The best AI tools for SEO include:
- Ippei's Content Writer
- MarketMuse
- ChatGPT
- SEMRush
- SE Ranking
- Alli AI
- Frase
- Jasper
SEO can be done by AI. Artificial intelligence can support SEO tasks like content creation, keyword research, and link building outreach.
For example, Sam Oh of Ahrefs used ChatGPT to rank #1 on Google in just one hour. He used Ahrefs to find keywords with high potential to rank for the featured snippet. Then he used the ChatGPT AI tool to write content that was clear and simple. As a result, Google ranked the AI content #1 in the featured snippet position.
Google can detect AI SEO. AI SEO content often follows a certain pattern and includes words and phrases that Google can surmise are from AI. Although not perfect, Google’s algorithms are getting better at identifying AI SEO content because of these hints that the AI gives.
Google does not penalize AI content. At least not explicitly. Google search’s guidance on AI generated content is that Google will rank original, high-quality content regardless of whether it’s created with AI or not. However, pure AI content typically doesn’t perform well long term. That's because many AI content generation tools create generic content that doesn’t provide much value.
Nathan Gotch of Gotch SEO had several such experiences with his and his clients' SEO campaigns. For example, Nathan was trying to rank for “SEO Training Houston” with AI content. Although Google initially ranked the AI content, the AI pages were completely de-indexed by Google after an algorithm update. In response, Nathan replaced the AI content with human-generated content, and it was re-indexed and ranked on the first page again.
When using AI for SEO, there are some tricks to avoid Google penalizing your website. I will discuss those in this article. As an SEO professional with over a decade of experience, I have extensive experience using AI tools to rank websites on Google. AI SEO tools can be used by businesses of all sizes to streamline SEO processes. Small businesses can use AI SEO to rank for local search queries. Larger businesses can use AI SEO for more advanced SEO strategies and rank for global keywords.
Here are the top AI tools for SEO.
1. Ippei's Content Writer
Ippei's Content Writer is an AI SEO writing tool. It's a straightforward AI SEO software that allows you to enter a target keyword and generate SEO content in seconds. You can customize aspects like article length, point of view, and whether real-time data is incorporated and cited.
The best AI writer for SEO is Ippei’s Content Writer because it uses an agentic-workflow and accesses live SERPs. Ippei’s Content Writer uses multiple AI agents to optimize content to rank in the search engine. After providing the tool with the target keyword, it looks at the top ranking articles in live SERPs to find the right keywords Google prefers. Then, it creates an outline and writes the content. You can choose from either of the latest ChatGPT or Claude models to generate the content. Before publishing, an AI agent removes AI sounding words and phrases. It makes the content easier to read for humans and better avoids AI detection.
2. MarketMuse
MarketMuse by Siteimprove is an AI content planning and optimization software. This AI SEO tool includes many useful features, including:
- Competitive analysis
- Content clustering
- Content planning
- Content brief generation
- Content optimization
Competitive analysis uses AI to find gaps in competitors content so you can outrank them. The content clustering and planning features analyze your content inventory. It finds new topical cluster opportunities based on your topical authority. Once you know what topics to create articles on, the content brief generation feature quickly shows you how to structure the content to rank based on current SERPs. Content optimization provides keyword insights, like which keywords to use in the content and at what frequency to use them.
3. ChatGPT
ChatGPT by OpenAI is a multi-purpose generative AI tool that is often used for SEO. The ways you can use ChatGPT for SEO include:
- Keyword research - Prompt ChatGPT for a list of article keyword ideas. Use SEO tools like Ahrefs or SEMRush to verify the chosen keywords have search volume.
- Article outline - Prompt ChatGPT to create an article for the target keyword.
- Content generation - Prompt ChatGPT to create each section of the article following the outline. ChatGPT should create one section of the article at a time for best results.
ChatGPT isn't the best in any one area of SEO. However, ChatGPT makes the list of best SEO tools because it's not confined to certain tasks like other SEO tools are. ChatGPT can support SEO specialists in a wide range of tasks.
For example, Adam Enfroy claims to have used ChatGPT to rank for over 50K keywords on Google. He primarily used ChatGPT for content generation. He automated workflows using Make.com, performed keyword research using Ahrefs and Google Keyword planner, created AI images with the ChatGPT image generator Dall-E, and tracked performance with Google Analytics.
4. SEMRush
SEMRush is a comprehensive digital marketing platform for SEO, content marketing, social media marketing and competitor research. SEMRush's SEO features include SEO audit, keyword research, backlink optimization, and content creation. SEMRush offers a handful of AI tools, of which ContentShake AI is the most useful. ContentShake AI is a content creation tool that leverages SEMRush's SEO data to create high-ranking content.
A SEMRush employee on Reddit explains that ContentShake AI is integrated with OpenAI. However, ContentShake AI creates superior content because it has access to real time search result data.
5. SE Ranking
SE Ranking is an SEO tool suite for SEO agencies that's powered by advanced AI and ML technologies. SE Ranking includes tools for SEO research, SEO monitoring, content marketing, and local marketing. Many SEOs view SE Ranking as a simple yet effective solution for beginner to intermediate SEO activities.
An SEO professional on Reddit says the main features they use from SE Ranking are:
- Keyword tracking
- Competitor backlink tracking
- SEO auditing
6. Alli AI
Alli AI is a no-code SEO automation tool. Unlike most other AI SEO tools that focus mostly on content, Alli AI helps with technical SEO. The platform's key features include:
- On-page SEO automation
- Live website editor
- Site speed optimizer
- Keyword rank tracking
- AI schema markup generator
- AI internal linking automation
- SEO A/B testing
Alli AI includes readymade automation solutions for WordPress, Shopify, Wix, and Squarespace. Overall, Alli AI is a comprehensive AI SEO solution to automate many SEO tasks across various platforms.
7. Frase
Frase is an SEO content optimization tool and AI writer geared towards content creators. Frase AI assists creators through each stage of article production. Its features lead you from content brief generation and article writing to content optimization with keywords and editing. It's known as having similar features and output to Surfer at a much more affordable price.
SEOPub on Reddit notes that they prefer using Frase for research and generating content briefs. Not full content generation. As such, Frase AI appears most suitable for finding which headings and keywords to include in the content. However, it's optimal for a human writer to take this information and create the actual article.
8. Jasper
Jasper is marketing platform that offers a range of AI solutions with a primary focus on content generation. Jasper support with a variety of SEO tasks like content writing, product page descriptions, and meta tags.
In a YouTube video, Marketing Island found Jasper an effective SEO solution for fast content generation. They were particularly impressed with Jaspers readymade SEO page templates. Marketing Island notes that Jasper is best used for long-form blog articles and meta descriptoins.
Nina Clapperton of She Knows SEO uses Jasper AI to expand her content output ability. The tool helps her publish over 20K words of content for her own websites and over 50K words for her clients each week. Jasper helps the SEO specialist scale her own projects and earn more money from clients simulataneosly.
How to avoid Google penalizing AI SEO content?
How to select the best AI SEO tool for your business?
- 1Define SEO goals - Determine which specific aspects of SEO you want to automate with AI.
- 2Consider your budget - Calculate how much money you can use to pay for an AI SEO tool.
- 3Research AI SEO options - Compare the different available AI SEO tools that fulfill SEO goals within the budget.
- 4Test performance - Many AI SEO tools offer free versions or a free trial period. Experiment with the different tool options to see how well they fulfill the business’s needs and select the best solution.
What are the best AI SEO writing tools?
The best AI SEO writing tools include:
- Ippei’s Content Writer
- Claude
- ChatGPT
- Surfer
- Jasper
SEO writing tools cost $200 - $1,000+/year compared to hiring a content writer that costs $67K/year on average, according to Glassdoor USA. Using AI SEO tools like Ippei’s Content Writer can help you save considerably on content creation costs.
Conclusion: Will AI replace SEO experts?
AI will not replace SEO experts. Although SEO can be streamlined using AI tools, AI cannot completely take over all SEO tasks. SEO requires human intervention for aspects like creativity and understanding of user intent. Besides AI replacing SEO experts, some wonder if AI will replace SEO altogether. People are increasingly turning to AI tools like ChatGPT and Perplexity rather than Google for certain searches. Many Google searches even generate an AI overview so searchers can see a summary of the top results in the Google SERP. It's not necessary to click into any webpage to find information.
AI is not the end of SEO. AI is likely to affect SEO strategies significantly, but SEO will exist as long as humans use search engines to find information. That's especially true for searches with local intent. Local intent searches like "plumber near me" are best fulfilled by showing relevant businesses on SERPs rather than an AI overview. That's why local lead generation is the best SEO business model going into the future.
Local lead generation entails ranking websites and renting them to local business owners. You can rent these digital assets for $500 to $3,000/month. SEO AI tools are great for creating these sites quickly and start earning income online. I use AI tools to create these sites weekly. I teach my strategies to the largest community of local lead gen professionals in my rank and rent community and course.
