Keaton Walker's Agency Dominance Review - Is Starting A Digital Marketing Agency Lucrative In 2024?

Agency Dominance Review: Pros and Cons

Pros

• Access to the private Facebook community
• Weekly Recorded Zoom Calls
• 3-month access for HighLevel using Keaton’s sub account
• Keaton Walker is active in answering questions in the Facebook community

Cons

• The Agency Dominance course is fairly new
• There is no guarantee that what worked for Keaton Walker will work on your own agency
• You will spending extra on paid ads

Price: The price of Agency Dominance is a one-time payment of $1,997 or 5 monthly payments of $450.

Refund Policy: There are no refunds for any purchase of Agency Dominance.

Origin: Agency Dominance started in March 2023.

Training: The training of Agency Dominance is a self-paced course.

Reputation: The online reputation of Keaton Walker is good. He is featured in GoHighLevel, DashClicks, and Side Hustle School.

What’s Included in Agency Dominance?

• Chapter 1: Welcome: This chapter shows you the introduction of the course and what you’ll get. You’ll get access to the private community, standard operation procedure (SOPs) and downloadable content. You also get the chance to join Agency Dominance’s affiliate program.
• Chapter 2: Business Foundations: Keaton teaches the skills needed for building your own agency. You’ll learn to pick the right niche, market research, and choose the best service for your business.
• Chapter 3: Business Housekeeping: Keaton guides you in creating a business email, name and domain. He teaches you the ways of registering your online business, logo creation, and business cards. You’ll also learn the importance of payment collection and how to do it.
• Chapter 4: Mindset + Productivity: The chapter gives tips for productivity, evolution, and understanding. Keaton teaches why the right mindset is important in building and growing your business.
• Chapter 5: The Business Model: In this chapter, Keaton goes over the agency models you can choose from, such as performance, 1-off, billboard ads, leader-dealer, SaaS, retainer, and done-with-you model. He also teaches you to how to add follow-up leads, consultation, and CRMs.
• Chapter 6: Marketing Skills Database: You learn the essential skill of transforming strangers to potential consumers. Plus the essential skills needed, such as marketing terms, copywriting, and branding. Keaton teaches email marketing, script setting and GoHighLevel.
• Chapter 7: Marketing Yourself: Keaton teaches different online marketing styles as outbound, hybrid, inbound and social media marketing. He focuses on Agency Dominance’s client grabbing system and how to craft the best offer for potential customers.
• Chapter 8: Sales: This chapter focuses on teaching you the sales mindset. You will learn the difference between outbound and inbound sales, and how to set appointments. The chapter also covers the process for sales calls, slides, and recordings.
• Chapter 9: Onboarding & Operations: You learn how to hire and manage a team. The chapter includes a step-by-step guide to onboarding protocols and processes.
• Chapter 10: Marketing Results for Local Businesses: Learn how to use Facebook ads for your local business. The chapter includes lessons on SEO, YouTube, Google Ads, and TikTok Ads and how to take advantage of them.
• Chapter 11: Marketing Results for Online Businesses: Learn how to create organic content and Facebook groups for lead generation. Learn how to create content for marketing campaigns, YouTube, blogging, and short form content.

Agency Dominance bonuses:

• Weekly group coaching for 3 months.
• Free HighLevel sub-account of 3 months.

Who Is Agency Dominance For?

Agency Dominance is for aspiring owners and established owners who want to learn under Keaton Walker. It is also for anyone who wants to streamline their processes in appointment setting, client fulfillment and acquisition.

Is Agency Dominance Legit?

Agency Dominance is legit because of the amount of student testimonials found on the website. Even if the course is only 9 months old, there are many people who still purchased the course. Student testimonials on the website comprise video testimonials and screenshots from previous students. Additionally, Keaton Walker looks authentic and genuine based on his credentials.

On Keaton’s Facebook page there is one review from Fabian Stamminger enticing people to get help from Keaton. He says that Keaton understands and knows how marketing works. It shows that Keaton has been helping other online entrepreneurs for 4 years and has made his name in the industry.

Are Agency Dominance Testimonials Positive?

Testimonials of Agency Dominance on the website are positive. It shows multiple testimonials and reviews from students praising Keaton’s technique of teaching. Aside from Keaton and course being a good investment for students, they also mention how helpful the community is especially for beginners.

Ashley Beene, a senior analyst at Besler, says that after spending a lot of money on self development alone, he now has a course that is worth more than he paid. He continues by saying how the course helped him a lot. Marshall Lawlor, Bota Hub owner, says that Keaton’s approach to growing an agency is practical, and it has exceeded his expectations. And the worth of what you’re paying is remarkable.

Aside from video testimonials, there are also screenshots that show how Agency Dominance has helped other students. These mention how they are extremely impressed by Keaton’s course and how it offers more value than other SMMA courses on the market.

Most recent review about Agency Dominance is from Brady Mullen. He complimented both Keaton Walker and the course as they provide you with the right mindset. The program helps you find the right niche while guiding you with marketing strategies. Brady also commends the community where you get good feedbacks and interactions. He receives a fantastic experience as Keaton is responsive to his concerns.

Who is Keaton Walker?

Keaton Walker is a consultant, online entrepreneur and the creator of Agency Dominance from Salt Lake City, Utah. He took 2 communication classes in college for a year at Brigham Young University in 2018. He enjoys helping agencies and business minded people in building their own business. Keaton has helped over 250 clients.

He started his journey in high school when he created a blog. Keaton says that he learned a lot from that experience even if it didn’t earn him an income. He went to Washington, DC, to study for his church mission, which taught him the importance of hard work and sales. When he returned to Salt Lake City, he worked on the marketing side for their family business. That is when he started getting clients and founded OrthoPatients in 2019.

Is Starting a Digital Marketing Agency Lucrative in 2025?

Starting a digital marketing agency is not lucrative in 2025 unless you’re persistent, consistent and hard working. It will take a lot of your personal time to start and get clients. The Agency Dominance course alone offers 34 hours’ worth of information, which will take a lot of time absorbing and understanding. There are a lot of ways to grow and scale a digital marketing agency. It’s better to expand your learning and research before starting your own agency. Beginners will struggle most since they start with a zero understanding of the business and will spend most of their personal time learning.

You also need to spend a huge amount of money on paid ads. Since paid ads are expensive, if you’re starting with not a lot of extra money to spend on ads, this may not be the business model for you. According to Statistica, the projected total of ad spend in the United States will be $365.40 billion. It shows that a lot of digital agencies spend a good amount of money on paid ads. Aside from paid ads, you need money to build your team. And that means you will spend money on hiring and onboarding.

The biggest risk is the longevity of your profit. You don’t have any digital assets since you work for your clients to help them build their own assets. Once you’ve done the work, they can fire you. Clients who don’t need your guidance can also remove you from the project. This can be an issue, as you can be replaced by a better or cheaper competitors.

Is Social Media Marketing Agency Profitable?

Yes, social marketing agencies are profitable because of their high potential, especially if done well. IbisWorld suggests that the expected market size is worth $72.2 billion. If you’re a beginner, it is important to learn and understand the business model first. It will be difficult creating your own agency not knowing where to begin. Like other business models, it requires hard work and dedication to succeed. But people who are starting with marketing experience have an advantage of being profitable.

Create Passive Income Streams with Digital Properties You Control

Local lead generation offers a passive income stream while controlling your own digital properties. It is a business model where you create websites and you rank them on search engines and rent your website to local market business owners for a price. You don’t pay for ads since you use your expertise to rank your websites using search engine optimization. Free traffic as long as your website ranks.

Unlike starting your own agency where you don’t own assets in local lead generation you own assets as long as you create your websites. More websites you own, the more profit you earn. You own it so you don’t have to worry about losing clients or income.

A tree care website I created years ago is still earning $2,000 a month. If the local business stops renting your website, you can look for other owners with the same niche. You won’t stop earning money. You control everything, even the amount they pay you for. This is the best business model for passive income streams. I earn $500 to $2,000 per website depending on the niche. If you’re interested in learning more, I offer a local lead generation program. I give an in-depth understanding about this business model without the risk of starting your own digital agency.