The Insight Tag is LinkedIn’s “pixel” or “site tag”. It’s also a piece of code.
With it, you’ll allow LinkedIn to retarget visitors and gives you a lot of demographic information on those visitors. It can also be used to track conversions.
Adding this code to your site shouldn’t be ignored. Once you’ve created your ad, you should IMMEDIATELY get this code on your site. It needs to be added to every single page on your site so that you make sure you know every action that is taken on your site.
On Facebook, they're called "Custom Audiences".
If you’re not planning on running ads right now, you should still install this code anyway.
It’s free, easy to find, install and you’ll have a greater idea as to what kind of people are visiting your site.
By getting this tag on your site even if you aren’t going to run ads on LinkedIn, you’re helping yourself out because by the time you do decide to run ads, the Insight Tag will have gathered so much information that you can use to better retarget people.
Let’s get right into how to add the Insight Tag to your website.
Step 1: Website Demographics
Step 2: Set Up Insight Tag
Step 3: Installation Method
Step 4: Install Tag Yourself
What you need to do is copy this HTML code and paste it in your website’s global footer, right above the closing HTML <body> tag.
This is not a difficult thing to do, so take a few minutes to get it on your site. Now, you just need to wait and see when the actions happen.