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FBA Ninja Module 2

August 16, 2020

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Amazon FBA Ninja

MODULE 2 - Parts 1-3 Review 

9/2/2019

Complete Overview of Module 2 of the Amazon FBA Ninja - Kevin David

Because you are here, I suppose you are hunting for a detailed review of Kevin David's Fulfilled By Amazon Ninja Course. You've found it. Now Scroll. 


MODULE 2 - Finishing Your Listing and Finding Your Supplier

Total Length: 55 minutes and 39 seconds long

Part 1: Video 01 - UPC & FNSKU Explained

Being practical, Kevin quickly shares where he acquires his UPC codes and explains the reason why he gets them from Nationwide vs going to GS1 like Amazon recommends in their instructions. 

Strictly speaking, Kevin states that a UPC is a universal product code that provide a unique barcode and number for a product. A FNSKU is simply Amazon's version of a UPC. Every product that is sold on Amazon is required to have a FNSKU. 


this is the difference between a UPC and an FNSKU code

Buying UPC's from Nationwide is significantly cheaper than purchasing them from GS1 and, says Kevin, they are just as reliable. 


He also clues us in to the future, saying that Amazon is working steadily to become able to distribute UPC's directly to sellers, which means the elimination of a significant amount of fraud. 

 Lesson Duration: 3 minutes and 21 seconds 

Part 1: Video 02- Deciding How Many Products to Purchase in First Order

In this lesson, Kevin explains how to negotiate with a supplier for a lower MOQ than the supplier lists on Alibaba. 

Also in this video, he teaches how to do an inventory forecast so you know how much inventory you want to order at first. 

Kevin cautions us to be mindful of seasonality and especially the Q4 holidays, (Thanksgiving, Black Friday and Christmas). 

Key Takeaways
1. Be Reasonable when negotiating
2. Realize that stated MOQs are often flexible
 Lesson Duration: 4 minutes and 52 seconds 


Part 1: Video 03 - Kevin's Manufacturer Contact Template - Getting Any Supplier to Quickly Respond with Best Prices

This lesson is all about communicating quickly, yet efficiently with suppliers. Kevin provides a template for contacting manufacturers listed on Alibaba. 

His suggestion is to not use the messaging function built in to Alibaba, as it is a pretty poor system. Instead he suggests migrating all communication to Skype messenger as the majority of suppliers are familiar with the platform. 

Kevin's template includes the following: 

  • How to introduce yourself
  • Where to say you are from
  • Written details of product specifications needed
  • Dimensions
  • Color
  • Material
  • Power source
  • Wattage
  • Type of bulb
He also includes tips on formatting questions in ways that employees who received an Eastern education best understand your inquiries, enabling you to get the most complete answers possible. 

Kevin also offers a tip when you order samples: have two sent, one to you for quality and a second to your product photographer. That way, should you decide to move forward with this supplier, you can do so quickly. 

Finally, at the conclusion of the video, Kevin provides guidance regarding requesting a timeline for the development of your products, from reception of prints to production of goods. 

 Lesson Duration: 6 minutes and 40 seconds 


Part 1: Video 04 - Paying Your Supplier without Risking Your Pocketbook

Throughout this lesson, Kevin shows the way to pay the supplier his due, but through a means that provides you the ability to retrieve your cash in case the supplier falls flat. 

Most suppliers, Kevin says, prefer to get paid via wire transfer. Once money is wired, it is almost impossible to get back, which leaves the supplier holding all the strings. 

However, wire transfers are not the only means to send money across the sea. 

Kevin walks-through the method he advises and also elaborates on the reasons why he himself utilizes that form of payment. 

Using the online service provides the payer with multiple levels of protection, both by the online service's legal department as well as by the credit card company. 

At the end of this lesson, Kevin shares a short story about having a bad supplier and how this payment system enabled him to get his money back. 
paypal payment
 Lesson Duration: 8 minutes and 52 seconds 


Part 2: Video 1 - Discovering a World Class Supplier and a Professional Shipping Company

At the end of this video, Kevin will have shared the three filters on Alibaba.com that he turns on when he is shopping for reliable, quality driven, product suppliers. 
alibaba trade assurance certification program

Each of the three filters provide proof that a company is true to its word, honoring the contracts it has with merchants. 

The first filter gives the merchant the ability to get a full-refund for funds processed by Alibaba in the case a supplier doesn't come through. 

The second filter can be bought, but Kevin notes that most companies who have the funds to purchase the qualifier are reputable. 

The third filter is a mark that a company receives for providing verified high quality products. 

 Lesson Duration: 4 minutes and 39 seconds 


Part 2: Video 2 - Ensuring You Get the Lowest Price on Alibaba

Every business owner desires a narrow expense line and a fat revenue line.

Kevin demonstrates how to acquire the latter in this lesson, by walking through several different ways Amazon sellers can save money on products by sourcing the same products from different locations, which vary from being unique online stores to different faces of Alibaba than are normally looked at by American FBA Sellers. 

Kevin also provides several negotiating tactics, one is especially similar to those used by the coupon clipping grocery shopper in the United States, specifically using a competitor's lower offer to encourage a supplier to match the cheaper price. 

 Lesson Duration: 6 minutes and 57 seconds 


Part 2: Video 3 - Getting MOQ's under 500 units

New sellers on Amazon are, by definition, inexperienced amateurs on the eCommerce platform. 

Kevin educates the newer seller in this lesson, helping them overcome the myth of the minimum order quantity (MOQ) through the implement of a proven, time-tested negotiation tactic. 

This tactic involves acquiring multiple bids from the same supplier, at different order quantities. 

 Lesson Duration: 3 minutes and 56 seconds 


Part 2: Video 4 - Shipping Your Product Direct from China to Amazon FBA

Having products moved from China to the United States can by a daunting task to a novice FBA'er. 

Kevin David provides helpful tips as well as a detailed walkthrough of setting up a shipment to Amazon in Seller Central. 

First, Kevin gives his recommendation on which method of shipping to select, EXW or FOB. He defined both them, explaining who had product liability in each scenario. 

Second, he shows from start to finish the process of creating a new product shipment to Amazon. 

He notes that depending on the size of your shipment you might get pallet labels (for larger) or carton labels (for smaller shipments).

Additionally, he suggests arranging with the supplier to have all the shipping preparation completed before the product arrives at the Amazon's warehouse, as it can save money by avoiding the fees that Amazon charges if they have to do it for you. 

 Lesson Duration: 7 minutes and 4 seconds 

Part 2: Video 5 - Saving Your Cash by Locating American Manufacturers

Kevin offers a few more tips in this video about product sourcing, and also provides another supplier resource website to discover suppliers in the United States. 

He enumerates on the fact that while the products may be more expensive in the US, money can be saved as the shipping distance is not very far and products do not have to be moved between continents.  

 Video Length: 5 minutes and 26 seconds 


Part 3: Video 1 - Having Your Products Inspected the Right Way

In this video, Kevin expounds on the necessity he learned about the hard way of having a third party company inspect his products to make sure that they were up to the agreed upon quality standards. 

He also explains how to customize the inspection and how much you should expect to pay for an average product assessment. 

Finally, he uses a couple of examples to demonstrate how to determine what components of your products ought to be inspected (he used a knife from the kitchen category as well as a pair of bluetooth headphones from the electronics category). 



 Video Length: 3 minutes and 52 seconds 


Module 2 - My Main Takeaways 

A lot of places need to be examined for price and quality comparison before products are ordered.


Kevin does a great job at opening the door to the product sourcing conversation, showing the many different and often unconsidered item suppliers that could very well be a lucrative manufacturer. 


I've been selling on Amazon for years now and I still picked up a few places to take a look at from Kevin's lessons on product sourcing. 


VIDEO QUALITY 75%

Video Quality: 7.5/10

moderate video quality. same as module 1

SOUND QUALITY 85%

Sound: 8.5/10

The sound quality is clear, but sometimes gets ahead of the video. 

CONTENT QUALITY 70%

Content: 6/10  

Kevin provides a lot of genuine, true information in his videos, but his structure remains a bit all of the place, but less so than in Module 1. 

OVERALL 80%

OVERALL IMPRESSION OF MODULE 2

This module was very informative on the topics of product suppliers, specifically on locating a supplier and then negotiating with them for either a lower MOQ or price. 



Lead Generation is my #1 Online Business Choice 
(IMO Less Hassle Than Selling Physical Products)
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Ippei Kanehara
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