What is Amazon FBA?
Fulfillment by Amazon, or Amazon FBA, is a strategy for selling products in the Amazon marketplace, drawing on their large customer base and trustworthy reputation while using their warehouses for product packaging, storage, and shipment. There are many Amazon FBA business models. Different business models include wholesale Amazon FBA, where you buy items in bulk and sell them at a higher price, Amazon private label, where you buy a brandless product and put your brand on it, and retail/online arbitrage, where you buy products at a store or on a website and sell them on Amazon. Other models include the passion product, liquidations, Amazon Handmade, Merch by Amazon, Kindle Direct Publishing (KDP) and dropshipping. Each model requires a specific skill set to become an Amazon expert. That’s why it's so important to find a coach with experience in the specific Amazon FBA you are doing.
For more information on every aspect of Amazon FBA, read this: How to Start an Amazon FBA Business
What Does an Amazon FBA Coach Do?
An Amazon FBA coach teaches students about Amazon FBA fees, product research strategies, product listing optimization, how to generate organic traffic on Amazon, Amazon PPC, Amazon Terms of Service, getting customer reviews, and more. The best Amazon FBA coaches provide live Q&A coaching sessions, live “office hours”, one-on-one calls, and other forms of support. These coaches should currently sell on Amazon, and have verifiable success and great reviews off their own platform- perhaps on Reddit, Quora, YouTube, etc. Great coaches also offer private, dedicated Facebook groups for students to connect.
Brandon Young Coach: Seller Systems Inner Circle

Brandon Young is an 8 figure Amazon private label seller who currently sells products on Amazon and actively mentors within his course, the Seller Systems Inner Circle. Brandon Young also has an active YouTube channel that includes the latest Amazon Terms of Service updates, interviews with successful students, and walkthrough demonstrations of his product research software, Data Dive. Data Dive compares the keywords used in competitors’ product listings and uses Helium 10 Cerebro, Google Trends, and Amazon to generate a Master Keyword List within 2 minutes that you can use to optimize listings and boost sales. If you choose to purchase Brandon Young Seller Systems Inner Circle, you will enjoy live office hours with Brandon, live classes every 2-3 weeks, and a dedicated group of like-minded sellers.
Brandon Young Net Worth: $10 million/ year on Amazon + at least $3 million in course sales (1K students currently in the Inner Circle)
More Information: Brandon Young Review
Tom Wang Coach: FBA Masterclass

Tom Wang is a 7 figure Amazon FBA seller who specializes in Amazon FBA private label. Tom has 7 years of experience selling on Amazon, and sold his private label brand Sdara in 2021 to Thrasio for over $4 million. He also has an active Instagram account and YouTube channel, where he posts content on hiring virtual assistants, starting your business, imposter syndrome, and his ongoing health battles. He and his wife, Christina, continue to build private label brands and his course, FBA Masterclass. FBA Masterclass costs $6997, and includes a private Facebook group and mentorship, though this is sometimes with his team. His scammy marketing of this course has led to some negative Reddit reviews. However, his 7 years experience, active selling status, and verifiable history of creating, ranking, and selling a private label brand make him a great FBA coach.
Tom Wang Net Worth: Around $2 million
More Information: Tom Wang Review
David Zaleski Coach: FBA Academy

David Zaleski is a 7 figure Amazon seller with over 10 years of experience across Amazon, Shopify, and eBay. This Chicago native came from a family of immigrants, has been in ecommerce since he was 14, and has continually grown his business into an outstanding Amazon private label platform called EcomHub. EcomHub offers a complete Amazon automation investment opportunity, product photography, product videography, 3D renderings for products, other product listing optimization features, and his course, FBA Academy. FBA Academy comes as a course ($997) or a Done-For-Your course and package ($4997). David offers unlimited support through his team and a private Facebook group.
David Zaleski Net Worth: At least $2 million in course sales alone, though probably closer to $10 million. Made $9 million in sales his first 6 years on Amazon.
More Information: David Zaleski Review