So that you can create and run ads on LinkedIn, you first need to set up a LinkedIn Campaign Manager account.
This is similar to Facebook’s Business Manager account and Google’s Ad Account where you're the one who is in control of your ad campaigns.
To get started creating your account:
Step 1: LinkedIn Ads Marketing
To create this account, go to https://business.linkedin.com/marketing-solutions/ads
and click ‘Create Ad’ either in the middle of the page or at the top right corner as shown below.
Step 2: Sign-In to LinkedIn
You’ll then need to sign in with your LinkedIn account. If you don’t have an account, then click on ‘Join Now’ to make an account.
Step 3: 'Work' Tab
If you’ve already created your personal LinkedIn account, what you have to do is click on the ‘Work’ tab while on your homepage.
This tab can be found on the top right corner of your LinkedIn main page next to your profile picture.
Step 4: Click 'Advertise'
Under the box that says ‘Visit More LinkedIn Products’, click on ‘Advertise'.
Step 5: Welcome To Campaign Manager
LinkedIn will now welcome you to the Campaign Manager section.
This is where you enter your account name, choose your currency and if you’d like, associate your LinkedIn page.
If you’d like to create a new LinkedIn page, click the button that says to. If not, move on.
Step 6: Create Account
When you’ve filled everything out, click on ‘Create Account’.
At this point, you've successfully created your LinkedIn Campaign Manager account and are ready to start getting a campaign up and running.
As you're able to see, setting up this account isn't difficult at all and you should breeze right through it.
In review, these are the steps you need to take to get your Campaign Manager account created.