Shaddy Mzeghet’s Amazon Ultimate Review — 4 Reasons Private Label Isn’t Passive Income + An Alternative

What Are Amazon Ultimate Pros And Cons?

August 26, 2024

I checked out Amazon Ultimate, and while it’s got some good points, there are a few downsides too. The course is free, which is great, and the videos are downloadable, making it super easy to access the training. However, you can only watch the basic videos unless you upgrade to the Amazon Advanced course 2.0 for $19.99/month, which is still pretty cheap for full access. On the flip side, there’s no mentorship or coaching—just straight-up training videos. Also, I couldn’t find any feedback from other students, which is a bit concerning.

Kelly T

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What Are 4 Reasons Private Label Is Not The Ticket To Passive Income?

1. High competition. Selling private label products in a crowded marketplace can be challenging, as there are many competitors offering similar products. 54% of Amazon sellers use the private label business model, making it the most popular Amazon FBA business model. And you’re competing against Amazon with two private label brands, Amazon Basics, and Amazon Essentials. To stand out and drive consistent sales, private label sellers must invest in marketing and continuous product innovation. This requires significant time and resources, with no guarantee of success.
2. Inventory management. To meet customer demand, private label sellers must manage their inventory levels effectively by forecasting demand, ordering from manufacturers, and monitoring inventory levels. Poor inventory management can cause lost sales and excess inventory costs. For instance, if you’re selling private label skincare products. You predict high demand for a product and order a large quantity from your manufacturer. However, when the product arrives, sales are not as expected, and you end up with excess inventory. This can tie up your capital, resulting in long-term expenses.
3. Manufacturing and quality control. Private label sellers must collaborate with manufacturers to ensure their products meet the desired quality standards. This involves selecting the right supplier, negotiating prices, and overseeing the production process to maintain quality. If quality issues arise, it is the seller’s responsibility to resolve them. In such cases, you need to work extra with the manufacturer to address the quality issues and improve future products’ quality standards.
4. Customer service. Providing customer support is crucial for private label sellers to handle product issues, answer questions, and address complaints or returns. Excellent customer service builds a strong brand reputation and fosters repeat business. Customers may experience a problem with the product and seek support. Prompt and professional resolution of the issue, such as providing a replacement or a refund, is necessary. You need to be always in line because poor customer service can lead to negative reviews and harm the brand’s reputation.

What Do You Get with Amazon Ultimate (Free & Paid)?

With Amazon Ultimate, you can get lifetime access to the free course that helps you get started with private label Amazon FBA. If you want to know more, the Amazon Advanced 2.0 has all the little details, tricks, and tips that Shaddy recommends you to do to sell on Amazon. Here’s what’s included in both courses:

The Key To Success For Amazon FBA:

• Introduction
• Investing Yourself
• Time Management
• How To Grow And Scale Your Business
• Be Creative And Have An Open Mind
• Health >  Wealth

Starting Your Amazon Business:

• Setting Up Your Amazon Seller Central Account
• Creating A Business Structure
• FBA Fee Calculator

Module 1 - Product Research:

• Product Research Introduction
• Stay Away From These Products
• Targeting And Selling The Right Product (Advanced course 2.0)
• Research Tools To Help Your Grow
• Finding The Right Product To Sell (Advanced course 2.0)
• Your Product Idea Should Have This (Advanced course 2.0)
• How To Improve Sales And Beat Competition Part 1 (Advanced course 2.0)
• Amazon Plug-In Tools Recommended (Advanced course 2.0)
• Finding Products Ideas From Deal Sites (Advanced course 2.0)
• Intellectual Property To Be Aware Of (Advanced course 2.0)
• Does Your Idea Have Brand Potential?
• Keepa (Advanced course 2.0)
• Your Next Step! (Advanced course 2.0)

Module 2 - Product Sourcing:

• Introduction To Product Sourcing
• Introduction To Alibaba
• Supplier Interactions (Advanced course 2.0)
• Vetting Through Suppliers (Advanced course 2.0)
• Minimum Order Quantities (MOQ) (Advanced course 2.0)
• Ordering Samples (Advanced course 2.0)
• Thinking Outside The Box (Advanced course 2.0)
• Negotiating Product Price And Deposit (Advanced course 2.0)

Module 3 - Shipping:

• Introduction To Shipping
• Getting A Shipping Quote (Advanced course 2.0)
• Customs / Duty Rate (Advanced course 2.0)
• Getting An Accurate Shipping Quote (Making A Bare Bones Listing) (Advanced course 2.0)
• Creating Your Amazon Listing (Advanced course 2.0)
• Finalize Your Amazon Listing (Advanced course 2.0)
• Creating A Shipping Plan (From Start To Finish) (Advanced course 2.0)
• Profit Margin Is Key To Success (Advanced course 2.0)
• Ship Directly To Amazon (Advanced course 2.0)
• Creating Amazon Barcode Labels (Advanced course 2.0)
• Placing Your First Order (Advanced course 2.0)
• Amazon Inventory Quantity Restrictions And Workarounds (Advanced course 2.0)
• What is A 3PL And What do I Recommend (Advanced course 2.0)

Who Is Shaddy Mzeghet?

Shaddy Mzeghet is the owner of Amazon Ultimate and a full-time Amazon seller. Besides selling on Amazon, he is interested in long-term investing and living life to the fullest. He has been selling on Amazon for five years and started selling on eBay before shifting to full-time on Amazon. In his second year of selling, Shaddy added two more products on Amazon and started averaging around $600 in profit per day. Currently, in his fifth year, he reinvested in his business and now makes an average of $2,000 per day in profit through a private label on Amazon.

Shaddy loves using Helium 10, a software suite that helps Amazon sellers find popular products, improve their product listings, manage inventory, and analyze sales data to increase sales and profits on Amazon. In Amazon Ultimate, he shares his knowledge and experience on how to save money and grow your business or personal income .

What Are the Best Alternatives to Amazon Ultimate in 2025?

• Amazon Brand Academy 2.0 by Luca Davenport. This is a UK private label course that guides you through the process of starting a profitable private label business on Amazon FBA. It covers everything from product research to launching your business. Luca Davenport, who has successfully built a six-figure brand on Amazon FBA since 2018, has helped hundreds of students achieve success in their own private-label businesses. Many of his students have reached $10K and $100K in profits. Price: Amazon Brand Academy 2.0 costs £749.00, with the option of paying in four monthly installments of £215. The full price of the course is £1,500.
• Ecom Dave by David Scheuer. This program is a private label-focused Amazon FBA course that walks beginners through building and scaling a brand on Amazon using a simple, beginner-friendly framework. The course emphasizes high-margin products, long-term brand building, and includes step-by-step videos, supplier negotiation tips, and detailed product launch strategies. Price: Ecom Dave costs $997 as a one-time payment, or three monthly payments of $397.
• Honest FBA by Tom And Alex. This is a private label Amazon course designed for complete beginners, built around finding low-competition products and launching them fast. The course focuses on creating a lean, efficient FBA business with minimal upfront risk, using proven research methods and plug-and-play launch sequences. The course includes live coaching, templates, and access to a private student community. Many of their students have hit 4 to 5-figure monthly profits within 60–90 days. Price: Honest FBA costs $497 with lifetime access, or $197/month for three months.

Is Amazon Ultimate Worth It?

Amazon Ultimate is worth it if you use it as a beginner resource, especially at zero cost, but it’s not a fast track to passive income. Most success stories require paid tools, continuous testing, and a higher budget than the course implies.

Compared to free content on YouTube, Amazon Ultimate offers a curated, distraction-free learning path. While student testimonials are currently limited, the intro version is free, allowing you to test-drive the system before upgrading.

Amazon Advanced is a low-cost entry point at $19.99, created by Shaddy, a verified 7-figure Amazon seller. It includes:

✅ Step-by-step private label strategies tailored for beginners.

✅ Personal insights, checklists, and product validation templates.

✅ Avoidance of common beginner mistakes (based on Shaddy’s own experience).

While Amazon Ultimate offers a structured path to building a private label business, it still operates in a high-risk, high-competition ecosystem. From saturated product categories to increasing ad costs and the pressure of maintaining inventory, Amazon sellers often face more moving parts than expected. That’s why I turned to a different passive income model altogether. I chose one that doesn’t rely on physical products, inventory, or a global platform like Amazon. It’s also the business model where I found true passive income. Enter: local lead generation.

Why Local Lead Generation Beats Amazon FBA as a Passive Income Model?

Local lead generation beats Amazon FBA as a passive income model because it eliminates complexity, platform risk, and the relentless hustle required to stay profitable in ecommerce. While private label sellers juggle product research, supplier negotiations, ad campaigns, and customer service, local lead generators quietly build simple digital assets that generate recurring income with minimal upkeep.

Instead of selling physical products in saturated markets like wireless earbuds or portable blenders, you rank mini websites for high-intent keywords like “emergency roof repair Miami” or “plumber near me in Scottsdale.” Once the leads start coming in, you sell them to a local service provider for a commission (usually around 5%-10%). Here’s why this model outperforms product-based ecommerce when it comes to true passive income:

• 🧱 No inventory, no product risk. Physical product businesses require upfront cash, often thousands, just to test a product. And if you choose wrong, you’re stuck with unsold units. With local lead gen, there’s no physical product to fulfill, no shipping delays, and no returns. In my experience, managing inventory is like playing poker at the MGM Grand with your savings. You might win big, or you might walk away broke. Local lead gen is more like installing Redbox kiosks outside Walmart. Once it’s set up, the income keeps flowing without ongoing work.
• 💸 Predictable cash flow without ads. Ecommerce margins are vulnerable. Ad costs climb, fees chip away, and returns cut into profit. Local lead gen sites, once ranked, can earn $500 to $2,000 per month on autopilot. No ad budget, no customer support, no refunds.
• 🔐 You own the asset. When you sell on a platform, you’re a tenant, and the landlord can change the rules overnight. With local lead generation, you own the website and decide who gets the leads. Think of it like real estate. In my opinion, one model is like building a vacation home on Airbnb’s platform. You get visibility, but the rules, fees, and risks aren’t yours to control. The other is like owning a commercial lot in downtown Austin and leasing it to Starbucks, Chick-fil-A, or whichever tenant pays the highest rent.
• ⚡ faster to build, easier to scale. Launching a physical product takes months, from samples and freight to branding and compliance. But a local lead gen site can rank and start generating leads in as little as 4-6 weeks. Build ten of them, and you have a portfolio of passive income machines.

Local Lead Generation Is My #1 Business Model Pick

Local lead generation is my #1 business model pick because it’s true passive income. I used to do Amazon FBA back in 2016 to 2019. Although I was making $15k a month, it was hard work. I spent my days researching products, negotiating with suppliers on Alibaba, tracking shipments, managing PPC campaigns, writing listings, monitoring inventory, handling returns, and constantly refreshing sales dashboards. Then I switched to local lead generation, and I was earning a lot more and doing a lot less. One website, like my site, LA Custom Granite Quartz Marble Countertops, 3979 Beverly Blvd, Los Angeles, CA 90004, 323-372-0019, lacustomcountertops.com, only took 15 to 25 hours to work on. To this day, it makes $2,500/month, 10% of the revenue my leads generate. With over 50 websites that took more or less the same time to build, rank, and rent out, I now earn a monthly $52k!

If you’re interested to learn more about this business model, check out my local lead gen course. I teach you how to create a website using Snapps.ai, how to master local SEO so you rank quickly, and how to talk to local businesses to sell your leads. Don’t worry, you’re already providing value, so the sales talk is a lot easier. If you’re not into that, then why not work for my roofing client? He’ll do the sales talk while you build and rank the website. Here, you get a 1% to 5% commission.