Currently set to Index
Currently set to Follow

Matt Diggity’s Affiliate Lab Review: Holding vs Flipping a Website

June 5, 2024

The Affiliate Lab by Matt Diggity is a comprehensive online affiliate SEO course that teaches you how to build, rank and monetize your affiliate niche site with the goal of earning 40X the value of the monthly revenue it generates upfront. Matt Diggity's Affiliate Lab shows you a different way of making money with affiliate marketing and all you do is flip websites.

Affiliate Lab reviews are mostly positive, with many praising the comprehensive content. Positive student feedback often mentions the active community, diverse topics, and constant updates. Criticism point out that some software video training materials are outdated and low quality of some modules. Some even complain that the program focuses on outsourcing for content creation, which is not suitable for those who want a hands-on approach.

In this article, you will find out if selling websites is better than holding them and what you get with Affiliate Lab, and who Matt Diggity is. I included some success stories and reviews of Affiliate Lab.

Affiliate Lab Review: Pros and Cons


Matt teaches high level SEO and link building strategies to help improve your sites authorities. 

Affiliate Lab is keep up to date. 

Matt remains active within his private Facebook group. 

Flipping websites can be more lucrative instead of waiting for a site to increase in authority and value. 


Course does not have a section for beginners.

Affiliate marketing doesn't offer you a predictable income each month.

Building an authority site can take years to become highly profitable. If you want to flat out buy one, it's going to be even more expensive.


Affiliate Lab cost is a onetime payment of $997 or two payments of $597.

Refund Policy:

Affiliate Lab has no official refund policy.


Affiliate Lab contains 45+ hours of training divided into over 210 videos; 6 templates & SEO tools, SOPs, checklists and bonus training. 


Affiliate Lab has an exclusive Facebook group.


Matt Diggity is one of the top SEO experts in the world.

Holding vs Flipping a Website, Which Is Better?

Holding Your Affiliate Websites


Your niche site profits are monthly.

Possibility of one day earning a somewhat passive income by outsourcing the content writing on your site.

If your site earns you a lot of money per month, you have time freedom which can allow you to build another business, go on vacation, etc.

You own and control your digital asset.


There are always changes to Google’s algorithm which can affect your rankings and monthly income.

Too many variables to pay attention to when ranking your own site. (Competitor ranking, link building, managing a team, Google's updates, etc.)

You don’t know exactly how much money you’re going to make each month.

You are competing with thousands of affiliate marketers worldwide for the top ranking keywords.

Flipping Your Affiliate Websites


Flipping websites offers you a larger payout upfront.

A larger payout upfront gives you more opportunities. (Ex. Easier to make investments, start another business)

Google core updates won’t affect you after you sell your niche sites.

You still earn a monthly income off your sites until you sell them for top dollar.


You might sell a site at the wrong time; a niche can rise in value at any time

It takes time to build up your site to where it’s valued much higher.

You may not sell a site for months or years.

Building the authority of several sites at one time can be highly expensive.

What Do You Get With Affiliate Lab?

The Affiliate Lab bundle comes with a collection of courses and tools. You also get access to the private Facebook group.

  • The Affiliate Lab Core Training
  • The Beginner's Lab
  • CRO Masterclass
  • Featured Snippets Masterclass
  • Authority Blueprint
  • Flipping Masterclass
  • Outreach Masterclass
  • Website Recovery Kit
  • Optimize Your Health
  • SEO Testing Crash Course
  • Topical Authority Masterclass

What Do You Learn Inside of the Affiliate Lab?

Inside of the Affiliate Lab you learn how to flip websites for maximum profit upfront after building your niche sites' authority.

1) Niche Selection

The Affiliate Lab teaches you how to find a great niche in module 1. Matt teaches you how to find an affiliate network and how to find the right product to promote. 

2) On-Site SEO

The Affiliate Lab teaches you how to produce content that will rank in Google search in module 2. Matt shows you how to do keyword research, how to outsource your content, how to design your authority site, and what featured snippet capturing is.

3) Off-Site SEO

To continue learning how to rank your site in Google search, module 3 covers offsite SEO by determining your linking plan and executing it by creating social signals.

4) Conversion Rate Optimization (CRO)

In module 4, Matt shows you how to optimize your content. You also learn how to control your CTAs to get the most out of your site visitors.

5) The Authority Site Module

Matt shows you how to build your authority niche site. and how to build backlinks to it. He also trains you on what to do when your affiliate site hits authority mode, and the different pitfalls you may face in the entire process.

6) The Kitchen Sink

In the last section of the course, Matt shares a list of techniques which help you get your sites unstuck on Google.


They include the following bonuses with your purchase of the Affiliate Lab.

  • The Beginner's Lab - Learn how to build a WordPress websites.
  • Access to the private Facebook group.
  • Conversion Rate Optimization Masterclass - A deeper dive into CRO.
  • Featured Snippets Masterclass - How to take featured snippets away from your competitors and how to make it difficult to get your snippets.
  • Authority Blueprint - The Affiliate Lab teaches you how to progress from a niche site to an authority site.
  • Website Flipping Masterclass - How to maximize your profits when selling your authority site. Class taught by Gregory Elfrink of Empire Flippers.
  • Outreach Masterclass - How to manage your outreach with the goal of getting more linking opportunities.
  • Affiliate Email Marketing - How to leverage email marketing to gain more affiliate commissions.

Affiliate Lab Success Stories

It didn't take long for Jason to find success with what Matt Diggity teaches in the Affiliate Lab. He immediately began implementing the on-site recommendations for keyword density and interlinking. He also updated his content with Matt's CRO recommendations. Jason saw a 240% increase in traffic and between 100% and 400% increase in earnings, with sights on buying more niche sites.

Julie had knowledge about how SEO worked before buying The Affiliate Lab course. She learned what Matt was teaching and improved her skills and techniques to better rank her sites. After implementing what Matt teaches in his course, she made $32K on her first affiliate website flip.

Moe sold his first affiliate site for $75K. What he liked about the Affiliate Lab training was that the course content is up to date, precise, and that the private Facebook group provides plenty of value and support. At the time he gave his testimonial, he was working on scaling around 6 more sites so we can eventually sell them.

What Are the Affiliate Lab Reddit Reviews?

Affiliate Lab reviews on Reddit are mostly presented in a positive light. The following Reddit comment says Matt Diggity's course is the best SEO course they've taken because of how in-depth the SEO training is.

The next Reddit comment is bit more controversial. They say that Matt's course is not so good, and that Matt lies when it comes to linking, which is an essential part of ranking your site. 

How Does Affiliate Lab Compare to Other Courses?

Compared to other courses, Affiliate Lab teaches you how to how to flip your high-competition affiliate sites. Many affiliate marketing courses teach you how to build and rank a website high in the search engine results with the purpose of promoting another company's products or services for a commission. Affiliate Lab by Matt Diggity is a top course because his strategy of flipping websites will allow you to earn up to 40X your site's monthly profit upfront instead of earning monthly commissions. 

Affiliate Lab vs Authority Hacker Pro

Authority Hacker Pro is another popular affiliate SEO course. Below is a comparison of both in-demand courses.

Affiliate Lab
Authority Hacker Pro





Build, rank and flip authority sites for 40X its monthly revenue upfront. 

Build authority sites to earn a passive income each month.

Course Creator:

Matt Diggity

Gael Breton and Mark Webster

Private Group:

Private Facebook group

Private Facebook Mastermind.


Over 210 videos.

Over 400 videos.

Is the Affiliate Lab Legit?

The Affiliate Lab is legit, but I'm not 100% sold on what he's using & teaching SEO for. It's great that you can get money up front for a site, but the odds of you building up a site's authority and then selling it are low and the risk is high.

This strategy is more of a long-term play for more experienced affiliate marketers. Even then, you can't expect to sell a site each week, month, or year. Also, the affiliate commission you earn isn't predictable. Affiliate Lab is good if you are patient enough and have enough capital to grow the value and authority of your sites.

Who Is Matt Diggity?

Matt Diggity is an SEO specialist and affiliate marketer who earns 90% of his income from SEO and affiliate marketing. He graduated from U.C. San Diego with a Master's in electrical engineering and worked at a Silicon Valley startup, applying his skills to digital marketing. His SEO journey began after experiencing burnout from his job, inspired by "The Four Hour Work Week."

In 2009, Matt started his affiliate SEO career and quit his job in 2011. He began selling his affiliate websites for six-figure. Today, Matt is the CEO of LeadSpring, an affiliate SEO agency, and Diggity Marketing, providing SEO affiliate marketing training. He also directs The Search Initiative, an SEO outsourcing agency.

Matt co-founded Diggity Links in 2012, a business in the link rental industry until it was acquired by Rank Club in 2018. He runs a YouTube channel with over 121K subscribers, posting content about SEO. Additionally, he is an investor in the company Surfer SEO.

How Matt Diggity Makes 6 Figures on Google Every Month 

Matt Diggity's Strategies 

Generating Traffic through SEO: Matt creates product reviews that attract organic traffic on Google. 

Monetization Techniques: He makes money in two ways: affiliate marketing and display ads. Between the two business models, Matt claims he makes more money with affiliate marketing. 

Focus on ROI: Matt highlights the importance of maximizing ROI. He said the secret is to identify and capitalize the most profitable products and micro niches. 

Content Strategy: He suggests four types of content that maximizes organic traffic: review roundups, single product reviews, competitor product reviews (with cross-selling), and informative content.

Conversion Rate Optimization (CRO): Matt stresses the need for direct, benefit-focused content with effective conclusions and call-to-action buttons. 

Challenges Matt Encountered

Choosing the Wrong Niche: Matt initially chose an unprofitable niche which has led to significant financial loss. Stay away from narrow and saturated niches. 

Learning Curve: He realized that SEO and affiliate marketing has a steep learning curve and it needs commitment and hard work. 

Competition and Market Changes: As an entrepreneur, you must be willing to constantly adapt to market changes, trends, and demands. 

How Matt Stays Profitable in the Business

Adapting and Pivoting: Matt continually adjusts his strategies. He moves from one micro niche to another within a broad topic and maximizes opportunities as they arise.

Continuous Learning and Improvement: He consistently enhances his SEO and content creation skills and stays up-to-date with market trends and affiliate marketing techniques.

Building Relationships: He maintains a good relationship with affiliate managers so he can negotiate higher commission rates. 

Leveraging Data for Decision Making: Matt utilizes detailed data analysis for ROI calculations. It helps him make informed decisions on content direction and affiliate product promotion.

What's not mentioned in the video: Matt claims he makes 6 figures on Google by building and optimizing affiliate websites. However, he did not mention that affiliate websites have very low conversion rates, only 0.5% to 1%. This means you need to get a large volume of free traffic to reach 6 figs monthly. 

How Much Money Can You Make Flipping Affiliate Websites?

You can make 32X-40X the monthly profit your affiliate sites generate, according to Matt Diggity. It all comes down to how much work you put into making it as valuable as can be. When Matt realized the potential of flipping affiliate sites, he focused on it completely.

Below, you can see how Matt sold two of his sites for $173,696 and $303,455. 

This is only a glimpse of what is possible from selling your high-competition affiliate sites.

Is Affiliate Marketing legit?

Affiliate marketing is legit because, according to one study, the affiliate marketing industry was estimated to be valued at $12 billion in 2022. Another study said that affiliate marketing accounts for 16% of all eCommerce orders in the United States. There is plenty of money to be made in the affiliate marketing industry, especially if you get into high ticket affiliate marketing.

Are Affiliate Programs Legit?

Affiliate programs are legit because they pay you a commission for any sales you generate through your promotional efforts.

Which Are Legit Affiliate Programs?

Legit affiliate programs include:

  • Shopify Affiliate Program
  • Amazon Associates
  • Rakuten
  • eBay Partner Network
  • Fiverr Affiliates
  • HubSpot Affiliate

What Do Affiliate Program Reviews Say?

Cristiano shared his feelings towards the Fiverr Affiliates program on a Quora post. He said that the program is a down-right scam and that their affiliate tracking links work 50% of the time. He also said they accused him of committing fraud. 

This Reddit comment was from someone who deleted their account over a year ago. They said the cookie period (24 hours) swayed them away from the eBay Partner Network.

Regarding the Rakuten affiliate program, this Redditor stated that Rakuten is slow to load, and it has been for some years. A simple task like linking to products is time-consuming because of this issue. 

Is Affiliate Marketing a MLM?

Affiliate marketing is not a MLM because with an MLM you earn commission on others' sales while with affiliate marketing, you only earn commission on your own sales.

Affiliate Lab Alternatives

Super Affiliate System 3.0 by John Crestani teaches students how to create an affiliate marketing business from scratch. The goal is to make money online by promoting affiliate offers. This is a 6-week program with over 50 hours of video content. John teaches you how to use Facebook, Google and YouTube to generate traffic. You're given proven funnels, landing pages, emails, and affiliate network referrals. Each week, there are also live webinars held by John.

Price: Super Affiliate System 3.0 costs $997. 

More info: Super Affiliate System 3.0 review.

Wealthy Affiliate by Kyle Loudoun teaches you the basics of affiliate marketing. You can also earn a commission by promoting the Wealthy Affiliate program. There is a live chat and active forum style community for support. There are 16 + hours of training that is always being updated. 

Price: Wealthy Affiliate has 3 pricing tiers (Free plan, Premium plan is $49 per month, Premium Plus plan is $99 per month)

More info: Wealthy Affiliate Review.

fullstaq marketer

Fullstaq Marketer by Keala Kanae helps beginners to affiliate marketing learn about utilizing paid advertisement for traffic. The program has a responsive support network and contains materials with step-by-step instructions. It also aims to help participants with technical issues.

Price: The cost for Fullstaq Marketer is as follows: $39 - Business Launch Challenge, $997 - Fullstaq Accelerator, $3,000 - Traffic Labs, $5,000 - Conversion Labs, $8,000 - Master Labs, and $15,000 - Elite Mastermind.

More info: Fullstaq Marketer review

Affiliate Marketing Superstars by Leanne Scott is ideal for beginners and advanced affiliate marketers. It covers basic topics but also goes in-depth in exploring different ways to make money from promoting products and services via affiliate marketing. Leanne also assures any blogger or site owners can make this business model work, regardless of their audience or traffic size. 

Price: Affiliate Marketing Superstars cost $397.

More info: Affiliate Marketing Superstars

Savage Affiliates by Franklin Hatchett is another online course that teaches affiliate marketing. He teaches you how to promote how to sell multiple products using different traffic sources such as Google & Facebook ads, YouTube videos and SEO. He even teaches you how to leverage affiliate email marketing to drive traffic to your products in his Savage Affiliate course. Franklin's backlink strategies are very good and the course content is easy to digest.

Price: Savage Affiliates costs $197.

More info: Savage Affiliates review.

Read our article to see which is the best affiliate marketing course and to see where we ranked the Affiliate Lab. You can also check out the Tom Rogers and Anna Faustino's Blogging Fast Lane Accelerator

Conclusion: Local Lead Generation Offers a Predictable Passive Income

Local lead generation pays you an income you can predict each month because you dictate how much your clients have to pay you. After you build and rank your digital properties, all you have to do is send the leads to a local small business owner who can use more consistent work each month. You choose the niche you generate leads for, your ranking strategy, who you work with and how much you get paid. 

With a high barrier to entry, you can have peace of mind because you're not worried about saturation either. There is no competing with thousands of affiliate marketers from around the world, only 10-15 local businesses, which is easier.

To learn how to make money online without having to spend money on ads or compete with thousands of marketers, check out the local lead generation training program.

Follow Me
Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

Leave a Reply

Your email address will not be published.

  1. Do we have to invest more money after paying 1000$? Like in any tools? If yes, then how much?
    Btw, Thanks for the Review! 🙂

    1. Not exactly, but you’ll definitely need good tools in order to do the recommend SEO practices. It’s not “mandatory” but highly recommended to use a top keyword tool like SEMRush or AHRefs. I tink Moz may work also for both keyword research and backlink data.

      For keyword density you can use Website Auditor but SEO Surfer is what’s also listed in the course. Several tools related to audit work are free.

      Honestly, if you want top-level SEO results you’ll need to spend some money. However the basic ideas are what’s most important I think.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}