You’ve heard it time and time again:

If you want to succeed with an FBA business, you simply must do adequate product research.

Easier said than done.

This is one area of your business where you might face some serious hurdles, and most people struggle to wrap their heads around product research.

If you’ve got a mathematical and calculating mind, then this process might actually be easy – maybe even enjoyable.

The other half of people find it mind-numbing and frustrating.

Analyzing trends, graphs and raw data is never really easy, but there are some who are better suited to it than others.

In 2021, massive Amazon enterprises are hiring entire teams of people to handle their product research.

Let’s not mince words – you’re up against some serious competition.

But there’s still hope.

Individuals who manage to succeed in the world of Amazon usually have an unteachable talent for spotting trends and popular products.

It’s like a sixth sense in many ways, but it’s also rooted in the analysis of data and facts.

These savvy entrepreneurs know when to take a risk with a new product, and it usually pays off.

This is a skill that can several take years to learn.

All that sounds pretty daunting – but there’s good news.

In 2021, a number of Amazon Product Research tools are popping up all over the place, and they’re helping people like you get an advantage in the competitive world of FBA.

Whether you’re new to the FBA game or you’re a seasoned veteran, tools like these are definitely worth a look.

Because — when it comes down to it — why wouldn’t you give yourself an advantage in such a competitive industry?

Speaking of an advantage, one of the things that I’m grateful for is having entered a lead gen coaching program as far back as 2014…

This was long before I had ever heard of Fulfillment by Amazon (or “Amazon FBA”), because there’s no way that I was going to embark on such an entrepreneurial endeavor when I had less than enough money to eat with…

See, I was like most of the people who read this blog – the whole rags to riches story of being in a Detroit, Michigan apartment in a downtown, urban environment…

Where the landlord would laugh at me if I ever asked for more heat in the winter time, as the deep-cold winds would practically burrow through the cracks in the bricks and walls. 

For a corporate worker – at the age that my peers were going into college – I really thought that I had landed the level of independence I had always dreamed about…

That dream – meaning becoming an independent man – was extremely short-lived when I discovered that $35,000.00 in a gross, annual income wasn’t even enough to be able to avoid walking to work in some of the deepest of the snowy winters I had ever imagined. 

About a year into the local lead generation coaching program, I was collecting more than $10,000 in a single month’s net income…

That’s not to brag, but it is to say that I finally had options about what to do with my life. 

How was I able to amass that amount of income? 

The process of using FREE TRAFFIC to help small local businesses to have more customers is really quite simple…

  1. Compile the resources to make a lead gen site
  2. Stick that awesome money-generating thing to the top of search
  3. Kick back and let the dough roll in
  4. Rinse, Repeat, and Enjoy Life!

In fact, this is what one of those lead gen sites looks like – and they can rake in an average of $750 to well over a grand (in United States Dollars, for those international folks who avidly read this informational blo), and this one, in particular, is focused on generating more customers for a local tree service company in Grand Rapids, MI (see it below):

If you, too, want these kinds of results, we’re opening our lead gen coaching program for only a brief window of time…

That’s not a false sense of scarcity either; we really want to focus on getting success stories happening with everyone that comes in, and the only way that I can devote my energy to the newbies that follow the same system I had used to rake in the big bucks is to bring in only a handful (at any given time) so they can have some direct support as they get started.

CLICK HERE to learn more about how this lead gen coaching program can help you in reaching your personal – and entrepreneurial – goals. 

Meanwhile, let’s get to the reason you’ve come to this web page:

The 12 Best Amazon Product Research Tools in 2021!

First: AMZ Tracker

AMZ Tracker is an excellent option for anyone who just can’t seem to figure out Amazon’s search engine.

Some may not be aware of the fact that the search engine on this platform is wholly unique – it operates in a completely different way than Google, for example.

One of camelcamelcamel’s most significant struggles for Amazon sellers includes figuring out how to rank their products.

Many of those who are new to FBA struggle to get their products listed anywhere near the top of the search results.

Ranking is something that AMZ Tracker really targets, and it’ll help you find the right keywords to help you boost your product’s ranking.

One of the standout features of AMZ Tracker is that it offers intuitive, easy to read ranking reports for each and every one of your products.

This tool will also help you market your products better, offering insights as to why certain items aren’t selling.

This tool offers an entire suite of services that go far beyond simple product research functions.

These include negative review alerts, “super URL” constructors, and long-tail keyword research.

AMZ Tracker will even help you spy on your competitors and gather vital intelligence.

There’s a free, one-week trial for this product, and you can then choose from a variety of different packages, ranging from $50 to $400.

Second: Scope

Scope is a convenient tool for those searching long and hard for the right product to sell on Amazon.

First and foremost, Scope is an Amazon keyword tool, but there’s plenty more under the hood when you take a closer look.

Scope was created by the reputable and popular company Seller Labs, and the quality is what we’d expect from such a brand.

One of Scope’s standout features is the display of the highest ranking keywords for any given product.

Once you know what these keywords are, marketing becomes a lot easier.

Another neat trick that you do with Scope is a reverse ASIN lookup.

Smart sellers can use this feature to figure out the average CPC build, estimated sales per keyword (SPK), and many other vital pieces of data.

Scope knows that sellers want the information that matters – namely the price, fees and sales estimate for each and every product you choose to examine.

You can even filter your searches to find products with a certain star rating or sales rank.

You can also search by the number of sellers and reviews.

Perhaps one of the most useful features for those looking for the right product to sell is the profit calculator.

This is exactly what it seems to be like – Scope will actually provide you with a reasonable and accurate estimate of how much money you stand to earn when selling a specific product.

All of these features suggest that Scope was designed by Amazon sellers, for Amazon sellers.

The best part is that this is a Chrome extension that is completely free.

If you seek to access all the features, however, it’ll cost you a minimum of $32.50 per month.

Third: RepricerExpress

RepricerExpress doesn’t focus on the fancy features that a lot of these other tools offer.

Instead, their goal is simple – help sellers get their products in the buy box, or at the very least, in the “more choices” box.

Numbers don’t lie, and some impressive statistics surround this particular tool.

A whopping 86% of sellers report higher sales after using RepricerExpress, and these are both Amazon and eBay sellers.

Of the sellers that reported higher sales, the average gross sales increase is an impressive 36%.

Even more importantly, the buy box shares increase by 37%.

The official website states that sellers can expect to save 23 hours per week with this tool.

And you know that they say… Time is money.

One of the most attractive features that RepricerExpress offers is flexibility.

Different sellers like to employ different marketing strategies, and this tool allows you to pursue tactics that serve you best.

You can tell RepricerExpress to match competitors’ prices…

But why not raise your prices above your competitors, giving the impression of higher quality?

Of course, you could always low-ball your competitors and offer rock bottom prices.

All of these tactics are perfectly viable with RepricerExpress, and you can even choose to ignore certain competitors if they’re not a threat.

On the other hand, you can specifically target products within the buy box.

You might even be able to kick your competitors out of the buy box!

This smart, versatile product is available for $55 a month, with a free 15-day trial and constant customer support.

Fourth: Amazooka

If you’re searching for a “Swiss army knife” for your product research needs, then look no further than Amazooka.

This clever little tool can pretty much handle anything you throw at it, and it boasts a plethora of features.

It’s an excellent product for those who want to keep all their tasks centralized in one place instead of downloading multiple apps, tools, and extensions.

Automation is a big focus with Amazooka, as is analysis and tracking.

This tool will keep track of your customers, your competitors, your sales, and much more.

Amazooka can automatically engage with your customers, boosting your chances of 5-star reviews.

Amazooka tracks ads and provides live analytic updates for your various products.

This product also allows you to spy on competitors, as well as track keywords and check your reviews for changes.

This might all sound like a product designed only for professionals, but it’s actually a brilliant option for new FBA sellers.

Amazooka works wonders as a launch tool, and it can help you get stellar reviews right out of the gate.

This will ensure that you hit the ground running, and your sales soar within the first few weeks and months of selling on Amazon.

Amazooka is exceedingly professional in every little aspect of its operation, right down to the way in which it interacts with you, the seller.

It sends you automated emails or messages on Slack, which keep you updated on your products and your progress.

That way, even if you forget to check in on what’s happening, Amazooka has your back. Of course, the tool also has a dedicated dashboard that keeps you in control, no matter how hard you’re multitasking.

The product has a 7-day free trial, and prices can range from $60 per month all the way up to $500 per month.


Sure, everyone thinks they know the basics when it comes to pricing products.

Don’t sell for too cheap, because then you won’t make any profit.

At the same time, you can’t sell too high, because then your sales will plummet. Sounds simple, right?

The truth is that there’s a lot more to it than that, and top FBA companies are using complex algorithms to price their products right in that sweet spot.

The good news is that with tools like, you too can figure out the optimal price for your products, without all the guesswork.

Trust us; this tool will seriously boost profits by giving your products the perfect price.

If you wish to take a closer look at how this tool actually works, sends you regular actionable sales data reports.

You can choose to ignore these things, or you can use them to look for opportunities to push your profits even higher.

It’s up to you.

This might seem like a useful product, but one that doesn’t offer a wide variety of features. knows this, and that’s why they’ve designed their product to work seamlessly alongside other tools you might have chosen.

They claim they can integrate with virtually any other product research tool on the market, which means that even more of the work becomes automated.

This tool offers a free trial, a blog with tons of useful information, and a price of $100 per month.

Sixth: Camelcamelcamel

No, that wasn’t a typo.

This tool is really called the “camelcamelcamel.”

But don’t commit the mistake of underestimating it based solely on the name – this is one handy product for FBA sellers everywhere.

It’s another product that focuses on one, simple goal rather than trying to do too many different things at once.

And that one thing that camelcamelcamel does best is price tracking.

You can tag certain products to add to your watch list, and then the tool can notify you (through email) when the price drops.

Camelcamelcamel also gives you the historical price charts for pretty much any product you choose.

Its database contains over 18 million products.

One of ca the best features of camelcamelcamel is that it integrates very well into your browser.

Currently, it exists as a Chrome extension or as a browser plug-in for Firefox.

The fact that you can use this tool to find products with the highest price drops not only makes it an excellent research tool but it also a great asset when you’re making personal purchases on Amazon!

The best part is that camelcamelcamel is free.

Just create your account, and you’re good to go.

Seventh: MerchantWords

If you want access to the most significant keyword database on the web, then there’s no better choice than MerchantWords.

This company has been tracking keywords since 2012, and they’ve amassed an enormous wealth of keyword knowledge that can help people like you attract buyers, rank products, and seriously boost profits.

MerchantWords analyzes data from all over the web, not just Amazon, which means you’ll have a bigger, more complete picture of buyer patterns than your competitors.

If you’re getting the sense that MerchantWords is one the most extensive tools out there, you would be correct.

This tool “casts its net” not only over one portion of the internet but over as much of it as possible.

MerchantWords analyzes keywords globally, not just in one country, which means you get access to top-ranking keywords in different languages.

The benefit of such a system cannot be understated, and it’s almost unbelievable that no one else has thought of this.

It might not even be that these different countries speak different languages.

Their dialect might be slightly different, which can result in different search queries.

For instance, “pants” means underwear in Britain, but in North America, the word refers to what Brits would call “trousers.”

For a genuinely reasonable price of $30 a month, you’re getting access to a product that offers some unique and exciting features – things that you won’t find anywhere else.

These include the points mentioned above, but also a very advanced Artificial Intelligence system that will target keywords most likely to boost your sales.

Eighth: Keyword Inspectors Product Research Tool

While the name might suggest that this is only one, unique tool, the reality is that it’s a service which offers a wide variety of different devices for various needs.

It’ll probably take you an entire day to go through them all and try them out for yourself, and many people find exciting features that are perfect for their particular business.

But one tool that everyone seems to love is the Reverse ASIN keyword tool.

Using this tool, you can quickly and easily find out which keywords rank most highly for each ASIN.

Using the unique product ID that Amazon gives each item, you can find out all kinds of interesting tidbits of information that can boost sales.

Another helpful tool offered by Keyword Inspectors is the Keywords Trends function.

This can easily and quickly provide you with the keywords that buyers are using to find your unique products.

The applications for this simple tool are endless, and it gives you an excellent idea of what you need to do to improve marketing.

This tool also provides you with related keywords, which you can then use to boost your ranking.

The endless list of features continues with their Indexation Tester, which can make sure that the people who are looking for your products find them.

This is crucial for increased profits.

Finally, Keyword Inspectors help you make use of long-tail keywords to boost your product’s ranking, making them visible to more people on Amazon.

All in all, this solid product can adapt to a wide variety of needs.

Ninth: Feedback Genius

Every good FBA seller knows that good reviews are worth their weight in gold.

In 2021, customers base their purchases almost entirely on whether or not the product has good reviews, and we can’t blame them.

It’s a very good strategy for making sure the product is worth buying. And for sellers, it’s often the deciding factor that leads to a sale.

Even more importantly, it could be the deciding factor that puts your product in the buy box. But how do sellers use this to their advantage?

What if there was some way to actually optimize our reviews, without solely relying on our customers?

Feedback Genius is the answer to all your feedback needs on Amazon.

Don’t worry; this isn’t some bot that writes fake reviews.

What it does is contact your customers and encourage them to write reviews for your product via email.

It’s a straightforward idea (and an even simpler tool to set up), but it will seriously boost your reviews in unexpected ways.

Although it’s simple, there’s a lot of options for customization.

There are tons of filters and manual triggers, so you get to send emails when you think it’s the best time.

You can also make sure to ignore customers who don’t want to be sent emails.

The best part about this tool is that its free option allows you to send 100 emails per month.

That’s more than enough for any small business, or an FBA seller who’s just starting out.

And even if you’re dealing with a larger number of customers, the next level up only costs about $20 a month!

Tenth: Jungle Scout

Besides having a really cool name, Jungle Scout is another very interesting tool that can work wonders for FBA sellers.

Most of the top FBA sellers are more than familiar with this tool, and they’ll probably recommend Jungle Scout if you ask them about it.

This tool consistently gets top reviews and is praised by critics from respected publications.

It has been featured by the Huffington Post, Forbes, Entrepreneur Magazine, and many others.

But what does Jungle Scout actually do?

Most of the tools we’ve mentioned require you to interpret the data yourself and draw your own conclusions.

Jungle Scout, on the other hand, analyzes Amazon for the best opportunities and niches, before recommending specific things for you to try.

In short, it removes 90% of the work when it comes to product research, and that’s always a good thing.

After using this tool for only a few days, you’ll be aware of all the major trends on Amazon, and which products are currently selling like hotcakes.

In addition, Jungle Scout tailors the experience specifically to you, making sure that your unique requirements are met.

This includes things like keeping track of your competitors and adjusting pricing when the time is right.

Despite being one of the most useful tools out there, Jungle Scout isn’t overly complicated and can function as a Chrome extension.

Right from your browser, you can immediately keep track of your reviews, estimated sales, and much more.

Another great feature that Jungle Scout offers is that it’s entirely cloud-based, which means no downloads and no updates.

Eleventh: Unicorn Smasher

Unicorn Smasher is another tool with a seriously awesome name, and it’s got the features to back it up as well.

This is a new product that is getting a lot of attention in 2021, and the hype is well-deserved.

This is yet another product research tool, but Unicorn Smasher brings a lot to the table and does more than enough to set itself apart from its competitors.

If you’re dealing with multiple product niches, Unicorn Smasher allows you to shift your attention between them quickly and seamlessly.

Unicorn Smasher also gets tons of praise for providing very accurate data and sales estimates, while still keeping them comprehensive and easy to digest.

This includes data related to prices, rankings, ratings, estimated sales, reviews, and much more.

The best part is that it offers advice on how to use that data to your advantage.

It’s another one of those tools which are very user-friendly and seems to have been designed for the average seller on Amazon who’s just trying to find their way to success.

This unique product is powered by the aforementioned AMZ Tracker, and it’s free to buy right now from the Chrome Store.

If you’re looking for a substantial Chrome extension that can provide you with all kinds of insights, then look no further than Unicorn Smasher.

Finally: Keepa

Keepa is an admittedly simple little app that a lot of FBA sellers love, and it’s something you shouldn’t overlook.

The fact that it’s simple doesn’t mean it’s not useful, and sometimes simplicity can be much favorable to a sophisticated app that overloads you with useless information.

Keepa focuses on helping you figure out which products to sell on Amazon, plain and simple.

For many people, this is all they’re looking for, and they’ll be more than happy with what Keepa brings to the table.

Keepa works by tracking product details and criteria and then matching them with market data to find your perfect products to sell on Amazon.

Simply point Keepa in the right direction, and it’ll give you some great insights and ideas about products that can make you serious cash on Amazon.

Keepa also keeps track of bestseller lists, which are continually changing. What’s not to like?

Couple this straightforward function with the fact that it’s free, and it’s easy to see why Keepa is so popular.

To top it all off, Keepa is regularly updated by its developers, and it gets a lot of support where needed.

Updates are significant in the world of FBA, because new products pop up all the time, and the industry is continuously changing.

Download it as an app or as a Chrome extension, and you’ll see what all the hype is about.

Final Thoughts

As you can probably tell, there are tons of tools out there to help you with every aspect of product research.

Each one offers something unique, and all of the ones we’ve mentioned are solid choices.

That being said, the right tool for you depends on your unique needs and requirements.

Are you a large business, with tons of different products and needs?

Or are you a smaller FBA seller who sells only a few products?

Obviously, the larger businesses might need more extensive tools at their disposal.

Smaller FBA businesses might be better off choosing a more straightforward tool, or even a free one.

That being said, it’s always an excellent choice to invest heavily in your business.

A useful product research tool could turn a small business into a booming empire.

Choosing the wrong tool (or no tool) could bring an entire enterprise to its knees.

Remember, this is a highly competitive business, and there are companies out there that are probably working much harder than you are when it comes to product research.

You don’t want to fall behind.

Some of these products offer an entire suite of tools, while others focus on just one specific area.

It’s entire your decision as to whether you want to pick and choose a variety of specific tools or go with one product that offers everything that you need.

One of the greatest things about most of the tools we’ve mentioned is that they offer a free trial.

Don’t be afraid to take advantage of that, and figure out which one you like best.

Choosing a product research tool can be an enormous investment and painful decision but in the end…

It’s always going to be worth it.

Local Lead Generation is Your Best Option for 6 Figures in 2021

When you’re selecting a physical product to sell on Amazon FBA, there’s a lot going thru one’s mind…

How do I know?

I’ve done it! 

In fact, I’ve done a lot of this!

Not long after launching my own entrepreneurial endeavor through this lead gen coaching program – where it runs on free search traffic and rakes in money on AutoPilot while I sleep (quite literally) –

I chose to expand my income streams by experimenting with selling physical products online personally.

In fact, I became so involved with it that I reached out to some of the most amazing Amazon FBA Business performers and top earners. 

After some extensive conversation, we had agreed that I could hire them for $10,000.00 (in a one lump sum payment) to sit by their side and learn everything that they knew about this industry.

That’s why I think I’m qualified to lend a review on the field of Amazon FBA and it’s suitability for new entrepreneurs.

As an experienced one myself, with a net profit of $45,000.00+ in passive monthly income, I was confident that I could give this thing a run for my money and not worry about my needs being covered for the month – it was money I could spare risking in E-Commerce to “test the waters.”

If you’re reading this and seriously thinking about this business venture yourself, I would seriously steer clear until you have another passive income stream that’s helping you to rake in roughly $10,000.00 in passive income…

Why do I recommend this?

The Amazon FBA business is going to require a lot of your…

  • Time,
  • Energy,
  • Research efforts, and…
  • As any worthwhile business venture requires… Start-Up Capital!

To add to this, you’ll still be competing with other sellers across the globe; so, you’ll need to have patience as you give a product a good old college try. 

Even then, you’ll only be certain whether your product selection is a stud or a dud by the late time frame of 60 to 180 days. 

That’s a time frame that I didn’t want to wait on – and this is while I was still passively lucrative from my lead gen business model…

I can’t imagine someone wanting to try this E-Commerce thing when it’s their first business venture and they don’t have much in the way of financing to start their business online. 

I’ve been there! 

I wanted success immediately, too! 

However, local lead generation for small business doesn’t require you to compete on the global scale; the local markets are a lot easier to compete in – and win! 

Take a look at what I was able to do for a limo lead gen site; I was able to bring more customers in for a limo service company in Lansing, Michigan by dominating Google search results (as you can see in the image below):


What you see above is a little thing I like to call “Local Market Domination.”

It’s a silly title, but the results are real and the business owner continues to pay me approximately $750 each and every month. 

Some of the awesome things about that same lead gen site are…

  • It required less than 6 hours to piece together
  • The whole project required significantly fewer start-up costs than one month’s income from the digital property
  • I own it, and can rent the results out – as if the lead gen site were my very own form of virtual real estate.

That means that I can continue to rent this digital property out for the lifetime of its production (in results, which means more customers for the local small business that I’ve partnered with). 

That passive income will be brought in on the closest thing to AutoPilot that I have ever seen in the world of internet marketing and digital entrepreneurship.

You’ll never see that in E-Commerce; you’ll have to work on that business model daily just to try and compete with everyone else for a chance at real profitability.

However, our lead gen coaching program delivers on the ideal business model for 2021!

We’re seeing multiple people leave their careers to pursue this business model full-time, just I was able to accomplish back in 2014! 

While we don’t guarantee those results for the members who join, everyone is given a fair shake with the same:

  • Instruction,
  • Resources, and…
  • Mentoring and Coaching Support!

Those who reach high levels of success – which really only takes about 5 to 20 clients, on average, with this business model – have also realized some additional benefits with this coaching program

  • Mothers and Fathers get to leave their full-time jobs and join their children at home, making themselves available for after-school activities and never have to miss a game or concert/performance because “they were asked to work late.”
  • Be Your Own Boss: decide where and when you’d like to go into expanding your bottom line of monthly revenue.
  • Simple Business Model: Even though I’m raking in $45k+ in passive income, I was able to do this in my spare time (after my 9 to 5 each and every day); all it takes is some initiative to establish more lead gen sites that spit off additional cash flow.
  • Work wherever, and whenever, you’d like; no more after-work meetings that you’ll never be compensated for, or working lunches after an early-morning in-service with staff and faculty of the corporate entity you could have worked for.
  • Use Your High-Income Skill to Make a Positive Difference: when you’re bringing in more customers for a local service provider, you’re helping a community to thrive by the citizens getting their service requests satisfied and the small business building their brand through more satisfied customers that you’ve helped them get connected to. 
  • Small business owners really don’t have the time to learn what we know in our lead gen coaching program! 

Since the business owners are deeply involved experts at the services that they provide and can’t spare the time (or the money, in most cases) to learn from our lead gen coaching program, they could benefit from knowing – and paying – someone that is an expert at bringing in more customers…

And that someone could be you! 

For your information, the lead gen site for the limo company (which I had mentioned to you – see above if you want a refresher about it) looks like this… see the image below…

Limo Lead Generation Lansing MI GIF

It’s a simple business model with real, highly profitable returns – and I’m living proof that it’s a successful business model if you’re going to move forward and grind with the information that we provide in our lead gen coaching program!

If you’re ready to take your lifestyle – and massive income potential – to the next level, we’re looking for hungry, hard-charging, entrepreneur-minded people to link arms with and provide them with the resources that they will act on to change their circumstances – and their life! 

CLICK HERE to get the information you’ve been seeking about our lead gen coaching program! 

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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2021, is to build your own 6-figure lead gen biz. You can learn more here.
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