You're going to manage your YouTube Ads in your Google Ads account.
Google Ads used to be called Google Adwords. Through Google Adwords you were able to promote your new YouTube channel. Now, you'll be monitoring and managing your ads in the Google Ads dashboard.
To make this all possible, you're going to need to link your YouTube Channel with your Google Ads account. Don't worry, there's no cost to do this.
There are two very simple ways to get this done.
- Through your Google Ads account
- Through your YouTube Channel
It's tough to say which is the easier way because this is really simple to do no matter which route you take.
You'll breeze through this part of the process.
To me, linking your channel with Google ads is just as easy as creating a channel.
Maybe even easier.
If you're interested in a free Google Ads training so that you can be familiar with that platform as you run ads on YouTube, check out my article called How To Advertise on Google: The Free Step By Step Guide.
Step 1: Tools & Settings
Step 2: Linked Accounts
Step 3: Linkeable Accounts
Step 4: YouTube > Details
Step 5: Add Channel
Step 6: Link Channel
Step 7: Confirm Owner Of Account
You will now be taken to YouTube and will need to sign into your YouTube channel if you haven’t already signed in.
Step 8: Enter Link Name
Here’s what each feature means:
- View Counts – your view ads’ organic view metrics
- Remarketing – Google Ads will be able to show ads to people who visit and interact with your channel
- Engagement – Insights about how people interact with your channel after viewing your ads will be shared with the linked Google Ads account
Step 9: Link
At this point, you have successfully linked your YouTube channel with Google Ads and you're ready to move on with creating your ad.
Unlink Through Google Ads
If you want to unlink the accounts, go back into this section and click 'Unlink'.
Step 1: Settings
Step 2: Advanced Settings
Step 3: Link Account
Step 4: Enter Link Name
When you’ve finished, click ‘Done’.
If you’ve entered your Google Ads account customer ID correctly, you’ll immediately see the account you just linked added to the list in the Advanced Settings section.
Unlink Through YouTube Channel
If at some point you would like to unlink your channel with Google ads, go back into the 'Advanced Settings' section, scroll down and click 'Unlink'.
Time to move on and create your ad now.