What is Amazon Private Label?
Amazon private label is an FBA business model where the seller purchases a brandless product in bulk from a supplier, places their own logo on it, ships it to an Amazon warehouse, creates their own product listing on Amazon, and promotes it to customers through both organic SEO traffic and Amazon PPC. This model has some of the highest profit margins (around 40%), but you'll need to invest $15K-$20K for your best chance of Amazon success. Taking one of the courses below will also help your chances of making a profit.
The biggest benefit of Amazon private label is that because its your own brand, you may be able to sell the brand in the future for 4-5x its annual value. But, just because you make one product profitable doesn't mean it will stay profitable forever.
For a full rundown of this business, read my What is Amazon Private Label? page.
Expensive Amazon FBA Courses
Private Label Masters by Tim Sanders
Private Label Masters is one of our top rated courses because Tim Sanders has a 8 figure Amazon business that he's operating to this day with zero partners. He has launched over 120+ products and generated $20 million in sales in 2021. He holds live weekly coaching where you can ask him all questions you want. It's a great asset to the pick the brain of an 8 figure Amazon seller on a weekly basis. He's video training is easy to follow and great for both beginners and seasoned veterans since he shows several advanced listing optimization strategies.
Price: Private Label Masters costs $5000.
More Info: Private Label Masters Review
FBA Masterclass by Tom Wang
The most expensive course on our list, FBA Masterclass by 7-figure Amazon earner Tom Wang is just under $7K. However, the course's 300 video lessons are up-to-date, as are the done-for-you templates and systems Tom has included as a bonus. So, if you have the extra cash on top of the startup costs needed for a private label Amazon business, FBA Masterclass is a good choice. There is also a private Facebook community, which brings a lot of value. Tom's private label strategy includes his "rank and bank" system, training on how to use the Amazon Gold Miner Software, and selling a single product at a time.
Price: FBA Masterclass costs $6997.
More info: FBA Masterclass Review
FBA Academy by David Zaleski
FBA Academy Done-For-You program will give you unlimited support from David, a 7-figure ecommerce seller, and his team. David has sold on Amazon for over a decade, and scaled an Amazon FBA business to $5 million with only $5K. The Done-By-You course is a typical Amazon private label course, with the bonus that David's team will validate your product idea before you buy inventory. The Done-For-You course lets you learn the specifics of Amazon FBA while David's team handles 60%-80% of the work. It's a great compromise between a simple course and a full Amazon automation service.
Price: FBA Academy costs $4997.
More info: FBA Academy review
Amazing Selling Machine by Matt Clark
The Amazing Selling Machine has been around since 2012, but its presenters have updated it throughout the years. The latest version is Amazing Selling Machine Evolution (or Amazing Selling Machine EVO, ASM EVO, or ASM 13). Mike McClary and Rich Henderson do the training, and Matt Clark appears at times. Founder Jason Katzenbeck is no longer in the picture, and it's unclear if any of these coaches currently sell on Amazon. Still, this is the premier, original, most extensive Amazon private label course out there (though it's lacking in real world examples). The course is set up to be 8 weeks long, has a team of students that mentor newbies, and private resources like transport companies and tools. There is a large ASM community forum with over 30,000 students. Amazing Selling Machine is a great way to find support and develop your Amazon business.
Price: Amazing Selling Machine costs $5K.
More info: Amazing Selling Machine Review
Seller Systems Inner Circle Mastermind by Brandon Young
Seller Systems Inner Circle Mastermind is Brandon Young's most comprehensive and technical training. In the Inner Circle, this successful 8-figure/year seller will provide live "office hours", teach live classes every 2-3 weeks, and provide a private Inner Circle Facebook group. Brandon's course works with you through product research, sourcing, launch, and PPC. It includes a Manychat technique that follows Amazon's Terms of Service. And, it's data-driven (rather than just choosing a product you like).
Price: Seller System Inner Circle Mastermind costs $2000 + $1000 annual fee.
More info: Seller Systems Review
FBA Boss Academy by Kevin Pak
FBA Boss Academy's goal for their students is $10,000+ monthly in profits, or at least a profit margin between 30 and 45%. While enrolled, you'll get 2 weekly phone calls with coaches to help your business along. There's also a private Facebook group. Kevin requires that students take the class in order, following all 16 modules. These modules cover everything from determining your budget to specific accounting strategies for Amazon.
Price: FBA Boss Acadmey costs $5,000
More info: FBA Boss Academy Review
Wealth Accelerator by Camron James
Not sure if you want to trust Camron James and pay him $5K for his private label course? Wealth Accelerator provides a 7 day free trial, during which you have full access to all features. At the end of 7 days, you can decide if you want to move forward with Camron James' strategy: which starts with a strong "bedrock" of product research, finding suppliers, and product listings. After this is solid, Camron's course focuses on product launching and Amazon PPC.
Price: Wealth Accelerator costs $4997-$5391 depending on payment plan
More info: Wealth Accelerator Review
FBA Startup by the Zab Twins
The Zab twins have done over $1 million in sales, and teach the methods that they have used. So far, they've coached over 200 students with both group and one-on-one sessions on top of the self-paced course. Within the course, you'll find guidelines for setting up your LLC, applying for an EIN number, and opening an OFX account for worldwide shipments. They even do bookkeeping and accounting training, setting you up for a higher possibility of success.
Price: Call to find out FBA Startup cost- and expect to need at least $4k additionally for their method to work.
More info: FBA Startup Revew
BJK University by Bashar J Katuo
BJK University, under the guidance of Bashar J Katuo, offers a specialized Amazon FBA course aimed at teaching students to create and sell private label products on Amazon. The course covers comprehensive aspects of Amazon FBA business management, from setup to advanced sales strategies, including the use of tools like Jungle Scout and Helium 10, and managing Amazon PPC campaigns.
Price: BJK University costs $4,800
More Info: BJK University Review
Honest FBA by Tom and Alex
Honest FBA, co-founded by Tom and Alex, presents itself as a comprehensive educational platform aimed at guiding individuals through establishing a profitable Amazon FBA brand. With a lifetime of access to over 170 instructional videos, the program covers various aspects, including product research, supplier sourcing, listing optimization, and PPC training. While the curriculum appears robust and tailored to both beginners and advanced sellers, the absence of online reviews beyond the platform's website raises questions about its efficacy and value. Overall, while Honest FBA presents an enticing opportunity for individuals seeking to enter the Amazon FBA space.
Price: The cost of Honest FBA is estimated between $997 to $4,000.
More Info: Honest FBA Review
Blue Sky Amazon by Sophie Howard
Sophie Howard offers Blue Sky Amazon, an Amazon FBA course for beginners. The course comprises two main components: Product University and Amazon Navigator, covering product research, sourcing from countries like Indonesia, Vietnam, and Thailand, and optimizing Amazon listings. Students gain access to a Facebook group, weekly Q&A sessions, and seven one-on-one coaching calls. The initial cost to start an Amazon FBA business is estimated at $10,000, which includes inventory, branding, and essential tools.
Price: Blue Sky Amazon by Sophie Howard costs $3,995 or 7 payments of $713.
More Info: Sophie Howard Review
Affordable Amazon FBA Courses
Passion Product Formula by Travis Marziani
Passion Product Formula 3.0 was created and is coached by Travis Marziani. He is a 7-figure seller across both Amazon and Shopify. He designed the Passion Product strategy, where sellers build a following for their product on social media far before launch on Amazon. Very similar to private label, the difference is the use of a Kickstarter campaign to fund the inventory purchase and the manufacturer specifically designing the product for your brand.Travis did this with Performance Nut Butter, and grew it until he could sell the brand in 2020. He has built an updated, step-by-step course that teaches this strategy, provides weekly live Q&As, has a dedicated Facebook group, and includes bonus courses along with the Passion Product Formula. This business model is perfect for the social butterfly who is knowledgeable about a specific product that also is relatively inexpensive.
Price: Passion Product Formula 3.0 costs $997.
More info: Passion Product Formula Review
AMZ Formula by Joshua Crisp
The AMZ Formula is the basic course offered by Joshua Crisp. Joshua was once homeless, in jail, and then working a 3rd shift job for $7.25. Today, he is a 7-figure Amazon seller and an 8-figure eCommerce seller. The course is created as a basis for beginners and teaches Joshua's strategy of using Goggle trends to verify product research, suppliers that large brands use, Joshua's own sourcing agent, and different aspects of JungleScout. Joshua shares many motiviational thoughts and inspirational quotes to push you further. All told, the course has over 70 hours of content spread over 8 modules. There is a member Facebook group and chatroom for students. It appears the course was last updated in 2020.
Price: AMZ Formula costs $1997, but is almost always on sale for $997.
More info: AMZ Formula Review
FBA Mastermind by Pat Harris
FBA Mastermind combines both a training and a mentorship for private label sellers. The course was created in 2020 after becoming popular on social media for his Amazon FBA and trading videos. His mentorship is one-on-one, but limited; you will actually meet with him, but that means he has less availability. The course has 9 modules that cover specifics about FNSKU, UPC barcodes, and more. He also promotes creative ways to get traffic to your product, like micro-influencers and using the Amazon Vine program.
Price: FBA Mastermind costs $1997
More info: FBA Mastermind Review
Ecom Dave by David Scheuer
Ecom Dave, or David Scheuer, is a 6-figure Amazon seller. Inspired by Tom Wang, he got out of his bartending job and invested all of his savings in his Amazon business. His mistakes cost him $20,000, but he will teach you how to avoid his mistakes so you can shorten your own learning curve. With Ecom Dave, you will learn every aspect of the private label business, though at a more basic level. You will also get weekly strategy meetings that match your current selling level and personal phone calls. Dave's strategy includes using cheap products from China, which unfortunately can lead to customer returns and low customer metrics. However, he includes 3 free product photos for your Amazon listing, which I don't see often advertised with courses. Overall, this course is helpful for beginners and the mentorship program is the most valuable piece. If you're thinking about taking this course, splurge for the full mentorship package.
Price: Ecom Dave costs $999 for the course alone, $499 for limited time access, and over $4K for the course plus coaching.
More info: Ecom Dave Review
Amazon Beginner Mastery Review by Crescent Kao
In Amazon Beginner Mastery, Crescent Kao shares a 13 module process to successfully sell on Amazon FBA. Crescent includes every step of the branding process, including getting a trademark and setting up your taxes. Then, he walks you through planning and product research, while also providing bonus templates to assist you. Then, he breaks down all of the Amazon FBA fees that you might incur (but keep in mind that these can change from the time he made the course to the time you are selling). Crescent also includes trainings on product launch and handling different account issues, like hijackers or negative reviews.
Price: $1,997 or 5 payments of $599
More info: Amazon Beginner Mastery Review
FBA Academy 2.0 by Farida Bayoumi
Farida Bayoumi has an active YouTube presence and has a lot to teach us. By the time she was just 22 years old, she had an eCommerce empire with warehouses in Canda, Egypt, and Dubai. Her course is unique because she has divided your learning into phases that coincide with your newly forming business. First, you'll learn the basics, and use Farida's 50+ templates to guide you along the way. She also hosts other industry experts to teach you their own strategies. Then, you'll enter the support phase, where you can join a private Facebook group and have direct contact to Farida. Finally, you'll be able to join group coaching sessions, which occur once a month.
Price: $997 or four payments of $267
More info: Farida Bayoumi Review
Savvy Seller by Abby Anokye
The Savvy Seller FBA program by Abby Anokye, also known as Learn with Abby, is a comprehensive Amazon FBA private label course that spans over fifteen hours and 100 classes. It focuses on product research, sourcing, branding, and marketing. It guides participants through the nuances of Amazon FBA, highlighting four key elements for selecting successful private label products. Despite Abby’s proven expertise and the course’s extensive content, the high cost of up to $5,237.
Price: Savvy Seller FBA program costs around $1,997 or you can choose 2 monthly payments of $1,111.
More info: Savvy Seller Review
Amazon Ultimate by Shaddy Mzeghet
Shaddy Mzeghet's Amazon Ultimate is a free course focused on private label selling on Amazon using FBA. It offers a detailed guide from sourcing to customization. It’s less suited for passive income because of active roles in marketing, inventory, manufacturing, and customer service. Amazon Advanced course 2.0, priced at $19.99/month, dives deeper but requires paid enrollment for full access and lacks mentorship. Shaddy, a successful Amazon seller.
Price: The Amazon Ultimate is free while Amazon Advanced course 2.0 is $19.99/month
More info: Amazon Ultimate Review
FBA Winners by Tamara Tee
FBA Winners, led by Tamara Tee, is a course focused on Amazon FBA private label business. It aims to teach participants how to start and scale an Amazon FBA business without violating Amazon's policies. The course offers guidance on product selection, negotiation with suppliers, and utilization of Amazon PPC advertising, especially for low-cost, trending products.
Price: FBA Winners costs $1,997. There are a lot of additional charges.
More Info: FBA Winners Review
Ecom Limited by Yaniv Itskovich
Ecom Limited offers a comprehensive Amazon FBA course with a strategy focused on private labeling. It covers finding and improving products to build a brand, negotiation with suppliers, and product launch strategies. The course also includes detailed modules on Amazon listing optimization, PPC mastery, and scaling the business. It emphasizes product innovation, preparation, and adaptation to ensure success.
Price: Ecom Limited costs $497 for lifetime access.
More Info: Ecom Limited Review
EntreBeliever by Timothy Dixon
EntreBeliever, founded by Timothy Dixon, is an educational platform offering courses in ecommerce and brand building, specifically for private label brands on Shopify, which can also apply to Amazon. It includes over a dozen courses that focus on aspects such as brand building, marketing, and product sourcing. The training, based on the founders' successful Christian clothing brand Art of Homage, is particularly geared towards clothing brands, but the principles taught can be adapted to other products.
Price: EntreBeliever's Brand Builders Club costs $997 and the Brand Accelerator course costs $4,800.
More Info: EntreBeliever Review
Steve Chou My Wife Quit Her Job
My Wife Quit Her Job is an educational blog that teaches ecommerce private label brand building and marketplace diversification. Steve offers paid courses and mentorship on multi-channel selling. His strategy leverages platforms like Shopify, Amazon, with the end goal of your brand sell on its own website.
Price: My Wife Quit Her Job program prices can range from free to $1,999
More Info: My Wife Quit Her Job Review
Rainmaker Challenge by Stephen and Chelsey Diaz
The Rainmaker Challenge is a 7-day program that teaches stay-at-home moms how to start an Amazon FBA private label business. The course offers video coaching, daily SMS support, and access to a private community. It teaches product research, business setup, and marketing strategies. The program emphasizes generating passive income and balancing work with family life.
Price: The Rainmaker Challenge costs $47. There are upsells available, including a mentorship program.
More Info: Rainmaker Challenge Review
Conclusion
Leveraging Amazon FBA to sell private label is one of the most popular online business models out there, and for good reason. As a private label FBA seller, your profit margins are as wide as they could possibly be when selling physical products online. Once your products are established on the Amazon Marketplace and generating sales, the business becomes relatively hands off, so there’s potential for passive income. To put the cherry on top of it all, having your own branded product allows your business to double as an incredibly valuable asset you could sell for a large sum. Therefore, Amazon FBA courses are definitely worth the cost for those willing to put in the work to be successful.
Lead Generation as a Viable Alternative to Amazon FBA Private Label
If you want similar benefits to selling product label through Amazon FBA without having to worry about international product sourcing and the headaches that often come when selling physical products, starting a lead generation business is an excellent alternative. With lead generation, you simply setup a niche business website (Ex: plumbing), make it rank on Google for a specific location (like your hometown), and sell the valuable leads that come through every month to local businesses. For example, I still to this day make $2,000/month from a tree removal niche website I created back in 2015. Amazon FBA is a phenomenal business model that creates enormous wealth and freedom for many people, but for me, lead generation takes the cake as the best online business model.
