Adam Lucerne AudienceLab Review: What Is Data as a Service?

Adam Lucerne AudienceLab is a Data-as-a-Service (DaaS) platform that offers licensing to digital marketing agencies. The platform’s Audience Graph engine gathers, stores, and matches audience profiles for targeted marketing. It improves marketing efforts by creating highly-targeted audience profiles. AudienceLab also offers training and access to a private community.

Reviews for AudienceLab are positive. Many agencies have shared their detailed experiences using AudienceLab. Most highlight the platform’s ease of use and the SuperPixel feature. They say that using AudienceLab has reduced their operating costs and increased their client’s conversion rates. These reviews are from AudienceLab’s official site and I could not find any reviews on external sources. I found no criticism or negative reviews for AudienceLab but some have pointed out the 2024 lawsuit for breach of contract against AudienceLab.

I’ve been generating leads for local businesses since 2014. I worked with both paid and organic marketing methods and have experienced which are the most effective strategies. This article reviews AudienceLab and its features, such as the SuperPixel and the 6D audience targeting. It also explains the Audience Graph engine and how AudienceLab gets its data. The article includes Kenton’s experience with AudienceLab. You will also discover all about Adam Lucerne and what his claims about DaaS are.

AudienceLab Pros and Cons

Pros

• Over 1K active users and a Skool group with 1.5K members
• Light workload and can be automated

Cons

• Finding clients may be difficult for new agencies
• The data accuracy claims cannot be verified
• The company lacks transparency

Price: AudienceLab’s pricing is not disclosed. You have to book a demo to know the price.

Refund Policy: AudienceLab does not have a refund policy.

Origin: AudienceLab was founded in 2022 as The Ads Lab. It was rebranded in 2024.

What Is Data as a Service (DaaS)?

Data as a Service (DaaS) is a business model in which agencies sell data instead of offering advertising services. Businesses pay to access on-demand data stored on a cloud-based platform. AudienceLab provides targeted audience data. Instead of selling the data to businesses, AudienceLab offers access to marketing agencies.Agencies then sell the data for a subscription fee or per-audience basis. This lets agencies deliver targeted leads to businesses without running marketing campaigns. Essentially, if you want to make money with AudienceLab, your agency purchases access to data and then sells it to other businesses.

What Are AudienceLab’s Features and Tools?

• White-Labeling - Agencies get the license to sell the data and services under their own brand.
• Audience Builder - This feature creates targeted B2B and B2C audiences by using data signals collected by the Audience Graph.
• Custom Modeling - An AI-powered keyword builder that identifies relevant behavioral signals.
• Intent Data Targeting - This feature identifies users actively researching products or services.
• SuperPixel - A feature that uses AudienceLab’s identity graph to match anonymous visitors to their profiles. It tracks 30% to 60% of anonymous online traffic in the U.S. into leads.
• Data Enrichment - A feature that adds more visitor information by matching the partial data with existing info in the database.
• Omnichannel Activation - A tool that automatically syncs audiences to Facebook, Google, CRMs, and other platforms and channels.
• 6D Targeting and Audience Sync - Training on how to reach out to leads through 6 dimensions (6D). This includes business email, business phone, LinkedIn, encrypted personal email, verified consumer email, and consumer phone.

What Is AudienceLab’s Audience Graph?

Audience Graph is AudienceLab’s core data engine that connects over 280 million U.S. consumer profiles with their real-time online behaviors. It drives AudienceLab’s targeting and identity matching processes. It tracks over 60 billion URLs weekly to monitor consumer behavior. This includes web searches, site visits, and interactions. The Audience Graph uses the IP-to-email technology XactMatch to match anonymous traffic to people’s profile in their “online2offline” database with a 95% accuracy. The profiles include full contact information like email, phone, and address.

How Does AudienceLab Get Their Data?

• Online Data - From co-registration networks and partner websites. Visitors opt-in and fill out forms with their contact information.
• Offline Data - Publicly available databases such as real estate, financial, and census records.
• Public Web Data - Data available on public platforms like LinkedIn, Yelp, and AngelList.

The data are verified through multiple methods like ESP, skip tracing, scrape tracing, and SHA-256 hashing. This ensures all the information for active accounts and up-to-date.

How Kenton Makes $10,000 a Month Using AudienceLab

Kenton landed a $10,000 a month deal just 8 days after he used AudienceLab. He closed a performance-based contract with the health company Rise Health. Kenton credits AudienceLab for introducing him to B2B services, leading him to secure work with large companies. He cited the platform’s ability to identify anonymous traffic and high-intent audiences as the factors that helped the most with fulfilment.

Who Is Adam Lucerne?

Adam Lucerne is a digital marketing entrepreneur from Melbourne, Australia. He is the co-founder and president of AudienceLab. Adam entered the industry with his Spotify marketing agency, Playlist Pump, in 2016. In 2019, he founded Always Be Testing, an agency that tested and ran Facebook and Google ad campaigns for over 2,500 businesses.

Adam’s focus changed after the 2021 iOS 15 update, which affected the effectiveness of his strategies. He shifted to DaaS and co-founded the data company, The Ads Lab, in 2022. He also created a coaching program, the PDOCS Method, in 2022, and taught over 3,000 students. He ended his coaching programs and rebranded The Ads Lab to AudienceLab in 2024.

What Are Adam Lucerne’s DaaS Claims?

• You can make $2,500 and $10,000 per month with DaaS.
• Fulfillment times are often under 30 minutes. ​
• Profit margins over 70%.
• Reduce clients’ CAC ​.
• High ROAS.

The Realities of DaaS Business

• Earning $2,500 to $10,000 a month is possible with DaaS. This would depend on your pricing model and customer retention.
• Fulfillment times depend on the complexity of data requests and customization. The processing time of the software is also a factor that may be affected by the number of users.
• World of DaaS reports that the average profit margin is 50% to 54%. Achieving a profit margin over 70% is a long shot.
• DaaS can lower CAC by providing targeted and high-quality data compared to traditional marketing methods. However, this still depends on how effectively the data is used in marketing campaigns.
• Lower CAC often leads to higher ROAS. However, it still highly depends on the quality of the data and the effectiveness of the ad strategies.

While Adam Lucerne’s DaaS claims are possible, they are too optimistic. Small or new agencies are unlikely to reach this target.

Top 5 Agencies To Get More Leads

1. SEO Agency - Improve the visibility of businesses by ranking their sites on search engines. Offer services like on-page and off-page SEO, technical SEO, and local SEO.
2. Advertising Agency - Launch and manage paid marketing campaigns for businesses. Offer services like planning, creating, and executing ad campaigns on several platforms.
3. Social Media Marketing Agency - Manage marketing campaigns on social media platforms like Facebook, Instagram, and TikTok. Offer services like content creation, ad management, and customer service engagement.
4. Content Marketing Agency - Create written, visual, or audio content for marketing. Offer services like blogging, video production, and podcasting.
5. Influencer Marketing Agency - Connect brands with social media influencers. Offer services like campaign coordination and handling of negotiations.

The best type of marketing agency best for your business depends on your skills and expertise. You can specialize in one type, then scale to other methods.

Why SEO Is My Preferred Lead Generation Method

SEO is my preferred lead generation method because of its sustainability. It attracts traffic organically with little ongoing effort and minimal costs. Unlike paid ads, it doesn’t depend on a budget or precise targeting. BrightEdge reports that over 53% of all web traffic comes from organic searches. HubSpot reports that SEO leads close at a rate of 14.6%, which is significantly higher than other lead generation strategies.

SEO drives my number 1 business, local lead generation. I use SEO to rank niche sites for local areas, such as tree care in Grand Rapids. Once generating traffic, I rent it out to local businesses, such as local tree care providers. Since a site can stay ranked for a long time and generate leads passively, the business is easily scalable. I run multiple sites in a variety of niches and local areas.