AdEngine is a paid advertising course by Justin Lalonde. It teaches paid ad experts and beginners how to scale their business and revenue. The course focuses on strategies like conversion tracking, keyword targeting, and audience segmentation. This gives you a solid foundation for your ad creatives and media buying process. AdEngine promotes better ad quality, campaign management, and click-through rate.
There are many AdEngine reviews on the course's landing page, and most of them are positive. Abdel Idrissi mentioned generating 4x better ROAS with a low CPA of $35. Another student, Luka Zivko, helped his friend make 20 closed appointments in a week.
However, some students like Rune and Mustafa said that AdEngine is generalized. It lacks more information on Google Ads and LinkedIn Ads. So, it may not be for those interested in learning a specific advertising platform.
I also tried paid ads for my marketing campaigns. Truth be told, it improved my ad performance metrics. However, it wasn't sustainable in the long term for small businesses or big brands. That's why I switched to organic marketing. Local SEO boosted my online business and passive income.
In this AdEngine review, we explore the course's specifics and potential for success. We also dive into Justin Lalonde's paid ads technique, and if students can make over $100K monthly. Towards the end, we reveal if paid advertising is better than organic marketing.
AdEngine Review: Pros and Cons
Pros
AdEngine focuses on enhancing your current ad copy to increase your potential revenue.
The program covers different ad types. (Ex: display ads, banner ads, native ads, video ads, etc.)
Justin teaches you to maximize critical factors like ad space and ad servers.
Cons
The course is quite expensive, and you pay monthly for it.
AdEngine has limited off-site reviews.
Potential customers trust organic results more than paid ad campaigns.
Price
AdEngine costs $597 monthly. There's also an upsell for 2x monthly one-on-one calls with Justin for $400 per month.
Refund Policy
AdEngine has no refund policy.
Reputation
Justin Lalonde's PaidAdvertising.com company received the 2024 Stellar Business Award.
The course has all I need as a beginner in paid ads.. However I don’t see much info on the intricacies of platform-specific paid ads. Wish this could’ve been talked about more considering the price.
How Justin Lalonde’s Strategy Prevents an Adpocalypse
What is AdEngine?
AdEngine is a paid advertising consulting program that teaches:
The course helps you create the right paid ads strategy based on your business' needs. Its goal is to boost your ad impressions, engagement, and clicks. By improving your campaigns, you enhance the user experience and convert more customers.
AdEngine is for:
With AdEngine, you get:
Are AdEngine Students Successful?
Most AdEngine students are successful, as seen from testimonials on the course website. One student praised Justin's open communication line. He said that the course had all he needed to improve his marketing efficiency.
There are also video testimonials of students saying that the course was worth it. Justin helped them with paid ads client management and customer acquisition. He also coached them on identifying the right ad designs and building a system for it.
However, some reviews don't talk about AdEngine students. Majority of them are about Ad Architect, another program he co-founded. Plus, his YouTube channel only has client testimonials from his company services.
Who is Justin Lalonde?
Justin Lalonde is a media buying coach and the founder of PaidAdvertising.com and AdEngine. He co-founded the Ad Architect program on Educate with Iman Gadzhi. Justin is also a Meta & Google Certified Badged Partner. He excelled in TikTok, Meta, and Google Ads. Justin studied Graphic and Web Design at CEGEP - John Abbott College.
Justin started as a freelance Web Designer and Branding Specialist. In 2019, he became a Customer Specialist at Apple. By 2024, Iman Gadzhi invited him to spearhead a media buying course at Educate. The course has achieved over 4.5K registrations. Now, he manages around $9.6 million in ad spending yearly. Justin has helped over 100 businesses and e-commerce brands, with $30M+ in revenue.
Justin Lalonde’s Claims
Justin Lalonde claims that his AdEngine program will help you earn over $100K monthly. He claims that his business has generated over $30 million in revenue. But can this course make an 8-figure income using the right ad setup and ad delivery?
Are Justin Lalonde’s Claims Doable?
Justin Lalonde's claims are doable if you have ample experience and technical skills. You need to understand the client's target market and products or services. Plus, you should have knowledge of the latest paid ads strategies and campaign performance metrics.
Google reveals that you can make $8 in ROI for every $1 spent on ads. Earning over $100K monthly means spending over $12,500 per month. However, ad performance depends on ad quality and competitors. You need to outpace hundreds of thousands of advertisers for specific keywords to secure an 8:1 ROI.
There are no detailed brand or company case studies on Justin's ad revenue. You can only find client testimonials on his website and other social profiles.
Can You Make Money Generating Leads for Small Businesses With Paid Ads?
You can make money generating leads for small businesses with paid ads through:
Wordstream states that you can earn 200% in ROI with PPC. Direct lead referrals also generate over $500 in income monthly. And, ad monetization like Google AdSense gives you around $8-$20 for every 1K views (SEO Chatter). But, this depends on the ad type and your content. Some use strategies like programmatic advertising. While this can be effective, it's also costly in the long term.
Is Paid Advertising a Good Digital Marketing Side Hustle?
Paid advertising is a good digital marketing side hustle. You can earn money from monetizing ads or generating customers for your clients. Plus, there are different paid ad types you can use. Some examples include social media, display, and interactive ads. Most advertisers also maximize resources like ad networks. According to Google, the top ones are Adsterra, Google Ads AdMob, and PropellerAds.
Why I Recommend Local Lead Generation for Passive Income
I recommend local lead generation for passive income because of its flexibility. This business model gives you full control over your online business. Plus, you don't need a hefty initial investment to acquire leads. You use organic marketing to generate potential customers. With paid advertising, you need a set budget to launch ad campaigns. It takes a lot of your time to meet with clients and understand their needs, demands, and goals. Using paid ads to make money online can be risky and unsustainable, especially for beginners.
Local lead generation doesn't involve paying third-party platforms to promote brands or businesses. All you need is to choose a niche service and build a site for it. There's no limit to how many service sites you make. Next, you have to use local SEO to rank these sites on search engines. Once they're ranked high, they attract ready-to-buy customers for zero cost. You can make around $500 to $2,000 monthly per site by forwarding the leads to local businesses.
This is the same process I've done since 2014. With a local lead gen biz, I can earn over $50,000 monthly in passive income.
