Over the last 3 years, we have reviewed countless Amazon FBA courses on this blog.
In 2022, 6 made it on this list.
if you feel like another course should be on this list, or you want us to review another course, leave us a comment at the bottom of this article
Let's face it, there's a lot of fake gurus out there, selling recycled info, or courses that are just plain outdated.
1. Private Label Masters (Best High-End Course)
Private Label Masters is the best high-end course we found. Tim teaches you everything from product research, how to source products & establish great relationships with suppliers, the importance of a forwarding/inspection service, optimizing your product listing, scaling your brand, and more. One of the most important tools Tim uses to help with running and automating his Amazon business is Viral Launch. In module 2, he shows you how to best use the tool. He also provides an hour long training with his copywriter, Stacey, where she explains six essential copywriting strategies that you need to implement on your product listing to maximize conversions. Aaron Eaton, Tim's assistant, is an Amazon PPC expert who teaches his in-depth strategies in module 7 to help you generate more traffic.
Tim Sanders is an 8 Figure Amazon Seller
(why this course is #1)
Tim has sold nearly $60 million in the past 5 years. In 2021 alone, he sold over $20 million, which proves that he is someone that's actively working on his Amazon business and growing it. What is surprising about Tim is that he doesn't have any partners. He runs his business with a team of virtual assistants. Today, Tim has an estimated net worth of $7 million and stays active within his private Facebook group.
Why this course is #1
The #1 reason this program makes it at the top of our list of Amazon private label courses is that Tim is an active seller today. He covers all the bases of starting, efficiently running and scaling your Amazon FBA private label business. We found Tim's strategies to be most current and each week, he holds live streams where you can ask him questions. Having access to someone that's operating at Tim's level is priceless.
Private Label Masters costs $5000 and some payment plans are available.
2017 - present
Tim Sanders - did $20 million in sales in 2021, $60 million in the past 5 years, high-level knowledge especially for creating a team and scaling. Well spoken, easy to follow. Launched 120+ products.
Great engaging private Facebook community of 3000 students, ask questions anytime, connect with other FBA sellers
Great for both beginners and experienced sellers. Outstanding advanced training on running Facebook ads for more reviews. Lifetime updates.
Tim provides live coaching once per week. Ask him questions, pick his brain.
clear on setting the right expectations of how much it will cost to start a successful FBA business ($5K minimum)
Wish Tim would show more behind the curtains on how he manages and communicates with his team. What does his day to day look like?
Private Label Masters vs. Amazing Selling Machine
Why Amazing Selling Machine Lost
Amazing Selling Machine (ASM) is another high-end $5000 course, and it's been around since 2011, because they offer an affiliate program, they have many bloggers promoting it.
Don't get me wrong,its not a bad program. They've produced some really successful students. I would say the best thing about ASM is the community, since they've been around the longest, they have the biggest group out there.
However, here are the few reasons that caused us to put Private Label Masters ahead of them in this "High-end courses" category for 2022.
The training uses too many slides: most of the training is Matt Clark talking through these PowerPoint slides which you can read yourself, they should screen share more and show more real-life examples of what they're describing.
Lack of cohesiveness & clear direction: Sometimes the ASM training feels like information overload because they cover every strategy without giving you a priority of which one is most effective. For examples: they cover every single marketing tactic outside of Amazon like Adwords, FB ads, FB messenger bots, Instagram, Working with Influencers... without giving you suggestions on which strategy is most effective for 2022. More is not always better for training. Without clear direction and a step-by-step process, you leave it up to the student to figure out which strategy will work best through trial & error, which could waste a lot of time.
Lack of real-world examples: In the training, it is unclear if the head coaches Matt Clark and Jason Katzenback are truly building 7-8 figure Amazon businesses of their own today. Whereas it's nice to have Tim Sanders from Private Label Masters have done $20 million in sales in 2021 & can often share stories & examples from his day to day as a top Amazon seller being in the trenches.
To read my in-depth break-down of ASM, go here Amazing Selling Machine Review
2. Amz Champions 4.0 (Best Affordable Course)
The Amazon Champion course is the best affordable FBA course we found. Trevin teaches you how to create your Amazon business from scratch. He easily lays out what you need to do to get legitimate reviews for your listings, rank your products on the first page in 7 days, master PPC ads, scale, and more. Trevin provides weekly support and also verifies 5 products that you choose during your product research phase. Few coaches take the time to do this. Also, when you join, you get an entire month of email support, which is helpful for any new Amazon seller. AMZ Champions is in its 4th edition and was updated in 2022.
Trevin Peterson is hands on
Trevin has 4 years of Amazon FBA experience and still works on his FBA business. This means that the tips he shares in his course are practical and relevant. Trevin has sold over 40 products and has earned 6-figures. His success has allowed him to invest in real estate (15 units in his portfolio), crypto, the stock market, and more.
AMZ Champions 4.0 costs $1500 and some payment plans are available.
Trevin Peterson - became successful with FBA in 2018, today has a legit FBA biz and regularly provides helpful tips on YouTube that's higher quality than a lot of FBA YouTubers out there. Launched 40+ products to date.
Engaging Facebook group of 1200 members, ask questions anytime
12+ hours of content split up into 100+ training videos and 30 step-by-step PDFs; lifetime updates
Trevin provides live coaching once per week, great value for the price
Trevin provides verification of 5 product selections during the product research phase
One-on-one coaching call available for a fee
Doesn't have as much experience as other coaches, but he makes up for it with effort & enthusiasm
Doesn't have experience scaling to 7-8 figures
My full article here: Amz Champions Review
Their sales page here.
3. Wholesale Academy (Best Wholesale Course)
Wholesale Academy is the best wholesale Amazon FBA course we found. Larry teaches you how to figure out which products are winners, how to automate and run your business efficiently, how to deal with your competitors, and how to scale. Shipping and logistics can be a complex aspect of this business, but Larry explains everything that has to do with Amazon's packaging rules. To help keep your Amazon seller account active, Larry also goes over Amazon's Terms of Service to make sure that your account is always compliant. As a bonus, you'll learn how to sell products in Europe.
Larry Lubarsky is a high-level wholesaler
Larry Lubarsky is an 8-figure earner like Tim Sanders, but his expertise is in wholesale, not private label. He is a high school dropout who at one point was $100K in debt. Today, he made over $18 million in sales. Overall, Larry has sold over 3000 products in the Amazon marketplace. On his Watch Me Amazon YouTube channel, he has over 28K subscribers and posts content on average, once a week. If you're interested in this biz model, this course is a good option because I see Larry as someone that's actively producing high-level results and his training is thorough.
Wholesale Academy costs $1,997 onetime. You also have the option to do 4 payments of $697
Larry Lubarsky - started Amazon wholesaling in 2012. In 2021, he did $15 million in sales. He has very specific strategies and tips that he has gained from 10 years of experience. Very clear that he knows what he's talking about.
Private Facebook group, ask questions & connect with other students
50+ training videos; 40+ hrs worth of content (supplier email templates, phone scripts & checklists)
2x per month, Larry provides a group coaching call.
14 day refund policy. Must prove you did some work.
Very realistic about the fact that this model takes a lot of work. It is not a get rich quick. You need to contact a lot of suppliers & distributors and pitch to them into opening an account for you. Most of them will deny you, but you need thick skin to keep pushing. Wholesale is a numbers game.
There are other successful wholesale sellers in the group that offer help
States that you need minimum $3000 to start wholesale, but we feel this is not fully transparent. Your chances of success is slim if you only have $3000. You need closer to $10,000 & not be too worried about seeing a return for 6 months to a year.
could use additional strategies on using software to send mass emails
Courses that didn't make the list & why
Jim Cockrum - Proven Amazon Course
It's a cheap course at $499 one time or $29 monthly (cancel anytime). This program is quite old, Jim started the program in 2009. Unfortunately, the training presentation still has an old look & feel to it. Also lacks cohesiveness, as if some of the newer strategies were just added on top of old strategies. They cover 7 different strategies to make money on Amazon from selling merch to private label, but sometimes it feels they don't get deep or detailed enough for each strategy.
training feels dated, covers too broad of topics & not enough depth, too much PowerPoint usage
No private Facebook group, there is a forum but it just doesn't have the same camaraderie of a FB group
No weekly lives, only once per month
many bloggers promote it because they offer an affiliate program
For more info, read my full Proven Amazon Course Review
Kevin King - Freedom Ticket by Helium 10
Quite a few bloggers promote this course because they offer an affiliate program, but this course pales in comparison to the top courses on our list. This is a free course that comes with a $39 monthly subscription to Helium 10, which is an Amazon seller tool but we don't even think it's the best tool today in 2022. Here's some of the main reasons this course does not make our list.
no private Facebook group or community of any kind
no support or a way to contact course creator
basic training modules, lacking a lot of the advanced strategies covered by the courses you see on our list
many bloggers promote it because they offer an affiliate program
Kevin David - Amazon FBA Ninja
Kevin David is a great marketer. But I don't see him as an expert Amazon FBA seller. He is more in the business of selling courses such as Amazon FBA Ninja or his latest Amz Automation. Which requires hefty $40K to sign up and they claim their team will do the entire business for you. But you still take on the risks such as your account getting shut down or the product they choose not to succeed. Nothing is guaranteed in Amazon FBA.
Lack on on-going support by Kevin David
Training lacks real world examples, a lot of surface level explanations
Kevin David promotes too many other business models & programs
Free Amazon FBA Courses vs. Paid
We even reviewed free Amazon FBA training out there and the conclusion is that the free training simply doesn't compare to the paid. Even the very best Free Amazon FBA courses that we reviewed at most provided 4.5 hours worth of content, versus the paid courses are at minimum 15-20 hours of training. Not to mention there is no support, community or live training, which is a major component of investing in a program. Being able to communicate with other sellers that's in the program and brain storm / asking questions is one of the main value for the paid course. And it gives you an immense advantage to learn from the experience of others, not just the head coach.
Amazon FBA Course for Beginners
If you are just starting your Amazon selling journey, check out our list of Top 20 Amazon FBA courses for beginners. Enrolling in an excellent course from the start can help shorten your learning curve with valuable mentorships, live coaching calls, and private Facebook group support from fellow Amazon sellers. I highly recommend purchasing a course from the beginning so that you don't waste time sifting through mountains of disorganized or outdated YouTube information.
Amazon Dropshipping Courses
Amazon dropshipping is an entirely different business model where you don't have to buy inventory. You list items on Amazon and only when a customer purchases your product, you place an order to a supplier or retailer and they ship the product for you to the customer. There's different things you have to watch out for like understanding how to avoid Amazon dropshipping account suspensions, but this business model allows people to get started with Amazon without having to invest in inventory, so lower startup cost than the usual FBA model.
Top UK Amazon FBA Courses
Is Amazon FBA still profitable?
This is a topic that a lot of gurus don't want to touch because they're selling a course.
Yes, you can still profit from this business, but it has gotten drastically more saturated compared to 4 years ago. According to Jungle Scout, there's 4000 new sellers joining every day.
A big issue is that a lot of brands & suppliers / distributors are getting into FBA themselves, making the price competition across the board very tough in a lot of categories.
This is the reason building a proper brand with Private Label & innovating on a product to differentiate yourself from the competition is even more important in 2022.
You can read more about it here: Is Amazon FBA still profitable in 2022? I go more in-detail about 6 reasons it became unprofitable for some sellers and what you can do about it.
Is Amazon FBA right for you? or should you consider a different business?
Amazon FBA takes patience. You have to be okay with not making any profit for 1-2 years because there's so many variables that can derail the business. Investing in a good course & mentor will help you avoid the common Amazon FBA mistakes however, even if you do everything perfectly. The marketplace is getting more competitive each year and us 3rd party sellers are losing more competitive advantage. Here's some reasons FBA is becoming a more difficult online business model.
Despite these challenges, you can still become a successful seller. It's just not as easy as it once was. I still believe in the Amazon FBA business model, but I also really like another internet business called local lead generation. Check out Amazon FBA vs. Local Lead Generation
Amazon FBA is still one of the best online businesses, but it comes with its challenges.