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FBA Ninja Module 1

August 16, 2020

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Amazon FBA Ninja

MODULE 1 - Overview of All Three Parts

September 2, 2019

Detailed Review of Module 1 of the Amazon FBA Ninja - Full Course

If you are scanning for an exceptional in-depth, up-to-the-minute review of Kevin David's FBA Ninja, then you've come to the right place.


MODULE 1 - Finding a Home-Run Product


 Time: 3 hours and 30 seconds long 

Part 1: Video 01 - How to Set up Your Seller Central Account the Right Way 

Jumping right in, Kevin addresses reasons why you should consider obtaining an LLC, a limited liability company license. 

Kevin's main reason is sound:
  • You need to protect yourself in the case that you are sued. 
Then he shows a couple different ways you can inexpensively acquire an LLC. 

Additionally, Kevin covers the need to have an EIN, which is a business tax id number. 

And finally, he notes that if your account is suspended, it's not a big deal, as for a certain period of time, Amazon suspended every applicant's account while they were taking care of fraudulent sellers. 
 Video Length: 3 minutes and 51 seconds 

Part 1: Video 02-Examples of Perfect FBA Products with Explanations

In this video, KD explains three characteristics of products that sell well within the guidelines/restraints of Amazon's fulfillment program. 

He uses three examples to support the 3 features: 
  1. Silicon Wedding Rings
  2. Fidget Spinners
  3. Mixer Water Bottles
He also drops a pricing suggestion and a title wording recommendation towards the end of the film: 

Key Takeaways
1. Undercut your competition's prices by a dollar or two
2. Include buzz words that garner attention
 Video Length: 9 minutes and 46 seconds 


Part 1: Video 03 - How to see if a Product has a Trademark or Patent

In this video, Kevin demonstrates how to do patent searches and trademark discoveries without spending a dime on search tools. 

He walks through using two different websites, one google based and one government-maintained. 

​He also offers some calming suggestions in case you find a product that you want to sell that appears to have been trademarked:

  • Kevin's Suggestion: Look at the schematic or print (engineering diagram of product) and make sure that the item pictured is identical or super similar to the product you'd like to sell. 
  • His reason: often times products can have similar titles, but be remarkably different (he illustrates this point by showing the difference between a 2017 fidget spinner and a spinning toy invented in the early 90's).

 Video Length: 4 minutes and 20 seconds 


Part 1: Video 04 - Mistakes to Avoid when Choosing Your Seller Account Name and Setting up Your Account

In this video, Kevin points out some misconceptions that many new sellers have regarding their LLC name, their Seller name and their product name. 

Kevin suggests that the above three designations do not need to be the same, but recommends they be of the same genre but increasing specific. 
  1. ​Product name (very specific)
  2. Seller Name (more general)
  3. LLC Title (broadest)
His reasoning is similar to that of Rich Henderson's (co-producer of the Amazing Selling Machine). 

That when you start selling a product, your target is to make that product sell well, but your overarching ambition is to create a profitable brand. The brand then can be auctioned off to the highest bidder or kept as an income-producing machine. 

Myself as a case-in-point: I started FBA selling a few years ago and have since constructed not one but several successful brands, two of which I have sold for high six figures.

Hence I am very much in agreement with Kevin when he discusses the brand building process. 

At the end of the video, Kevin leaves us with one last nugget regarding bank accounts. 
 Video Length: 3 minutes and 8 seconds 


Part 1: Video 05 - Should You Borrow Money to Quickly Expand or Fund Your Product Launch

In this video, Kevin explores a question that he has been asked many times: should I borrow money to grow my biz quicker?

Kevin's simple answer is yes, as long as you are certain that you have found a winning product. 

His advice here is reminiscent of the Oracle of Omaha's
warren buffet quote two rules of investing

Kevin then lists a few different places that he has secured funds from as he has build his Amazon business:

  1. Credit Cards (find the ones with 0% intro APR's)
  2. Amazon Lending
  3. Kabbage
  4. Kickstarter/Indiegogo

When he runs through Amazon Lending, Kevin notes that Amazon does not lend money to just anyone, but has a set of general requirements (minimum time in business, minimum monthly revenue, etc.)

I support Kevin's advice to borrow money to scale faster. I would have needed to acquire money from a lender if I began my Amazon business before my lead gen business. In reality, I used a portion of my lead generation biz's profits to get started selling on Bezo's platform. 

 Video Length: 2 minutes and 53 seconds 


Part 1: Video 06 - ITRACK 999 CART Method and Why You Absolutely NEED to be using It

In this slightly longer video, Kevin does a quick jog through what's affectionately called the "ITrack 999 Cart" Method. 

Essentially, this method is the only actual way to see how much of a specific product a seller has sold. 

Kevin goes through the process several times with different products, giving a clear demonstration of the sales tracking "hack" as KD refers to it. 

He also says that this process must be done daily at the same time each day to really get an accurate number of products sold. 

The inventory hack that Kevin shows does work well and provides accurate results. It is one tool in my tool box that I use to discover if a product has high enough sales for me to invest in adding it to my brand's collection of products. 

 Video Length: 8 minutes and 19 seconds 


Part 2: Video 01 - Amazon FBA: Three Simple Fool Proof Methods to Find a Home-Run Product to Sell on Amazon

In this lesson, Kevin demos another amazon research tool, Jungle Scout, who's founder (Greg Mercer) briefly trained Kevin how to be successful using the FBA business model. 

In addition to giving an introduction to JS, Kevin conveys a few practices that have enabled him to achieve his private label fortune (I'll share one with you):

  1. Incorporate Amazon into your Daily life. 
When he says this, KD does not merely mean be on the Amazon marketplace daily, he emphasizes the need to develop an eagle eye that notes simple items in daily life that could be sold highly profitably on the largest ecommerce platform in the world. 

 Video Length: 13 minutes and 04 seconds 


Part 2: Video 02 - Employing these Weird Product Research Methods Found Me 3 Homerun Products in 2017

In this video, Kevin reveals three tools that have helped him discover lucrative items. Each one of these tools are free and online. 

He walks through each one, showing how to set up the product filters to unveil the best sellers. 

These sites can also help stir your creativity, giving you many product ideas.


 Video Length: 2 minutes and 59 seconds 

Part 2: Video 03 - Going Against the Grain Made Me Thousands

Kevin tells a story about how he limited himself early on by selling with a pretty narrow mind and abiding by the traditional rules of dropshipping. 

He continues, stating that he found some pretty bare niches by approaching selling on Amazon differently, not staying away from the conventionally taboo products, but rather adapting how they were shipped so that his risks were minimal in the wide-open selling field he discovered. 

Kevin offers a parting piece of wisdom:  

 Video Length: 2 minutes and 59 seconds 

Part 2: Video 4 - Using One Simple Trick on Jungle Scout that Found Me Three Products Doing 15k per month Each

Inside this lesson, Kevin shows how he sets the filters on the renowned Amazon research tool, "Jungle Scout" and how, when combined with 999 cart hack, discovered competitors' listings that would be easy to improve and then dominate in the Amazon rankings. 



 Video Length: 6 minutes and 56 seconds 

Part 2: Video 5 - Finding the Best Products to Bundle with Your Frist Private Label Product

Contained in this lesson is Kevin's recommended process to discover items that, when paired together, increase the value proposition to the buyer, making the product bundle exponentially more appealing to the prospect than a competitor's lone item. 

 Video Length: 11 minutes and 31 seconds 

Part 2: Video 6 - Determining The best number of Products to Sell in a Set

In this short video, Kevin demonstrates a simple calculation that he uses to answer the question of how many of your product to include in a set. 

His process involves searching Amazon for like product sets and then seeking Google's confirmation of that set number. 

He doesn't waste any time in this video, cutting to the chase immediately, which is the mark of someone who knows what they are explaining. #no-BS-here
 Video Length: 1 minutes and 40 seconds 

Part 2: Video 7 - Using CamelCamelCamel, Google Trends, and Google Ad's Keyword Planner to Confirm Home Run Products

Kevin does three quick walk-throughs in this lesson, covering the basics of the following product research tools:

  1. Camelcamelcamel.com
  2. Google trends (googletrends.com)
  3. Google keyword planner (Make a Google Ads account, then tool is available).
First, Kevin goes over Camelcamelcamel's website. To successfully use Camel Camel Camel, he says, you need to pull the ASIN from your products URL and paste it into CCC's search tool. The main figure to note, according to KD, is the sales rank of the item, as it correlates to Amazon's Best Seller Rank (BSR). 

In the photo below, the ASIN section of the item's url is magnified. 

Second, he names Google Trends as an excellent resource to determine whether or not the product has seasonality or is popular year round. 

I myself use this tool to make sure that the majority of my products are selling all the time, because in my mind: consistent sales = consistent revenue. But no product that I have sold on Amazon has brought me as consistent revenue as my lead generation business. 

Third, he shows how to access and employ the Google Keyword Planner,  which you can use to note how often your product is searched for on the biggest search engine in the world. 

 Video Length: 6 minutes and 48 seconds 


Part 2: Video 8 - Researching like Me: How I discover products to sell inside International Markets in 2017

There are a couple of ways to scale an Amazon FBA business, one is to add additional products, a second way is to list your current product in markets in different countries around the world. In this video, Kevin explains the latter. 

He recommends starting with Jungle Scout and adjusting the filter to your nation under consideration and notes that the ITRACK 999 inventory hack doesn't work in Amazon markets outside of the United States, but shows three other tactics that you can employ to confirm the level of sales, namely the three elaborated in the previous video: CamelCamelCamel, Google Trends and Google Keyword planner. 

After confirming that your product sells in that international market, search for similar products in that Amazon marketplace by navigating to that country's Amazon page. 

If your international marketplace was the UK, the Amazon homepage would be amazon.co.uk, looking like this:
amazon marketplace uk

When you unearth listings for items similar to yours, KD recommends taking a close look at all parts of listing, noting differences in how the product is described and possibly even titled, so you can make changes in the listing of your product that will be placed into that market. 

 Video Length: 8 minutes and 40 seconds 


Part 2: Video 9 - Unveiling the Entire Process of how my first FBA Product Earned 11k/month: 3 Hacks to Guarantee Your First Product is a Home Run

In this video, Kevin does a complete walkthrough of the product selection process, going through all the steps that he explained in prior lessons. He does for three different products, which is the reason why the video is so long. 

 Video Length: 53 minutes and 48 seconds 


Part 2: Video 10 -  Spying 5 Products in 5 Minutes by Searching Other Successful Sellers Product Portfolio's

An equally fitting title to this video would be: Kevin's Product Research on Steroids as he shows some new hacks to find the best of the best using Amazon's "Best Selling" category.

Kevin sprints up 3 steps to find his prospective products. 
  1. Selects a Category
  2. Hits the "Search" button
  3. Selects "Best Sellers"
product research hacks Amazon FBA

Kevin has a few more steps to his secret sauce research process, like searching keywords and noting if sponsored products appear as well as the average product rating of the results to see if there's room for improvement.

But really this lesson combined with the following video really show how much of genius Kevin is when it comes to using Amazon's own product research knowledge to his own advantage as a seller.  

 Video Length: 19 minutes and 38 seconds 


Part 2: Video 11 - Building on Amazon's FBA Product Profitability Research

In this video, Kevin answers the question, "Is it a good idea to compete against Amazon as a seller?"

As iterated above, there are ways to let Bezo's platform do the heavy lifting part of the product research step for you. In this lesson, Kevin delivers even more details on how to use Amazon's info for your own gain, by ultimately being able to out optimize Amazon's brand of products, AmazonBasic. 

 Video Length: 10 minutes and 55 seconds 


Part 3: Video 1 - Avoiding Newbie Mistakes when Setting Initial Prices

In this relatively short video, Kevin becomes the OG of Amazon FBA, enlightening we his students on the implications of adjusting the wrong price type on our Amazon listings and how if we do, we are asking for Amazon to suspend our listing, maybe even our account. 
 
 Video Length: 3 minutes and 6 seconds 
amazon account suspended what to do when amazon suspends your seller central account


Part 3: Video 2 - Surveying Real Amazon Customers to get Input about Your Product

In this video, Kevin gives the deets on Amazon's Insights Tool, which was brand new at the time these videos were made in the latter part of 2017. 

He gives a summary of how it can be used as well as how employing it can be both beneficial and an unneeded expense if used ineffectively. 

 Video Length: 1 minutes and 41 seconds 


Part 3: Video 3 - Adding Up Amazon's Fulfilment and Warehousing Fees

It's wise to know what being in business costs. 

Kevin enumerates on a few different kinds of Amazon's prices: Fulfillment, Inventory Storage and Long-Term Storage. 

Aside from the simple knowledge of the prices, Kevin placed the biggest emphasis on never storing anything at Amazon longer than half a year, 6 months, which is when a basic storage fee becomes a long term storage fee, multiplying the warehousing price by 22x. 

 Video Length: 6 minutes and 27 seconds 

Module 1 - My Key Takeaways 

All things considered, Kevin David gives an solid introduction to the need-to-knows of Amazon's FBA opportunity, as he covers product selection, how newbies can afford inventory as well as how much it costs to sell on the biggest ecommerce store in the world. 


VIDEO QUALITY 75%

Video Quality: 7.5/10

moderate video quality. A solid start to the course.

SOUND QUALITY 70%

Sound: 8/10

The sound quality is clear as a bell. You will only miss words when you stop paying attention. More vocal inflection would be helpful to increase attention-span. 

CONTENT QUALITY 60%

Content: 6/10  

Although he provides a lot of great content, Kevin's organization of information really is terrible as his lessons don't clearly build on each other. 

OVERALL 80%

OVERALL IMPRESSION OF MODULE 1

This first module is filled with a lot of helpful tips and energizing hacks, but lacks structure, which makes Kevin appear a bit scatterbrained. 



Lead Generation is my #1 Online Business Choice 
(IMO Less Hassle Than Selling Physical Products)
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Ippei Kanehara
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