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How To Create YouTube Ads

August 15, 2020

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Did you ever think that YouTube ads were annoying?

Well, things are changing now, huh?

Now you're going to be a part of those who annoy others.

Maybe, maybe not.

That will all depend on how good you can create your advertising campaign video and if it's good enough, it will capture the attention of your ideal audience which means you'll be making money. Hopefully you can do a great enough job that you can replace your job with advertising for other businesses.

Now the fun begins.

It’s time to actually create a YouTube ad but, there's no need to worry too much. 

Crafting an ad on YouTube is fairly easy compared to Facebook. As long as you're sure of what your business goals are and who your audience is, this should go smoothly.

Types Of YouTube Ads

Before you learn how to put ads on YouTube, it's best if you got familiar with the different types of YouTube ads that you're able to create.

Take a look at how Google breaks it down for you in this YouTube ads list.

YouTube has a good amount of ad types just like Facebook and LinkedIn do.

Let's now get into how to create effective ads on the second largest search engine when you're first starting off. 

Time to jump into the tutorial.

Step 1: YouTube Ads

If you don’t have a video, then you can click on the ‘Learn More’ button.

When you do, YouTube will give you a list of 15 partner services which will all help you to create professional high quality videos.

Here’s a list of each of those video builder partners:

None of those partners are Google affiliated so you may have to pay to use their services. Some of these partners offer free trials and even consultations. There are a few that you will need to reach out to them personally so that you can use their services. Though you have to pay, remember that YouTube advertising rates are already low compared to other platforms. If you have to pay for one of these partner sites, it's not the end of the world.

Once you’ve created your video, you can then continue with the next steps.

Step 2: Start Now

If you already have a video you’d like to use for an ad, click on ‘Start Now’.
YouTube will now explain to you that you’ll be managing your campaign on Google Ads as well as the simple 3 step process on how to setup your ad.

Step 3: Get Started

After you’ve read and understood this page, click on ‘Get Started’.

Step 4: Login To Google Account

You are going to have to login to your Google account before you do anything.
After you’ve logged in and entered your password, you’ll be sent to Google Ads where you can now begin creating your video campaign.

Step 5: Add Video To Campaign

Now, if you’ve already uploaded your video to YouTube, you must either search for your video by name or paste the URL (Ex. www.YourYouTubevideo.com) from YouTube under where it says, ‘Your YouTube Video’.
After you’ve selected your YouTube video, it will show up right where you entered it’s URL.
On the right, you’ll be able to see a preview of what your ad will look like on YouTube as well as on Google Video Partners on both mobile devices as well as on your desktop.

Step 6: Ad Placement

YouTube will then want to know how you would like your ad to show up. As you can see below, you have two options.

If you’re looking to drive traffic to your webpage, the first option, will be best for you. Choosing this option will have your ad automatically played before other videos.

If you’d like to drive traffic to your ad’s watch page, the second option will do. When you go with this option, your ad will be placed as a thumbnail next to related videos or on the YouTube homepage.

For this guide, we’ll go with the first option which will automatically play your ad before other videos.

Step 7: Ad Appearances

Next, you have to choose if you’d like your ad to appear only on only YouTube or if you don’t mind them being shown on Google video partner sites.

What are Google video partner sites?

They’re high quality publisher websites and mobile apps where you can show your ads to viewers beyond the YouTube platform.

It’s completely up to you if you want to choose to show your video ad on Google’s video partner sites. Determining factors may be your objective and budget. We’ll go with ‘Only on YouTube’, which is the second option.

Step 8: Send Viewers to Website

You also should enter the URL of the website you’d like to send viewers after they’ve seen your ad.

Step 9: Desktop Preview

If you’d like to preview your ad on your desktop, click on the Desktop icon under your ad preview section and then click ‘Preview Ad’.

Once you click ‘Preview Ad’, you’ll be taken to another page where you’ll see your ad played before a demo video.

Step 10: Mobile Preview

To preview your ad and see what it would look like on a mobile device, click on the ‘Mobile’ icon under the ad preview section and then click on ‘Preview Ad On Mobile’.
Google Ads will then generate a link for you that you can share to a mobile device.

You can share this link through email or however you’d like.

Ex. Facebook Messenger

You can email it to yourself, open your email on mobile, click on the link and preview your ad.

As soon as you’ve finished with the video ad section and have previewed your ad, click ‘Continue’.

As you may have noticed on the right side, Google will show you weekly reach estimates for impressions, views and average cost per view. These numbers will change as you adjust your budget and targeting.

Step 11: Location

The next section is ‘Location’.
Enter your city, zip code, state or country you’d like your ad to be shown.

Step 12: Languages

After selecting your location, make sure that you choose the language your customers speak.

Don’t ignore this section. It doesn’t take long to just double check that this is correct. You can even add multiple languages.

If you have a good-sized budget, you may want to do that.

Why?

By doing so, you can reach people who speak more than one language and may perform searches in different languages. There are so many people on this earth that are multilingual.

When finished, click ‘Continue’.

Take notice: Your weekly reach estimates adjusted because of the location and language you entered.

Step 13: Demographics

The next step in this process is to choose the demographics.

Here, you can choose the gender, age and parental status of the people that you want to show your ads to.

Step 14: Choose Customer Intent

You then have to choose your customer intent.

If you choose to keep your customer intent as broad as possible, select the first option.

If you choose to reach people who intend to buy certain products or services, click on the second option and then go through the different options selecting the products or services you’re aiming to sell.

When you’re done, click ‘Continue’.

Step 15: Budget

Next up, you need to set your budget.

Now, the awesome thing about YouTube is that you only pay when someone watches 30 seconds of your ad.

That’s free exposure!

 If your ad is shorter than 30 seconds, then you only pay if they watch it in its entirety.

Awesome right?

Let me clarify.

Though you only pay when someone watches 30 seconds or more of your ad, this doesn’t mean that you can create a 20 second ad and think you’ll advertise for free. 

If you are to make a shorter ad, you’ll pay when someone watches the entire ad.

Either way, if someone interacts with your ad, you pay.

This is one aspect in which advertising on YouTube is better than the other platforms such as Facebook, Google and LinkedIn.

Of course, there are different types of ads as you saw in the beginning of this lesson so it's all determined by which ad you choose to create.

Make sure that you select the correct currency and enter how much you want your daily budget to be.

When you’re done with this section, make sure to go and review this entire section, click ‘Continue To Billing’.

Step 16: Enter Billing Information

Finally, you need to enter your billing information.

If you're running ads for a client, you would obviously enter their information here. 

They should be paying for the ad spend, unless they include the ad spend in what they pay you on a monthly basis.

Many car dealerships for example, will hand you their entire social media marketing budget along with your monthly flat fee (if that's the deal you have in place).

When you’re done press ‘Submit’.

You’re all done!

You've created your first YouTube ad.

At this point, your ad will be under review. Within 24 hours, you’ll know if your ad was approved or not. When it is, you’ll be able to edit your campaign from your dashboard.

Click on ‘Explore Your Campaign’ so that you can go the campaign Overview section of Google Ads.

All you have to do is now wait for your ad to be approved.

Lead Generation Campaign

Depending on what your advertising goal is, you may want to run a lead generation campaign. This is the type of campaign where you're going to make a great offer and try to capture people's information such as their name, phone number and email.

Check back in with this article in the near future as YouTube is working on YouTube Lead Forms so that you can capture your potential customers information just like you can on Facebook.

Once it's rolled out and running, I'll have those steps added to this article.

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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.

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