Let the numbers help you decide.
Yea, that's Billion with a capital B!
2.4 Billion people you can show your ads to
Yea, 2.4 billion people is alot.
Honestly though, that’s not the only reason why advertising on Facebook is a big deal these days.
When you advertise on Facebook, you’re able to do things that you aren’t able to on other ad platforms.
One of the biggest differences between Facebook and Google, comes down to the fact that you’re able to perform detailed targeting for your ideal audience based on interests as well as demographics.
What You'll Learn
Step 1: How To Set Up A Facebook Business Manager Account
What's a Facebook Business Manager?
This account is what you’re going to need so you can run and monitor all of your ads for each of your clients.
You’ll be able to get very creative when designing your ads, targeting your ideal clients and determining what your budget will be, among other things.
Don’t worry, it's FREE and won't take up much of your time at all.
Step 2: How To Install The Facebook Pixel
What is this pixel and how does it work?
It’s a snippet of code that you manually install on your website so that you can track traffic to and through your website.
It’s very similar to the Insights Tag used on LinkedIn which serves the same purpose.
Step 3: How To Create Facebook Ads
Now it’s time to tap into your creative side by jumping into the Creative Hub.
This is the section in your Facebook Business Manager where you're going to be able to create mockup ads for Facebook and Instagram, choose which type of ad you want to make, then add your copy, images and more.
These are the types of ads you can only make here on Facebook. No platform such as Google or YouTube can offer you this much creativity.
For example, 360° videos have been killing it online and now you have the opportunity to captivate your audience in this and many other ways.
It's all up to you how you separate yourself from the competition.
As a reminder, Facebook owns Instagram.
Step 4: How To Write Ad Copy For Facebook Ads
Writing Ad Copy is essential to marketing period.
Through your ad copy, you’re able to attract your audience of choice.
Of course, your offer matters, but you need to be able to present your offer properly and effectively.
Through your ad copy, you want to encourage your potential lead to take the action you want them to.
It may seem simple because there are only 3 steps in the image above but there's more to them.
Believe me, if you can master writing ad copy, you're going to position yourself ahead of others who aren't that great at copy.
Your ads will be the ones that convert most efficiently.
You'll end up being the marketing golden boy/girl for your clients.
This is one of the most important steps and skills you can learn when advertising.
It really is a good feeling when you have an ad that gets you a great ROI. That means your ad copy was enticing enough!
Your confidence will shoot through the roof and you'll be able to carry that momentum into the next ad or campaign.
Step 5: How To Analyze Facebook Ad Performance
- Are you generating leads?
- Is your ad relevant?
- How many people are seeing your ad?
- Any engagement?
- What's your ad cost?
- How much should you be spending?
- When do you kill the ad?
These are all questions most people have when they start running ads.
If you know what you're looking at and what the metrics mean, you're going to be able to be in full control of your campaigns.
The decision to scale or maybe even scale back your campaigns will then be an easier one.
Step 6: How To Optimize Facebook Ads
Now that you know what to look at while in the Ads Manager, it’s time to optimize your ads and campaigns.
This is the part where you're simply making them better.
They set their ad and forget about it.
Even if you did a minimal amount of changes, you’d already be a step ahead of your competition!
So why not do it?
Optimizing your ads is a must so that you can ensure you're successful with your ads and campaigns a whole.
What are the key things you should consider doing when optimizing?
- Make sure you have a GREAT offer
- PRESENT your offer in the best way
- TARGET the right audience
- Design an ATTRACTIVE ad
Step 7: How To Get Leads From Facebook
If your ad is successful, guess what?
That means you've got leads!
The question is, how do you know when you have a lead?
If you have a CRM, your leads will instantly go to your clients through that software.
Assuming you’ve already set that up with them, of course.
There are some things that you just don't need to be spending time doing.
Time is money, so I recommend setting up a CRM so that the only thing you need to do is check to make sure leads are coming in.
That's your indicator that your ads are working.
If you have to constantly send leads to your client, you're wasting time.
Step 8: How To Scale Facebook Ads
What happens when you find a winning ad or ads?
You obviously want more of those same results that your winning ad is bringing you!
If you’re generating leads, you want to generate more!
You don’t want to immediately scale the budget a ridiculous amount.
You should do this little by little because if you don’t, you're going to throw Facebook off.
Remember, Facebook is collecting data. Facebook won’t be able to effectively optimize your campaign if you increase the budget so much at one time.
As a good friend always says, “Slow and steady wins the race”.
By the time you get to where you can scale your ads, you should feel proud of yourself because you took the time to learn each step of advertising on Facebook.
You do need to make sure you don't rush to scale too early.
Final Thoughts: Advertising On Facebook
As you take on this new avenue of digital marketing and potential financial freedom, you need to be confident and ready to work diligently to produce results.
If you're a business owner who wants to run ads on this platform, you need to take the time to get familiar with the Facebook Business Manager platform.
Understand that it'll take time, but if you don't give up so easily and are committed to achieving cost effective ads, the results will come.
Follow these tips and you'll be just fine:
Hopefully by now, you've gone through the entire guide and have been able to learn how to advertise on Facebook.
You really can live a life where you are financially free, where you can provide for your family and be your own boss.
It all comes down to your drive and dedication.
How bad do you want it?
I made this step by step guide so that you can learn a skill set that can help you earn thousands of dollars a month.
It's on you to make it happen.
Feel free to refer back to any of the steps in this guide for future help.
How To Advertise On Facebook: FAQs (Frequently Asked Questions)
As a beginner when it comes to advertising on Facebook, you'll most likely have plenty of questions.
Here are the most common ones:
Why advertise on Facebook?
Everyone and their mother, even grandmother is on Facebook. Facebook has so many data points which you can use to target your ideal customers. No other platform allows you to go as in depth with targeting as on Facebook.
How is it possible to run ads on Instagram also?
Facebook owns instagram since 2012 and has made it possible.
How much does it cost to set-up a Facebook Business Manager account?
Creating an account is absolutely free.
How many Business Manager accounts can one create?
Facebook only allows you to create 2 accounts. If you would like to create more, you would have to partner up with someone else from your organization.
What do you need to create a Facebook Business Manager account?
You will need a personal Facebook account so that Facebook can confirm your identity. You will also need your business details such as your business name, address and email. Facebook will also want to know your purpose for creating this account. The two options you will have are to either promote your own business and goods, or to promote another business.
What is the Facebook pixel?
It's a piece of code that you install in the header section of your website (on each page) so that you can monitor traffic to and through your website. This will give you a better chance at retargeting new audiences based off of the actions taken.
Who pays Facebook when running ads?
You if you're running ads for your own business. If you're running ads for another business, your client pays. When you close a deal with a client, you should take their credit card information and make it clear that they are paying Facebook for the ad spend, not you. Facebook is their billboard and you are just running ads for them.
What is ad copy?
Ad copy is the written content in your ad. This is where you call out your customers, speak to their pain, explain your offer and make them take the action you want them to take.
How often do you need to monitor your ads?
Until you're an expert, you should monitor your ads on a daily basis so that you can make the necessary adjustments.
How can you optimize Facebook ads?
Optimization can be done in different ways. You can make your ad copy better, make a better offer, add a professional photo and target correctly.
Where do you get your leads from on Facebook?
If you have a CRM set up, they will go directly to your client. If you don't, go to the 'More' tab, click 'Publishing Tools', go to 'Lead Ads Forms', click 'Forms Library' and download your leads.
How do you scale Facebook ads?
You can increase your budget and take your ad to another platform. What I mean is that you can take the same ad copy and offer that worked on Facebook and take them to other advertising platforms.
How much should you charge a client to run Facebook ads?
This is determined by the cost of a customer to your client. Try to make it so that your client makes 3, 4 or 5:1. The main thing is not to get so greedy with your first client. With time, you'll get a better idea on how much to charge certain clients. Every niche, client and market is different.
How much can you make by advertising on Facebook?
There is no one answer. That will all depend on what niche you choose to go into, who your client is and what market you are in. Chiropractors and dentists are known to be the most popular clients among digital marketers because they tend to be willing to pay more per month due to the cost of one customer. With a few chiropractor clients, you can make more than most building engineers do in a month.
Is it possible to still be successful at advertising on Facebook in 2019?
Absolutely. There are so many business being created everyday and many of them have no clue how to advertise on social media period.