Module 1 begins with a welcome, quick bio of Vick, and why this course is an investment in yourself and your business. He explains what you can expect to learn and recommends that you go through the training three times. Vick encourages students to go at their own pace and build upon each action when they are confident in their execution.

Key Takeaways

• It's not about the product, it's about the offer.
• Capture your traffic before you send them to your sales page by building your list and connecting with them on a personal level.
• Without a custom tracking system, it's impossible to scale.

Module 2 teaches that to win, you need to get your website in front of millions of people on-demand. That means tapping into the right people. Take advantage of social media platforms (one or a combination of several) to put your landing page in front of your target audience. Vick goes through each social media platform and the best resources to use to connect with influencers. 

Key Takeaways

• Create an individual tracking link for each influencer you employ and determine their stats.

• Figure out the top performers, establish a relationship, and bypass the network.

• Find a successful or up-and-coming podcast and become a sponsor.

• Podcasts are an untouched market but create 'echo' or residual traffic because they're recorded and seen by new viewers.

Module 3 is about understanding specific traffic areas. It shows the strategies to deploy a variety of sources and follow this process:

• Create a good offer

• Test it out

• Get results

• Scale

To generate more traffic, you need to take advantage of specific sources (pools). Vick recommends traffic agencies, email media buys/email drops, and networks. 

Key Takeaways

• Deploy many channels to get people in front of your website.

• You need to be different, stand out, 'build you' and ask yourself.

• By delivering something unique is how you win.

Module 4 teaches you strategy and siphoning massive amounts of traffic. Use social media networks, Facebook and YouTube, to get targeted and fresh traffic to your site. It can be through casual associations and paid methods.

Build your list by leveraging social media platforms where you can survey people and find out what they're looking for. Then it's up to you to deliver content that is unique and provides value to your viewers.

You become indispensable and specific to your marketplace by connecting with your audience. With your value and high-quality content, you will can go viral and scale your business.

Key Takeaways

• Enhance your content and experiences. Think creatively and consider alternative perspectives.

• Facebook Lives and YouTube videos are excellent strategies. They allow you to share content and engage with your target audience.

• Run contests that include specific rules, such as comments, likes, and shares. 

• Pick a winner on your next live session. This strategy not only encourages engagement with your audience but is a freeway for your content to go viral and reach a broader audience.

• You need to be confident and present as a leader for this technique to be effective.

Module 5 advises beginners to 'get their feet wet' with other methods covered in the training before attempting to run paid ads. He covers setting up Google and Bing ad campaigns. Utilize Google and Bing support to help walk you through setting up your ad and ensure it meets compliance standards.

Key Takeaways

• Never depend on just one source of your traffic.

• The key to achieving this is to diversify and approach marketing from a different angle than your competition. You also need to optimize your ads to your ideal target market.

• A quick way to identify keywords people are searching for is to type the first word into the search engine and view what long-tail keywords pop up.

• Implementing choice keywords into your campaign will get 'hungry traffic' hitting your site.

Module 6 includes 8 videos that cover a ton of content around quick and long-term strategies to generate traffic. Find out where the crowd is congregating and make yourself stand out. Your creatives (banners) need to be catchy and grab people's attention

Vick's Top 5 Tips For Creatives:

• Sour Thumb

• Irresistible/Shocking Headline

• Weird Image

• Ugly/Plain Text

• Brand Build/Familiarity Reminder (for retargeting)

People refer to this technique as interruption marketing. Creating an ad that gets in front of online visitors and sends them to a sales page. Like a trip to the mall when you're stopped by a vendor offering free samples. The goal is that by interrupting visitors; you convert them into buying customers.

Key Takeaways

• Identify where your target audience is gathering.

• You can achieve this outcome with a 'unique creative'. But, if you're not skilled at design, it's better to outsource this step to a qualified professional.

• Advertising on major networks is expensive but highly lucrative when done correctly.

Module 8 recommends getting an army of affiliates to send visitors to your site for minimal costs with CPA marketing. A type of affiliate marketing that means cost per action where you only pay for results.  Vick stresses that beginners should not use this technique until they master other methods outlined in the course. These networks vet their affiliates, which means you’re not getting spam sent to your site, you're getting quality traffic.

Key Takeaways

• You need to have a converting offer to secure multiple streams of income and be prepared to outspend your competition.

• Outplay your competitors with your list. Add value and build trusting relationships before you send them to your sales page.

• Register on CPA Networks as an advertiser, not an affiliate or publisher, to best leverage these platforms.

Module 9 is about scaling your business by strategically syndicating to other people. This technique is not about prospects. It's about buyers, and you can accomplish it without running a single ad or spending any money. But you need to gain traction in your market and have an advanced understanding. Your offer must benefit both companies, not just your own.  

To generate massive payouts, follow Vick's step-by-step formula:

1. Build Your Empire

2. Identify/Create Allies

3. Create A Win-Win Strategy That Includes:  

   • bonuses

   • content creation

   • collaborative promotion

   • affiliate partners

   • must-have recommendations

4. Effective Communication

5. Long-Term Vision

Key Takeaways

• You need to approach syndicate marketing from the angle of 'how can I give' rather than thinking 'what can I get'.

• Know everything about their business and be genuine in your quest to help them get to the next level (this is how you get in front of their buyers).

• Build a mutually beneficial relationship to promote your link to their customers and vice versa. This creates a shared exposure that you can use to leverage your business.

• This strategy is for 'players' and is not a beginner technique. You need to have a presence in your market for this method to work.

Module 10 is about getting massive amounts of new traffic to your site daily without spending a dime. You can achieve this by focusing on the idea instead of the tactic. Tactics come and go, so you need to become difficult to replace in your market. Create a value, a soft pitch, and a link or call to action. Vick’s not teaching theory, he’s teaching strategy. This too is an advanced method that takes work, but when implemented correctly, will take your business next level.

Key Takeaways

•  Vick plans to convert customers and potential customers into partners. To achieve this, you need a mutually beneficial situation that follows a structured approach. For example, if you're targeting insurance agents, they might need an autoresponder or a site builder. So you can get these people's emails and market to them different tools for affiliate commission.

• Vick believes that one of the major problems most affiliate marketers have is that they are only promoting one product to their traffic. Vick's solution is to develop a system to offer a variety of products. It helps by first getting that potential customer on your email list because of your value, and then introducing them to various products.

Module 11 is about getting new traffic and never depending on others again by expanding your skill set and learning how to locate sources. Vick recommends a couple of paid resources. He also shows specific tools that show where the competition is getting traffic and percentage breakdowns from places like:

• Referrals

• Search

• Platforms

• Advertising

• Similar Sites

Module 12 teaches the most potent traffic source is one you create using your external traffic sources. This module highlights the importance of internal traffic and it's all about your list. A list that you have deliberately built and fostered will generate the best traffic ever. But it's not about sending 50 emails with your sales pitch, it's about creating relationships that build on your:

• Credibility

• Value

• Uniqueness

• Trustworthiness

• Respectability

Send emails inviting contacts on your list to 'hang out' and make them feel welcome. Referred to as content or attraction marketing, this is potent stuff.

Get people to come to you by offering a ton of free value at the beginning. The law of reciprocity states that when you give something to people, they feel obligated to give back. When you're shelling out free content that helps people, they trust who you are and (not everyone but some of them) will become loyal customers.

Key Takeaways

• Deploy strategies directing your external marketing traffic to your landing page. This will create the most potent traffic source imaginable.

• Your platform is where you create your 'master list'. People who trust you and feel loyal to you and your brand will purchase products you recommend.