Local lead generation is the type of digital marketing that is most profitable. This business model typically involves setting up websites and using local SEO to rank the websites on the first page of Google to generate leads for home service businesses. Local lead generation websites only cost a few hundred dollars to set up, but they can generate $500 - $3,000 in recurring monthly revenue. As such, it’s common for local lead generation business owners to earn profit margins of 90% and above.
For example, I built a local lead generation site targeting tree care in Grand Rapids, Michigan, for just $500. That site has since paid me over $2,000/month for over 8 years, for a grand total of $192,000 and counting. There's a reason I choose to generate leads using SEO rather than other digital channels, like PPC ads or social media.
SEO is the type of digital marketing that yields the highest return on investment. SEO has an average ROI of approximately 2,200%, according to Marion Marketing. That’s because this inbound marketing channel can drive long-term results. It can continue to drive new business opportunities long after you invest in it.
Matt Diggity of The Search Initiative digital marketing agency used SEO tactics like content creation, backlinking, and technical SEO to increase his client's online traffic by an incredible 3,012%. The marketing campaign boosted the website's traffic from nearly 0 to over 20,000 monthly visitors, transforming the business's trajectory for the long-term.
In the following article, we discuss the most profitable digital marketing business models. That way, you can better choose a path that optimizes your earnings potential as a digital marketing professional.
1. Local lead generation agency
Local lead generation agencies can earn $5,000 to $20,000 per month or more. This digital marketing strategy focuses on attracting potential customers for local businesses. Lead gen agencies use various digital marketing strategies to generate leads. These include search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising. Local SEO can be especially powerful for businesses. That's because 76% of people that search for a business on their smartphone visit within a day, according to BrightLocal.
Key components of this digital marketing service include:
- Local SEO optimization
- Google My Business management
- Directory listings
- Review management
- Targeted content creation
The local lead generation business model can be highly profitable. These agencies usually build and rank websites for local services and sell business owners the leads. Each website can generate thousands of dollars a month in revenue. Some popular local services targeted by this business model include plumbing, HVAC, and roofing.
2. SEO agency
SEO agencies can generate substantial profits, with top firms earning millions annually. Small to mid-size SEO agencies earn between $100,000 - $1,000,000 per year, shows data from SEO company Linkilo. The standard profit margin for an SEO agency is between 11%-20%, according to programmatic SEO agency Artios. SEO services are in high demand as businesses recognize the importance of organic traffic. This creates a lucrative opportunity for agencies to offer specialized expertise.
Key services provided by SEO agencies include:
- Keyword research
- On-page optimization
- Technical SEO audits
- Link building
- Content creation and optimization
SEO marketing tools are essential for agencies to deliver results. Popular options include:
- Ahrefs
- SEMrush
- Moz Pro
- Screaming Frog
Successful SEO agencies often differentiate themselves by industry focus. For example, some may specialize in automotive SEO while others serve dentists. Pricing models vary, but many agencies opt for a retainer-based approach. This provides a steady income stream and allows for long-term strategy implementation.
3. Pay-per-click advertising agency
Pay-per-click (PPC) advertising agencies generate $1.94 million per year on average, according to Starter Story. Profit margins can reach as high as 40%. PPC advertising agencies typically charge $501 to $3,000/month per client, according to WebFX.
These agencies specialize in managing digital advertising campaigns for clients across various platforms. Google Ads and Facebook Ads are two of the most popular PPC platforms. The success of PPC agencies comes from their ability to expertly manage paid ads and ensure clients get the most for their money. They employ marketers who excel at setting bids, researching keywords, and writing effective ad copy. PPC marketing requires continuous monitoring and adjustment to maintain effectiveness.
Agencies can charge clients using different pricing models, including:
- Percentage of ad spend
- Flat monthly fee
- Performance-based pricing
Success in the PPC agency space relies on delivering measurable results for clients. This includes improving key metrics. These can include click-through rates, conversion rates, and cost per acquisition. As more businesses see the benefits of targeted online ads, the need for skilled PPC agencies is rising. This growing demand boosts the profit potential for leading PPC agencies.
4. Social media marketing agency
Social media marketing agencies can charge between $650 - $20,000/month per client, according to LYFE Marketing. The profitability varies based on factors like agency size, client base, and service offerings.
These agencies typically offer a range of services, including:
- Social media strategy development
- Content creation and curation
- Community management
- Paid social advertising
- Analytics and reporting
Social media strategy is often one of the most lucrative services. In New York City, agencies may charge up to $190 per hour for senior-level strategy work, according to Influencer Marketing Hub.
Pricing models for social media marketing agencies include:
- Hourly rates
- Monthly retainers
- Project-based fees
- Performance-based compensation
The retainer model is popular, providing agencies with a steady income stream. Clients pay a fixed, recurring fee for a set of services or time commitment. Profitability as a social media marketer hinges on efficiency and scalability. Agencies can increase profits by:
- Automating repetitive tasks
- Developing replicable processes
- Upselling additional services to existing clients
- Focusing on high-value niches or industries
Tracking key metrics is crucial for agency success. These metrics include revenue, client retention, and project profitability. By monitoring these factors, agencies can optimize their operations and maximize profitability.
5. Affiliate marketing company
Top affiliate marketers earn over $100,000 per month, according to Trust Pulse. Affiliates promote the products and services of other companies as an independent contractor. In exchange for driving sales and leads, companies pay affiliates a commission.
Popular affiliate programs include:
- Amazon Associates
- eBay Partner Network
- Rakuten Advertising
- ConvertKit
- HubSpot
For example, ConvertKit's affiliate program offers a 30% recurring commission for 24 months. Potential earnings range from $2.70 to $600+ per month per customer.
Successful affiliate marketers often utilize multiple marketing channels, such as:
- Content marketing (blogs, reviews)
- Social media promotion
- Email marketing
- YouTube videos
- Paid advertising
Brand awareness is key to making money with affiliate marketing. Marketers who earn their audience's trust and promote quality products usually get more sales and earn more money. To increase profits, affiliates should focus on expensive items or services. For instance, HubSpot's affiliate program sells products ranging from $20 to $4,000 a month, giving affiliates a chance to earn a lot.
6. Conversion rate optimization (CRO) agency
CRO agencies can earn significant profits, with top tier agencies earning between $10,000 - $30,000 per month, according to Convert Insights Inc. These agencies specialize in improving website performance to boost conversion rates.
CRO agencies employ various strategies to enhance conversions:
- A/B testing
- User experience (UX) analysis
- Landing page optimization
- Heatmap analysis
- Funnel optimization
Minor CRO enhancements can have major effects on revenue. In fact, increasing a conversion rate of just 1% to 3% can triple revenue, according to Ecommerce Bonsai. Many agencies utilize advanced tools and technologies to drive results. These may include AI-powered personalization, lead generation software, and sophisticated analytics platforms.
7. Content marketing agency
Content marketing agencies can make between $500 and $650,000/month, according to Starter Story. This digital marketing method involves making and sharing content to attract and engage an audience.
Content marketing encompasses various formats, including:
- Blog posts
- eBooks
- Whitepapers
- Infographics
- Podcasts
- Videos
Video marketing, in particular, has become a crucial component of content strategies. That's because people are spending an estimated 17 hours per week watching online videos, according to Twicsy. Video marketing allows agencies to create engaging, shareable content. This content resonates with audiences across platforms like YouTube, TikTok, and Instagram Reels.
Agencies can offer services ranging from content creation to strategy development and distribution. They may charge clients using different pricing models, including:
- Retainer-based: Fixed monthly fee for ongoing services
- Project-based: One-time fee for specific campaigns
- Performance-based: Payment tied to agreed-upon metrics
Successful content marketing agencies often specialize in specific industries or content types. This specialization allows them to develop deep expertise and command higher rates for their services.
8. Public relations agency
Public relations agencies can earn between $100,000 to $5 million annually. These agencies specialize in managing a company's public image and relationships with stakeholders. Digital PR agencies focus on online reputation management and brand awareness. They utilize various strategies to achieve their goals, including:
- Media relations
- Social media management
- Content creation
- Influencer partnerships
- Crisis management
Digital PR tactics often include data-driven research studies. These can generate media coverage and brand mentions. This approach helps build credibility and attract potential customers.
To succeed in this field, you need great communication skills, a good understanding of media, and the ability to keep up with digital changes. As more businesses focus online, the demand for skilled digital PR experts is growing.
9. Email marketing agency
Email marketing agencies can generate substantial profits. IBIS World lists the average annual revenue of email marketing agencies at $7.58 million. Profit margins are estimated at 23%. This digital marketing channel remains highly effective and cost-efficient.
Email marketing agencies offer services such as:
- Campaign strategy development
- Email list building and segmentation
- Content creation and copywriting
- Design and HTML coding
- A/B testing and optimization
- Automation and drip campaigns
These agencies often use email marketing tools to manage large-scale email operations for clients. Popular email marketing software includes Mailchimp, Constant Contact, and HubSpot.
Email marketing agencies can specialize in specific industries or campaign types. Specialization can lead to higher rates and more targeted client acquisition. Email marketing is especially powerful for B2B interactions. 77% of B2B marketers say email is their most effective lead generation strategy, according to Content Marketing Institute.
Is digital marketing a high paying job?
Yes, digital marketing is a high paying job. The average digital marketing salary is $74,652, according to data from Glassdoor. The average salary in the United States is just $59,428, according to Forbes. Considering these figures, the average digital marketing job is higher paying than the average job in the United States by over $15,000 per year.
The highest paying jobs in digital marketing, according to Salary.com, include:
- Chief Marketing Officer: $48,000 - $700,000
- Marketing Analyst - $57,657: $178,234
- Product Marketing Manager: $110,847 - $175,095
- Digital Marketing Director: $169,885 - $217,127
- Content Marketing Manager: $111,282 - $145,367
- Digital Marketing Manager: $109,831 - $143,778
- Digital Media Manager: $101,502 - $132,874
- Digital Marketing Specialist: $70,492 - $88,045
- Email Marketing Specialist: $66,951 - $85,101
- Marketing Automation Specialist: $62,169 - $81,567
Digital marketing can make you rich. This is especially true for digital marketers that start their own business or do freelancing. Their earnings potential is unlimited. For example, Neil Patel of NP Digital is a digital marketing professional that became popular because of his knowledge of SEO. He currently has a net worth between $30 and $100 million. Another prominent example is Gary Vaynerchuk of VaynerMedia, who has a net worth estimated at around $200 million.
What are the most profitable niches for digital marketing?
The most profitable niches for digital marketing include:
These are some of the most profitable digital marketing niche options.
Is digital marketing a good career?
Yes, digital marketing is a good career. It has high income potential, boasts strong demand for the future, and offers various career paths depending on your job preferences.
A digital marketer on Reddit notes that one of the things that makes digital marketing a good career for them is the freedom it allows. However, they admit it takes time to reach the stage in a digital marketing career where you are allowed the freedom to work more autonomously.
Conclusion: Which type of digital marketing offers high earnings and passive income potential?
Local lead generation is the type of digital marketing that offers high earnings and passive income potential. Local lead generation can generate $500 - $3,000/month in recurring income per website. A lot of this revenue is passive income, as local lead generation websites need very little management once they start ranking. You can stack multiple local lead generation websites in your local lead generation business to earn 6 or even 7 figures per year in revenue.
In fact, I’ve been able to set up enough local lead generation websites to consistently earn over $50K/month from my own local lead generation agency. I was lucky to learn this business model through a digital marketing course along with thousands of other online business owners.
