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How To Create Google Ads Account

August 16, 2020

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The first step to advertising on this platform is to create a Google Ads manager account for your business.

If you're looking for the express version, look no more. Everything you need to know and do is on Google Ads now.

By creating an account, you’re going to be able to quickly create ads and get them in front of the market of your choice.

You’ll have the ability to control where your advertisement shows up on Google, out-bid your competition for better positioning, test different ads, run remarketing ads and manage entire campaigns.

The first step to creating this account is to:

Step 1: Google Ads Home Page

When you do, you should arrive at the page above.

Setting up a Google Ads account is free of charge and very easy to set up, so you can put your credit card away for now.

As you can see, you can even call Google so they can set your account up for you.

If you’re a do it yourself person, keep reading.

As you continue reading the rest of the information on the homepage, Google will let you know why you should advertise there.

This platform is definitely different in various ways in comparison to other advertising platforms.

Step 2: Start Now

To get started, click the blue 'Start Now' button which is near the middle of the page.

Step 3: Sign In

You’ll promptly be instructed to sign into your Gmail account.

If you don’t have a email account with Google, click the ‘Create Account’ button in blue letters and proceed to create a Google account.

Remember to write down your Google ads login information so that you don't have any difficulties in the future.

When you're done with the sign up, move to the next step.

Step 4: Main Advertising Goal

Google will now ask you what your main advertising goal is and you’ll be given 3 options as seen in the image below.

You should clearly understand what your advertising goal is before moving forward. 

Take time to think good about what it is so that you can allow Google to help you effectively run ads.

Understand what the purpose of your business is and what you need.

For this guide, we'll go with 'Get More Calls'.

Click the 'Next' button to move on.

Step 5: Business Details

You’ll then be asked to describe your business. This is where you must enter your business name and web address.

After you do, click 'Next'.

Step 6: Choose Your Market

The next screen you'll see is:

You can now choose which market or city you want your ad to be shown in.

There are two options at this point.

You can choose to show your ad in specific areas of the world as seen in the image above, or you can choose to set up a radius around your business.
You’ll only be able to set a radius of 40 miles around your business.
If your business services an entire state, then you’d be better off choosing to set up a specific area and choose the state(s) you serve.

Step 7: Keyword Themes

When you've finished selecting what market you'll serve, you’ll be taken to a page where you can now set up keyword themes which will help match your ads to searches that take place on Google.
To add keywords, click the ‘Add Keyword Theme’ button.
Google will also give you suggestions of keyword themes.

If you would like to use any of the suggestions, simply click on them and they will be added to your campaign.

Step 8: Language

Now it's time to make sure your ad will show up in your language.

To select your language, click on the button and scroll through the list until you find your language.

When done, click Next.

On the following page, you’ll be able to start the creation of your ad.
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