Jeff Lerner is a prolific entrepreneur, author, real estate investor and musician. Jeff Lerner made his money through affiliate marketing, a digital agency and course creation. These are also business models he’s teaching in his educational platform, ENTRE Institute. Jeff helps people make money through his affiliate marketing program. The ENTRE strategy focuses on 3Ps or the personal, physical and professional growth.
Reviews online about Jeff Lerner are mixed. He has a 3.5 rating on Trustpilot, and overwhelming positive reviews on YouTube. The positive reviews praise Jeff for teaching multiple sources of online revenue. The criticism points out the hard upsells, the lack of training customization, and the low ROI of the business models taught by Jeff.
In this Jeff Lerner review, we’ll list down 6 controversies surrounding him. We’ll also go over what is the ENTRE Ecosystem and what students can get from it. I've been doing online businesses since 2015 and I already tried most of it. That said, I'll also cover the problems of the business models Jeff Lerner teaches. And introduce a better business idea to pursue in 2024.
Jeff Lerner Review: Pros and Cons
Pros
Jeff has over a decade of experience..
Jeff Lerner has a positive personality and a consistent social media presence.
Jeff’s low-ticket course, the ENTRE Blueprint, is not expensive and is easy to digest.
Cons
Jeff uses heavy online marketing tactics to push ENTRE Institute.
Each level of the ENTRE Institute requires an upsell.
Jeff has promoted online businesses shut down by the FTC (Federal Trade Commission).
Price
Jeff Lerner's programs cost $39 to $72,000.
Group
Jeff Lerner has a private Facebook and Slack group
Reputation
Jeff Lerner has a mix of positive and negative reputation online.
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6 Controversial Opinions on Jeff Lerner's ENTRE Institute
Jeff is involved in Six Figure Mentors. And he structured ENTRE around these types of businesses. Though, it is worth noting that ENTRE is NOT a multi-level marketing business. It is also not a pyramid scheme, because there is a product involved. It is a legit affiliate marketing course.
Who is Jeff Lerner?
Jeff Lerner is the founder of ENTRE Institute and Entresoft. He’s also the owner of 2:20 Investment Group in St. George, Utah. It was established in 2002 owning properties in Texas, Ohio, Georgia, Utah and Nevada. Jeff also owned a digital marketing agency in 2013, Xurli. It catered to small businesses in the US and Canada until 2018. Jeff is also a partner to a lot of businesses like the MaxRev Partners and the BestofAi since 2023.
Beside his impressive business portfolio, Jeff Lerner is also a professional jazz pianist. Jeff made business connections by playing piano for billionaires. He emphasized having mentors like he did. Jeff’s mentors were Bruce Johnson of BreatheRight, and Larry Goldstien, Todd Wagner’s business manager. Since then, Jeff is now a Forbes Business Council member. The Forbes Business Council is an invitation-only community. They reviewed his experience before he got it. The council enabled Jeff to meet more business leaders and publish articles on Forbes’ website.
Jeff is also running a podcast, Unlock Your Potential with Jeff Lerner. It covers lifestyle choices, fitness and building relationships. He also interviews successful entrepreneurs like Mike Koenigs and Chantal Carr.
Jeff Lerner was born in Houston, TX on March 1, 1979. He is 45 years old. Jeff Lerner’s wife is Jaqueline Lerner. Her name before they were married was Jacqueline Bessey. Her father, Carl, introduced them to each other. The couple married on June 9, 2012, 6 years before Jeff hit his stride with the ENTRE Institute. Jacqueline had 3 children, Braxton, Jace, and Jada before marrying Jeff. He adopted the children, and the couple welcomed Stella Jane as the youngest child in the family in 2016. Jeff Lerner and his family live in Las Vegas, Nevada.
What is Jeff Lerner’s Net Worth?
Jeff Lerner’s net worth is estimated to be around $5 million. This is far less than he implies in his ads, where he claims an income of $100 million. This amount is most likely sales. It doesn’t account for any expenses, any employees he pays, or even the cut he keeps for himself. Jeff claims he made over $50 million in 2 years from course sales. Other sources of Jeff's income include affiliate marketing, real estate, and digital agencies.
Why is Jeff Lerner Successful?
Jeff Lerner is successful because he became an expert in Google ads and established an online presence. He received Google AdWords certification in June 2014. The certificate shows Google’s recognition of Jeff’s online marketing. He has a strong presence online with more than 90k subscribers in his YouTube channel. He uses his Instagram and Facebook account to share about his life and business.paragraph
Jeff Lerner's Success Story
Jeff Lerner’s success story started at birth. He was born with a Waardenburg Syndrome. It’s a genetic condition passed from a parent to a child. There are 4 variations of this syndrome, and it’s not clear which type Jeff has. However, symptoms range from cleft lips to mobility issues to deafness. Waardenburg has specific physical traits, like wide-set eyes, and early graying of hair. Because of his unique look, children bullied Jeff in school. Teachers thought he was autistic, or needed to see a psychiatrist. More than once, schools told his parents to take him elsewhere. This would build a fighting spirit within him that helps him overcome hard times to this day.
Jeff Lerner Learns a Traditional Job Isn’t for Him
Jeff Lerner’s dad was a stockbroker turned money manager. His mom was an attorney for a Big 5 law firm. His mother got him his very first job of delivering office supplies around a law office. But Jeff didn’t like the job and got fired after only 3 weeks.
Later, at 17, Jeff started skipping school without telling his parents. It got so bad that the schools threatened his parents with a truancy ticket. So, his mom withdrew him from school and bought him a piano at his request. He taught himself and focused on becoming a musician. Over the next 6 years, he tried again and again to get into the University of Houston for piano. Finally, he got a scholarship and graduated Magna cum Laude. Jeff has a Bachelor of Fine Arts degree in Music Theory and Composition in Jazz Piano with a minor in business finance. Without a high school diploma.
Jeff Lerner’s Journey to Affiliate Marketing
In his 20s, Jeff invested the money saved for college and worked as a professional piano player. By 29, Jeff had also started 10 more businesses. These business attempts included a rave business, a booking agency and marketing. He also dipped his toes in flipping houses, and being a loan officer. All of them failed.
Then, the economy collapsed in the 2008 Great Recession. Jeff had a failed restaurant franchise and 2 real estate investment companies suing him. On top of everything, he was $495,000 in debt and broke his wrist, leaving him out of his piano playing job. His first wife left him and he lived in his ex-in laws' spare bedroom.
That’s when Jeff Learner learned about affiliate marketing. This and real estate got him out of debt. Though, he dedicated 14-15 hours a day for a year to this business model. That's definitely not passive income, and probably not sustainable for most people. By 39, Jeff Lerner said he considered retiring. But he decided he wanted to help the aspiring entrepreneur do what he did to become successful. So, he created the 3x3 Success Matrix, which would become the ENTRE Institute.
Is Jeff Lerner Still Active?
Jeff Lerner is still active, especially in course creation. He’s also involved in a lot of businesses, he’s a partner to more than 2 businesses since 2023. Jeff is also still doing affiliate marketing. He has his own affiliate marketing program in ENTRE. He pays affiliates who refer prospective students through excellent reviews of his courses.
Jeff Lerner teaches the ENTRE Blueprint even though he is so successful as an alternative for the traditional education system. According to him, he chose to teach the ENTRE Blueprint and ENTRE Institute over retirement. However, Jeff Lerner is also an established master marketer. It’s likely he shares this part of his story to make him appear as a caring, philanthropic coach.
Even if these are his best qualities, the fact is Jeff makes much more money teaching online courses. Instead of heading to retirement over a decade before 50. Plus, he appears to enjoy teaching others and is very skilled at promoting his products.
What Is Jeff Lerner's ENTRE Institute?
The ENTRE Institute is Jeff Lerner's education platform for entrepreneurs. It teaches Jeff Lerner's holistic approach to a healthy life and a successful business. He says you can't succeed in business if your life isn't in sync, both physically and relationally. To join the ENTRE Institute, pay $39 and take the ENTRE Blueprint.
What Is Jeff Lerner's ENTRE Blueprint?
The ENTRE Blueprint is Jeff Lerner’s introductory course to the ENTRE Institute. After paying $39, you will be directed to a series of videos. Jeff explains that a whole self approach and a commitment to excellence will lead to success. The ENTRE Blueprint includes a 6-module course on creating digital real estate.
What is ENTRE Nation?
Entre Nation is a course and a community you can access for $49 per month or $348 per year. It is the first upsell you’ll encounter in the ENTRE ecosystem. After ENTRE Nation, you will reach ENTRE Digital. This finally includes actual, actionable advice for Jeff’s business modules. This training costs an additional $1997 per business model. If you want to add one-on-one coaching, ENTRE charges $15,000. Finally, ENTRE Inner Circle for 12 virtual intensive workshops costs another $29,9997.
If you go through Jeff’s entire funnel, you will spend at least $47,381. There are also reports that ENTRE coaching packages can get as high as $72,000.
How Do You Make Money Online with Jeff Lerner?
You make money with Jeff Lerner through his affiliate program. After the ENTRE Blueprint, you can be an affiliate and start promoting the course for a commission fee. According to Jeff, affiliate marketing is the “ultimate referral business.” He said it can make you 7 figures on your laptop at home. Jeff Lerner started affiliate marketing in 2008 to get out of his $495,00 debt.
According to Jeff, the first step in affiliate marketing is choosing a niche to promote. He chose a digital marketing education product and a financial education product. Then, you must choose a program. Amazon is one large marketplace you can promote. Or, you can choose a retailer like Best Buy. You can also try an affiliate network like ClickBank, or a CPA (cost per action) network like MaxBounty.com. You can also promote specific offers rather than brands. Then, you will follow your program’s specific instructions to set up your links.
The next step is incorporating your links into the content you create. It can be blogs, YouTube videos, a landing page, or through email marketing. Although to become profitable, generate an audience for your content. So, affiliate marketing will work best if you already have an audience.
What Do Reviews Say About Jeff Lerner?
Online reviews about Jeff Lerner are a mix of positives and negatives. His Trustpilot rating is 3.1, but Entre is rated B- in Better Business Bureau. Jeff Lerner’s aggressive marketing tactics include a substantial affiliate marketing program. So, it's difficult to find a legit Jeff Lerner review that doesn't come from paid advertising.
Jeff Lerner Reviews on Trustpilot
Steve Nachtigal from the US said on Trustpilot that $39 for ENTRE Blueprint is his best spending ever. Steve detailed he’s been on the ENTRE program for 2 years. He attended live events and brought his sons to build a business with them. According to Steve, ENTRE is the push that made him work on his planned mental health course.
Meanwhile, Drew Gallagher from the US cautioned everyone from signing up. He said the coaching and content is not worth the price. Drew mentioned unprofessional coach conduct and unfulfilled compensation. He was promised a year of free coaching for his negative experience, but it never happened. Drew also said ENTRE is all about mental approach rather than teaching you tactics for business.
Jeff Lerner Reviews on YouTube
Michael Granados from Youtube said Jeff is legit. He said Jeff helped him grow as a person and a business owner. When he asked if Jeff paid him, Michael answered he can get a commission as an affiliate, but that’s not his main business. Michael clears he simply believes in his ethics and programs.
LifeSoldier Living added ENTRE takes course quality on a different level. He said ENTRE focuses on physical, personal and professional excellence.
Meanwhile, Vitaliy said there is more hype than substance in Jeff’s books. Alicia Holmes agreed to him and said it was pure fluff. She also mentioned the aggressive advertising on texts, emails and calls.
Jeff Lerner Reviews on Reddit
Jeff Lerner Reddit reviews are mostly negative. Redditor teasingtyme told everyone Jeff’s ENTRE is crooked after spending $35k in the program. According to him, the methods taught in the program are out of date and don’t work. He also said the softwares they offer is a white label of other groups. And they charge more.
Reddit user, flyfightandgrin or Rob, listed Jeff Lerner as one of the coaches who should be in jail for FTC violations. Along with Tai Lopez and Mike Crestini. Rob advised everyone to always do their research before signing up for any program.
Andrew Daniel Visionary Founder and Spiritual Teacher Shares His Personal Development Journey with Jeff Lerner
Andrew Daniel's Background and Story
Andrew Daniel is an award-winning author and director at the Center for Cinesomatic Development. He came from a broken family and grew up with an abusive father. Andrew also shared that he was bullied in school because of warts on his hands. These negative experiences led to depression. He felt isolated and struggled to socialize with peers.
How Andrew Daniel is Doing Today
Now 36 years old, Andrew is doing well in life. He used challenges to fuel his personal development journey. His transformative, healing, and spiritual journey lasted for 16 years. He turned to the internet to seek advice from mentors like Jeff Lerner. Inspired by his story, he authored two best-selling books: "Awaken to Your True Self," which won the 2022 Gold Nautilus Book Award, and "As Above, So Below".
What's not mentioned in the interview: Andrew Daniel's success story is impressive. However, he didn't mention that success is subjective. Personal development training may not be applicable to every individual. Even if it's from Jeff or other coaches. Some coaches may apply the same techniques, disregarding individual differences and specific needs. Interested students should know that there's no one-size-fits-all solution to personal development.
Is Jeff Lerner Legit?
Jeff Lerner is a legit business and lifestyle coach. He has over a decade of experience making a significant amount of money online. Although he employs aggressive marketing tactics, and upsells his courses, so people believe he is scammy. However, if you pay for anything from Jeff Lerner, you will receive a product. So, Jeff is legit and his courses are not a scam.
Is Jeff Lerner a Pyramid Scheme?
No, Jeff Lerner’s ENTRE Institute is not a pyramid scheme. But, it may feel like one because of his course upsells. A pyramid scheme makes the highest members of the organization get money off of its lowest. But Jeff’s course creation business model funnels to the next more expensive course.
Are Jeff Lerner’s Programs Worth It?
Jeff Lerner’s programs are worth it if you have the money to spend on it and if you’re Jeff’s fan. Students said you’ll have to spend as much as $35k before you learn the actual way of starting the business models. You can also check if it’s for you and try the $39 ENTRE Blueprint. If you need a cheerleader to succeed and don’t mind the fluff, Jeff’s teaching strategy might work for you.
Should You Start Affiliate Marketing in 2024?
You should start affiliate marketing in 2024 if you already have an audience. Jeff claims that affiliate marketers can earn commissions faster and reach $100k in a year. However, 58% of affiliate marketers reported they earn less than $10k a year.
Affiliate marketing also takes time. According to Authority Hacker, the average affiliate marketer has 3 years of experience. The same study also revealed the average website traffic needed for affiliate marketers is 56,673 visitors per month. Ahrefs reported that a blog needs 20-30 high-quality articles published monthly for that traffic. It's a constant production of content or steady ad spend.
Is there a Better Online Business Idea in 2024?
Local lead generation is a better online idea in 2024 compared to affiliate marketing, digital agency and course creation. Local lead generation is creating websites you rank on search results. When they start ranking, you can rent them out to local businesses. Hence, they become digital real estates.
Local lead gen also have low startup capital. With a few hundred dollars, you can build the websites. The profit margin reaches 90% since it has low maintenance cost. And like a traditional real estate, you can own multiple local lead gen sites to rent out. There are 50+ niches you can choose from.
Once local lead gen websites are ranking, the income becomes passive. It’s predictable and has low competition since you’re using local SEO. According to WebFX, 46% of Google searches are about local products and services. So, if you’re looking for a passive and low maintenance business idea this 2024, local lead gen is your best option.
