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Avoid Buying Homepage Backlinks|Here's Why

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Homepage backlinks are valuable for driving site discovery and traffic. However, focusing too heavily on them may appear unnatural to search engines. A natural backlink profile includes a mix of homepage and internal page links. Too many backlinks from homepages or to your homepage could raise red flags. For a safe link-building campaign, we recommend a balanced and diverse backlink profile. Linking to specific internal pages often provides a better user experience. It is more relevant to the referenced content and improves user engagement.

Unlike homepage backlinks, internal pages are more focused on specific topics or keywords. Backlinks to these pages help boost your rankings for relevant search queries. This improves your site's SEO performance across various keywords and topics. Additionally, it distributes link equity more evenly. Boosting rankings for many pages is better than driving all the link value to the homepage.

Excessive focus on homepage backlinks can limit your site's exposure to search results. This leads to a situation where only your homepage ranks well. Your internal pages may struggle to gain visibility. If you must buy links to increase authority, work with reputable publishers. Assess the quality of the host sites using tools like SEMrush or Ahrefs. When building backlinks, prioritize quality, content uniqueness, and site trustworthiness. Avoid potential risks associated with low-quality or manipulative link-building practices.

Our services focus on links from authoritative sites to maintain a healthy link profile. Top-tier sites pointing to your relevant pages support sustainable SEO growth.

OTHER SEO AGENCies

MY LINK-BUILDING STRATEGY

  • Contracts start at 12 months minimum
  • Inconsistent project tracking
  • No clear plans + hidden costs
  • Contracts are flexible
  • Real-time, regular reports
  • Detailed plans + no extra fees

10 Reasons To Avoid Buying Backlinks to Your Homepage

  • 1. Google penalizes manipulative links. Google discourages buying links that manipulate rankings. Homepage backlinks, especially when acquired in bulk, are unnatural. They put your site at risk of a Google penalty. You can drop in rankings or get deindexed. Google’s algorithm targets sites with links that appear artificially inflated.
  • 2. They often come from low-quality sources. Homepage links usually originate from low-quality, irrelevant sites or private blog networks (PBNs). They can damage your site’s search engine rankings. Many services selling homepage backlinks use sites with low domain authority. They often have spammy content and questionable link profiles. These links can hurt your site’s reputation and dilute your site's credibility.
  • 3. They lack relevance and context. This makes them less effective for ranking improvements. Search engines want contextually relevant links. You need to place them within content that aligns with the topic of the linked page. Homepage backlinks often represent the entire brand rather than specific content topics. Without content context, they are weak indicators of relevance for specific topics or keywords. This will reduce their effectiveness in driving targeted rankings.
  • 4. Homepage backlinks appear unnatural and can create a weak backlink profile. An influx of homepage links with the exact anchor text raises red flags with Google’s algorithms. Your link profile should look natural to search engines. This means having a mix of backlinks to both internal pages and your homepage. A high proportion of links to the homepage signals a manipulation attempt. An unbalanced link profile causes lower rankings.
  • 5. These links risk anchor text over-optimization. Many homepage backlinks have identical anchor text. This kind of optimization is a major red flag. Google expects a variety of anchor texts distributed naturally across a site’s pages. It must have a mix of branded, URL, and generic anchor texts spread across different pages. Over-optimized anchor text on the homepage can appear manipulative.
  • 6. These backlinks have a limited SEO impact. Homepage backlinks may boost your site’s domain authority for a short time. However, they offer limited direct benefits for specific page rankings or target keywords. Google prioritizes backlinks that point to relevant internal pages. They signal content relevance for specific search terms and targeted search queries.
  • 7. Homepage links have lower link diversity. A healthy link profile is diverse, with links spread across different pages of your site. This should come from blog posts, product pages, and more.
  • 8. Homepage backlinks diminish user experience. They often bring generic traffic rather than targeted traffic. When users click this link, they often have to navigate further to find the information they want. This causes lower engagement, higher bounce rates, and fewer conversions. These metrics can negatively impact your site’s overall SEO performance. Search engines also consider user behavior metrics to check site relevance. Links to relevant content pages attract users genuinely interested in the topic. This leads to better user engagement and conversion rates.
  • 9. These links offer short-term gains and long-term risks. Buying homepage backlinks may temporarily boost domain authority. However, the long-term risks can be significant. If detected, Google will penalize your site, causing a drop in rankings. This can take months or even years to recover.
  • 10. Buying a homepage link is an inefficient use of your budget. These links have a low impact on organic rankings. They have lower quality than links to specific internal pages. Instead, create high-quality content that naturally attracts links to internal pages. You can also buy links that are direct to your internal page. However, they have to come from high-authority referring sites. These links provide more targeted ranking improvements.
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What Do You Need To Know Before Buying Backlinks?

Before buying backlinks, it's crucial to understand their benefits to your website's SEO. The major considerations are prioritizing quality over quantity and avoiding penalties. You must evaluate link quality, adopt a strategic approach, and make smart decisions.

Quality and relevance are important when acquiring backlinks.

  • Focus on obtaining links from reputable sites and publications. These high-authority websites must be relevant to your industry or niche. This enhances the link's value and contributes to a more natural link profile.
  • Use tools like Ahrefs or SEMrush to evaluate the linking site. Before you buy, check their domain authority and organic traffic. Ensure that they have good metrics and steady traffic.

Additionally, familiarize yourself with Google's guidelines and the risks of purchasing backlinks. It can go against Google's Webmaster Guidelines if not done properly. If detected by Google, it can result in penalties like getting unranked or deindexed. Avoid links from link farms, private blog networks (PBNs), or sites with a history of selling bulk links. Aim for a diverse backlink profile from various types of content and sources. This can include editorial mentions, guest posts, and properly tagged sponsored content.

To avoid the risks:

  • adopt a strategic approach to link acquisition.
  • build backlinks gradually over time rather than in large bursts. This helps maintain a natural link profile.
  • ensure a mix of anchor texts to avoid over-optimization. This can be branded, generic, and keyword-rich anchors.

When considering costs, remember that low-cost backlinks often come from low-quality sites. Investing in high-quality links is more beneficial in the long run. Even if they are more expensive, they are less likely to result in penalties or negative SEO impact.

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What Link-Building Packages Do We Offer?

Monthly Link-Building Offers

Our monthly offers range from $500 to $4,000.

4 monthly packages to choose from

Each backlink generates 1K search traffic

Links from websites with domain ratings of 35 to 60+

Backlink and content reviews included

Full replacement policy

One-Time Link-Building Services

If you don't want a monthly subscription, go with our single link-building services. Packages start at $190.

3 single link-building plans

Turnaround time: only a few days

Full authority over link placements and content strategies

Backlinks from DR30+ to DR60+ websites

Around 1,000 organic traffic per high-DA backlink

Link replacement policy in place

Premium Link-Building Packages

Get our premium link-building offers for as low as $180.

Up to 167 million traffic per month

Reputable, DR80+ websites

Turnaround time: 2 days to 1 month

Choose between dofollow and nofollow links

Industries: education, food, automotive, and many more

Access to link samples

Digital PR Services

Take your sites one step higher with our digital PR services starting from $180.

The process takes around 2 days to a few weeks

Full backlink replacement for any issues

Top-tier partner sites that have DR80+ ratings

Drive over 600K in monthly traffic

Nofollow and dofollow backlinks

Get info on special notes, related tags, and more

Review backlink publications and article drafts

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What is the Safe Number of Backlinks To Buy Without Getting Penalized by Google?

There is no definitive safe number of backlinks to buy. However, consider limiting purchased links to only 10-20% of your link profile. Avoid obvious link schemes, private blog networks, and low-quality directories. You also need to supplement purchased links with organic link-building efforts. Then, focus on creating great content that naturally attracts links. It also helps to track your link profile and disavow any spammy backlinks.

For new sites that are 0-6 months old, it’s best to start with 1-3 high-quality links per month. Maintaining this pace is important to avoid sudden spikes. As you establish your site, you can shift to 3-10 high-quality links per month. However, this still has to depend on your site's existing link volume and overall growth rate.

For established sites with consistent content growth and traffic, aim for 5-15 high-quality links per month or more. Large, long-standing authority sites can focus on 10-30 high-quality links per month. Distribute these links across different pages. Make sure they are contextually relevant to your niche.

However, if you decide to buy backlinks, focus on quality over quantity. Follow SEO best practices to cut risks. You must acquire high-quality, relevant backlinks from authoritative sites. Diversify your sources and maintain a good backlink profile. Aim for a mix of dofollow and nofollow links with diverse anchor text.

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Which Backlinks Should You Avoid?

  • Spammy links from sites with low domain ranking, poor content, and excessive advertising
  • Links from hacked or compromised sites affect your site’s credibility and security
  • Backlinks with overly keyword-rich anchor text, especially when repetitive, trigger penalties for over-optimization
  • Links from link farms that are built solely to generate links without adding value
  • Backlinks in the footer or sidebars of websites can appear unnatural and manipulative
  • Backlinks from penalized or banned sites can negatively affect your site
  • Backlinks from PBNs or websites created by someone for their own link building
  • Links from article directories offer minimal authority and appear spammy
  • Trading links with other websites excessively can be considered a link scheme
  • Irrelevant backlinks from websites unrelated to your industry or niche
  • Backlinks left in blog comments, forums, or online communities do not add value to your site
  • Links from Web 2.0 sites without quality content like free blog platforms
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Is Link Building Still Important for SEO?

Yes, link building is still an important aspect of SEO. It is one of the top-ranking factors in Google's algorithm. Search engines check a website's authority and trustworthiness. Google algorithms rely heavily on backlinks to measure a website's relevance. Quality backlinks from authoritative sites signal credibility to search engines and users. This improves organic rankings. Websites with robust and diverse backlink profiles rank higher in SERPs.

Backlinks also boost discoverability and indexing. They help search engine bots discover and crawl sites more effectively. They drive referral traffic to your site, increasing engagement, conversions, leads, and sales. Furthermore, earning backlinks from reputable sites establishes a website's authority in its niche. Other sites can also link to you, attracting more natural links over time.

Link building supports other SEO strategies, including content marketing and on-page SEO. It improves your signals of expertise, authoritativeness, and trustworthiness.

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What are the Best Practices for Building Quality Backlink Profiles?

  • Focus on creating content that naturally attracts backlinks. Develop informative, unique, and valuable content, encouraging others to link to your resources. Industry research, how-to guides, original statistics and data, and tools are good examples. This helps establish your site as an authoritative source of information.
  • Prioritize relevance and quality over sheer quantity. Target websites that are relevant to your industry or niche. Ensure they have high domain authority (DA) or domain rating (DR). They must also generate genuine traffic of at least 500+ monthly visitors and have a low spam score.
  • Diversify your backlink sources to build a natural link profile. This includes editorial mentions and guest posts on reputable sites. It can also come from resource pages, industry directories, and social media platforms. Search engines favor a more organic backlink profile. They are less likely to trigger suspicions of manipulative link-building practices.
  • Use ethical link-building techniques to grow your backlink profile. Engage in guest blogging on relevant sites and create linkable assets. You can also use broken link-building strategies, digital PR, and brand mentions. Another ethical way is taking part in industry events and webinars.
  • Optimize anchor text naturally to avoid over-optimization penalties. Use a mix of anchor text types, such as brand name, naked URLs, generic terms, and relevant keywords. This creates a more natural-looking backlink profile. It also reduces the risk of keyword stuffing and getting penalized.
  • Maximize genuine relationships to gain backlinks. Collaborate with industry partners, engage with influencers, and participate in community discussions. Foster authentic connections within your industry to build local citations. This creates opportunities for natural backlink acquisition and strengthens your online presence.
  • Track and analyze your backlinks' performance regularly. Conduct periodic audits of your backlink profile. Use tools like Ahrefs or Moz to track metrics and disavow toxic or spam backlinks when necessary. This identifies and addresses potential issues before they impact your rankings.
  • Focus on a long-term strategy for sustainable link-building. Avoid buying links or participating in link schemes. Aim for natural link growth. This means building a more robust backlink profile that withstands algorithm updates.
  • Utilize social media platforms to support your link-building efforts. Social signals are not direct ranking factors. However, they can increase content visibility and foster relationships that lead to backlinks. These platforms also drive referral traffic. They amplify your content's reach and create opportunities for natural link acquisition.
  • Participate in interviews or podcasts. Look for opportunities to share your expertise through podcasts, webinars, or expert panels. Getting featured on these platforms can lead to natural backlinks. Many hosts will link to your website in the episode description or article. This boosts your backlink profile and drives traffic naturally.
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Our Link-Building Assurance to You

Package Pricing With No Hidden Costs

We don't contract with link resellers and low-quality backlink sources. These include private blog networks, link farms, and other spammy sites. That's why we offer reasonable and affordable packages with no extra costs. We always abide by the guidelines set by different search engines. This is how we provide high-quality backlinks that are free from bans and penalties.

Modifiable Link-Building Strategies

Our specialists listen to your needs, wants, and brand goals. They develop the most appropriate strategy based on the information you give. Our goal is to establish your brand identity with the backlinks and content we provide. Plus, we give you full authority to change any plan or practice. This way, we accommodate your short-term and long-term goals.

Niche-Relevant SEO Content

We generate highly valuable and relevant content that aligns with your brand voice. Our writers and editors don't rely on AI technologies to accomplish this. We want to provide original content that engages readers and prompts them to take action. We also observe strict SEO standards. This ensures high-ranking content in your specific niche.

Strict Backlink Acquisition Process

We source links directly from authoritative websites in different industries. Through our genuine outreach, we have built solid relationships with these experts. That's why we can assure you of the value they can bring to your website. They have unparalleled expertise and industry authority. Each backlink from our partner sites drives significant referral traffic.

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What Our Clients Say About Our High-Quality Backlinks

Client 1 secured 34,300 clicks in 3 months after getting backlinks from us.

Within 16 months, this client's website reached 34.7 million impressions. Our premium backlinks also increased their clicks to 2.1 million.

Client 3 achieved a 6.9% average CTR within 6 months of link building. Their total impressions also surged by over 37x.

This local client availed of our monthly backlink plan. After 16 months of link publication, they boosted their clicks to over 14K. Their online impressions also reached 865,000.

Hey, I'm Ippei Kanehara!

ippei kanehara lead generation success story

I have over 10 years of SEO experience. I use my accumulated skills and knowledge to grow my online business. Apart from this, I also help aspiring online entrepreneurs build passive income. I teach the ins and outs of local lead generation and SEO. Moreover, I founded ippei.com to provide valuable content that is free and accessible.

I started my SEO journey back in 2014. This was when I learned that not all business models are sustainable. I have ventured into Amazon FBA, online arbitrage, and many more. But I found my passion in SEO. I also discovered a business model that drives significant monthly passive income. Local lead generation became my lifeblood.

After attending an SEO conference a few years back, I learned the importance of backlinks. That's when I partnered with Dan Klein and a link wholesaling company. Our goal was to provide high-quality backlinks that are valuable. These links come from sites with high authority. They help your website rank better in search engine results pages. Plus, you get a healthier backlink profile.

FAQs

What are homepage backlinks?

Homepage backlinks are inbound links that point to the homepage of a website. These are typically your main URLs. These links are often part of a website’s backlink strategy. While they are valuable, focusing solely on homepage backlinks is not ideal. A balanced strategy should include backlinks to inner pages. Combining homepage backlinks with deep links creates a more effective link-building strategy. They support both domain-wide authority and the ranking of specific pages.

Do you offer nofollow or dofollow links?

Most of our partner websites and blogs offer dofollow backlinks from genuine outreach. But, there are some sites that only provide nofollow links. It depends on the origin site's terms of service and rules.

Your purchased backlinks will be in English since they come from English-language sites. But, your website can be in any language.

What industries do you cater to?

  • Education
  • Gaming and betting
  • SaaS and technology
  • Retail and marketing
  • And many more

We also handle the content creation process for you. Our SEO editors and writers generate relevant and engaging content that is niche-specific. This ensures that your site has topical and domain authority. Most of our referring sites allow client-generated content. However, we take an extra step to make sure all your content is SEO-optimized. This way, we create content that exceeds the average SEO standards.

Will I get regular updates on backlink placements and content drafts?

Yes, we provide regular updates on backlink placements and content drafts. You can approve or reject them during the review process. This ensures that our outputs align with your goals and standards. The turnaround time for backlink publication is around a few days. It can take up to 90 days, depending on the referring site and your niche specifics.

How do you choose the backlinks you provide?

We choose backlinks according to specific metrics like:

  • Traffic and engagement
  • Relevance and authority
  • Editorial content quality
  • And many more

Do you offer other payment options apart from bank transfers?

Apart from bank transfers, we also accept other payment options like PayPal, credit cards, and Payoneer. You can check with us to know other convenient payment methods.

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