Amazon FBA Ninja
MODULE 3 - Review including all 3 sections
Written on Sept 2, 2019
Extremely meticulous review of Mod 3 of Kevin David's Amazon FBA Ninja
Since you are here, I take it you are looking for a real overview of FBA Ninja by KD. Scroll now. I promise you won't be disappointed.
MODULE 3 - Registering Your Brand and Optimizing Your Listing
Part 1: Vid 1 - Are Brand Registry and Registering a Trademark Right for Your Business?
Part 1: Vid 2 -Mistakes to Avoid when Originally Setting Your Product Price
- Kevin states that the biggest factor that determines buy box eligibility is being prime eligible
- Never, Kevin emphasizes, ever change your products "your price," as Amazon might give control of the buy box to a competitor/hijacker because adjusting the "your price" is a common indicator of fraudulent activity.
Part 1: Vid 3 - Controlling Your Canonical URL and Why It Matters
Part 1: Vid 4 - Hacking Your Amazon Images to Significantly Increase CTR and Organic Ranking
1. The first method is seen only by Amazon's search engine. Accomplished by saving the photo as the product's keywords, the "Alt Text" of the product is changed and the search engine is given even more information.
Part 2: Vid 1 - Increasing Organic Sales by nearly 200% by Indexing All Product-Related Keywords
Step 1: Using a web-based keyword tool, provided at a 66% discount to course members, Kevin shows how to collect a huge list of search terms in an excel sheet.
Step 3: Copying and pasting the carefully combed list of key terms, Kevin moves it to his favorite character-counter, Lettercount.com, to make sure that he has included as many terms as he is allowed.
Part 2: Vid 2 - Building Your Product's Organic Keyword Rank Quickly and Effectively
- Tell interested parties to search for a specific long tail keyword combination that brings up either only your product or a list of products where your product is the first product.
Part 2: Vid 3 - 10X-ing Your Listing Conversions using Hypnotic Copy Bullet Points
- make your customer feel like your product is the premium option
2. Selling prospects on the feelings that they get from using your product, selling them on the experience of life with your product, not on the characteristics of the product (which you do include but don’t give as much prime real estate in the listing)
3. Kevin calls this kind of copy writing “experiential copy writing” but notes that it is also referred to as “hypnotic copy writing
Part 2: Vid 4 - Creating Astounding Videos that Appear on Your Amazon Listing
Part 2: Vid 5 - Adding Upsells via Seller Central Account to Multiply Sales
When I added upsells to my Amazon products, my sales went through the roof. I am happy to see that Kevin offers this setup as other FBA courses I have reviewed have neglected showing this sales-boosting tactic.
Part 2: Vid 6 - Avoiding Common Mistakes with Enhanced Brand Content (EBC)
While being Brand Registered has a lot of advantages, Kevin does disclose Amazon's strict guidelines for BR content, such as it can have no mentions of Amazon, competitors or product guarantees and must be completely unique from the content that you have included in the normal part of your product's listing.
Additionally, Kevin does note that it does take a week to 10 days to have BR content approved and implemented into your Amazon listing, so he urges those who are brand-registered to make sure their content is correct the first time so they only have to wait once rather than going through the process multiple times.
Part 2: Vid 7 - Creating a Fully Optimized Listing From Scratch (Process Walkthrough)
Part 3: Vid 1 - Eliminating Your Listing's Hijackers Rapidly
Kevin covers what actions you should take when you lose the buy box on your listing to a hijacker from legal defensive appeals to Amazon itself to ordering a product from the hijacking company to document and send the information to Amazon, letting them know of the thief's fraudulent activities with specific product information showing their deceit.
An additional situation that Kevin covers is what to do if you run out of stock while you are seeking to rectify a hijacked listing.
Kevin then offers several suggestions of how to slow down the rate of sales while you correct the situation, as well as how to increase the sales to the rate you achieved before you ran out of stock and after the hijacker is removed.
One of his suggestions is to remove the keywords from the backend of your product listing so that your product no longer has the advanced ranking status and thus doesn't appear nearly as often in front of interested prospects.
Part 3: Vid 2 - Handling the Stocking Out Situation Correctly
FBA gurus have a variety of strategies they advocate to handle the out of stock situation. Some suggest that sellers raise prices in the effort to keep a couple products in stock so that they never run out completely out of stock.
Kevin's advice is unique as he suggests that what really matters is keeping a steady rate of sales, not keeping items in stock.
His advice in this lesson is to keep selling until you are completely sold out, not shutting off PPC until you stock out, and then devoting 110% of your effort to getting in stock again as fast as you possibly can.
My own experiences with running out of stock substantiate Kevin's directions as I have quickly recovered my rankings (and sales rate) after running out of stock when I have simply kept the paid advertising on. I have tried it using the other strategy (maintaining a small amount of product instock while another shipment was transported into Amazon's warehouses) and it took about a month longer for me to get my sales rates to where they were previously.
Module 3 - My Key Takeaways
Kevin David offers a solid, but disorganized third module that builds upon the prior two.
I really appreciated how he showed a few tools to further optimize product listings that enable the rapid construction of thorough lists of applicable keywords. I took these optimization tools and turned them into training videos for my VAs.
He also does a pretty good job of enlightening the new seller to the benefits of having a registered brand, showing both how it enables better product promotion and enhanced listing protection (once your product is gated).
Video Quality: 7.5/10
moderate video quality. Consistent through the entire module
The sound quality is clear, but does cut out several times where Kevin has edited the film.
Although he has made a large amount of high-quality content, Kevin's organization of information isn't great as his lessons aren't sequential.
OVERALL IMPRESSION OF MODULE 3
The third module overall does build on the previous sections and provides a lot of helpful information, but could be improved as far as organization is concerned.