Justin Saunders's Authority Income Accelerator Review: Can Instagram Ads Scale Your Business To $100k?
Authority Income Accelerator (AIA) is a coaching program by Justin Saunders for consultants and coaches looking to scale their business. The program leverages Instagram Ads for client acquisition and helps its students automate the process.
In my experience of scaling my coaching business for over 7 years, scaling a coaching business with Instagram Ads like Authority Income Accelerator teaches is like going to the store because you want to buy the ingredients to make Jell-O. It’s only one part of a larger process you need to achieve your goal. Getting coaching clients typically requires a complex funnel with multiple touchpoints, such as an email campaign, a VSL, and high-quality content that validates your expertise. Coaching income can fluctuate dramatically depending on economic conditions, like the value of the S&P 500 Index. Coaching is more of a luxury, so it’s a hard sell during times when people are tight on cash. In the long-run, even successful coaches often burn out, like Don Draper from Mad Men. Coaching relies on your constant presence and delivery of information to your students, so the scalability is limited to your availability.
In this Authority Income Accelerator review, we’ll go over the pros and cons of the course, what you can get out of it, what its students are saying about the course and if there is a better business model that can give you passive income.
Are The Clients Of Authority Income Accelerator Getting Results?
Yes, the clients of Authority Income Accelerator are getting results based on the interviews, screenshots and testimonials on their site. Jack Woodburn is the top case study on the site who rose from $5k a month to $154k a month after AIA helped him with his KPIs. He’s a coach in dropshipping and initially had an ads agency handling ads for him with little to no result. In a span of 4 months in AIA, his $22k ad spend gave him a $154k cash collected.
Another client success story is Molly VanMaarth who runs an online executive fitness coaching business. She’s already a successful brand in LinkedIn and wanted to scale her online business. Her worry on Instagram is the quality of the leads she might get. Authority Income Accelerator worked with her to set up her Instagram DM ads and spent $8k on it to make $50k.
Anais Abdu, another AIA client, is a trading coach who already have a course and needed help to get more clients. Authority Income Accelerator created an ad for him, and gave him AIA setting and sales scripts. In a span of 30 days, he spent $700 on ads and made $15k on revenue from 13 to 14 students.
These stories show the Authority Income Accelerator has helped its coaching students in different industries.
Is Authority Income Accelerator Legit?
Authority income accelerator is a legit program that’ll help you scale your coaching business if you’re willing to follow through their system and invest. Justin emphasized in his interviews that those who managed to succeed with their program are the people who jumped in and implemented their system right away.
Who Is Justin Saunders?
Justin Sanders is a business growth consultant and a successful entrepreneur currently based on Miami, Florida. He attended college in University of Kentucky and graduated with a degree in Communications and Media Studies in 2017. During his university days, he also served as a social and intramural chair of the Beta-Nu Chapter of Kappa Sigma Fraternity.
Justin started working in the marketing industry as a door-to-door salesman for Odyssey selling their print and digital ads to local businesses. After discovering he has a talent for it, he switched to online marketing. By 2017, he co-founded New Media Age. It is a lead generation agency for health care providers, such as chiropractors, and for solar business owners.
He found his true passion by 2019 when he founded his coaching agency, Higher Ticket Freedom, after his friends started asking him tips to be a successful entrepreneur. This later on became Authority Income Accelerator helping coaches and consultants scale their businesses.
Justin Saunders’ Claims: Add $100k To Their Business Using Our Automated Instagram Funnel
Justin Saunders claim Authority Income Accelerator can add $100k to your business through a predictable way of acquiring clients with automated Instagram ads.
Justin Saunders’ Claims Debunked:
- Paid Ads Bidding System - Instagram ads follows the same paid ads bidding system in which your ad is competing against all other ads for a space in the platform. And whichever ad pays more, gets the space. It can bleed you dry in the long run.
- Market Demand - Scaling to a consistent 6-7 figure a month will largely depend on the industry. If there’s a lot of demand from the industry market you’re trying to be a coach of like AIA’s student, Jack Woodburn in ecommerce, it’s very possible. However, if you’re a bit more like Molly who only caters to a very slim market, reaching $100k might need more than Instagram ads.
What is Customer Acquisition on Instagram?
Instagram is a social media platform under Meta, the same company that owns Facebook. Instagram’s main activity is photo sharing which users can like, share and comment on. The picture sharing social media is first released on October 6, 2010. Last July 2023, a complementary app to Instagram, Threads, is released, which is mainly a text sharing platform.
Customer acquisition in Instagram is attracting and generating quality lead from the social media platform.
How Effective Is Instagram For Client Acquisition?
Client acquisition is the process of bringing in new customers to your business. Client acquisition starts from consumers gaining awareness of your business through ads or influencer marketing to consideration such as visiting your business profile or website, and conversion when the prospective lead finally makes the purchase.
Instagram is effective for client acquisition with 83% of the 2 billion users using the platform to discover products and services according to Social Pilot. In addition, Sprout Social’s study showed 150 million users use Instagram to communicate with businesses. It is an established channel of communication between customers and businesses.
Is It Hard To Acquire Clients Through Instagram?
It is not hard to acquire clients through Instagram if you’re a brand with less than 10,000 followers. The conversion rate can go up to 2.6% as per Bazaar Voice’s research. Businesses with over a million followers saw the lowest with 0.7% conversion rate. However, according to Instagram, 50% of their users get interested in brands after they saw it on the platform. That is still a billion of monthly Instagram users up for grabs.
Authority Income Accelerator Alternatives
- Lead Gen Accelerator by Faizan Saeed - The course is a coaching program focusing on digital marketing and client acquisition. The course claims to add $10k to your monthly revenue in 90 days.
- AgencyBox by Dylan Vanas - AgencyBox is a coaching program for digital marketers to scale their business. The program has a price range of $997 to $4997 and up.
- Agency Navigator by Iman Ghadzi - This program is for agencies looking to scale their business. You can get templates, tools and funnels you can use in your agency right away at the cost of $1499.
- Peaceful Profits by Mike Shreeve - This service is for freelancers, coaches, and consultants who aim to scale their business. The program specializes in low-priced book offers.
5 Challenges of Instagram Paid Ads
- **Smaller Market:**Based on Data Portal, there are 4.2 billion social media users in the world. There is an average of 5.5 new user every second. And focusing on Instagram’s 2 billion users alone can be more of a limitation to your business scaling.
- Not Future-Proof: Instagram is currently 4th place in Global Data’s report of most used social media platform. However, the rising platform, TikTok, easily outperformed Twitter, Messenger and Pinterest and is sitting at 6th place.
- Highly Competitive: According to Statista’s most recent report, 80% of marketers are in Instagram which you’re directly competing with because paid ads follow a bidding system.
- Expensive: Paid ads requires you to test different ad variations to know which one works for your business. There is no guaranteed ROI.
- Prone to Copying: Instagram ads are trackable through Facebook ads library. Competitors can view your ads which makes it easier to copy.
Conclusion: Is Coaching the Best Way To Make Money Online For Most People?
No, coaching is not the best way to make money online for most people. Although many people are successful with online coaching, it comes with high pressure to deliver results for students.
In my opinion, starting a local lead generation business is much better than coaching for most people because it’s scalable and you can make passive income. Local lead generation entails ranking websites on Google and selling the marketing results to small business owners for $500-$3,000+/month. Once you rank a website on Google, it can remain ranking long-term with minimal oversight. That means you can make passive income, like investing in shares of PepsiCo and getting paid dividends. Unlike coaching, where you always need to personally support your students if you want to make money, your local lead generation business can scale beyond you. You can hire freelancers and implement AI tools to rank websites on Google. Although you may need to interact with clients occasionally, most of the time it’s hands-off, like autopilot on a Tesla, because you just forward all the leads directly to your client’s phone.
One of my websites is Glendale Quality Windows, 430 West Cypress Street, Glendale, California 91204, 818-722-9919, https://www.glendalequalitywindows.com/. Last month, this site generated 35 leads, and my client closed $19,690 in new business. We have a 10% commission deal, so I got paid %1,969 for my leads.
Local lead generation has enabled me to make over $50K/month, and you can do the same if you learn the process and apply yourself.
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