: Get more freelance writing job opportunities by pitching your services to businesses in your niche. Your email’s subject line should be catchy yet professional. It should hint at what you offer without being promotional. Also, avoid generic messages. Tailor each pitch to the client, showing that you’ve done your homework. Mention something specific about their company or content strategy to show genuine interest.
- Write Guest Posts: Put yourself in front of potential clients. Write for publications in your specialty. Google “[niche] + write for us” to find blogs looking for writers and submit a guest post for them.
8. Improve Your Writing Skills
Even if you’re already a good writer, you should never stop improving your craft. Integrate the following practices into your routine to upgrade your skills:
- Use Tools: Writing apps like Grammarly and Hemingway can streamline your workflow. Don’t just stick with writing-specific tools, either. Learn project management software, scheduling tools, and even photo editing apps.
- Keep Practicing: Regular practice is crucial in honing your writing muscles. Consider writing for friends and family. This allows you to experiment and receive feedback. It will also help refine your style and voice. Starting a blog is a fantastic way to practice your writing skills. Aim to write a blog post daily. This not only helps in building a writing habit but also in creating a portfolio of your work.
- Occasionally Review the Fundamentals: The basics of grammar are essential. Even experienced writers can enjoy refreshing their knowledge of grammar.
- Read a Lot: A broad reading habit exposes you to various ideas and vocabulary. The more you read, the more you understand different perspectives. This is beneficial in crafting engaging content for a diverse audience.
Julia McCoy presents some benefits of improving your freelance writing skills in her YouTube video,"How to Make Money Freelance Writing (For Beginners)". Accoridng to Julia, by honing your writing skills, you can produce high-quality content that meets the standards expected by clients. This can lead to more satisfied clients, positive reviews, and repeat business opportunities. In the freelance writing industry, having strong writing skills sets you apart from the competition. Clients are more likely to hire writers who can deliver well-crafted and engaging content that resonates with their target audience.
As you refine your writing skills and consistently deliver quality work, you build a reputation as a reliable and skilled freelance writer. This can lead to word-of-mouth referrals and a strong portfolio that attracts new clients
Top 3 Freelance Writing Sites for Beginners
Freelance writing sites for beginners balance ease of access, fair compensation, and various writing jobs. Here are 3 sites to consider:
- Contently: It connects freelancers with major clients for content creation and marketing services. They also offer filmmaking, designing, and editing opportunities. They have a network exceeding 160,000 freelancers and over 10 years in operation. Contently has attracted significant global clients. Niche Pursuits showed that payment for a short article (500-700 words) starts at $300. Longer, more complex pieces like white papers or e-books can start at $0.85 per word.
- ClearVoice: This talent network of vetted freelancers encompasses over 200 business categories. It also includes basic B2C writing and technical content creation. Their network includes more than 4,000 professionals. They have writers, editors, and designers. ClearVoice writers set up a CB profile and determine their rates. Payments are made via PayPal upon assignment approval. Average earnings range from $0.10 to $0.20 per word.
- Longreads: Longreads accepts pitches for original non-fiction work. It’s an attractive option for beginner freelance writers. They pay $500 for personal, researched, and critical essays. Longreads also pays $350 for curated reading lists. It includes an essay-style introduction followed by links to related long-form stories. The platform doesn’t accept submissions created with generative AI tools like ChatGPT.
What Are Some Income-Boosting Strategies for Freelance Writer?
Choosing the right niche, having a brand voice, and generating traffic on multiple channels are some income-boosting strategies for freelance writers. Specializing in a specific area allows you to build expertise and get higher-paying assignments. A niche focus also reduces competition and makes it easier to market yourself.
By targeting a specific audience, you’ll attract more clients. A distinct brand voice is another crucial factor in increasing your income. It helps you stand out in a crowded market and makes you more memorable to potential clients. A unique voice leads to increased engagement and conversion rates. You’ll build a loyal client base that seeks your particular style. It can cause longer-term contracts and referrals.
Leveraging social media and SEO (search engine optimization) is critical for generating traffic. Being active on platforms like LinkedIn and Instagram helps you showcase your work. You can connect with clients and build a professional network. Applying SEO principles also enhances your online presence.
How to Earn Money by Writing Stories As Freelance Writer?
To earn money by writing stories as freelance writer, first identify your preferred style or genre. It could be poetry, short stories, novels, mystery, or science fiction. Next, explore suitable platforms for your type of writing. For instance, Wattpad is great for creative content. Amazon Kindle Publishing is great for ebooks. Finally, monetize your work. You can join in competitions or earn ad revenue through a blog. You can also submit to online publishers like Duotrope and Reedsy.
From Freelance to Financial Freedom: Why Local Lead Generation Is the Smart Choice for Freelance Writers?
Local lead gen is the smart choice for freelance writers because of drastically less competition. In freelance writing, there is high competition and pressure to secure clients. There is also the threat of AI writing software. It’s difficult to establish a steady career in this environment. You can start getting clients as a part-time freelancer within 1-2 months. But, it takes an average of 2-4 years to become a freelance writer and earn a full-time income.
Local lead generation is better if you want greater control and income potential. It only takes 3-6 months to build a local lead generation site that can passively generate $2,000 to $5,000 monthly. Unlike freelancing, this approach doesn’t involve working for clients. With local lead generation, you create websites that rank well on search engines. These then attract potential customers (leads) for specific local services. You then sell these leads to local businesses that can benefit from them. This then becomes an online revenue stream. Essentially, you're connecting people searching for services with businesses that offer those services. You profit from the introduction. Local lead generation is also less susceptible to market saturation and technological displacement.
If you're afraid of competition, go for local lead gen biz! Instead of competing with millions of freelance writers in US, local lead gen allows you to battle with only 10-15 local companies.
