Adaptify Review: Is Automated SEO Effective For Scaling An Agency?

July 30, 2024

Adaptify is an AI software by Dominic Zijlstra and Hansjan Kamerling that streamlines SEO tasks. These tasks are content writing, backlinking, keyword research, and targeted PR outreach. Businesses grow by improving their search engine rankings and online visibility. As a result, it boosts organic traffic, leading to higher conversion rates and sales.

Automated SEO uses AI tools for tasks like keyword research and content optimization. Its efficiency and scalability make it popular for digital marketing agencies. Benefits include time savings and data insights, while risks involve content quality and high costs. Automated SEO offers benefits but requires careful management for potential drawbacks.

Reviews on Adaptify are positive and show customer results. Agencies and business owners are happy with the app's automated marketing nature. With minimal effort, it helped their companies rank and be visible in search engines. However, customers had issues with AI accuracy and its learning curve.

In this Adaptify review, we'll discuss the software's pros, cons, and inclusions. We'll also provide its general information and reviews. This article will help you decide if Adaptify and SEO automation are worth it. 

Adaptify: Pros and Cons

Pros

Adaptify uses AI and SEMrush data to create a relevant keyword strategy. This ensures targeted keywords have real search volume and improve search rankings.

Adaptify has a tool that personalizes content to meet the business's specific needs. This maintains customized and engaging articles for the target audience.

Adaptify integrates with popular platforms like WordPress, Webflow, HubSpot, and Shopify. This ensures users can publish content seamlessly on any website platform.

AdaptifyAI has customer service support for its users that's available 24/7.

Cons

Adaptify offers limited customization for advanced users, despite excelling at automated SEO. Hands-on SEO professionals feel limited by automation.

Adaptify content creation and keyword strategies depends on the accuracy of the AI. Inaccuracies in AI-generated content or keyword recommendations affect SEO performance.

Adaptify's pricing plan and model are costly for smaller businesses. The recurring monthly fees can add up, especially for agencies managing many clients.

Price

Adaptify costs $499 monthly for the Starter Plan, and the Agency Plan costs $999. The Agency Plus Plan offers customizable pricing and flexible billing.

Refund Policy

Apatfiy doesn’t issue refunds unless required by law or at their sole discretion.

Origin

Adaptify’s origin date is 2020.

Reputation

Adaptify has a good reputation online.

July 25, 2024

Adaptify SEO has been a game-changer for our rankings and the quality of our content. The automated link-building feature is impressive, and the devs are super responsive and helpful. I initially needed some guidance on using all the features, but the team quickly got me up to speed.

Bill

5.0
5.0 out of 5 stars (based on 1 review)

Is Automated SEO Effective For Scaling An Agency?

Automated SEO is effective for scaling an agency because it simplifies and optimizes marketing tasks. This reduces manual effort and gives a big advantage to businesses wanting to grow using SEO.

Automated SEO's benefits for businesses are:

  • Time Efficiency: Automated tools handle tasks like keyword research and content generation. This allows SEO professionals to focus on strategy and client engagement. An SEO agency using Adaptify saw a 40% time reduction. This enabled more clients without increasing staff.
  • Consistency and Scalability: Automation ensures SEO optimization processes are consistent across all clients. Consistency is vital for maintaining quality as agencies scale. Agencies using SEO automation saw a 30% increase in retention.
  • Cost Efficiency: AI-powered SEO tools cut operational costs by reducing manual labor. A small agency doubled its client base in six months. They achieved this without hiring more staff, becauase of Adaptify.

However, Automated SEO using AI showed negative results from a CNET experiment. CNET, a top tech review site, used AI-generated content to enhance SEO and cut costs. This experiment led to several significant issues that hurt the company. The quality of AI-generated content was poor.

Generative AI content contained factual errors. Interest miscalculations exist between the Annual Percentage Rate and the Annual Percentage Yield. These mistakes compromised the reliability of their content. Replacing journalistic research in AI also raised ethical concerns. People saw this as a move to replace human writers.

Inaccurate AI content led to public backlash and hurt CNET's reputation. This reaction showed the risks of relying too much on AI. As a result, CNET reduced the use of artificial intelligence content. The case reveals the need for thorough human review for accuracy and ethics.

Businesses can benefit from using Adaptify SEO through AI-automated features. These features automate and optimize various aspects of SEO. The features are:

  • Improved Search Engine Rankings: Adaptify analyzes business needs and competitors to develop SEO strategies. This helps businesses achieve higher rankings and domain authority on search engines. A small e-commerce business saw a 50% traffic increase in three months.
  • High-Quality Content Creation: Adaptify automates the creation of personalized, well-researched content for target audiences. This enhances SEO and improves user engagement. Content marketing campaigns using Adaptify saw a 35% boost in engagement metrics.
  • Efficient Backlink Building: The tool automates PR outreach to secure high-quality backlinks. It helped build domain authority and search engine visibility. Niche website owners using Adaptify acquired backlinks from high-authority sites.
  • Cost and Time Savings: By automating repetitive SEO tasks, Adaptify helps businesses save on operational costs. This allows them to focus resources on core activities. A startup reduced SEO expenses by 30% and reallocated savings to marketing. 
  • Scalability: Adaptify’s automation makes it easier to scale SEO efforts. This requires no  increase in time and resource investment. An online retailer expanded its product line and maintained high SEO performance. Adaptify’s scalable solutions helped achieve this across all new product pages.

What Are Agency Owners Saying About Adaptify?

Agency owners say positive comments about Adaptify. Business owners are happy with the results they get from Adaptify.

Philip, a business owner who used Adaptify, was skeptical. However, he became a fan of its results. Adaptify SEO excels in creating accurate, flexible content with minimal effort. He's happy with the automatic backlinks and article ranking on Google as benefits. In three months, about 20 of their articles ranked on Google.

Another business owner, Randy, said Adaptify is a game changer in SEO marketing. Adaptify SEO's AI-driven strategy for content is effective and affordable. Their responsive support and regular platform improvements add great value. The automation saves time and money, making it recommended. But sometimes, the software will write an irrelevant topic as content.

Additionally, Benn commented that Adaptify has been very helpful to his company's SEO. It produced higher-quality articles and boosted rankings. The automated link-building feature saved time, allowing the acquisition of difficult HARO backlinks. However, there was a learning curve in maximizing all Adaptify features.

What are the Main Features of Adaptify?

AI Powered SEO Writer

Adaptify's AI-powered SEO Writer generates high-ranking, search-optimized content. It uses data from Yelp and Amazon to enhance content uniqueness and credibility. This integration helps articles rank higher on Google. Adaptify also ensures resilience against algorithm updates.

The tool can produce long-form content ranging from 2000 to 5000+ words. It aims to speed up content creation, target more keywords, and boost online authority. These features increase traffic and sales. With this feature, businesses enhance their online presence.

SEO blast creates interlinked articles around content clusters with speed. This enhances SEO by building a network of related content. Interlinking improves navigation, distributes link equity, and boosts site visibility.

Automatic Keyword Research

Automatic keyword research works by analyzing every page of a website. Adaptify understand the business, the target audience, and existing content. It uses Search Console data and keyword data from various sources. The tool finds high-growth, low-competition keywords to establish topical authority.

Local SEO

Local SEO works by checking if local SEO can be leveraged. Adaptify aims to rank your website for local services. It localizes keyword strategy and uses local sources like Yelp. This ensures richer context and better local search results.

Automated Indexing

Automated Indexing ensures that search engines index newly created content. This feature improves the speed at which new content becomes searchable. It helps Google Search Console recognize and display your content faster. This boosts visibility and access to new information.

Custom PR Backlink Profiles

Custom PR backlink profiles allow you to create a profile for a customer’s website. This profile includes added training data to tailor the pitch for journalists. The tool pitches the website to journalists on behalf of the client. This helps in acquiring high-quality backlinks.

Automated publishing works through scheduling and distributing content across platforms. It uses AI to optimize timing and personalization for most engagement. Additionally, it identifies relevant PR backlink opportunities, ensuring backlinks come from industry-related sources.

Custom Business Data

Custom Business Data is a feature that gets information specific to a business’s operations. These are data collected through customer interactions and business transactions. This data helps optimize marketing strategies and improve business processes.

Adaptify complies with privacy regulations by implementing strict data protection policies. It uses security measures that ensure transparency in data processing. They collect and use data to improve their service while safeguarding its integrity.

How Much Does Adaptify Cost?

Adaptify costs $499 monthly for the Starter Plan, and the Agency Plan costs $999. The Agency Plus Plan offers customizable pricing and flexible billing. The pricing options Adaptify AI offers are the Starter, Agency, and Agency+. Adaptify has a free seven-day trial for all plans. This allows potential customers to test its features and benefits.

Can Adaptify Help Improve Marketing Strategies?

Adaptify can help improve marketing strategies using AI-powered tools and automation features. On their website, you can see client testimonies using Adaptify. These clients improved their marketing strategies and saw growth in their businesses.

The marketing strategies Adaptify uses that can help businesses are:

  • Automated SEO Strategy: Adaptify provides weekly updated SEO strategies for each site. They avoid keyword cannibalization by integrating search console data. It guarantees the impactful use of non-overlapping keywords.
  • Content Creation: Adaptify automates the content creation of high-quality articles. It's done through competitor analysis, social media checks, and intelligent linking. This will cause high-quality, SEO-optimized articles.
  • Backlink Acquisition: Adaptify pitches to hundreds of journalists, securing placements in top publications. This enhances domain authority and improves search engine rankings. Magee Clegg, CEO of Cleartail Marketing, noted a 300% growth in impressions. Adaptify's PR backlinks and quick links boost organic traffic.
  • Local SEO: Adaptify enhances local search results for businesses. Enhanced local SEO ensures businesses appear in relevant local searches. The optimization will drive foot traffic and local engagement. Effective local search visibility can boost local customer acquisition.
  • Automated Indexing: Adaptify ensures search engines index new content. This improves visibility and speeds up traffic growth. Timely indexing helps content reach the audience faster. This strategy enhances SEO performance and engagement.
  • Custom Business Data Integration: Adaptify makes SEO strategies for each business's needs and goals. By integrating custom business data, they provide personalized and effective SEO solutions. This approach ensures strategies align with business objectives. Tailored SEO enhances relevance and results for clients.

Adaptify can help businesses rank higher on search engines through:

  • SEO-Optimized Content Creation
  • Backlink Generation
  • Extended Optimization
  • Holistic SEO Approach

Who are the Founders of Adaptify?

Dominic Zijlstra

Dominic Zijlstra is a co-founder of Adaptify. He is an accomplished ed-tech entrepreneur and polyglot. Adaptify focuses on automating SEO delivery for marketing agencies. Dominic develops advanced solutions to improve marketing strategies and processes.

His work advances both educational technology and business practices. Dominic founded Traverse.link, a learning platform with expert insights using mind mapping. Traverse.link integrates note-taking and spaced repetition flashcards for better retention. Dominic aims to make learning more accessible and effective. The platform has $3,900 in monthly recurring revenue.

His computer science expertise drives educational and AI technology advancements. He studied in the Netherlands, Germany, and Brazil. He holds a master's degree in Engineering Physics. Dominic started as a space systems engineer, honing problem-solving skills. He actively shares knowledge through workshops and public speaking.

Hansjan Kamerling

Hansjan Kamerling is the co-founder of Adaptify. He is a professional with expertise in marketing and software. His role in Adaptify focuses on automating SEO for agencies. He uses his skills to meet the needs of modern marketing agencies. His focus is on SEO automation, making processes more efficient.

His role also includes strategic direction and operational management. He is a community member of Blkbk since September 2018. Blkbk is a global, invite-only community for freelance designers, developers, and strategists.

Hansjan has made significant strides in SEO automation, reducing manual effort for agencies. He developed a browser extension for CSS Variables and worked on a geometric pattern design system for HSBC Rugby SVNS. Hansjan is proficient in English and Dutch, with basic knowledge of Chinese.

How Can You Make Money with SEO and Automation in 2024?

You can make money with SEO and automation in 2024 by optimizing websites to rank higher on search engines. You can also make money by driving organic traffic that converts into sales or leads. Using automation tools in marketing enables time savings, efficiency, and revenue growth.

Here is how you can make money with SEO and automation in 2024:

  • Start a Local Lead Generation Service: Identify local businesses with low online visibility for optimization services. Offer to enhance their Google My Business listings and local SEO. Charge businesses per lead or through a monthly retainer as of the niche website owners. Julian Goldie scaled his SEO agency to $1,600,000, focusing on local leads.
  • Offer Freelance SEO Consulting: Define your niche and services, specializing in a specific SEO area. Market your expertise on freelance platforms like Upwork or Fiverr. Conducted detailed SEO assessments and provided improvement strategies. For example, Reddit user LiberalLunatic69 earns $8,000/month as a freelance SEO specialist.
  • Teach SEO Through an Online Course: Choose a platform like Udemy or Teachable to host your course. Structure your curriculum to focus on practical SEO techniques and real-world applications. Promote your course using social media and email outreach and marketing. This approach will help you attract and keep students.
  • Monetize a High-Traffic Blog or Website: Use advertising and affiliate marketing to monetize your blog effectively. Tailor your content and web design to match your audience's interests using AI-powered content generation. This approach can boost engagement and drive conversions. Selling products directly can also increase your revenue.
  • Build an SEO Agency: Create a business plan outlining your services, target market, and strategic growth. Recruit skilled professionals to build a team of SEO experts. Network using social media and professional platforms to attract clients. For example, Adam Enfroy claims starting an SEO agency can bring in $10,000/month or more.
  • Charge for Keyword Research and Planning: Use AI-powered SEO tools like Ahrefs and SEMrush for effective keyword research. Offer various packages, ranging from basic to comprehensive keyword research. Tailor your services to meet different client needs. This strategy can attract a diverse clientele.
  • Build Backlinks for Clients: Use guest blogging and broken link building to develop high-quality backlinks. Charge clients based on the quality and strategic value of these backlinks. This approach ensures clients receive effective and valuable SEO services. High-quality backlinks can significantly improve search engine rankings.
  • Conduct SEO Audits and Give Recommendations: Assess site structure and content quality by performing detailed SEO audits. Present your findings in structured reports with actionable recommendations. This helps clients understand areas needing improvement. It provides clear, practical solution that enhance satisfaction and business ready results.
  • Sell Your Own SEO Tools and Software: Identify market needs by developing tools that address specific SEO challenges. Set competitive pricing to attract customers and ensure affordability. Provide excellent customer service to keep and satisfy clients. This approach can build a loyal customer base and drive business growth.
  • Use eCommerce SEO to Sell Products: Optimize product pages to ensure they are SEO-friendly and rank well. Integrate social proof by using reviews and testimonials to build trust. This strategy can enhance credibility and drive conversions. Effective SEO and social proof can significantly boost sales.
  • Work as an SEO Specialist for a Company: Manage SEO strategies by implementing and overseeing them for a company. Seek job opportunities as a content marketer for job boards and through networking. This approach can help you find positions that match your skills. Effective management and networking can advance your SEO career.
  • Become an SEO Writer: Create SEP optimized content by writing for search engines and audience engagement. Find opportunities on freelance platforms to secure writing gigs. This strategy helps you build a portfolio and attract clients. Consistent quality and optimization can lead to steady work.
  • Promote SEO Products and Services as an Affiliate: Partner with providers to resell SEO products and services effectively. Set up pricing structures tailored to different client needs. Market these services to your client base to attract business. This approach can expand your offerings and increase revenue.

Conclusion: Is Local Lead Generation the Best Business Model That Uses SEO?

Local lead generation is the best model that uses SEO because it generates faster results. It focuses on areas with low competition for faster visibility and leads. Other SEO-based businesses operate from the ground up. For instance, an SEO agency uses SEO to build a client's website, hoping to get leads. With local lead generation, you also use SEO to promote your site. Local service-based websites have an advantage in landing leads. Then, when you rent out your website to a client, you already have and own those leads, making it far less risky.

Applications like Adaptify automate key SEO tasks like content creation and keyword search. Automation results in faster ranking and more leads that benefit local lead-generation businesses. An even better option is Snapps.ai, an AI-powered website builder with SEO capabilities. Snapps.ai not only helps with SEO but also helps you create an easy drag-and-drop website that is easier to replicate over and over.

conclusion-lead-gen-maps

Go for the local lead gen biz as the best model that uses SEO. Local lead generation targets specific areas, leading to quicker visibility and leads. Focusing on local needs provides predictable results and a steady lead flow. This makes renting out your website less risky compared to others. On top of that, the model generates passive and predictable income.

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Ippei Kanehara
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$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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