Justin Cao & Charlie Pham’s AMZ Shifu Review: Should You Sell Your Amazon FBA Business?

Justin Cao and Charlie Pham’s AMZ Shifu is an Amazon FBA mentorship program. It teaches about starting, scaling, and selling an Amazon FBA private label business. The mentors, known as Shifus, have generated over $19M in annual product sales. Together, they have helped hundreds of people achieve their business goals.

Freelance writer and content creator Susan Hang joined AMZ Shifu in January 2023. She wanted to earn passive income while also spending quality time with family. Within 30 days of launching her Amazon FBA business, she earned $7.8K in sales. Susan says one of the best parts of the program is the supportive community.

Tom Nguyen was a finance executive for over 17 years. He worked for large consulting firms serving Fortune 500 clients. He later left the industry and invested in mentorship to start an FBA store. Tom officially joined AMZ Shifu in July 2022. According to him, the mentors helped him overcome obstacles in the business.

Years ago, I also did Amazon FBA. I earned up to $63K in a month selling vacuum storage bags. In this AMZ Shifu review, we look at the course curriculum and its exclusive AMZ Shifu Inner Circle Discord Community.

AMZ Shifu Review: Pros and Cons

Should You Sell Your Amazon FBA Business?

You should sell your Amazon FBA business if your store has:

• a consistent cash flow for at least 2 years
• a solid product lineup
• efficient systems

On Instagram, Justin Cao shares that he only flipped his brand when it reached $27k in monthly profit. He also mentions that Amazon entrepreneurs may sell their brands on Empire Flippers for 30-50x monthly profit multiples. Sellers may then repeat the process and earn some more by building and growing new FBA stores.

It’s important to remember that while Amazon officially prohibits selling seller accounts, it is possible to transfer ownership. This practice is common even among large companies that sell on Amazon. Directly transferring the account involves:

• Notifying Amazon
• Updating account details with the buyer’s information
• Transferring business assets
• Allowing the buyer to inspect before finalizing

If you meet the above criteria, selling an Amazon account may be better for you. This way, you only have to handle the complexities of FBA for a short while and have a lump sum payout. However, selling an account early may mean that you essentially make less than if you had kept that account under your name.

What Is Included in AMZ Shifu?

Training program. The 15-lesson step-by-step curriculum includes:

1. Intro & Mindset Into Online Business
2. Setting Up Seller Central & Alibaba Accounts + Navigation
3. Branding Development and Rapid Brand Registry
4. Amazon Product Research Formula
5. Build a Dummy Product Listing
6. Finding The Best Suppliers
7. Shipping Your Product to Amazon
8. Build a Million Dollar Product Listing & Optimization
9. Trust Building: Getting 5 Star Reviews Fast
10. Product Launch: Profitable Marketing Strategy
11. Amazon Pay–Per-Click Advertising (PPC) Domination
12. Winning Product Launch System
13. Optimization Tactics After Product Launch
14. Amazon Cash Flow Management
15. Business Growth & Scale to Sell

Training materials. Students are provided spreadsheets, templates, PDFs, and other tools.

Weekly live Zoom training. These sessions are available 4-5 times per week with access to recorded replays. Topics discussed usually revolve around finding winning products, actionable to-do lists, and others.

One-on-one coaching. With direct mentorship, students receive private, personalized guidance from qualified mentors and coaches. Students also get a custom success roadmap created by 7-8-figure Amazon sellers.

Exclusive Discord community. The AMZ Shifu Inner Circle Discord Community connects students with fellow sellers. Community members get to network, share their experiences, and support each other.

Direct connections to service providers. FBA sellers are connected to trusted sourcing agents, photographers, listing creators, and others.

Who Is AMZ Shifu For?

AMZ Shifu is for:

• Inexperienced entrepreneurs who want to start an Amazon FBA business.
• New FBA sellers who want to optimize their online presence to increase profitability.
• Working professionals who want to have a side hustle selling on Amazon.
• Long-time entrepreneurs who want to scale or sell their Amazon FBA business.

AMZ Shifu is for individuals with the time, means, and dedication to build and grow an Amazon business. It is not for people looking for get-rich-quick schemes or for those without startup capital.

What Are Students Saying About AMZ Shifu?

Students have positive things to say about AMZ Shifu. On YouTube, Sagina shares that she made $11,400 in total sales since launching her Amazon business. A mother of 3 and a working professional in Dubai, Sagina used to do 10-hour shifts. She later found time to start an Amazon FBA shop. She woke up at 5:00 AM daily to do product research and supplier negotiations. Sagina also spent her evenings with the Shifu group to learn more about the business. As a result, she now works less hours and earns at least 5x her previous rate.

27-year-old Minh is a father from Dallas, Texas. He used to work a 9-to-5 job and only earned around $3,000 a month. Minh eventually met Justin Cao and decided to join the program. Within the first 20 days of launching his Amazon store, he made almost $13,000.

On Trustpilot, Thong Thai describes AMZ Shifu as the best Amazon program. The review praises the community for supporting both beginners and experienced sellers.

Who Are Justin Cao and Charlie Pham?

Justin Cao and Charlie Pham are the mentors of AMZ Shifu. Justin Cao is the Chief Executive Officer and co-founder of AMZ Shifu. He is a first-generation Vietnamese immigrant who now lives in Flower Mound, Texas. He is a serial entrepreneur who has built multi-million dollar businesses over the years. Justin is also an Amazon FBA expert, investor, mentor, and philanthropist. He runs the YouTube channel Amazon Millionaire Mentor, which currently has over 24.9K subscribers.

Charlie Pham is the co-founder of AMZ Shifu. He is also the principal of Arhus Investments, LLC and the founder of CTP Commercial Holding LLC. He was born in Vietnam. His family migrated to the United States in 1994. He worked odd jobs to stay in school and support his family’s needs. Charlie eventually sold mobile accessories online via Amazon FBA. This led to him earning $15M in sales in one year.

Justin Cao and Charlie Pham Claims AMZ Shifu Method Can Guarantee Winners

Justin Cao and Charlie Pham claim that their new product research method can guarantee winners.

Moreover, we read on the website that their program works for anyone, even for non-entrepreneurs.

How Realistic Are Justin Cao and Charlie Pham’s Claims?

Justin Cao and Charlie Pham’s claims are not realistic, as no single research method may guarantee winning FBA products. Market conditions and consumer preferences constantly change. Plus, Amazon is highly competitive. According to Helium10, FBA has over 1.9 million active sellers in the US alone.

Finally, experience often plays a significant role in running a profitable FBA business. While some new entrepreneurs immediately become successful, most devote 10-20 hours of work per week. Startup capital often ranges from $5,000 to $10,000.

Is Amazon FBA Still Profitable?

Amazon FBA is still profitable if done correctly. On average, FBA profit margins range from 15 to 20%. Meanwhile, FBA private label sellers reach margins of 25-40%. Plus, they purchase products in bulk, which possibly cuts the cost per unit.

On Reddit, one user says boosting profitability involves selling seasonal products throughout the year. Buyers usually spend the most during the holidays and special occasions.

A private label seller spent months of work and $7k startup capital to launch a product. After investing time and money in the business, they now earn $4k to $6k per month with minimal effort.

Meanwhile, another Reddit user warns that while marketing expenses are necessary, they cut into the potential profits. Moreover, Amazon often implements algorithm changes that can affect your product’s visibility.

Why 83% of People Fail at Amazon FBA?

83% of people fail at Amazon FBA for 3 main reasons :

1. Unrealistic expectations. For example, some new sellers mistakenly think the FBA private label is a get-rich-quick model. Actually, not all sellers become millionaires overnight. Jungle Scout reports that 21% of sellers have experienced product failure. Also, only 76% of sellers are profitable within the first year. Ultimately, long-term business success requires doing effective product research, working with reliable suppliers, and providing excellent customer service.
2. Unforeseen operational challenges. Some common problems in running an Amazon store include dealing with product returns, quality control issues, and supply chain disruption. New FBA private label sellers may also have issues with unsold inventory. Purchasing in bulk may lead to this if they fail to assess market demand.
3. Premature profit spending. Some sellers mistakenly splurge on personal expenses after their first earnings. However, doing this stunts potential growth and eventually brings failure. Instead, wise FBA private label sellers choose to reinvest profits to sustain their business.

Conclusion: Why Local Lead Generation Is More Scalable and Sustainable Than Amazon FBA?

Local lead generation is more scalable and sustainable than Amazon FBA. To illustrate, an FBA private label business requires ** ** substantial upfront inventory investment. Inventory management incurs ongoing costs, even if you don’t have any sales. There’s also the risk of having your account suspended without clear recourse. Plus, competition is often intense as new players constantly enter the marketplace. These are some reasons why I stopped as an Amazon seller.

In comparison, local lead generation only requires minimal startup costs. Building 1 niche website only costs around $500 (domain, hosting, call tracking software, etc). You can achieve top search engine rankings in as little as 6 weeks. By then, your site becomes a valuable digital real estate asset you can rent out to business owners. Earnings typically range between $500 to $3,000 per month. This means immediate ROI on your end. Since you’re focusing on a specific location and keyword, you also eliminate global competition.

Building and ranking more sites becomes a natural progression. When done right, replicating your success will be easy. You get to target more areas and keywords to boost your earnings further. This is my exact strategy and I now make up to $52,000 per month providing local lead generation services to my clients.