Alex Hormozi Courses Review: Main Offers, Pros, Cons, Pricing, and Alternatives

What Are the Pros and Cons of Alex Hormozi’s Courses?

Pros:

• ✅ Alex Hormozi’s courses are free.
• ✅ You can apply the lessons to any type of business, especially services.
• ✅ Alex Hormozi is a very successful sales and marketing operator.
• ✅ The courses cover everything from business niche to offers and leads.

Cons:

• ❌ Alex Hormozi’s courses have expensive upsells.
• ❌ You must already have a business to use his training.
• ❌ Alex Hormozi’s free courses are basic.
• ❌ Alex Hormozi uses hype, “get-rich-quick” style marketing.

💰 Pricing: Alex Hormozi’s courses are free, but upsells can reach $5K to $50K.

🗓️ Origin: Alex Hormozi’s courses were created from 2021 to 2025.

📣 Reputation: Alex Hormozi has 4.2M Instagram followers, 3.83M YouTube subscribers, 509K Facebook followers, and 872K LinkedIn followers.

What Are Alex Hormozi’s Courses?

• $100M Money Models. This free course has 7 modules on how to design a money model + offer stack that actually earns. You’ll learn how to build a simple offer ladder and track basics like CAC, gross profit, and payback period. It also shows you how to use a structured stack (front-end offer → upsells → downsells → recurring) instead of relying on one offer forever.
• Offer Creation Course ($100M Offers). This course shows you how to choose a market, set pricing based on value, and build a strong core offer. It also teaches how to boost conversions using bonuses, guarantees, scarcity/urgency, and clearer naming. You get free checklists for picking a niche, pricing, building the offer, creating bonuses, writing guarantees, adding urgency, and naming the product. Then, there are free checklists that give you step-by-step templates to build each part.
• Lead Generation Course ($100M Leads). This free course has 18 modules that teach ways to get leads and clients. It covers lead magnets, landing your first 5 clients, content strategy, cold outreach, paid ads, referrals, and affiliates. It also includes a downloadable warm outreach scripts pack you can use for calls and messages.
• $100M Scaling Roadmap. This is a free course with 13 modules on “what to work on next” for business owners. It’s organized into 10 stages of growth: Improvise, Monetize, Advertise, Stabilize, Prioritize, Productive, Optimize, Categorize, Specialize, and Capitalize. It also includes a free personalized scaling plan you can request “in under 30 seconds" and will be sent to your address.
• Scaling Workshops. This 2-day workshop is held in person in Las Vegas and costs $5,000 per seat. Here, you’ll focus on fixing real bottlenecks in your business. You get direct help in areas like marketing, sales, hiring, AI, and strategy. You’re given a short action plan (about 3-5 next steps) and a take-home packet.

Are Alex Hormozi’s Courses Really FREE?

Yes, Alex Hormozi’s courses are really FREE. However, they only scratch the very basics. If you want a more personalized coaching experience or a done-for-you service, you have to pay BIG. I’m talking around $30k, $40k, or even $50k investments. So, although the free courses provide some value, it’s not enough to scale your business, let alone to $100M.

What Do People Say About Alex Hormozi’s Courses?

People have positive and negative things to say about Alex Hormozi’s courses. One Reddit user says, since his courses are free, you can use his advice if it’s useful to you. If not, then you won’t lose anything. They also say that they feel like Alex is legit since he provides good content and is a good marketer.

One student, Ava Yuergens, said the paid mentorship helped her agency go from 10 to 15 new clients a month to 40 to 60. She also says that it was all organic, so she didn’t have to pay for any ads.

Another Redditor says that she’s been following Alex for many years and sees him as a legit coach. However, she does admit that, since he is a marketer, he makes things look better than they actually are. To her, Alex’s courses fall in the middle of ethical and unethical marketing tactics.

Other reviews are not so kind to Alex Hormozi. One Reddit user called his content “hyped up basics”, which is only good if you’re a newbie. Another called him an outright scammer and just one of the other manipulative “get-rich gurus”.

What Are Alternatives to Alex Hormozi’s Courses?

• NEPQ Training by Jeremy Miner . This is a sales training course that teaches you how to do high-converting telesales. Jeremy focuses on his persuasive question-led dialogue strategy to entice the customer to close the deal.
• Millionaire Closer by Dylan Blyuss. This is a high-ticket closing course where you learn how to increase your closing rates while expanding and scaling your business through automation.
• Serial Sales Community by Dylan Vergara. This is a network-focused high-ticket sales coaching program hosted on Skool. It includes training content, scripts/templates, group calls, and 1-on-1 coaching. It also guarantees an employment offer within 60 days by helping you tap into exclusive opportunities through network-building rather than traditional job boards.

Who Is Alex Hormozi?

Alex Hormozi is a successful entrepreneur and investor who teaches sales and marketing systems. He says his portfolio companies have grown to $200M-$250M+ in annual revenue. These include:

• Acquisition.com
• Gym Launch
• Prestige Labs
• A.L.A.N
• Skool (partner)

Alex’s journey started in 2013 when he built his own gym, United Fitness. In just 3 years, the gym expanded to 6 locations. In 2016, he sold United Fitness and created a turnaround business, Gym Launch. For the next 2 years, Alex claims that Gym Launch successfully scaled 32+ gyms.

By 2021, he scaled and exited 7 companies, most notably Gym Launch and Prestige Labs, where he sold the majority stake to American Pacific Group for $46.2M. Alex’s main company now is Acquisition.com, which he co-founded with his wife, Leila. This is their private investment + advisory firm focused on helping businesses scale. But probably one of the most well-known companies he partners with is Skool.com. He even has his own Skool promo landing page made for his audience.

Besides being a successful businessman, Alex Hormozi also built a strong online presence. His Instagram and YouTube garnered millions of followers. He also has a podcast called “The Game with Alex Hormozi”, which has a total rating of 25k. All this proves that Alex Hormozi knows his stuff.

One red flag in Alex’s story is that he describes his childhood differently. Sometimes as poor, other times as privileged. This inconsistency has left some people confused and skeptical about him.

What Are Alex Hormozi’s Books?

• $100M Money Models Book ($29.99). The blueprint for scalable money-making systems that work even when you’re not there.
• $100M Offers Book Volume 1 ($29.99). Building an offer so compelling that people “feel stupid saying no.
• $100M Leads Book Volume 2 ($29.99). Getting “strangers to want to buy your stuff” using repeatable lead-gen playbooks. Alex also offers this book in 3 packs for $89.97 or 10 packs for $299.90.

What Are Alex Hormozi’s Claims?

Alex Hormozi claims that he’ll help you scale your business to $100M in annual revenue. Since he and his team were able to scale to over $250+ in their businesses, they have the skills and knowledge to help you do the same.

Can Alex Hormozi Scale Your Business to $100M?

Alex Hormozi can scale your business to $100M, but most of the time, it’s not likely. This is especially true if you just take his free courses or buy one of his cheap books. These resources are pretty basic. To achieve his promises, you have to pay for his workshops/services, costing $5k to $50k. And even then, it’s not guaranteed. It will depend on:

• The type of business you offer
• Your execution
• Your market demand
• Your margins
• How much capital and time you can invest

Enchanted Fairies is a luxury children’s portrait studio that Alex helped scale. Although they don’t disclose their total yearly revenue, they say Alex helped them scale to 38 studios and $200+ employees. They were also able to serve 250K families and donate $3M to children’s charities.

But other businesses were not as successful. One Reddit user said they spent $30K but didn’t learn anything. They claimed Alex’s team did all the work for 3 months, then stopped, and they didn’t know what to do next. This ran their business to the ground with only $600 cash.

Are Alex Hormozi’s Courses Worth It?

Alex Hormozi’s courses are worth it since they’re free. You’ll find solid, practical ideas you can apply to your own business. Just don’t expect any personal coaching unless you pay for his workshops or services. And if you ask me, his paid offers are too expensive and might not even be right for your business.

If your goal is to get local customers to call, book, or request a quote, I suggest local lead generation. This not only brings in more leads to scale your business, but you can turn it into its own business model. This is what I did, and now I make $52,000 per month.

Why Local Lead Generation Is the Best Way to Scale Your Business?

Local lead generation is the best way to scale your business because it attracts high-intent, ready-to-buy customers at the exact moment they’re searching for your solution.

With local lead generation, you create a website and rank it on Google through local SEO. Since you’re only competing from city to city, it’s much faster to rank. And when your website is the first to appear, you get more phone calls, bookings, and quote requests. This is because someone searching for “plumber near me” or “roof repair in Austin” isn’t browsing. They’re looking to convert. Local lead generation consistently delivers higher-quality leads than broad social or display campaigns.

In my opinion, local lead generation is like what Andy Dufresne did in The Shawshank Redemption. While everyone else was focused on short-term survival, he quietly built a long-term escape route. This was one small, consistent action at a time, until it paid off in a big, permanent way.

What makes local lead generation even more powerful is that you can turn it into a business. You build local websites, rank them, and sell the leads to small businesses. Since you’re offering value that they can’t resist, they’ll be willing to pay big. I’m talking 5% to 10% commissions for monthly leads. Instead of chasing clients, you own digital assets that produce leads on autopilot.

Local Lead Generation Is My #1 Business Model

Local lead generation is my #1 business model because it provides true passive income. Once your websites are set up, it generates leads and income automatically. For example, my website, Naperville Elite Commercial Flat Roofing, 2760 Aurora Avenue, Naperville, Illinois 60540, 630-912-0626, https://www.napervillecommercialroofing.com, sold 3 leads last month. My client earned $62,250 from that. Since I ask for a 5% commission, I made 3,112 that month. With over 50 websites, my total monthly earnings come up to $52,000! And I hardly have to work on these websites.

If you want to learn more about this marketing strategy/business model, check out my local lead gen course. I go over all the steps on how to build a website, rank it quickly, and find small businesses to sell leads to. I provide you with all the support you need. You can also choose to work for my roofing client. Here, you’ll build and rank roofing websites for a 1% to 5% commission.