Start faceless digital marketing by following these 7 key steps:
- Choose Your Niche
- Choose Your Approach and Platform
- Create a Strong Brand
- Create Valuable Content
- Utilize Monetization Strategies
- Choose Your Marketing Strategy
- Automate and Scale
Faceless digital marketing is legit with many businesses and brands leveraging the strategy. Delivering value and building trust helps build brands and drive sales. Faceless marketing is popular because of its broader appeal and scalability. It can apply to a wider range of niches because it does not rely on a personality. There is no need for a charismatic persona, making it more relatable to all audiences. This also makes it easy to scale as you can just pump out content without the need for personal involvement.
In a Reddit thread on faceless digital marketing, a user shared their experience with faceless videos. They were amazed to get 100 views overnight on their faceless video compared to their usual format. Another user weighed in that research and consistency is the key to success.
You make money with faceless digital marketing through various strategies. This includes affiliate marketing, ecommerce, and lead generation. Success requires quality content, brand building, and diversification. The crucial factors to consider when starting faceless digital marketing are your niche and marketing strategies. These 2 should be your primary concern, as it will determine the structure and direction of your business.
I've been making money online for over a decade and have created many 6 figure businesses. Almost all of them are faceless, from ecommerce to digital marketing. I learned that many of these popular business models are unsustainable in the long run, risky, and have low profit margins
This article will outline 7 key steps to start a faceless digital marketing business. I will give real-world examples for each of these steps and provide tips on how you can be successful. We will also talk about the significance of faceless marketing in the digital age and other ways of making money online without showing your face.
1. Choose Your Niche
The first step to starting digital marketing is to choose your niche. You need to spend a good amount of time researching evergreen, profitable niches. A profitable niche is one that is not saturated and yet has a healthy amount of competition. Narrowing down your niche can avoid high competition and even give your brand a unique angle. Evergreen niches ensure long-term demand and profitability. Examples of evergreen niches are health, fitness, finance, and technology.
The Dodo is a faceless brand in the pet and animal niche. They post heartwarming pet videos and animal stories. The pet niche has a large and engaged audience base. Started in 2014, they have grown to have 16.7 million subscribers on their YouTube channel. Their content primarily comes from user-generated content (UGC) and partnerships with animal organizations.
Choosing your niche will determine your target audience, marketing strategies, and monetization methods. A focused niche allows you to create more relevant content and solutions. This makes it easier for you to create content and marketing campaigns.
2. Choose Your Approach and Platform
Choose your approach based on the target audience's preferences in your chosen niche. For example, use social media marketing for pet niches or B2B networking sites for business niches. Next, select a platform based on your chosen approach. For example, use TikTok if you want to use short-form videos that target younger audiences.
@theshaderoom is a faceless social media brand that posts gossip, news, and viral moments. They use social media, like Instagram and TikTok, to target younger audiences. The Shade Room has over 39 million subscribers across multiple social media platforms.
Start with 1 or 2 approaches first. Master marketing on your chosen platforms and grow your brand before expanding. The Wirecutter, a faceless tech review brand, started with a single website. They expanded to social media platforms after finding great success. The brand has been acquired by The New York Times.
3. Create a Strong Brand
Now that you have chosen a niche and platform, it's time to create your brand. Developing a strong, faceless brand involves the following steps:
Glossier started as a website in the beauty niche and has grown substantially on Instagram. Its faceless brand identity is all about accessibility, simplicity, and inclusivity in beauty. They post user-generated content and real people (not models) showcasing their products. They also leverage TikTok’s viral trends and beauty hacks.
Creating a strong brand is crucial for your success. It is the secret to attracting an audience and building trust. Salesforce found that 73% of consumers love a brand for its personality. It suggests that a brand's emotional connection with customers affects loyalty and sales. A Harvard Business study found that 64% of consumers value shared values as the main reason for their brand loyalty.
4. Create Valuable Content
Create valuable content specific to your chosen niche, approach, and brand. Your content must solve problems or fulfill needs. Examples include tutorials, guides, reviews, trend analysis, industry insights, and tips and tricks. A HubSpot Research study found that 70% of marketers say that creating personalized, valuable content is crucial for success.
The Wirecutter is a faceless website that reviews tech products. They help their audience make informed purchasing decisions. This is done by reviewing items like headphones, cameras, and kitchen gadgets. They also suggest related affiliate products. Their faceless content is created by a team of writers, researchers, and editors.
A Demand Gen Report found that 68% of buyers want to be educated about a product, service, or industry. You need to provide this value in your content to grow your faceless brand. Consistently delivering value also builds brand loyalty.
5. Utilize Monetization Strategies
Choose a monetization strategy to profit from your faceless digital marketing business. Select one or more based on your niche and platform. Here are some of the most popular monetization methods for faceless brands:
The Penny Hoarder is a personal finance faceless brand that provides financial advice. They give tips on saving money, earning money, and budgeting. The brand uses a combination of monetization strategies to generate revenue. They promote affiliate products like credit cards, loans, and budgeting tools. They also publish sponsored posts that offer advice, reviews, or product suggestions. The Penny Hoarder website also displays ads and sells digital products like eBooks and courses.
I recommend starting with one monetization method. Master this one first before expanding into other strategies. Your goal should be to maximize your profit by diversifying your monetization strategies. Forbes says 80% of successful businesses started with one product or service before scaling. This is backed by a Harvard Business Review study. It found that businesses that diversify their revenue too early often face higher risks and costs.
6. Choose Your Marketing Strategy
Choose the marketing strategy based on your target audience and monetization method. Here are some examples of the most popular marketing strategies:
BrightSide is a faceless YouTube channel in the trivia and how-to niches. The channel grew to 44.7 million subscribers using several marketing strategies. They create content based on viral, engaging videos that catch attention. They use SEO to increase visibility in search results. BrightSide also shares their videos on Facebook, Instagram, and Twitter. They regularly work with other creators and brands to expand their reach.
Not all marketing strategies are effective for every faceless digital marketing business. You need to find the ones that fit your situation best. Consider the target audience, platform, monetization strategy, and your skills and expertise. HubSpot found that personalized marketing is better than a one-size-fits-all approach.
Expanding too fast is risky, especially with paid methods. Start with 1 or 2 strategies so you can focus on efficiency and limit the risks. Only add more once your growth is stable. A survey by Neil Patel found that SEO and content marketing are best for long-term brand building. Paid ads are best for quick short-term exposure.
7. Automate and Scale
Scaling a faceless digital marketing business requires automation. This increases productivity while removing you from the day-to-day processes. Automation is done through the following:
The Broke Millennial is a personal finance brand by Erin Lowry. She posts faceless content as blogs, text-based graphics, and content-focused videos. The brand heavily relies on automation for the publishing of content and marketing. Erin uses email marketing systems to regularly push content to subscribers. There are also automated affiliate links embedded in the website articles. Content is also repurposed for her social media accounts using tools like Buffer or Hootsuite.
Automation requires additional investment in tools or outsourcing, which leads to more risk. It is important to know when and how much you should scale. A Deloitte survey found that 43% of organizations had trouble managing ROI on automation. Scaling your business too fast and without proper strategies may lead to negative income or reduced profits. Make sure your business is stable and profitable before scaling. A Smartsheet report found that 50% of companies think that poorly scaled automation could waste resources. They fear that investing too early, or without knowing the potential ROI, could cause inefficiencies.
How to Be Successful With Faceless Digital Marketing?
You must do your due diligence to be successful with faceless digital marketing. Spend time researching markets and niches. Invest in creating a memorable and professional faceless brand. Ensure you consistently deliver quality content. Master your marketing strategies, stay adaptable, and keep improving. Take your time and do not scale too fast. Building a faceless digital marketing business is a long-term investment. Taking courses often helps you speed up the process and avoid mistakes.
What Is the Significance of Faceless Marketing in the Digital Age?
Faceless marketing is significant in the digital age because of its accessibility and scalability. It is accessible to everyone, including introverts and those who are concerned about privacy. The faceless branding means that your audience focuses on the value you deliver. You also get to focus on creating helpful content instead of worrying about your image. Scaling is easier since your business is not centered on a certain persona. You can outsource and automate the entire content creation process.
Real Life Faceless Digital Marketing Experiences and Businesses
Here are some real life faceless digital marketing experiences and businesses. Common themes include:
Jennifer Leach is an ecommerce business owner who uses faceless social media marketing. She took two digital marketing courses called Roadmap 3.0 and UBC. Within 4 months, she grew a following of 3.2K on Instagram and 1K on TikTok. By the 5th month, Jennifer earned $30,000 from sales.
Reddit user Briexbenton is an affiliate marketer who uses faceless digital marketing. They use various strategies, including Instagram stories, to promote affiliate digital products. They earn an average commission of $197 per sale and focus on selling coaching programs. They suggest selling on their own website rather than on theme pages, which can be costly.
Mz.mogul of Crowned Life Chronicles is a faceless digital affiliate marketer. She creates AI-generated faceless content for specific products. Staring as an Instagram influencer, she learned faceless digital marketing from a $400 DFY course. Her success led her to create her own faceless marketing mentorship. On her YouTube channel, she shared a case study of someone earning $200K in 30 days using the same method.
What Are Some Other Great Ways to Make Money Online Without Showing Your Face?
Here are some other great ways to make money online without showing your face. I've included those that do not rely on running marketing campaigns or making any sales.
Top 5 Best is a faceless YouTube channel that posts top 5 videos on a variety of topics. Their content uses stock footage, free-to-use images, and AI-generated voiceovers. They use tools like Pictory.ai, Synthesia, and Descript for video editing and voice synthesis. The videos are typically 5 to 10 minutes long, and monetization is through YouTube ads. The channel has over 5.5 million subscribers.
Matt Olpinski is a freelance web designer on Upwork and Fiverr. In his blog post titled "How I Earned My First $10,000 as a Freelance Web Designer," he outlines his experiences. He narrates his shift from a full-time job to freelancing. He started slowly, but his earnings grew steadily over time.
Reddit user, themightyox, shared how they earned $195 in a month using Swagbucks. They explained that this involves answering surveys, watching videos, and performing searches. They spent 2-3 hours per week doing different activities on Swagbucks for a month. They cashed out through PayPal Credit at the end of the month.
Earn Passive Income Without Showing Your Face or Doing Marketing
Local lead generation creates passive income without showing your face or doing any marketing. The rank and rent method works as a type of digital real estate. Your site will continue to attract leads as long as it remains ranking. Local businesses will keep paying you monthly to have access to these leads. This is more sustainable and has lower risks compared to faceless digital marketing.
With faceless digital marketing, you'll compete with thousands of other faceless brands and marketers. Many of them will already have been well established. Scaling will also mean investing money in tools and outsourcing. This increases costs and puts the quality of your content at risk.
With local lead generation, you only have to outrank a handful of sites. There are also hundreds of niches and thousands of local areas to choose from. Scaling is as simple as repeating the rank and rent process. There is no limit on how many sites you can have. I currently have dozens of sites in a variety of niches, from limo rentals to tree care services. These sites earn me over $52K a month of complete passive income. This is why local lead generation is my number 1 business model.
