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Amazing Selling Machine VS Proven Amazon Course – A Comparison Review (2022)

July 21, 2022

Amazing Selling Machine and Proven Amazon Course are some of the most famous Amazon FBA courses out there in 2022. These two courses provide training materials and support for those who wish to be successful as a seller on Amazon.

In this review, we will answer these important questions: How do these two courses differ and what are the differences in their strategies? What are the pros and cons of each? What do I get from each of the courses? How do they compare in regards to success rates? Read on to find out.

Amazing Selling Machine Evolution

The Amazing Selling Machine course was founded back in 2012 by Jason Katzenback and Matt Clark. Amazing Selling Machine course focuses on teaching its students how to successfully sell products on Amazon via Private Label Amazon FBA model. Amazing Selling Machine claims that with as little as investing $2,000 and 1-2 hours a day, their students could start turning profit in as early as 2 and ½ months.

Go here to read our in-depth Amazing Selling Machine Review.


At the one-time price of $4,997 (undiscounted), Amazing Selling Machine is arguably one of the most expensive Amazon FBA course out there today. You can also pay $997 for 6 months, bringing a grand total of $5,982 for the membership.

This comes with a 30-day no questions asked money back guarantee. Within 6-12 months depending on the offer when you join, Amazing Selling Machine also offers a “success promise” guarantee where if you create your business following their guidelines, you can apply for a refund where they will also purchase your unsold inventory for up to $5,000.

What’s Included In The Course

  • 8 modules spread out to an 8-week course.
  • 120+ lessons with up to date content.
  • 20+ hours of Amazon FBA content
  • Access to the private member community.
  • 7-figure amazon seller mentors.
  • Monthly coaching calls.
  • Access to Amazing Selling Machine live events and SellerCon.
  • Facebook re-targeting training.
  • Access to the Private Resource Vault.
    • Supplier contact templates, product and sample evaluation templates, and other useful templates.
    • Private contact information of professional services.
    • Discounts on a number of useful software tools.


It is estimated that the Amazing Selling Machine success rate of its students is at 15%. Success stories are from old members who started 2017 or earlier. Amazing Selling Machine recommends their affiliates to include this disclaimer when promoting the course.

The majority of sellers on Amazon make less than 20% in profit. If we were to use this estimate, we would come at $12,150 annual profit, or $1,012.5 a month for Amazing Selling Machine students. The hype is oversold.

The course also has an affiliate program that offers 40% commission on membership sales. This means that an affiliate who sells the $4,997 course earns $1,998.8 in commission. This creates a problem where you could earn more as an affiliate than actually selling on Amazon. This can also explain the large number of members in the program.

Pros And Cons Of Amazing Selling Machine


An active community with over 30,000 members from 138 different countries.

A wealth of experience from members that have been in the program since 2012.

Training resources that are updated every 6 months or so.

Well-structured modules.

Training videos are clear and easy to follow.

Offers unique to amazon marketing strategies.


Expensive membership price makes it a barrier for e-commerce newbies.

Large commissions earned through its affiliate program tends to turn course referral into a lucrative business.

Students report that $5,000+ in investment is needed for any chance of success.

The tools needed are to be purchased.

Affiliates spam positive reviews in order to sell memberships.

Oversold hype.


$4,997 or 6 monthly payments of $997.

Refund Policy

30 Day money-back guarantee, a “success promise” guarantee.


ASM started in 2012.

Proven Amazon Course

Founded in 2009 by Jim Cockrum. Proven Amazon Course is an online library with hundreds of learning materials spanning over 40 different courses. The Proven Amazon Course offers resources in several strategies for making money on Amazon such as retail arbitrage, affiliate marketing, wholesale, and many more. For as low as $200 on the low end to $5,000 on the high end depending on your preferred business strategy.

Go here to read our in-depth Proven Amazon Course Review.


Lifetime membership costs a one-time fee of $499. You can also enroll for a monthly membership for the price of $29 a month. This low price makes it one of the cheapest ways to get resource material for learning how to sell on Amazon.

This comes with a 30-day no questions asked money back guarantee.

What’s Included In The Course

  • Access to a library of over 40 different courses.
  • Various coaches that specialize in the different courses.
  • Lifetime membership to forum which is handled by paid moderators.
  • Access to an active Facebook group with over 69,500 members.


One of the most highly rated Amazon courses with many successful students noting over 20% profit. Mostly positive reviews due to materials on low-cost investment strategies leading to low risk. No overhyped promises as cleared by their earnings disclaimer.

Proven Amazon Course also has an affiliate program that offers 35% commission for the Proven Amazon Course, 25% on most other products, and 5% on event tickets.

Pros And Cons Of Proven Amazon Course


Affordable membership price.

Includes courses for different Amazon selling methods, including low-cost strategies.

Database is updated several times a year.

Active Facebook group with over 69.500 members.

Various coaches, each with their own specialties.


Core-training materials are outdated.

The course lacks structure and the volume of information may be overwhelming.

Does not hold your hand, you must do the work of studying.

Many powerpoint-style presentations and recorded webinars that don't “show” how to do things.

Live-coaching is an upsell which has many negative reviews.

Community that heavily moderates complaints and conflicts.


$499 or a monthly payment of $29.

Refund Policy

30 Day money-back guarantee.


PAC started in 2009.

Amazing Selling Machine VS Proven Amazon Course

Here’s a table comparison of the two courses.


Amazing Selling Machine

Proven Amazon Course


$4,997 lifetime membership

$997 for 6 months

$499 lifetime membership

$29 a month

Refund policy

30-day no questions asked money back guarantee

“Success promise” guarantee

30-day no questions asked money back guarantee

Amazon FBA strategy

Private label

Various Amazon strategies


8 well structured weekly modules

Different structure for each of over 40 courses


Step-by-step lesson on Amazon FBA private label

Many powerpoint slides and recorded webinars (some are outdated)


Access to coaching calls

Only available upon purchase of coaching upsell

Support group

Active community with over 30,000 members

Active community with over 59.500 members

Access to forum with paid moderators

Capital for start-up

Over $5,000 for investment

As low as $200 with low-cost strategies

Affiliate program

40% commission on course sales

35% commission on course sales, 25% on most other products

Success rate

15% student success rate

High success rate due to available low-cost strategy materials

The Winner

Which is the best Amazon FBA course? The answer is, it really depends on you. How much are you willing to invest, and what kind of strategy do you have in mind? What Amazon FBA course is best for you to become a successful Amazon seller depends on your resources, capabilities, and goal. You can check out my Amazon FBA Business Models post to know more about the different Amazon FBA business models.

Amazing Selling Machine is known to be one of the best quality courses out there for Amazon FBA private label selling if you can overlook the cost of the membership. This does not include your start up that you’ll be investing in inventory, tools, ads, etc.

The Proven Amazon Course on the other hand is a very affordable library with tons of information on different Amazon business strategies. If you are on a budget, this could prove the better choice as you can access low-cost strategies, such as replens, at a very affordable price.

Of course, there are other ways to make money online. For one, my favorite business model is local lead generation. It is less complex to set up compared to Amazon FBA. By competing locally, there is less saturation as compared to the amazon marketplace, and is a true example of a passive income business. To know more about my number one business, check out my review post on Local Lead Generation.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2022, is to build your own lead generation business.

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