Google crawls the entire web to provide relevant results for every search query.
This can be costly as the web continues to grow. To optimize resources, Google uses
backlinks to measure a website's authority. This is done through its PageRank
system. While modern algorithms assess content quality, crawling every new page is
resource-intensive. Backlinks offer a quicker, more cost-effective method for Google
to check a site's relevance.
As the volume of web content increases, especially with the rise of AI-generated
pages, backlinks remain valuable. It is a shortcut for assessing authority without
having to analyze every page. For Australian businesses looking to grow, securing
high-quality backlinks is essential. It helps to maintain authority and rank higher
on SERPs.
In the early days of SEO, link-building focused on quantity, where more backlinks
meant better rankings. However, as algorithms have evolved, link-building has become
more sophisticated. Securing backlinks from authoritative Australian websites is
necessary to gain a competitive edge. Customers need trust to choose between similar
businesses. Google relies on social proof as backlinks to decide which websites to
rank higher.