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Amazon-Product-Reviews (2020 Update)

August 15, 2020

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Updated 2/3/2020

Today you're going to see 7 different techniques to get more reviews.

(Step-by-Step Instructions Included)

The best part?

All of them can be either automated or outsourced, so once you've set up the processes, your review machines operate day-in and day-out.

I'll share why I'm qualified to write this and then we'll dive right in.

Who I am

I have been doing businesses online since 2014. After I achieved the 27k/month mark with my lead gen business (Sept 2019 Update: now at 52k/month), I decided to dive into Amazon FBA, which really started to take off at that time (Feb 2016). Fast forward to today, I have created several brands that each add another 6 figures of profit to my annual income. 

The reason I am including this aside is that since I’ve been doing business on the internet (five years now), I had to sort through so many people that claimed to be “gurus,” self-acclaimed “experts” in building different models of online businesses, but in reality are merely selling an expensive course with no meat, no real education. I have over 3.5 years of experience as an FBA Seller.

Summary: (aka my credibility)

  • Doing 52k through lead generation
  • Been doing business online for 5 years now
  • Created 3 PL brands that add $450,000+ each year to my top line
  • Sold Private Label Products on Amazon for over three and a half years

1. Set up an Autoresponder to Follow up with Customers

Provided you have your customer’s email address, setting up an email service with a short sequence of messages is a helpful way to get reviews.

Over the years, I’ve used multiple platforms to accomplish the automation, from Feedback Genius (integrates very well with Amazon), to Mail Chimp (cheapest effective autoresponder), to Ontraport (most versatile/customizable platform I’ve found to date). (Note: I am not an affiliate for any of them).

Having spent considerable amounts of time researching and experimenting with different kinds of email follow-up campaigns, I’ve found the most successful ones are with messages that are clear, concise and straight to the point. Your customers are busy people, so don’t expect them to read a 400-word email.

Use my modified version of Dave Ramsey’s KISS Principle. 

I call it the K.I.S.S.S.S. Principle:


2. Simply Ask Buyers via Amazon Messenger

Amazon has a vested interest in its customers being well satisfied, so they have integrated a messaging system inside of their platform where customers and venders can communicate.

Using this system, you can ask for a review from your customers.

To remain in accordance with Amazon’s ToS, you can ask for a review, but you cannot specify what kind (i.e. a positive review), nor can you offer any kind of incentive for a written review. Amazon’s goal is to make sure that your product review is as clean as possible, with no wheeling-and-dealing going on to motivate the review writer.


3. Get Initial Reviews via Discounts & Giveaways

Probably the best way to solicit your product’s first reviews is to promote them using FB ads, offering a steep discount or a coupon code. They will likely be marked as “unverified,” but any positive review is a good review when you are launching your product.

To set up a giveaway, you first need to be a professional Amazon Seller Account subscription.

  1. After signing in to your account, click “Promotions,” which is under the Advertising Tab.
  2. Next, select the product for the giveaway
  3. Then you are given four different options (Random Instant Win, Lucky Number Instant Win, Sweepstakes, and “First-come, First-served”)
  4. Once you select your option, you’ll be prompted to enter the number of prizes you are offering and how long you want the giveaway to run for (certain number of days or specific number of giveaways, usually it’s 3-5 days).
  5. When you’ve gotten to this point, you’ll enter the following information, which, after submitted will be sent to you in an email from Amazon:
    • Title of the Giveaway
    • Your Brand Name
    • Entry and Post-Entry Messages
    • Promotional Images
  6. Following the behind the scenes Seller Central Set-up, your giveaway information should be sent via social media, applicable email recipients and other relevant online sharing platforms

**Important Tip** When making your coupon codes, make sure you limit the quantity that can be bought, otherwise your inventory could easily be drained at a super low price.


4. Have Inserts Included with Products

Using product inserts to ultimately get reviews has been a helpful tactic for me, as I am able to offer discounts as well as best product practices (providing more value to the buyer) and have gotten a nearly 35% response rate with several of mine (once you know what works, you can duplicate it).

I started off thinking that I would compose my own, but then I found a high caliber graphic designer with a lot of marketing experience, who I’ve ended up outsourcing that work to. She’s also a photographer, and takes all my product images (all three types: item, infographic, and lifestyle). Definitely worth the investment!


5. Using Relatives and Good Friends (Not Recommended)

To put it lightly, Amazon frowns on this method, so make sure that those whom you ask to provide a review have never used your amazon account for anything at any time.

A lot of sellers I know have gotten started this way, so it obviously works, but over the past two and a half years, Amazon has been cracking down more on this method, so it’s not as reliable a route to take anymore.

Amazon examines the following when it suspects a connection between a reviewer and a seller:

  • Shared Shipping Addresses
  • Shared Payment Information
  • Shared Surnames
  • Shared IP Addresses



6. Change Positive Seller Feedback into Product Reviews

Some buyers, wanting to leave a review, put it in the wrong place. You can see if this mistake has been made pretty clearly by the content of the comment.

If the comment is related to your customer service, it’s likely in the right place.

If the comment is like “Great Product! Absolutely will tell my friends! Love it!” Then it’s likely the buyer got mixed up and wrote it on your seller rating section instead of the product review section. 

If this happens to you, you can add to your product’s reviews, by messaging or emailing the buyer, saying thanks for the review, and redirecting them to the correct location.

Be Proactive:

One way to get ahead of this common error is to proactively email those who’ve bought from you and left seller feedback, asking them to leave product reviews. Be careful though, making sure that the buyer hasn’t already left a review. (Check to see if their name is listed by a review on that listing)


7. Promote New Products to Pre-Built Email List

This “advanced” technique has worked well since after I had an established FBA product line and a few hundred customers’ emails. I launch a new product each quarter, which has been a good interval for a number of reasons.

Sending out of a monthly email newsletter to all previous customers, I can promote current and upcoming discounts as well as the product that will be launched that quarter and the benefits that it provides, without being annoying enough to have them unsubscribe from the email list.

Many of the characteristics of a successful email campaign are shared with the qualities of messages sent via auto-responder.

Often, my winning emails have the five following features:

  • Applicable Call-to-Action (CTA): I’ve used “Claim Your Coupon,” “Buy Now,” and “Don’t Delay. Save Now” with high levels of success.
  • Responsive Design: A design that adapts to whatever device its being view on, whether smartphone, desktop or tablet.
  • Personalized Greeting: Rather than simply saying “Hello Sir/Madam” in every email, find ways to make each email personal, such has “Hi Jim,” or “Hey Susan.”
  • Visually Scannable: Short paragraphs broken up with helpful, message assisting pictures and infographics.
  • Attention-Grabbing Subject Line: These subject lines need to snatch the gaze of the viewer, hooking them like a fish on a rod. Subjects that have worked for me are those that stick out because they are humorous, invoke curiosity, or remind them of a pain point.

Starting FBA? Read this first:

Are you looking at this article because you are thinking about beginning as an Amazon Seller?

Check out these considerations b4 you begin:

1. Have a minimum of 10 thousand dollars in liquid capital. Why have this much? Because after buying a course to guide you, purchasing inventory, paying for FB ads or a launch service to get your product in front of prospects, you'll have exhausted a lot of that if not all of it.

2. Make certain that you have chosen an item that will sell all twelve months of the year. How do you do this? What I did was I tested three different products at the same time, which meant that I ordered 3x the inventory, spent 3x the Facebook ads, etc. And I discovered which one of them sold (the other two sold a few, but pretty much bombed). I used this method because that's how I learned that the real Amazon Sellers who do millions in sales every year scale. Because the simple truth in the rapidly changing world of Amazon is this: you will not know what works until you test it and actually get the data. 

In reality then, to have a true chance at building a profitable business on Bezo's ecommerce platform, you'll need 15k to 30k in capital. While that's is a lot of money, I'd rather you know you need that much now, so you can be prepared to do it right the first time, rather than getting halfway to launching your product and running out of capital.


Amazon FBA is certainly an option, but Lead Generation is my highest recommended option. 
Follow Me
Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.

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