How To Start a Remote Cleaning Business? Complete 10-Step Guide

August 30, 2024

Start a Remote Cleaning Business

To start a remote cleaning business: 

  • Study the local market
  • Choose the services you want to offer 
  • Set-up your online accounts 
  • Determine your start-up costs 
  • Get the necessary permits 
  • Get insured 
  • Find reliable cleaners 
  • Set-up an online booking page 
  • Market the company 
  • Communicate with your clients
  • This guy shared he started a remote cleaning business after he got laid off. He started by creating a website and flyers with Canva. Next, he messaged Airbnb hosts to partner with them. He found three recommended cleaners on Craigslist. A third of the hosts he messaged asked for a quote. The next thing he did was he personally handed flyers to local businesses. So far, the business is doing well. 

    This article shares a detailed 10-step guide on how to start a remote cleaning business. How to set-up online payment processing is also explained. I'll also discuss how to find cleaners and how much to pay them. 

    10-Step Guide To Starting a Remote Cleaning Business

    • Study the Market: Identify your target market and analyze competitors. Use this data to develop a strong value proposition that differentiates your remote cleaning business. Consider factors such as demographics, location, and needs of specific sectors. Google Trends, industry reports, and local business directories provide valuable insights.
    • Choose the Services: Decide if you will offer regular cleaning, deep cleaning, or specialized services such as carpet cleaning, window washing, or post-construction cleaning. Your chosen business model will impact revenue and profit. Specialized services often have a higher price point. However, you may also need special tools and equipment to complete the job. 
    • Set Up Your Online Presence: Create a professional website that showcases your services, pricing, and customer testimonials. Invest in local SEO to improve visibility in search engine results. Create a Facebook, Instagram, and LinkedIn account for your business. Engage with your audience by sharing cleaning tips, promotions, and success stories. Register your business on local business directories such as Google My Business, Yelp, and Angie's List. 
    • Determine Startup Expenses: Setting up a remote cleaning business can cost as low as $1,000. The key expenses include initial cleaning supplies, equipment, tools, and website setup. Consider additional costs, such as marketing, insurance, and software subscriptions for booking and communication. 
    • Get Permits: Decide whether you’re going for an LLC or sole proprietorship. Obtain any necessary licenses and permits required in your area. Check with local government agencies or small business associations for specific requirements. An LLC can provide personal liability protection, while a sole proprietorship is simpler to set up and manage. Consult with a legal professional to determine the best structure for your business. Legalize your remote cleaning business by registering as a sole proprietorship, LLC, or corporation. Apply for an Employer Identification Number (EIN) from the IRS. You'll need this for tax reporting. 
    • Insurance: Get comprehensive insurance to protect yourself from liability. Businesses trust cleaners with insurance more. Consider general liability insurance, workers' compensation, and bonding insurance. These policies can cover property damage, employee injuries, and theft. It gives peace of mind to you and your clients.
    • Hire Reliable Cleaners: Find reliable cleaners who can do the job. Prioritize those with prior cleaning experience. Offer fair compensation and benefits to retain your trusted cleaners. Conduct thorough background checks and provide training to ensure high-quality service. Offer incentives like performance bonuses or flexible working hours to keep good cleaners. 
    • Set-up Online Booking System: Set up an online booking system to streamline the scheduling process. Use digital communication tools like Slack, Trello, or Asana to manage your bookings and virtual teams. An efficient booking system reduces the administrative workload. Integrate automated reminders, payment processing, and surveys on your website.
    • Marketing the Company: Run ads on Facebook and Google to generate leads. Acquire new customers through email marketing campaigns. Offer promotions or discounts to first-time clients to encourage trial. Leverage customer reviews and testimonials to build credibility. Participate in local events or sponsor community activities to increase brand awareness. Collaborate with other local businesses for cross-promotional opportunities.
    • Client Communication: Maintain open lines of communication with clients to promptly address concerns. Use customer relationship management (CRM) software to track interactions and follow up on feedback. Regularly update clients on new services and promotions. Any changes in prices or schedules should be communicated with urgency.

    How Do You Set Up a Payment Processor for a Remote Cleaning Business?

    Use a dependable payment gateway such as Stripe, PayPal, Helcim, and Square to set up online payment. After selecting a provider, the business owner sets up an account. He/she provides the necessary details, like the business licenses and permits, banking information, and tax identification numbers.

    Next, integrate the payment processor into the website. Add payment buttons on e-commerce platforms. Use credit card readers for on-site payments. An efficient payment system streamlines the booking process. As a result, you get increased bookings and sales. 

    Fees of Top Online Payment Processors: Stripe, Helcim, Square, and Stax

    PAYMENT GATEWAY

    associated fees 

    Stripe

    2.9% + $0.30 per transaction

    Paypal

    2.9% + $0.30 per transaction (for online payments)

    Helcim

    Starting at 2.38% + $0.25 per transaction

    Square

    2.6% + $0.10 per swipe

    How To Find Cleaners For Your Remote Cleaning Business

    • Advertise the position online: Post your job openings on popular job boards like Indeed, Glassdoor, and LinkedIn.
    • Pre-screen applicants: Use a set of pre-screening questions to filter out unsuitable candidates. Do this through email or an online form. 
    • Conduct interviews: Interview screened candidates whether by phone or in person. Ask about their previous experience, problem-solving abilities, and availability. Use behavioral interview questions and ask about their experiences. 
    • Do Background Checks: Contact previous employers to verify work history and performance. Conduct a criminal background check to ensure the safety and security of your clients.
    • Offer Competitive Compensation: Consider benefits like health insurance, paid time off, and performance bonuses. Benefits will help keep your cleaners long-term. 
    • Provide Training and Onboarding: Offer comprehensive training on cleaning techniques and the use of equipment. Constantly update cleaning processes to keep up with new trends.
    • Probationary Period: Implement a probationary period to assess the cleaner’s performance and fit with your team. Conduct performance evaluations during this period.

    How Much Do You Pay Remote Cleaners? 

    Cleaners are paid hourly rates ranging from $15 to $25. According to the U.S. Bureau of Labor Statistics, the median hourly wage for cleaners is $13. Bigger cities like San Francisco or New York City pay higher wages because of the higher cost of living. Entry-level cleaners make from $10 to $12 per hour. Cleaners who offer specialized services make from $15 to $25 hourly. 

    What is a Remote Cleaning Business?

    A remote cleaning business offers cleaning services to clients without a physical office. The business structure is decentralized. Cleaners travel directly to clients' locations to complete the cleaning tasks. Booking is also done completely online. They make payments and communicate using online platforms. 

    The business operates primarily through digital platforms. It uses technology to manage operations and communicate with clients. A scheduling software, communication app, and payment gateway are used to manage a remote cleaning business. 

    What Type of Cleaning Service is Most Profitable?

    Specialized cleaning services are the most profitable. This niche has a high demand in both residential and commercial sectors. Specialized cleaning services have higher prices because of the needed expertise. Profit margins are also higher. It can range from 30% to 50% because of the low competition. Residential cleaning also has good margins. However, with the tight competition, you may need to lower your prices. Residential cleaning has a profit margin between 20% and 50%. Commercial cleaning is most in demand but has the lowest margins. It typically ranges from 10% to 28%. It’s also the easiest one to mis-estimate. The varying area size and scope of work will affect your profit. 

    How Profitable is a Cleaning Business?

    Cleaning businesses in the U.S. make from $25 to $50 per hour. The actual price depends on the service type and location. Typically, cleaners are paid 50% of the cleaning fee. Your profit is the other 50% minus other expenses. 

    Sample profit calculator for a small cleaning business with 50 clients: 

    • Monthly Revenue: $6,000
    • Labor Costs: $3,000
    • Supplies and Equipment: $150
    • Marketing: $300
    • Software Subscriptions: $75
    • Insurance: $50
    • Miscellaneous: $150

    Total Monthly Expenses: 

    $3,000 + $150 + $300 + $75 + $50 + $150 = $3,725

    Monthly Profit:  $6,000 - $3,725 = $2,275 

    Remote Cleaning Business Course

    Sergio Silesky

    Home Service Academy by Johnny and Sergio is a remote cleaning course. Johnny and Sergio teach how to start a remote home cleaning business. This covers setting up the business, finding contractors, and generating leads. Their main strategy is to find leads for cleaning services and outsource them to subcontractors. The course costs $2,600, and it was launched in 2021. There are 90 days of 1 on 1 training and a forum-style community. 

    Local Lead Generation Agency is Better Than Remote Cleaning Business

    I prefer running a local lead generation agency rather than a remote cleaning business. Local lead gen builds simple websites for local businesses and ranks them on Google. These sites generate leads I can sell at 85% margins. Unlike a cleaning agency, I have full control of my lead gen biz. Remote cleaning involves outsourcing tasks to cleaners. As a result, it’s hard to maintain the quality of the cleaning jobs. 

    Another problem with remote cleaning is you constantly need to meet customer expectations. Running a cleaning business entails a lot of hard work. You need to constantly coordinate with the cleaners and provide top-tier service. Local lead generation is better because you don’t need to do all these management roles. You have full control of the business and your clients. The business is also easier to scale since they’re digital assets. 

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    Ippei Kanehara
    Founder/CEO

    $52K per month providing lead generation services to small businesses

    Ippei.com is for digital hustlers, industry leaders and online business owners.

    His #1 online business recommendation in 2024, is to build your own lead generation business.

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