Marcel Stam’s ABC Academy is a learning program that teaches high-ticket sales and digital marketing. It focuses on building a personal brand as a high-ticket remote closer. The course also teaches online marketing techniques to sell digital products. These lessons should help you in rebranding and reselling the same course. Thus, ABC Academy is an example of a course with Master Resell Rights (MRR).

There are currently no reviews of ABC Academy from popular platforms like Trustpilot. Also, student testimonials are limited to what Marcel Stam shares in his sales videos. You can find YouTube comments to his videos, but they don’t really tell much about the program itself.

According to ZipZecruiter, the average salary of a high ticket remote closer as of July 2024 is $2,934 a month. Based on the same statistics, those $4K a month or more are exceptions or less than 1%. This is far from Marcel Stam’s claim of earning $10K a month in high-ticket sales.

Another income source that Marcel proposes is selling digital products. Currently, the only digital product that he offers is the ABC Academy. It is priced at $497 and it is one of the hundreds, or even thousands, of courses with Master Resell Rights (MRR). Needless to say, the biggest problem of the MRR space is its quick saturation.

In this ABC Academy review, we will discuss the course’s strategies in high ticket sales and digital marketing, who it is for, and how realistic Marcel Stam’s earnings claims are. In the end, we will cover the legitimacy of high ticket sales and its present challenges.

What Are the Pros and Cons of ABC Academy?

Marcel Stam's 8 High-Ticket Sales Strategies To Earn $10,000 Weekly in 2 Years

Marcel Stam’s high-ticket closing strategies focus on a detailed sales process. This involves deep understanding and connection with the prospect, as well as a methodical approach to handling objections and closing deals.

Here are Marcel Stam’s key strategies.

1. Asking the Right Questions: Understand the prospect’s situation by asking questions about their past, present, and future. Key questions may include:

• What was it like before?

• Where are you at right now?

• Where do you plan to be?

• How do you plan to get there?

The goal of these questions is to extract clear information on the prospect’s goals (motive), obstacles (problem), and the emotional impact of not achieving their goals (pain).

2. Guiding the Prospect: Lead your prospect to self-realization by asking relevant questions. This will help the prospect realize on their own that they need your solution. The focus is on guiding them to understand the necessity of your offer.

3. Objection Handling: Prevent objections by addressing potential concerns proactively. When objections arise, remain calm and empathetic. Ask specific questions to uncover the real reasons behind objections. Use a looping technique where you address the objection and then return to the core questions about their goals and needs to reinforce the necessity of your solution.

4. Presenting the Solution: Tie each deliverable of your offer to the prospect’s specific motives, problems, and pain points. For example, if a prospect’s goal is to make $10,000 a month to support their family, emphasize how your solution will help them achieve this.

Highlight the emotional benefits of your solution, not just the logical ones. This involves reminding the prospect of their pain points and the positive changes your solution will bring.

5. Pitching with Confidence: When stating the price, do it confidently and then be silent. This allows the prospect to process the information without feeling pressured. Avoid showing nervousness or lack of confidence. Use strong, positive language (e.g., “investment” instead of “price”).

6. Building Rapport and Trust: Focus on genuinely understanding the prospect’s needs and circumstances. Engage in a conversation rather than a monologue. Ensure strong rapport and trust are maintained throughout the process, especially during the pitch.

7. Finding the Right Clients: This strategy is about finding the right business to work with as a high ticket closer. For Marcel Stam, you will not earn much in high-ticket closing if the product or business you’re selling for is bad in itself. You should research potential clients and ensure they have a good reputation, generate results, and have a consistent lead flow. When reaching out, provide valuable insights or solutions before asking for anything in return.

8. Persistence and Follow-Up: Keep track of businesses you’ve contacted and follow up regularly. Demonstrate your persistence and commitment by consistently following up and showing that you are willing to go the extra mile

What Is Marcel Stam's ABC Academy?

Marcel Stam’s ABC Academy is a high ticket sales and digital marketing course in one program. It includes lifetime access to over 200 video modules and community support. The course also comes with Master Resell RIghts (MRR). This means that when you purchase this course, you rebrand and resell it as you own. The cost of ABC Academy is $497.

The key features of ABC Academy are its MRR and the combination of high ticket sales, digital marketing, and content creation in its lessons.

What Are the ABC Academy Modules?

The ABC Academy modules are:

• DIGITAL MARKETING Fundamentals
• Building Your Own Branded Sales Process
• Expanding Your Branding Reach
• Essential Business Tools
• Effective Content Strategies
• Access to a Free Community for networking and support
• MASTERING SALES 101
  • 20+ hours of recorded sales calls
  • Objection handling mastery
  • DM selling masterclass

Who Is ABC Academy For?

ABC Academy is for anyone who wants to enter the high-ticket sales industry, with or without experience. The course also provides digital marketing lessons, so it is good for anyone interested in this topic. However, if you want a course that is dedicated to either high-ticket sales or digital marketing, then ABC Academy is not for you.

For high ticket sales, you might need to find a mentor with years of experience in this industry. Marcel Stam just recently started high ticket remote closing, so he clearly doesn’t have a lot of experience in this field. The same goes for his digital marketing endeavors. You should also keep in mind that this is an MRR course. This means that it was most likely created by someone else.

What Do Students Say About ABC Academy?

Students of ABC Academy talk about their earnings and how they quit their jobs after a few months of joining the program. You can only find testimonials like these from Marcel Stam’s sales videos. There are currently no reviews or testimonials of ABC Academy from third-party sites like Trustpilot.

Here are some examples of these student testimonials.

It is unclear whether these earnings come from high-ticket sales or from reselling the ABC Academy as an MRR course. One of them did say “comms,” so it may stand for “commissions.”

The following testimonials may clarify things more.

Based on these testimonials, the earnings come from “building personal brand, posting content, and dialing in sales.” They didn’t give the breakdown of their earnings, so it is unclear how these specific income sources perform with ABC Academy’s system.

Is ABC Academy Legit?

Yes, ABC Academy is legit. If you buy the course, you will receive the course copy as promised. Despite having no online reviews, there are also no complaints about this course or of Marcel Stam himself.

Who is Marcel Stam? 

Marcel Stam Claims 

Marcel Stam claims that high-ticket sales can let you earn $10K-$30K a month. He said that you can learn this skill in only 1-2 months and this is all you need to earn 6 figures a year. For Marcel, high-ticket sales is the easiest path to earning $10K a month out of all the business models that he tried.

Market Saturation and Competition Debunk Marcel Stam's Claims

Based on the ZipRecruiter data, those earning more than $4K a month in high-ticket consist of only less than 1% of the total roles. However, these statistics may not include those high-ticket closer jobs offered in the B2C online coaching industry. So, the problem now lies in the quick market saturation of this space because of MRR courses like the ABC Academy.

ABC Academy teaches high-ticket sales and digital marketing. The goal here is to land high-ticket sales jobs and use the digital marketing lessons to “resell” the same course. Thus, not only MRR courses are producing aspiring high-ticket closers at an exponential rate, it is also producing resellers of the same exact course.

Marcel Stam is only one of the hundreds of TikTok and Instagram influencers selling courses with Master Resell Rights (MRR). In fact, Etsy is already full of these course listings, all priced at $497.

Why Do Salespeople Leave Traditional Sales For High Ticket Remote Closing?

Salespeople leave traditional sales for high-ticket remote closing because of:

Is High Ticket Closing Legit?

Yes, high-ticket closing is legit. Businesses do require specialized personnel to facilitate sales closings for high-value products. The reasons can be that the product being sold is too technical, or the sales cycle is too long and complex. Examples of this are tech or medical device sales. It also includes products in the online education and mentorship space. Since the product is also more expensive than usual, buyers often need a more personalized “push” to make a decision.

What Are the Biggest Challenges for High Ticket Remote Closers?

The biggest challenges of high-ticket closers are:

Why Local Lead Generation Is Better Than High Ticket Selling

Marcel Stam often says in his videos that high-ticket sales closing is “the way to escape the rat race.” Unlike 9-5 jobs, you’re not “trading time with money.” On the contrary, high-ticket sales is still a job that often requires huge time investments to consistently earn a fixed set of income. And the only direction to scale is by selling another high-ticket closer course. Reselling the MRR course can’t be a permanent source of income.

Unlike high-ticket sales, local lead generation is scalable and can also be nearly “passive.” This business model involves building a website for a specific service niche, and ranking it locally in search engine results. You can then rent your site to local businesses, so they can benefit from the leads it generates. The way to scale is to build more sites. Ranked websites typically don’t require constant maintenance, so your income source is nearly passive. Lastly, a single website can let you earn $500-$3K a month of fixed income. Local lead generation doesn’t have the same uncertainty as high-ticket sales.