8 Best AI Writing Tools for SEO | What Is Google’s Stance on AI?

November 2, 2024

does google penalize ai content

The best AI writing tools for SEO include:

  1. Ippei's Content Writer
  2. Claude
  3. ChatGPT
  4. Surfer
  5. Copy.ai
  6. Jasper
  7. Koala
  8. Writesonic

You can use AI for SEO. Many prominent SEO professionals have proven you can generate SEO results by using AI. Julian Goldie proves this in a YouTube video titled “How I Ranked #1 in 4 Hours with AI SEO”. He shows how he ranked #1 for both YouTube and a blog post for the local query “SEO training Honiton” in the United Kingdom. 

Furthermore, Matt Diggity of the Chiang Mai SEO Conference polled his SEO community. He found that the majority 68% of the respondents are using AI for SEO campaigns. Clearly, you can use AI for SEO and it’s working for many people.

AI can help your SEO efforts with marketing automation, keyword research, content structure, and backlinking. However, the most common way AI can help your SEO efforts is by using generative AI for efficient SEO content creation. This is accomplished using AI-powered SEO tools. AI-powered SEO tools are digital marketing software that helps users rank better in search engines by leveraging artificial intelligence. 

I've been doing SEO for over a decade now, using AI to rank for some of the most competitive keywords on the internet. I've even created my own AI SEO content writing tool using my extensive knowledge of search engines and user behavior. These are my top picks for the best AI SEO writer tools on the market in 2024 that can help you rank #1 on Google. 

1. Ippei's Content Writer

The content writing tool that is best for SEO is Ippei’s Content Writer tool. That’s because  uses an agentic workflow. Agentic workflow incorporates multiple revisions throughout the process before producing content. In contrast, non-agentic workflow answers a question with no adjustments during the process. It’s like writing an article or academic paper in one shot, without any draft stages. Non-agentic workflow is how popular large language models (LLMs) like ChatGPT respond to queries. Considering that most publications require at least 2-3 drafts, that’s a major problem. 

Agentic workflow leverages multiple AI agents that each excel in a specific task to create a superior result. Ippei’s Content Writer incorporates four different AI agents during the process. These include a researcher, an outline creator, a writer, and an editor. My tool goes into live SERPs to pull and incorporate the keywords and entities that Google prefers at the moment. It removes AI sounding words and sentence structures to avoid AI detection and make it easier for the human reader to understand. You can choose between the latest LLMs from ChatGPT and Claude to your AI content for SEO. 

Try Ippei's Content Writer for free. 

2. Claude

Claude by Anthropic harnesses the power of generative AI through its cutting-edge language models. These include Claude 3 Haiku, Opus, and 3.5 Sonnet. As one of the most advanced AI assistants available, it excels at producing high-quality SEO content with a natural tone. Claude 3.5 Sonnet is the most advanced model. It offers superior performance compared to other leading LLMs. According to APIDog, Claude 3.5 Sonnet outperforms both GPT-4o and Gemini 1.5 Pro. What sets Claude apart for SEO content is its ability to understand context, adapt writing style, and incorporate keywords. Claude helps content creators maintain consistency while adhering to SEO best practices. It offers broad capabilities, like meta descriptions and comprehensive long-form articles. While Claude was not created as an SEO-specific tool, many AI SEO content writer tools use Claude as the foundation. 

3. ChatGPT

ChatGPT by OpenAI revolutionized the SEO content landscape. It is one of the first widely accessible generative AI tools for writers. Powered by OpenAI's GPT models, it excels at generating a range SEO-optimized content ranging from blog posts to meta tags. Its latest version, GPT-4o, is exceptionally impressive. It can accept any combination of text, audio, and image inputs. ChatGPT is capable of many SEO tasks. These include suggesting keywords, generating content variations, and helping optimize existing content for better search rankings. ChatGPT is the most popular generative AI tool on the market, with over 180.5 million users. Like Claude, ChatGPT is not specifically designed for SEO. However, it's widely used by SEO professionals because of its broad capabilities. 

4. Surfer

Widely recognized as one of the best AI SEO tools for blogging, Surfer combines content creation with powerful optimization features to deliver a comprehensive solution for ranking content. Its flagship feature, Surfer AI, generates search-optimized articles in under 20 minutes, while the AI Outline Generator creates content structures that both readers and search engines love. What makes this AI writing tool particularly valuable is its unique combination of content generation and optimization features, including an AI Detector and Humanizer that ensure content maintains a natural tone while passing AI detection. Starting at $99/month, Surfer offers content creators a complete toolkit for generating, optimizing, and refining blog content that performs well in search rankings while engaging human readers. The platform's dedicated focus on SEO optimization sets it apart from general-purpose AI writing tools.

5. Copy.ai

This versatile writing tool helps businesses create better content faster. Copy.ai's GTM (Go-to-Market) Platform makes it easy to write everything from blog posts to product descriptions. What makes it special? It uses multiple AI models to get the best results for each type of content. Plus, you only pay for what you use. The platform makes SEO content creation simple with smart workflows that save time. It's especially good at creating product descriptions that sell. Teams love how Copy.ai combines their content data and automates routine tasks. This makes it easier to maintain strong SEO across all marketing content. Whether you're writing blog posts or product pages, Copy.ai helps keep your content strategy consistent and effective.

6. Jasper

Jasper is an AI tool built specifically for content marketing. It starts at just $39/month and comes packed with over 80 marketing tools ready to use. You'll find everything you need for creating blog posts, landing pages, and easy-to-read listicles. It doesn't just write content, it helps you repurpose it across different formats and languages to reach more readers. The platform helps you plan smart content strategies by understanding your audience and search trends. It also keeps track of your content calendar to help you stay organized. Jasper scales content quickly and optimizes it for search engines. 

7. Koala

Koala is a powerful AI copywriting tool that doesn't break the bank. It delivers top-notch SEO content for just $7/month. Koala Writer uses advanced AI models like GPT-4o and Claude 3.5 Sonnet to write content that both people and search engines love. The tool comes with everything you need built right in. It can add links, pulls real-time data from Amazon for affiliate content, and create FAQs based on what people are searching for. Your content even stays fresh and accurate thanks to real-time data updates. Koala also makes articles more engaging by adding AI-generated images and YouTube videos. The handy Outline Editor helps you plan comprehensive articles. Koala Writer has everything covered in one affordable package.

8. Writesonic

Writesonic produces content that's both SEO-friendly and factually accurate. It creates trustworthy articles backed by real-time data. The tool researches your topic thoroughly and even adds citations to prove your points. It watches what your competitors are doing and suggests ways to make your content better. It even adds internal links automatically to boost your SEO performance. Writesonic can write articles up to 5,000 words while keeping your brand's unique voice. It can accomplish this in just 5 minutes. It even creates FAQs automatically and lets you add your own documents as sources. Writesonic makes SEO simple for content marketing specialists. 

What is Google's stance on AI tools for SEO content writing?

Google’s stance on AI tools for SEO content writing is that it will rank high-quality content no matter how it is produced. Google Search's guidance about AI-generated content communicates that its ranking system rewards original content that demonstrates E-E-A-T, which stands for expertise, experience, authoritativeness, and trustworthiness. As long as content automated with AI incorporates these factors, Google claims it won’t be penalized. 

Google can detect AI SEO. Google uses machine learning algorithms to analyze syntax patterns, repetitive words, and article coherence to identify SEO content, according to ContentBot AI. Even so, Google's ability to detect AI SEO is still far from perfect in 2024. Although it's clear Google has the ability to detect some AI content, many still argue whether Google will penalize it. 

Google does penalize AI writing. However, Google doesn’t expressly target and penalize AI writing. Google penalizes low-quality content that lacks key components. These include components like originality, real human experience, and accurate statements. AI writing often lacks these components and gets penalized by Google as a result. 

SEO specialist Jack Ward provides proof of Google penalizing AI writing in his tweet below. 

Jake Ward

@jakezward

Yes, that is a real graph of an AI site...

- 330K/mo organic traffic

- Down to 216/mo (basically 0)

- From 69,056 total AI articles

Looking back even further, their peak was 607,200/mo traffic.

Then they were hit by the August 2022 Helpful Content Update:

6:37 AM · Oct 24, 2023

How to use AI for SEO content writing?

  1. Use AI for brainstorming article keyword ideas
  2. Use AI to analyze ranking articles and understand search intent
  3. Use AI to analyze common keywords in ranking articles to incorporate into your content
  4. Use AI to write the articles in sections
  5. Use AI to pull real stats from the live Google SERP to incorporate into the sections
  6. Use AI to check the content for errors
  7. Use AI to improve the content’s readability for search engines to understand by making sentences easier to read

What are the best SEO AI tools that go beyond content writing?

Adaptify: AI Backlinking, Keyword Research and PR Outreach

Adaptify is an an SEO AI tool by Dominic Zijlstra and Hansjan Kamerling. It can assist with content writing, backlinking, keyword research, and targeted PR outreach. Adaptify leverages artificial intelligence and data from SEMRush to generate SEO results. 

Hike SEO: On-Page SEO with AI

Hike SEO excels at on-page SEO tasks by using AI. These tasks include optimizing meta tasks, headers, and content structure. Hike SEO also includes AI-leveraged keyword research and tracking abilities. It was created by Andrew Allen and Kieran Headley.

What is the future of SEO with AI? 

The future of SEO with AI includes:

  • Improved search engine algorithms
  • Faster content creation
  • More personalized search engine results
  • Enhanced voice and visual search capabilites
  • Easier to predict customer behavior

Conclusion: What is the best online business model to make money with AI SEO writing?

The best online business model to make money with AI SEO writing is local lead generation. Local lead generation involves targeting low competition opportunities to generate passive income online. The local lead generation is setting up websites that attract customers for local service business owners. These business owners include home services like plumbers, electricians, and concrete pavers. Local lead generation websites cost around a few hundred dollars to set up and can generate $500 - $3,000 per month. Due to the lower competition nature of local SEO, you can rank a local lead generation website on the first page of Google in just 6 weeks to 6 months. Once you get a local lead generation to rank and partner with a local business owner, you can make passive income. Local lead generation websites can remain ranking on the first page of Google with minimal work. 

conclusion-blogging-blog

SEO-optimized service page and blog content is a major component of ranking on the first page of Google for local search queries. You can use the Ippei’s Content Writer to create the SEO content for your website page. I use this tool to help rank my own local lead generation websites. Over the last decade, I’ve ranked hundreds of local lead generation websites. I've tens of thousands of dollars a month online from the business model. Learn step by step how to make passive income online with local lead generation business with our local lead generation program and community of over 7,400 students. 

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Ippei Kanehara
Founder/CEO

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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