Jeff Baxter's Agency Master Academy Review: Ad Agency Training, Risks & Alternatives |IPPEI

Updated On 2022-07-19

Jeff Baxter’s Agency Master Academy is a social media ads agency course. With so many ad agency courses out there, Agency Master Academy course (formerly the similar Consulting Master Academy course) is one of the more obscure ones. There isn’t much info to find online about his ad agency and I haven’t found a single negative review throughout my extensive research.

In my 10+ years of experience with online marketing, an ads agency as taught by Agency Master Academy is like Old Farmer’s Almanac forecasts, where you study charts and plan for sun yet a cold snap could wipe out the month. One client pause or budget cut flips the outlook, revenue swings hard, and survival depends on whether you don’t control. The high churn and performance pressure are like American Red Cross disaster deployments, where calls surge without warning and teams cycle through back-to-back responses. Ad client accounts spin up and flame out, targets tighten, and nonstop urgency grinds crews toward burnout even when execution is solid.

This review unpacks Jeff Baxter’s Agency Master Academy, including its structure, sales process, and success stories. We’ll also see how this active model compares to passive business alternatives like local lead generation.

What Are the Pros and Cons of Agency Master Academy?

Pros:

Jeff Baxter has over a decade of ad agency experience.
Includes DFY (done-for-you) agency setup option.
Facebook Ads training is step-by-step and beginner-friendly.
Includes free prospecting methods like LinkedIn and cold outreach.

Cons:

High rejection rates and cold-calling burnout.
Paid traffic means upfront investment and no guarantee of ROI.
No passive income, but ongoing effort is required to keep the client pipeline full.
The course is more sales-focused than delivery-focused.

Price: Agency Master Academy does not publicly display its pricing.

Refund Policy: Agency Master Academy has a 30-day conditional refund window.

Is Jeff Baxter’s Course a Scam?

No, Agency Master Academy is not a scam. Jeff is a real person with a verifiable track record and business. However, lack of third-party reviews and sales-heavy framing make it harder to assess unbiased student results.

Who Is Agency Master Academy For?

The Agency Master Academy course teaches the skills to run a successful ad agency. This is for?

Newbies who wish to run an ad agency business.
Those who are already running an ad agency and wish to improve their business.

If you are a beginner, the course can definitely help you find success.. The problem is that this business model is not the best pick for beginners. Before you consider taking this course, keep in mind that running an ad agency is for those with these 3 traits:

Can speak well and build rapport, as you will be selling your services to businesses.
Have no problem with cold calling as this will be your main method of getting clients.
Able to handle rejection well, as the client conversion rate is low in the social media marketing agency business.

How Do You Make Money With Agency Master Academy?

The Agency Master Academy teaches its students how to attain consistent and predictable income by creating and running imaginative online ads for businesses. You will be advised to start with one niche (restaurants, landscaping services, etc.) and stick with one for at least a year.

The course teaches you (primarily via webinars) how to create funnels to create converting leads, and how to run ads through YouTube, Facebook, and other paid traffic avenues. They will also teach you how to close deals over the phone. Finally, you will learn how to scale your business. Jeff Baxter summarizes the process in a 3-step method he calls DAS:

Define - focus on one niche until you master it.
Acquire - generate and chase leads to secure clients.
Systemize - create, set up, and run ads for clients.

Your job as an ad agency is basically to keep their ads running and leads flowing.

One problem I have is that the course claims that you can grow a 10k business in 1-2 months. Setting up your business and finding and enrolling enough clients, especially as a new business, to reach that target would take more than just a month or two. In businesses that deal with clients, payment delays are very common, with some reaching up to half a year or worse, an unsatisfied client who refuses to pay.

Do Students of Agency Master Academy Actually Make Money?

You’ll find many testimonials on the course site, Jeff Baxter’s YouTube channel, and several other review sites. These testimonials are filled with praises and motivational success stories. With the lack of negative reviews, and positive ones mostly from his websites, take the success stories with a grain of salt.

What’s Included In Agency Master Academy Course?

Before you can join the course, you will be greeted with a “free training video” on the website. The link to apply will only be available after you have watched the entire video. This introduction video is surprisingly very informative. It does not give motivational speeches or brag about success stories like other course intro videos, but instead provides useful information. The free video explains an overview of how an ad agency business works and can be separated into 2 how-to parts:

How to use Facebook Ads Library in order to find local businesses who do not run online ads. You can then use the prospecting template provided in the course to get clients.
How to negotiate your retainer fee, set-up the client’s ad budget, create ads based on the client’s customer target, and run the ads.

The Agency Master Academy core course comes with 5 training modules:

Module 1: Business Foundation Find the best business structure for you (Sole proprietorship, S-corporation, or LLC). Find the right niche for you. Learn the tools you’ll be using for your ad agency.
Module 2: Client Acquisition Sales Funnel Learn how to use automated systems and templates for efficiency. Build you mailing list and set-up automated emails. You’ll be taught how to use ScheduleOnce and Zapier. Creating and testing your client acquisition funnel.
Module 3: Getting Clients Without Spending You’ll learn how to use LinkedIn and other free methods to find clients. Learn how to do cold calling and how to close deals over the phone.
Module 4: Facebook Ads Trains you how to set up Facebook Business Manager and prepare your clients to run ads with it. Step-by-step process on how to verify your domain, and set-up Facebook pixels, audiences, and conversions. Learn how to set-up a dynamic test campaign, and how to create effective standalone ad campaigns.
Module 5: Outsourcing Your Business Learn all you need to know about contracting sales calls and service deliveries.
Bonus Module: Business Secrets Teaches you how to improve your credit score and how to secure large amounts of funding.

The training provided in the core course is enough for anyone who wants to become an ad agency business owner.

Who Is Jeff Baxter?

From Dallas, Texas and holding a degree from Navarro College, Jeff Baxter is no stranger in the ad agency business. With over a decade of experience under his belt, he runs a successful business in providing social media marketing services for major companies.

Jeff is the founder and CEO of Ad Ninja Pro, which has been in business since 2008 and claims to be the number Facebook ad agency. The company deals with copywriting, banner designing, budget managing, etc. for its clients and boasts a 90% client success rate. The company deals with running Facebook, Instagram, Google and YouTube ads.

Jeff has his own YouTube channel, Jeff Baxter Official, since 2014, with 104 videos to date and 6.21k subscribers. He constantly posts student reviews, motivational, and additional how-to videos.

On Jeff Baxter’s site, you will also find a 21 Day Done For You Agency service. Before you can sign up for this service, you have to book a call which comes with a refundable $5 application fee. This service provides you with your own customized social media marketing agency business within 21 days or less.

Jeff is also a recipient of the 2 comma club award. This is given to those who are able to grow their business to the 7-figure using ClickFunnels.

How Much Can You Make With an Ad Agency?

Ad agency owners can make $3K to $10K a month depending on client base, but income isn’t predictable. Payment delays and client churn are common. Most agencies need 3 to 6 months to stabilize.

Final Verdict: Does Agency Master Academy Teach Long-Term Stability?

Agency Master Academy does not teach long-term stability or passive income. The system teaches client acquisition, Facebook Ads, and cold outreach effectively, which means your income depends on constant client prospecting and retention. Each month resets with new ad campaigns and conversations, leaving no lasting assets or brand equity.

What Makes Local Lead Generation a Better Long-Term Play Than Running an Ad Agency?

In my opinion, local lead generation is a better long-term play than running an ad agency because it builds owned assets that generate consistent income without daily maintenance.

Comparing ads agency to local lead generation is like Whac-A-Mole versus the NIST atomic clock. Whac-A-Mole is nonstop as new “urgent” holes pop up, just like how clients shift budgets, pause campaigns, or demand fresh creatives, so you keep swinging just to hold revenue as costs creep and priorities reshuffle. The NIST atomic clock runs with quiet precision once calibrated. Similarly, local lead generation works the same way after setup, delivering steady leads with little daily effort and zero marketing.

Why Is Local Lead Generation the Most Reliable Way to Earn Predictable Income

Local lead generation remains the most reliable online income because it gives you full ownership, high margins, and long-term consistency. You’re not tied to ad budgets, clients, or third-party algorithms and your digital real estate works for you around the clock. After setup, the model runs with almost no maintenance, providing steady leads and passive monthly income. It’s the difference between chasing results and creating systems that pay you for years.

One of my clients is Norwalk Superior Roofing, 10900 Imperial Highway, Norwalk, California 90650, 562-667-5055, https://www.norwalksuperiorroofing.com/. I earned $3,750 from 5% commissions when 5 of my leads closed for $75,000.

If you’re ready to stop relying on unpredictable clients and start building a business that pays you predictably, now’s the time to learn local lead generation and take ownership of your financial future.