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About Dan

The OG Lead Gen Coach

  • Net Worth: $25 Million

  • Been coaching lead gen since 2014

  • Been hustling since he was 6 yrs old (born to be an entrepreneur)

  • Over 15 years of experience in business

  • Owned non-internet businesses: window tinting, coupon biz, Dutch Bros Coffee Franchise, real esate

  • During the pandemic, made $30 million dealing PPE masks & gowns

  • A talented, dynamic coachserious at times, but always delivering valuable insights, big heart, incredibly motivational, knows how to crack jokes & keep it entertaining at the same time! 


More than a lead gen coach...

Other than the fact that Dan has been doing live coaching 2x per week since 2014

(I don't see too many other internet coaches out there that can show that level of dedication...)

I have a lot of respect for Dan, at a human level because he has consistently showed 3 character traits that I admire:

  • Strong moral code
  • Not afraid to speak his mind
  • Leads by example (works harder than anyone I know)

I've been getting coaching from Dan for the last 7 years.

Forget the money or business, Dan's coaching has lead to a lot of personal growth that impacted every area of my life.

Because he has continually taught me the following:

Learning how to face our fears.

Not making excuses.

Setting goals & commitments and sticking to them.

Yes he is very talented at articulating high-level biz concepts to simple, actionable steps.

But it's his positive mindframe, his can-do attitude, his very approach to life that has rubbed off on me over the years.

As I continue to tune in every week, twice per week.

I've adopted those qualities at a subconscious level.

For me, that's the value of a real mentor.

Proof is in the pudding, Dan's Family

As someone that's spent a lot of time with Dan & his family over the last 3 years, practically living at their house for weeks at a time.

I can say that its not surprising that his wife & kids are also very impressive in their own right, there's that saying "you can tell a tree by the fruit it bears"

I can go on and on about how amazing Dan's attorney wife Tori is. (she really is the personification of "Behind every great man is a great woman", fiercely supportive of Dan, always making sure everyone around her is having a good time, responsible for coordinating all the events for us, works hard with Me and Dan all day, I'll get texts from her late at night about how we should improve this or that about the coaching program, and she's up 6 in the morning taking Jazzy to her Volleyball practice, all the while managing 5 other businesses they run, like she is quite the wonder woman...)

Their kids Jazzy & Jeramiah are the chillest, nicest kids ever.

I'll end with this.

Whenever I spend time with their family. 

I'm always in awe of this sense of purpose & unity I feel within the family, as if they're all on the same mission together.

Like even the kids know that their family is here to serve others.

As crazy as that might sound.

For example they have people over at the house all the time (myself included) because there's a lot of events & leadership meetings we do for this coaching program.

That's a lot of sacrifice in family time.

But I've never heard the kids complain even once.

This coaching program is a whole family affair with them.

I've never seen anything quite like it.

Dan is raw but always ethical

When you're operating a group of 7000 students, you're bound to run into few people that just go sideways.

Some were former employees that had to be let go due to not seeing things eye to eye.

Some were former biz partners of Dan that just didn't work out.

Throughout all of it, Dan has kept it positive and never aired anyone's dirty laundry.

However some of these ppl have really crossed the line when they began stealing customers & intellecual properities.

Dan has to protect himself and his company when things like that happen (which is rare) but I think it says a lot about Dan when he's able to address these things publicly.

Its sometimes easy to paint the one that's in charge as the bad guy without every hearing his or her side of the story.

The true tell is someone that's not afraid to speak up publicly versus the ones that have to hide behind their keyboards.

I know all the behind the scenese things that has happened over the years.

Let me just say that there's a lot, running a coaching biz is def not for everyone.

Over the years, I've known Dan to always make biz decisions with a strong sense of morals & ethics.

It's just not in his nature to tear other people down to bring himself up.

He's also the first one to admit that he's not perfect, he can get passionate at times, but to me, it's very refreshing to have a coach that's willing to be honest, and not be afraid to tell it like it is.

99% of the time, Dan is positive & motivational, below clip is the 1-2 rare times where he had to address those so-called bad apples

But I think its a good opportunity for you to get to know Dan in a brutally, honest way.

He's raw & truthful about everything that happens in his life, and throughout it all, he's always trying to teach us either life or business lessons.

Dan's been responsible for producing countless internet entrepreneurs since 2014... One of the most successful coaching programs out there...