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YouTube Ads Keyword Targeting

August 15, 2020


If you are going to learn YouTube advertising, YouTube Ads keyword targeting isn't something that should be ignored regardless of the ad format.

Why do it?

Simply put, by doing so, you make sure that your ad is shown to those who are interested in what you're offering and ready to take action.

Because those people are more prone to taking action, they're are considered warm to hot leads.

Also, you won't run the risk of having someone see your ad who isn't at all interested.

The good thing is that you won't get charged if someone sees less than 30 seconds of your ad, depending on what ad you run, but still, it's best to just be sure the right people are seeing your ad.

You want to run the most efficient campaign on YouTube even though it's very much cost-effective. The day that the cost to advertise on YouTube rises, you'll already be ahead of the game by running an efficient campaign and you shouldn't be so affected.

This is why you must target topics with search demand.

That means that if people have been searching for certain videos on YouTube or if they’ve recently been searching for certain keywords, you can get in front of those people if you wanted to.

Let's go with an example.

If your business sells exercise equipment, you can choose to show your ad to people that are searching keywords such as:

As you can see, if there are videos that can be related to your product or service, you need to use the titles of those videos and the main keywords of those videos as your keywords for your ad campaign.

This way your ad is being shown to people who actually need your product or service and whose intent to buy is high.

Pay attention to this, use your brain and you’ll be able to have a successful campaign.

Keyword Targeting is IMPORTANT and is the only way you’re going to truly see long-term positive results on YouTube.

If you were one of those people who found YouTube ads annoying before or maybe still do, you can contribute to not annoying other people if you target keywords correctly.

Let's look at different ways or that can help you with your keyword research/targeting.

Google Keyword Planner

If you feel stuck and want some inspiration as to what you can use as keywords to target with your ads, this free tool can be your best friend.

The Google Keyword Planner will absolutely help you identify the most relevant keywords so that you can efficiently run your YouTube ads.

The more efficient your campaign, the more money stays in your pocket.

To learn how to use this tool, check out my article on Google Ads Keyword Research.

The first tool that I speak on in that article is the Keyword Planner.

You can't go wrong with it.

Google Ads comes up with keyword ideas based on what your product or service is. Also, if you enter your website URL, Google will also give your more ideas.

This tool is very valuable and it's what I've used on many of my own Google campaigns. 

I also love the price ($0.00).

YouTube Autocomplete

Have you ever heard of the term, "long-tail keywords"?

In the SEO (Search Engine Optimization) world as well as when advertising on Google, long-tail keywords are highly valuable.


They're cheaper keywords since there is less competition for them and target leads that are much more qualified. 

Yea, again, we're talking about warm to hot leads but with these types of keywords, your leads are much more hot than warm which is fantastic for your campaign.

My Google Ads Keyword Research article also speaks on these keywords and gives you some examples.

Do you want to know a secret?

There's a place on YouTube where you can go to find a plethora of long-tail keywords you can use for your campaign. 

Here's what you do.

  • Go to
  • Start typing in the search bar
  • Look at all of the search suggestions or recommended searches that appear below

What a discovery!

This is so obvious and easy that it may have passed over your head.

Autocomplete is another great way to get keyword ideas.

Take all of the ideas you get from doing this and enter them into your Google Ads Keyword section.

Keyword Tool

Along the lines of YouTube Autocomplete, Keyword Tool will help you accomplish the same thing.

There are millions of searches on YouTube everyday and YouTube keeps a track of them. 

Keyword Tool assists you in pulling all of those popular searches and create a list of all of the keywords you'd can use for your campaign. 

If you have a YouTube channel and are looking for more views and subscribers, keyword targeting is essential. 

By not doing so, you're only hurting your campaign and your future growth.

Though this tool and method is great for those looking to grow their YouTube presence, it's also just as valuable to your ad campaigns. You want your ads to show up to people who are already interested in what you've got.

To obtain a list of keywords using Keyword Tool follow the steps below:

Step 1: Keyword Tool Homepage

Step 2: Enter Keyword

Enter your keyword in the search bar under the 'YouTube' tab.

Make sure that the 'YouTube' tab is selected before you press the search button.

By doing so, you make sure that Keyword Tool will go and pull the suggested keywords from YouTube's autocomplete.

Step 3: Browse Keyword Suggestions

Once you've entered your keyword and press the search button, Keyword Tool will give you their suggestions.

As you can see, I entered "home exercise" and the tool gave me a list of suggestions.

If you get the paid version of this tool, you'd be able to view keyword search volume, trend, CPC (cost per click) and the competition.

Since you're running ads, you just want to get as many suggestions as possible. 

Browse the list and choose which keywords you want to target and add them to your video campaign in Google Ads.

Step 4: Add Keywords To Google Ads Video Campaign

To add the keywords you selected from Keyword Tool, go to the left side of your Google Ads dashboard and click on 'Keywords'.

Step 5: Add Keyword

Click on the blue add button when you get to the next page. 

Step 6: Select Ad Group

Make sure that your ad group is selected.

Step 7: Enter Keywords

In the box below, enter all of the keywords you would like to have your ad show up for.

At the end of the day, there really is no reason to not do this keyword research so you can target your ideal audience with your ads.

If doesn't have to cost you any money!

If you follow these simple YouTube advertising tips, you won't end up with a headache at all

You'll be able to focus the majority of your time and energy in creating a killer ad that will be super profitable time and time again.


In review, here are the options of tools that are essential to helping you do keyword research/targeting for your YouTube ads campaign.
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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.

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