Aleric Heck Review – Youtube AdOutreach and OmniPresent Retargeting a Smart Investment in 2024? + An Alternative

What Are Aleric Heck Pros & Cons?

Who Is Aleric Heck?

Aleric Heck is the creator of YouTube AdOutreach and OmniPresent Retargeting. He is a YouTube ad specialist. His story began in 2009 when 12-year-old Aleric Heck started the YouTube channel Appfind. It was funded by the money he made by running a lemonade stand. And its goal was to review mobile apps and produce technology tutorials. With nothing more than a Sony Camcorder and an Ipod Touch, Aleric Heck produced videos that attracted thousands of followers.

Today, it boasts 475,000+ subscribers and growing. Because of the popularity of Appfind, hundreds of mobile app development companies approached Aleric in hopes of getting their applications promoted on the channel. This made the business potential of his Youtube channel clear.

With his eyes on the future, Aleric reinvested his Youtube earnings into education. And in 2015, he paid for his education at Isenberg School of Management and got his Bachelor of Business Administration with his Youtube income.

His first year in college as a freshman, Aleric’s Youtube channel was earning more than $120,000 a year. The next year in 2016, one year into Aleric’s college education, Aleric learned about the power of Youtube advertising. That very year, Aleric attended the HubSpot Inbound Conference in Boston. He used his position as president of the UMass Entrepreneurship Club to arrange the trip. And the goal was to get fresh business and marketing ideas to bring back to his entrepreneur-focused school.

How Did Aleric Heck Start YouTube Advertising?

Aleric Heck started YouTube advertising after learning inbound marketing and testing one of his app review videos as a paid YouTube ad for a client. Eventually, one of the mobile app developers received thousands of downloads from a video Aleric had produced. This led the developer to ask Aleric about other ways to grow their business. So Aleric, with his new knowledge of inbound marketing, suggested taking the same video and turning it into a YouTube advertisement.

Skeptical but willing, the developer provided $500 for the advertisement. In a single week, the Youtube ad generated 11,000 downloads for the company. They immediately offered Aleric a position with their business. It came with a six-figure income and stock options. They encouraged Aleric to quit college and relocate to their office in Silicon Valley. But Aleric refused.

Aleric was now aware of the potential of Youtube advertising after this project. He then started a new company called App Outreach, which is now called Youtube AdOutreach. And today, Youtube AdOutreach helps entrepreneurs and marketers create Youtube ads that scale and grow their businesses. And combined with his latest program, OmniPresent Retargeting, he’s expanded his advertising efforts to include major platforms such as Linkedin, Instagram, and more.

What Are People Saying About Aleric Heck Online?

People are saying positive things about Aleric Heck online, especially for his YouTube AdOutreach program. There’s a lot of praise for him and his team’s professional manner, skill, and knowledge of digital marketing. Below are a few examples:

“This glowing review comes from someone that also trains other people. He was impressed by their work etiquette and copywriting skills.”

“Another person impressed by Aleric Heck and his team’s professional abilities. This person also pointed out that you need your business in order if you want the program to work for you.”

“Taken directly from Aleric’s website, Ahmad Munawar hit 6 figures monthly with Youtube AdOutreach.”

“Jonathan Kirchner earned $100k after spending $10k. This gives you an idea of how much you’ll need to invest in Aleric Heck’s Youtube AdOutreach.”

It’s obvious that Aleric and his program, YouTube AdOutreach, have a great reputation online. I will say I had issues locating talk about Aleric on sites like Reddit or Quora. But what I could find left a good image.

I did find one negative review for YouTube AdOutreach. But the response from Aleric’s team made a compelling statement about what “really” happened. See what you think:

That’s a pretty harsh accusation. Does that sound like they were being scammed to you? Below is part of the response Aleric’s team gave to Rene. It basically summarizes the entire interaction between them:

So during the Discovery session, the prospect refused to answer questions about their business. And also made it hard for Aleric’s team to see if they were a good fit. Combined with the prospect’s bad attitude, they made the call to abandon the prospect altogether.

So, who’s truly in the right here? Of course, we can’t truly say for sure. But based on Aleric Heck’s positive overall reputation on Trustpilot, we can probably assume Aleric wasn’t tricking this prospect.

Does Aleric Heck Offer Paid Ads Coaching?

Yes, Aleric Heck offers paid ads coaching. but it’s not a traditional one-on-one mentorship. Instead, his coaching is baked into his flagship program, YouTube AdOutreach, as part of a structured support system. When you join, you’re paired with a Dedicated Ads Coach and a Business & Funnels Coach. These coaches help you with ad scripts, funnel optimization, audience targeting, and campaign performance. Rather than live 1:1 sessions with Aleric himself, the coaching is handled by trained experts on his team.

Additionally, Aleric runs group coaching calls, typically via Zoom. Here, clients can get personalized advice, feedback, and strategic insight. These calls are interactive and designed to troubleshoot campaigns, answer technical questions, and refine messaging. Some clients mention that these sessions are “the most valuable part of the program.”

Is Aleric Heck a Scam?

No, Aleric Heck is not a scam. His positive Trustpilot reviews can attest to his stellar reputation. Plus, he’s been working on YouTube for longer than most have been using it. He created a profitable YouTube channel in his teens. And he spent a decade tweaking and readying an ad system that’s helped thousands of businesses make 75+ million dollars.

Now, let’s get on to his main programs, YouTube AdOutreach and OmniPresent Retargeting.

What Is Aleric Heck’s Advice on How To Survive Google’s “Cookiepocalypse”?

• Use CRM: Customer Relationship Management software will become essential for storing first-party data. Aleric suggests investing in a CRM like HubSpot, Go High Level, or Pipedrive for managing customer data.
• Gather hidden data: Implement UTM tracking across ads to collect detailed insights about traffic sources, campaign performance, and user behavior.
• Leverage ad attribution software: This software leverages advanced data modeling and machine learning to provide insights into marketing performance without using cookies.
• Focus on value-driven content: Organic marketing efforts will gain importance with Google’s algorithm update. Digital marketers should deliver valuable content that encourages audience engagement and opt-ins.
• Explore contextual advertising: Engage audiences based on their current interests and mindsets by placing ads within relevant content.
• Invest in partnerships: Use joint ventures, cross-promotions, and embedded partnerships to tap into complementary audiences and share resources.

“Cookiepocalypse” refers to Google phasing out third-party cookies in Chrome. These cookies allowed advertisers to track users across websites. Their removal makes targeting, tracking, and retargeting much harder for digital marketers.

What Is Aleric Heck’s YouTube AdOutreach?

Aleric Heck’s YouTube AdOutreach is a done-with/for-you YouTube advertising program. It’s designed to help marketers and entrepreneurs create and run profitable marketing campaigns on YouTube. This marketing program handles everything from script writing to campaign management, to testing, to optimizing, and even ad scaling.

What Does YouTube AdOutreach Come With?

1. The YouTube Ads Workshop. Let’s you monitor your YouTube ad results, track traffic generation, and check conversions into sales.
2. A Dedicated Ads Coach. Get an ad coach who will answer any and all advertising questions.
3. A Business and Funnels Coach. Get a person to handle all the copywriting, funnel creation, and optimization.
4. A Client Concierge. Get someone to update and assist you with all the details of your advertising campaign.

What Types of Businesses Is YouTube AdOutreach Designed For?

• Coaches and consultants. A great choice as the primary goal of YouTube AdOutreach is to send good prospects to your website where you can set up a call to sell your services.
• Entrepreneurs and Marketers. It’s more general but if you have a high-ticket offer then you’ll have a MUCH easier time affording the cost of YouTube AdReach and the Youtube advertising itself. Or if you can generate large quantities of traffic and make lots of sales, that could work here as well.

How Do You Make Money with YouTube AdOutreach?

You make money with YouTube AdOutreach by generating traffic from YouTube ads, sending it to your website, and then letting your sales funnel close the sale. It’s a simple yet proven process that relies on Youtube having lax advertising rules compared to Facebook advertising.

The key here is that, by letting the AdOutreach team focus on creating paid ads and getting traffic from Youtube, you can focus 100% on your sales and marketing process. So basically, they generate the leads and you close them.

How Much Does YouTube AdOutreach Cost?

YouTube AdOutreach costs a minimum of $3,000. You’ll also have to spend money to fund the Youtube ads as well. And this can cost you up to $10,000 according to some testimonials.

But technically speaking, Aleric doesn’t explicitly share this price online. You have to set up a strategy session to get the cost. But multiple reviewers have suggested a $3,000 minimum (not including the cost of Youtube Advertising).

What Is Aleric Heck’s OmniPresent Retargeting?

Aleric Heck’s OmniPresent Retargeting is a complementary program designed to speed up YouTube AdOutreach’s profitability. It does this by shortening the length of each step in your sales funnel. You can think of it like this - a basic funnel follows this process:

1. Ad
2. Opt-in
3. Training Webinar/Lead Magnet
4. Call/Order form
5. Client/Sale

And every prospect must go through each step before they become a customer or client. But in between each of these 5 steps is a “dead time.” And during this period, the prospect has yet to complete the next step in the funnel.

And during this dead time, they’ll be on Facebook, Google, Twitter and other social media, just working or browsing for fun. But while they’re doing this, you can create an “omnipresent” business by creating ads and content that targets your prospects on these major websites. It’s essentially the Youtube AdOutreach program applied outside of Youtube.

This pairs incredibly well with Youtube AdOutreach because once a prospect clicks your ad and lands on your website, Omnipresent Retargeting will then “follow them” around on all the major platforms. They’ll see more of your ads and (by mere constant exposure) your credibility and authority will grow.

“Aleric Heck practicing what he preaches. If you visit his website, then you’ll be retargeted on the major platforms such as Youtube, Facebook, Twitter, and so on, gently nudging you to set up a strategy call with his business.”

What’s Included in OmniPresent Retargeting?

Aleric doesn’t share what’s included in Omnipresent Retargeting. But it’s similar to what he does with YouTube, just applied to other platforms. He creates ads that are seen by your prospect that drive them to your website. The only difference is the ads in OmniPresent Retargeting cover a wide range of platforms that most people use, such as Linkedin and Instagram.

So you can assume the same features as Youtube AdOutreach will be used. And this will include a digital advertising tool for tracking ads and conversions. An ad manager and copywriter. And a person to manage and coordinate all these things with you. Likely you’ll end up working with the same team but on a larger scale.

How Do You Make Money With Omnipresent Retargeting?

You make money with Omnipresent Retargeting by keeping yourself top-of-mind with advertising on all major platforms. After seeing your ads so often and in so many places, your warmest prospects will be more compelled to visit your website and purchase your offer.

How Much Does OmniPresent Retargeting Cost?

You must book a call to know how much Omnipresent Retargeting costs. There are no prices listed on the website. But it’s safe to assume that we can at least double the minimum $3,000 price tag for YouTube AdOutreach. You also need to pay for ads being made on multiple platforms. All in all, we can estimate at least $10,000+ to get OmniPresent Retargeting for your business.

Does OmniPresent Retargeting Actually Work?

Yes, OmniPresent Retargeting actually works. When bundled with YouTube AdOutreach, the program automatically goes to work retargeting prospects the moment they land on your website. From there, they’ll see you everywhere they go. This creates more “touch points” with your brand. Eventually, they’ll begin to see you as the go-to source to solve their problem or achieve the goal your offer provides.

“It’s obvious Omnipresent Retargeting worked on this person. She even said she’ll hit up Aleric to set up a few projects because she was retargeted so often.”

“OmniPresent Retargeting helped Todd & Jordan earn 2-3x or more from their Youtube advertising.”

One thing to note is I couldn’t find anything on discussion boards (e.g. Reddit) about OmniPresent Retargeting (same as Youtube AdOutreach). Although Aleric has a sturdy and solid reputation, a little outside discussion could really bolster his perception.

What Are Alternatives to Aleric Heck’s Paid Ad Programs?

• The Paid Ad Academy by Ashley Braswell. This course focuses on Meta (Facebook/Instagram) advertising and teaches students a four-pillar system: ad strategy, creative and copywriting, tech setup (pixels, tracking), and result interpretation. It offers a variety of formats, from a low-cost membership to full ad-management services. It’s designed especially for business owners who want to launch and optimize ads themselves with experienced support.
• AdEngine by Justin Lalonde. This course is geared toward scaling paid-ad campaigns (including display, banner, and video) across multiple platforms. It emphasizes conversion tracking, proper ad format setup, audience/keyword segmentation, and campaign optimization. The focus is on improving ROI and campaign structure rather than just the basics. It’s structured for both beginners and advanced marketers. It also offers live support (Slack, group calls, and audits).
• Followers to Fortune Strategy by Luke Dobson. This program applies paid ads specifically for service-based/local businesses on Instagram. The method includes creating content, then running ads in a local market and nurturing leads via that content funnel. It is delivered as a done-with-you service (rather than purely self-study). It’s made for business owners who want to dominate regionally using Instagram ads + lead nurturing.

What Are Risks Involved With Paid Advertising?

• Paid ads can fail spectacularly. You can follow all the templates you want. But sometimes Facebook ads or YouTube ads just don’t work. And then you’re left investing more money trying to revive a dead ad. This can be expensive.
• All ads exhaust their lifespan. Those who were supposed to click on them already have. Eventually, nobody’s going to respond to most of them.
• Paying for Facebook Ads or YouTube video ads is risky business. Your money is going to be spent without a guarantee. Sometimes you’ll get returns. Other times you won’t (even if you monitor the ad constantly).

Is Paid Advertising Worth It In 2025?

Yes, paid advertising can still be worth it in 2025. It drives traffic, builds brand awareness, and can generate 2x, 5x, or even 10x ROI if you’re (very) lucky and have some highly profitable campaigns.

However, not only do you need to invest hours of time into ad writing, testing, and account management, you might spend hundreds or thousands of dollars and get nothing in return.

Sure, you can always get a marketing agency such as Aleric Heck’s to do all the work. But even he said that YouTube is only “currently” a good medium. It can (and will) go down the same path as Facebook.

And that means writing any “good” ads (as in those with any persuasive power) can lead to account shutdowns. In fact, for most paid advertising programs, this can happen. When you don’t control the medium, you can easily lose large investments at any moment.

So if you do plan to go down this path, just remember that it’s a high-risk/high-return activity.

Should You Get Aleric Heck’s Paid Advertising?

You should get Aleric Heck’s paid advertising only if you’re interested in YouTube and make at least 5 figures each month (and have some extra capital to spend). Aleric and his team do most of the work for you. Your job is just to ensure your website and the sales/marketing process are ready to handle the leads Aleric’s program sends your way.

However, Aleric’s programs are not meant for people who want an in-depth, technical training in paid ads. And again, you MUST have several thousand dollars to spend for 1-3 months. Paid advertising can sometimes take time to kick in, even when the pros do it. So you’ll need to be comfortable seeing a lack of results (or even a loss) till the ads can start generating profits.

If you don’t have the money for that, then I recommend free traffic through SEO. This attracts more natural leads, since they’re on Google searching for what you offer. Because of this, they’re more likely to convert. SEO has a 2.4% conversion rate compared to paid ads at 1.3%. The business model I run, called local lead generation, uses SEO to get leads and has grown my monthly income to $52,000.

Why Local Lead Generation Is Better Than Paid Advertising?

Local lead generation is better than paid advertising because:

• It’s less costly
• The audience is more targeted
• It has higher conversion rates

Paid advertising needs time to work, money to invest, optimization, and trial and error. It can have good returns, but expect to exert a lot of hard work, especially if you’re a newbie. Local lead generation, on the other hand, ranks your website on Google so leads come in naturally. It costs nothing to acquire and convert at a much higher rate. This is because people are actively searching for the service you offer.

You can also turn local lead generation into your own business. Simply build service websites, rank them with SEO, and sell the leads to a local business. You’re offering a valuable service to both homeowners and service providers. Because of this, you can ask for a high price, like a 5% to 10% cut from the providers’ revenue. Also, since you’re focusing on a local area, competition is low, and it’s much quicker to rank.

Digital marketing is a high-maintenance business. As a digital marketer, you always need to be on the lookout for algorithm changes and market trends. Big changes like Google’s move to end third-party cookies will force you to re-strategize to survive in this industry. You may also need to play by the rules of your medium. And as Facebook has shown, your advertising account can be shut down at any time, without warning.

Local lead generation is more hands-off because you don’t need to constantly monitor and adjust your websites. Once they are ranked, they’re likely to stay ranked for many years. There’s also no risk of account shutdowns, as opposed to paid ads on YouTube or Facebook.

Income is more stable and consistent in this business because you don’t depend on clients. You have 100% control of the business and you even choose who you want to work with. Clients stay with you long-term because your leads drive their business.

In my opinion, paid ads are like Phantom Fireworks. It’s explosive, attention-grabbing, and instant. You light the fuse (budget), they burst in the sky (visibility), and everyone looks up. But in 30 seconds, it’s gone. If you don’t keep lighting more, the show ends, and the crowd moves on. Local lead generation is more like The Sill garden. It’s slower to grow, rooted in soil, but over time it yields fruit season after season without needing a matchstick every time. You invest in healthy soil (websites), plant intentionally (local SEO), and let it compound.

Local Lead Generation Is My Top Business Model

Local lead generation is my top business model because it’s true passive income. I earn $52,000 per month without having to touch any of my websites. For example, one of my sites, Anaheim Expert Painting, 2335 West Sequoia Avenue, Anaheim, CA 92801, (714) 515-6803, anaheimexpertpainting.com, gets 200 visitors a month. Around 8 of those convert into paying customers for my client, a painting company in Anaheim. The company earns $40,000 from that, while I, with a 10% commission, make $4,000. And it only took me a few hours to build these types of sites, and a few weeks to rank them.

If you’re interested in getting free traffic and growing a big profit, then check out my local lead generation program . I walk you through all the steps, from creation to SEO to sales talk. If you want to get started right away, then there’s an opportunity to work for my roofing client, too. He’ll pay you a commission for each site you build and rank for him.