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ASM Module 0

August 15, 2020


Amazing Selling Machine

MODULE 0 - Overview

Detailed Review of Module 0 of the Amazing Selling Machine - Amazon FBA online course. 

If you're looking for a unique in-depth, up-to-date review of ASM, then this is it.

MODULE 0 - Welcome

 Module Length: 2 hours and 18 minutes 

Video 01 - Welcome to Your new Future 

Matt Clark introduces the program, Amazon and Rich and Mike. 

Video 02-What's Coming and What to Expect

Rich and Mike tell you what will go on for the next 8 weeks. Outlining each week. 

Video 03 - the best opportunity to build a real business today

Rich goes into the reasons why he believes that the Amazon FBA done the ASM way is the best opportunity to build a biz in today's day and age. The main reasons he lists are characteristic of the vast majority, if not all of online businesses: you don't have to be in a specific location as you only need a laptop with internet connection and you don't need a huge tech background, but a little is, admittedly, helpful.

Rich also dives into how simple Amazon makes dropshipping, as Bezo's biz takes care of a whole laundry list of boring and tedious tasks that otherwise would have to be done by the dropshipper, such as handling returns and ​customer service. 

It's important to keep in mind that Rich's business building philosophy is a lot bigger than simply being a successful seller on Amazon, hence his later emphasis on building a brand.

Video 04 - The ASM Membership Dashboard

Here Rich goes into detail on each part of the dashboard that each member will use to navigate their way through the ASM Course, interact with the ASM Community, and type their questions into the database that houses all the FAQs of past members and answers to those questions. 

Video 05 - The ASM Community

The ASM community makes all the difference the journey from beginner to successful entrepreneur. It is made up of mentors and members who have or are working their way through. More on the mentor program later. 

Rich demonstrates how to post your questions in their correct categories in the community as well as how to private message your fellow course-mates and mentors. 
eagle scout wearing merit badge sashes

Video 06 - Badges - You DO Need Stinkin' Badges!

In this lesson, Rich elaborates on the nature and importance of claiming your ASM Badges as you complete each step of the program. 

He shows how the badges declare your level of execution to the broader community as well as give you a sense of accomplishment, which provides motivation to carry on and strive forward. 

Video 07 - ASM Mentor Program

Basically, Rich tells us course takers to be kind, courteous and respectful to those who mentor us throughout the course.

He encourages us not to badger them with questions that have already been answered in the Q&A database, reminding us of the fact that these mentors aren't paid to help, but do so based on their own desire. 

Video 08 - The Proven Secret for Amazing Results

First, Rich talks about why most people who purchase courses get literally no results.
Then he names the solution, emphasizing the vital need to do, not simply acquire knowledge. 

This reality is so prevalent among those who buy online business programs, it's seems crazy, but from what I know from my experience the lead gen community, the reason is nothing new. 

Most are, as MJ DeMarco once said, "action-fakers," not action-takers. 

Video 09 - Success Principles for More Profit in Less Time

Reflection. That's what this video is really about. Rich names several things that have been consistently accomplished by those who are successful, those who have stacked the cash, brought in life-changing dough via their Amazon biz. 

Shining a light into the future, Rich points out several stumbling blocks and how to avoid them. 

I found the characteristics that he describes to be consistent with my own daily life: I take action, set goals that would radically change my life and the people I care about as well as daily, weekly, monthly and annual targets to keep me on track to actually achieve a life and, perhaps more importantly, an impact that will not easily be forgotten, a legacy. 

At the end, Rich shares a few Richard Branson quotes. I'll share one with you: 

  • “Your ability to take calculate risks and your incurable optimism will lead to great heights – both in business and in life.”

Video 10 - Nailing Your Numbers: How Fast Do You Want to Scale?

Knowing yourself. This vid by Rich asks you to look inside yourself and decide, practically speaking, what your goals are, specifically, what your ambitions are with your amazon fba business. 

He urges you to count the cost: considering how much you are willing to invest into your ASM endeavor, in time, in money and in effort. 

He also shares three typical types of goals people have as well as a sample business timeline, which really helps set expectations (most wanna-be entrepreneurs think they will be rich in a month)

Video 11 - The 7-Figure Foundation Principles

Three perspective-bringing principles. 

Rich delivers a mindset-rocking vid laying out what you are really doing big-picture-wise when you work through the ASM program.

Hint: You are not merely building an Amazon-based business

Video 12 - Different Ways to Structure Your Physical Products Business

Enter Mike McClary.

Here in Lesson 12, Mike answers the most common questions about the Amazon FBA model. 

Mike tells you when you need to get a business license and what kind to get depending on your future plans. 

Video 13 - Which Amazon Marketplace to start with

Simply put, this lesson is Rich telling you to sell in the United states to start, unless you are located in the AU or the EU, then you can sell there. 

Video 14 - Seller Central Overview and Requirements

This lesson is pretty dry.

Rich talks about the type of documentation you need to set up your Amazon Seller Account. 

Take away:

make sure you have the docs in the format that Amazon wants you to.

Video 15 - Setting Up Payoneer or World First

This vid is also very much like a desert. 

Rich does a walkthrough on a couple of ASM Partners that help with certain aspects of your Seller account. 

Video 16 - Seller Central Account Critical Guidelines

Rich shows the correct way to set up a seller account. 

Really, just don't give Amazon any more information than necessary and you will be fine. 

Video 17 - Seller Central Required Documentation

This vid is simply a reiteration of the importance of providing the correct docs in the specific format that Amazon requires. 

Providing them in the correct format the first time will expedite the approval of your account. 

Video 18 - Seller Central Setup Walkthrough

Rich literally does the set up of the seller account before your eyes. 

My suggestion is that you do it along with him, to make the most of your time. (It's a long video)
amazon account suspended what to do when amazon suspends your seller central account

Video 19 - Seller Central Review - Suspension Scenarios

This video I found helpful, as I am a planner/strategist. I like to know what I need to do incase "X, Y or Z" happens. 

Rich walks through several situations of your account being suspended and what you should do about it. 

Video 20 - Welcome Module Wrap-up

Think recap and summary of this introductory module and you will be right on. 

Module 0 - My Key Takeaways 

All in all, Rich and Mike do a pretty good job at introducing the Amazon FBA opportunity. I think that if I had been a newbie, I would have gotten more out of it. 

I really appreciated the hindsight advice Rich gives about how to avoid some common tripwires by doing a few specific actions. 


Video Quality: 8/10

moderate video quality. A solid start to the course.


Sound: 8/10

The sound quality is clear as a bell. You will only miss words when you stop paying attention. More vocal inflection would be helpful to increase attention-span. 


Content: 9/10 Initial info is very basic. 

All topics considered, Mike and Rich do a great job at both showing the basic entrepreneurial mindset necessary to be successful as well as how to get started with Amazon in this module. 



This module is both well-structured and well-produced. The only thing they could have done better was adding a video of themselves in the corner while going thru their slides to increase the attention of their audience. 

Lead Generation is my #1 Online Business Choice 
(IMO Less Hassle Than Selling Physical Products)
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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.

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