The Affiliate Lab course by Matt Diggity is a comprehensive online affiliate SEO course. It aims to teach you how to build, properly rank and monetize your affiliate websites with the goal of earning a passive income. In this Affiliate Lab review, we'll cover what you learn from Matt Diggity, how this course compares to other affiliate marketing courses, how much you can really earn by flipping your affiliate websites, if affiliate marketing is still profitable in 2023, and how affiliate marketing compares to the popular local lead generation business model where you can make money by renting instead of flipping websites.
High level SEO strategies & link building are taught in this training
Matt maintains the training up to date
Matt is very active within his private community
Course does not have a section for beginners
Affiliate marketing doesn't offer you a predictable income each month
Flipping sites doesn't pay upfront like an SEO client would
Building an authority site can take years to become highly profitable. If you want to flat out buy one, it's going to be expensive.
The Affiliate Lab costs $997 or two payments of $597
24+ hours of training containing over 160 videos; 6 templates & SEO tools, SOPs, checklists and plenty of bonus courses included
Exclusive Facebook group
Matt spent hours providing value in Facebook groups and decided to put everything he knows in a course.
Matt Diggity is one of the top SEO experts in the world with a great reputation.
Who is Matt Diggity?
He then landed a job at a Silicon Valley startup company and was able to apply what he learned there to his digital marketing career. Matt was constantly learning and working on his SEO career after getting home from his 9-5 job. Every night he'd create new techniques while seeing positive results from ranking affiliate sites.
In 2009, he began his affiliate SEO career and quit his full-time job in 2011. He eventually began selling his affiliate websites for 6-figures, which allowed him to experience new freedom in his life. Matt is now the CEO of LeadSpring, which is a 100% affiliate SEO company. That company made over $1 million in affiliate revenue through monthly earnings and affiliate site flips in only their first year. They have over 5000 PBNs, have flipped over 16 sites and have over 3000 keywords on page 1 of Google.
Matt was the CEO of the Diggity Links PBN link rental service, is the CEO of Diggity Marketing, and does SEO consulting for beginner and advanced agencies. He's also the director of a SEO outsourcing agency called The Search Initiative.
Matt has traveled to over 32 countries and loves consulting as well as teaching people how to rank affiliate websites with SEO. After Rank Club acquired Diggity Links, he now focuses mostly on The Affiliate Lab platform and speaks at the Chiang Mai SEO Conference.
Matt's SEO training is far better than what you'll get in another affiliate marketing course, especially with all the new content he puts out on the Matt Diggity YouTube channel for his 56K subscribers.
What do you learn inside of the Affiliate Lab?
In Niche Selection, Matt teaches you how to find an affiliate network and how to find the right product to promote.
In the onsite SEO section, Matt touches on how to do keyword research, how to outsource your content, how to design your authority site, and featured snippet capturing.
Matt gets into how to optimize your content. You learn how to control your CTAs to get the most out of your site visitors.
Matt shows you how to build your authority site, build backlinks to it, what to do when your affiliate site hits authority mode, and the different pitfalls you may face.
In the last section of the course, Matt shares a list of techniques which help you get your sites unstuck on Google.
They include the following bonuses with your purchase of the Affiliate Lab.
How does Affiliate Lab compare to other courses?
With Affiliate Lab, Matt Diggity teaches you how to how to flip your high-competition affiliate sites. Flipping will allow you to earn up to 40X your site's monthly profit. Instead of getting paid monthly, you can get paid the worth of your affiliate site upfront.
Many affiliate marketing courses teach you how to build and rank a website high in the search engine results with the purpose of promoting another company's products or services for a commission.
How much money can you make flipping affiliate websites?
You can make 32X-40X the monthly profit your affiliate sites generate, according to Matt Diggity. It all comes down to how much work you put into making it as valuable as can be. When Matt realized the potential of flipping affiliate sites, he focused on it completely.
Below, you can see how much Matt sold two of his sites for.
This is only a glimpse of what is possible from selling your high-competition affiliate sites.
Holding vs Flipping a website, which is better?
HOLDING YOUR AFFILIATE WEBSITES
You can earn a recurring income
Possibility of one day earning a somewhat passive income by outsourcing content writing
If your site earns you a lot of money per month, you have time freedom; use the extra time to be productive like building a business, vacation, etc.
You own your digital property
There are always changes to Google’s algorithm. Things are unpredictable.
Affiliate programs can change their commission structure at any time. More unpredictability.
Too many variables to pay attention to
You don’t know exactly how much money you’re going to make each month; it varies
FLIPPING YOUR AFFILIATE WEBSITES
Website flipping offers you a large upfront payout
You have more opportunities with an upfront payout (Ex. Easier to make large investments)
Any changes the search engine Google makes to their algorithm won’t affect you after you sell your site
You still earn a monthly income off your sites until you sell them
Budgeting is easier with monthly payments
You might sell a site at the wrong time; a niche can rise in value at any time
It takes time to build up your site to where it’s valued much higher
You may not sell a site for months or years
How to grow your SEO affiliate marketing income (6 ways)
It's important to have a solid understanding of what the best SEO practices are if you're going to succeed in this business model and scale to 6 or 7 figures.
By implementing the following tips, your SEO affiliate marketing business will grow and run more efficiently.
Affiliate Lab Success Stories
Julie is a local SEO and already had knowledge regarding ranking sites. She learned what Matt was teaching and was able to learn more skills and techniques on how to rank sites. After learning from Matt, she was able to make $32K on her first affiliate website flip.
Moe sold his first affiliate site for $75K. What he liked about the Affiliate Lab training was that the course content is up to date, precise, and that the private Facebook group provides plenty of value and support. At the time he gave his testimonial, he was working on scaling around 6 more sites.
Affiliate Lab Alternatives
Super Affiliate System 3.0 by John Crestani teaches students how to create an affiliate marketing business from scratch. The goal is to make money online by promoting affiliate offers. This is a 6-week program with over 50 hours of video content. John teaches you how to use Facebook, Google and YouTube to generate traffic. You're given proven funnels, landing pages, emails, and affiliate network referrals. Each week, there are also live webinars held by John.
Price: Super Affiliate System 3.0 costs $997.
More info: Super Affiliate System 3.0 review.
Savage Affiliates by Franklin Hatchett is another solid alternative. In his online course, he teaches you how to promote how to sell multiple products using different traffic sources such as Google & Facebook ads, YouTube videos and SEO. He even teaches you how to leverage affiliate email marketing to drive traffic to your products. Franklin's backlink strategies are very good and the course content is easy to digest.
Price: Savage Affiliates costs $197.
More info: Savage Affiliates review.
Read our article to see which is the best affiliate marketing course and to see where we ranked the Affiliate Lab.
Should you invest in the Affiliate Lab?
Matt's strategies are legit, but I'm just not 100% sold on what he's using & teaching SEO for.
He teaches you how to rank affiliate websites and then flip them. It's great that you can get money up front for a site, but the odds of you getting a site to rank, building up its authority and then selling it, are low. The risk is high.
This strategy is more of a long-term play for more experienced affiliate marketers. Even then, you can't expect to sell a site each week, month, or year. The affiliate commission you earn isn't predictable.
Are you patient enough and do you have enough capital to grow the value and the authority of your sites until you do? If so, then by all means, flip sites. If not, maybe there's a better option for you. To me, local lead generation is the way to go.
If creating affiliate sites and flipping them is an attractive business model for you, The Affiliate Lab is an excellent option. Just know that there are easier and more efficient ways to make websites work for you.
For me, that’s by ranking and renting my lead generation websites that pay me on autopilot each month like this tree care site.
I dictate how much money I’m going to make and who I’m going to work with. This way I know how much money I’m going to generate each month without having to guess.
With a high barrier to entry, I have peace of mind because I’m not worried about saturation either. I'm not competing with thousands of affiliate marketers from around the world. Only 10-15 local businesses which is easier to do.
Interested in creating your own digital real estate and have them make money for you every month?
Read about the local lead generation training program.