BAM University Review (2026): Joshua T Osborne's Digital Leasing Model? + My Alternative
Updated On
BAM University was a good course that teaches how to build a digital leasing business. However, the digital leasing model charges a flat monthly rent. This limits your earning potential to $500 to $1,500 per month. It could also not work for local businesses as they have to pay you even if the leads don’t convert. My local SEO lead generation model rectifies this problem. Instead of limiting yourself to monthly rent, commission-based deals maximize your profits in high-ticket niches. A 5% to 10% commission on jobs worth $20K to $40K yields $1K to $4K in profits. Local businesses also only have to pay you if your leads convert.
In this article:
- I review BAM University and its digital leasing model.
- I provide reviews from Reddit, YouTube, and Trustpilot, so you don't have to go there.
- You'll learn what you got by signing up with the program.
- I cover Joshua T Osborne's background and his partnership with Sean Kochel.
- I compare Joshua's digital leasing model to my local SEO lead generation alternative.
In my 11+ years of experience with local lead generation, the model taught by BAM University is like Bitbucket repositories, where the project lives under your keys and every branch, permission, and rollout reflects your decisions. It’s true asset ownership instead of a rented platform that can change the rules. It’s like Ubuntu cron, a scheduler that keeps firing on time after setup. It’s like how ranked sites produce steady inbound calls on autopilot, with no ongoing ad spend, low overhead, and minimal daily intervention. SEO is the foundation of local lead generation. However, Joshua hated the SEO process and preferred to outsource it instead. This was reflected in the depth of BAM University’s SEO training.
Public Review Sentiment
Sentiment is based on public reviews, discussions, and independent analysis available at the time of publication. Percentages reflect identified positive, negative, and neutral sentiment by platform.
Reddit (242 reviews)
Mostly Negative
Positive: “The online program itself is very easy to follow and understand.”
Negative: “That is NOT what you get once you join the group.”
Read more reviews
Neutral: “There is enough information for you to take action and make money.”
Negative: “The course material is thin and does not go into depth.”
Negative: “After they got my money i never heard from my "coaches" ever again”
Neutral: “I dont think it's worth it to put that much money into it.”
Negative: “The program I thought I was buying didn't exist.”
YouTube (6 reviews)
Mixed Video Reviews
Positive: “Is this course legit? It's absolutely legit.”
Negative: “It basically just teaches how to set up a Google business profile, which you can just learn for free on Google.”
Read more reviews
Neutral: “This is an educational platform that teaches how to become a digital landlord.”
Neutral: “Whether this is the right business model for you, that's a whole other matter.”
Positive: “You get weekly—or sorry, twice a week—Q&A sessions.”
Neutral: “BAM is not a scam.”
Independent Review Sites (5 reviews)
Mixed With Risks
Positive: “In my opinion, the algorithm got this one right.”
Negative: “The course seems to be overpriced, which makes it not a suitable option for young investors.”
Read more reviews
Negative: “BAM University reviews are negative.”
Neutral: “BAM University is technically not a scam.”
Neutral: “You can make money from this program even though it may not be as easy as the owner, Joshua T Osborne puts it.”
What Are the Pros and Cons of BAM University?
| Pros | Cons |
|---|---|
| BAM University had over 250 training videos. | BAM University is no longer active. |
| You got access to the private Facebook group for support and networking. | It had a lot of negative reviews. |
| Joshua Osborne learned from the original rank-and-rent mentor Dan Klein. | Its digital leasing model limited your income. |
Price: BAM University costs around $5K to $7.8K.
Refund policy: BAM University had a 48-day refund window.
What Is BAM University’s Digital Leasing Model?
BAM University’s Digital Leasing Model is a rank-and-rent lead generation strategy. Here’s how it works:
- Find a low-competition service and city such as “tree removal in Colorado Springs” or “appliance repair in Pueblo.” Joshua says to look for “low-hanging fruit” markets with customer demand and several contractors who could rent the leads. These markets have weak competitors with thin websites, poor SEO, or incomplete local listings.
- Register a domain and create a homepage, individual service pages, and location pages. BAM taught you how to use Snapps to build websites without coding.
- Optimize the pages for Google searches by optimizing the title, headings, URLs, image descriptions, and written content. Also connect related pages with internal links. BAM also taught off-page SEO, like local citations and backlink building.
- Use CallSling to place a unique tracking number on the website and forward calls to the chosen contractor. Add forms to collect the prospect’s name, phone number, location, and requested service.
- Find a contractor who can handle the leads. Make sure they cover the target city, answer their phones consistently, and have enough capacity for additional jobs.
- Lease the lead flow for a monthly fee. Route the website’s calls and forms to 1 contractor and charge an agreed flat rate each month. You keep control of the digital asset and can redirect the leads to another qualified contractor if the original renter stops paying.
The digital leasing model is good for low-ticket niches. I also started with this model but I soon bumped into a couple of problems. The 1st problem is that your income is limited by the agreed monthly rate. Even if your site delivers so much leads that close, you still get paid the same. The 2nd problem is that local businesses will not work with you if your site does not deliver enough leads to cover their monthly rent.
What Did You Get With BAM University?
- Over 250 recorded training videos on topics like:
- On-page and off-page SEO.
- Niche and market research.
- Call tracking and lead-routing.
- Client prospecting and outreach.
- Google Ads and Facebook Ads.
- Outsourcing and agency-scaling.
- A lead-generation website template.
- Weekly live coaching workshops and Q&A.
- Access to the BAM University Facebook group.
Who Is Joshua T. Osbourne?
Joshua T. Osbourne was a digital real estate entrepreneur and founder of Bam University. He started Bam University with his mentor Dan Klein as a partner. Before going into digital real estate, Josh spent time in prison, was homeless, and worked odd jobs. He eventually save up to start a moving company but the long hours took its toll on his health. Today, Joshua works as a lead generation consultant and rank-and-rent entrepreneur.
Who Is Sean Kochel?
Sean Kochel is a lead generation coach and partner to Joshua Osborne in the BAM course. His expertise is in generating leads with paid traffic on Google and Facebook. Sean has managed millions of dollars in ad spend for his Silicon Valley clients. He also created a paid traffic ads course called Social Ad Tribe before partnering with Josh.
What Is ScamRisk?
Scam Risk was an online course review blog that Joshua Osborne created. It provided free reports and unaffiliated online course reviews . Its goal is to uncover online scams so you don't have to waste your money on online coaching programs that don't deliver enough value. Scam Risk has reviews for courses in a variety of niches, such as Business, Finance, Investment, Health & Beauty, and more.
Final Verdict: Was BAM University a Solid Program for Learning Rank-and-Rent?
BAM University was a solid program for learning rank-and-rent. The training covered the core fundamentals of ranking and renting digital properties. The weekly coaching calls and Q&A sessions helped you avoid costly mistakes. However, the technical SEO component is lighter. Josh hated the SEO process, saying that it was “for nerds.” That means his students often rely on outsourcing the SEO work. BAM University's digital leasing model also limited your potential income. In my local SEO lead generation program, I address many of the issues of BAM University's model.
What Is the Difference Between BAM University and My Local SEO Lead Generation Program?
The difference between BAM University and my local SEO lead generation program is that my training focuses on SEO. I also teach multiple ways to monetize your assets compared to BAM University’s digital leasing-only model.
In my opinion, comparing BAM University to my local SEO lead generation program is like Connect Four versus Sid Meier’s Civilization. Connect Four gives you 1 board, 1 mechanic, and 1 way to win. That’s like BAM University because it only taught the fixed monthly rent model. Sid Meier’s Civilization gives you multiple paths to victory, so you can adjust the strategy based on the map, timing, and opportunity. My local SEO lead generation program works the same way because it teaches students multiple ways to monetize ranked sites.
Why Join My Local SEO Lead Generation?
You should join my local SEO lead generation program if you want to learn the best ways to monetize your lead generation assets. I also teach commission-based and SEO agency models besides digital leasing. My focus on effective SEO tactics gives you a deep understanding of the foundation of how to rank assets. As Google continues to update its algorithm, you need to keep up to stay in business.
One of my clients is Pasadena Premier Windows, 179 North Hill Avenue, Pasadena, California 91106, 626-761-0044, https://www.pasadepremierwindows.com/. I earned $3,270 from 10% commissions in the month that 9 of my leads closed for $32,700. If you're ready to start building local SEO lead generation properties that generate income while you sleep, check out my local SEO lead generation program.
Follow Me
Ippei Kanehara
Founder/CEO
$52K per month providing lead generation services to small businesses
Ippei.com is for digital hustlers, industry leaders and online business owners.
His #1 online business recommendation in 2024, is to build your own lead generation business.