The best online businesses in Sweden are:
- Local lead generation
- Proofreading services
- Dropshipping
- Online video editing
- Affiliate marketing
- SEO agency
- Podcast
- Online newspaper
- Music streaming app
- Online personal trainer
Sweden has a supportive business environment and a growing e-commerce market. The World Bank ranks Sweden 10th out of 190 jurisdictions for ease of doing business. Entrepreneurs have access to efficient regulations and systems of Sweden. The Swedish Trade Federation reports that 85% of Swedes bought online last year. The popularity of online shopping in Sweden creates a large customer base. Online business owners in Sweden earn an average income of 44,801 SEK per month, as per Glassdoor. These factors make Sweden an attractive place to start an online business.
Swedish e-commerce companies face intense global competition from international giants and global players. Finding and keeping new customers while building loyalty is another major challenge. Also, high taxation and wage costs in Sweden increase operational expenses. This eats into your profit.
A Reddit user shared their experience after closing a baby clothes webshop in Sweden. The user emphasized the need for market research to find products people truly need or want. Reddit post also warned not to expect instant sales after listing products. They pointed out issues like:
I've traveled to 25+ countries. I run an online business and earn passive income. With over 10 years of experience, I know this is possible in Sweden too. In this article, I’ll share the best online businesses you can start in Sweden. I’ll also introduce you to the business model that earns me over $52K per month.
1. Local Lead Generation Business
Local lead generation helps Swedish small businesses attract local customers through targeted marketing. It works by creating small websites for specific services like plumbing or roofing. These websites attract local customers searching online. The site collects customer information like names and phone numbers. You sell this information to local businesses. Then, businesses pay because leads bring them more customers. You earn money every month to provide these leads to them.
Small and medium-sized enterprises (SMEs) grow without advanced marketing skills. Small businesses often lack in-house expertise in online marketing. Sweden has more than 1.2 SMEs. Many of which need effective marketing to compete in local markets. Also, Statistics Sweden says that over 95% of Sweden’s population uses the internet. This high connectivity ensures a steady stream of potential leads for local businesses.
However, the country's high tax rates and complex labor laws are challenging. Sweden has one of the highest personal income tax rates in the world. The Swedish Tax Agency says that Sweden has a top marginal rate of 57.2% as of 2024. Additionally, the Swedish market is relatively small compared to other European countries. It only has a population of just over 10 million. This may constrain growth opportunities for a local lead generation business.
2. Proofreading Services
Proofreading services in Sweden review and correct documents to make them error-free and polished. These services improve grammar, spelling, punctuation, and formatting. Businesses and academic institutions need these for their documents in Swedish and English. Sweden has a high literacy rate and focuses on communication. Statistics Sweden says that international students in Swedish universities have been growing. Sweden has over 37,000 enrolled in 2023. These students need help with academic papers and theses.
Additionally, Sweden's export-oriented economy means many businesses need proofreading for their international communications. In 2023, Sweden published 1,700 new non-fiction and 3,680 fiction books, per Statista. For income, Glassdoor reveals that proofreaders earn an average of 486,236.20 SEK per year.
However, many skilled professionals and agencies already operating. Also, high taxes and living costs reduce profit margins for solo entrepreneurs. Compliance with GDPR also adds complexity to managing client data.
3. Dropshipping Business
Dropshipping business in Sweden is a good idea because of the country's strong e-commerce market. Swedes are tech-savvy and shop online frequently. According to Ecommerce Europe, about 70% of Swedes shop online regularly. Popular products for dropshipping include electronics, fashion, and home goods. Entrepreneurs source these products globally and sell them directly to Swedish customers. They earn profits from price differences.
Dropshipping in Sweden is competitive, with many businesses targeting the same market. Shipping times are often an issue, especially when using overseas suppliers. Swedish consumers expect quick and reliable delivery, and delays can hurt customer satisfaction. Returns are also a challenge. About 20% of online purchases in Sweden are returned, according to PostNord.
4. Online Video Editing Business
Online video editing improves raw video footage for businesses, influencers, and creators. In Sweden, this business model meets a growing demand for high-quality videos used in:
Statista reports that 79% of Swedish internet users watch online videos regularly. Businesses invest heavily in video ads and social media content. Video editors earn 400 to 1,000 SEK per hour. Sweden’s e-commerce sector also does product demos, explainer videos, and promotional content.
Take note, competition is strong. Also, high living costs and Sweden’s 25% VAT impact profit margins. While fast and reliable internet supports video editing, it adds to operational expenses. You also need to meet client expectations and deliver quality work.
5. Affiliate Marketing Business
Affiliate marketing in Sweden connects businesses with consumers through online promotions. Affiliates earn commissions by promoting products and driving sales to a business. Sweden’s strong e-commerce market creates many opportunities for affiliate marketers. Statista says that 98% of the population has internet access. Swedes are active online shoppers and trust online recommendations. Also, around 70% of Swedes shop online regularly, according to Ecommerce Europe. Affiliate programs in Sweden provide commission rates ranging from 5% to 50%. Popular niches in Sweden include:
Challenges exist in navigating Sweden’s strict advertising regulations. The Swedish Consumer Agency requires clear disclosure of affiliate relationships. Certain marketing strategies limit you. Also, content written in Swedish often performs better. It's challenging for those who only produce English content.
6. SEO Agency
SEO agency improves Swedes businesses' search engine rankings to increase online visibility. Sweden has over 1.2 million SMEs. Many rely on SEO to appear in search results. Sweden has high internet usage. So, businesses work to improve their online presence to reach more customers. Statistics Sweden reports that 88% of Swedes use the internet daily. According to ZipRecruiter, SEO specialists in Sweden earn between 30,000 and 50,000 SEK per month. SEO agency services include:
However, search engine algorithms change frequently. It requires ongoing learning and adaptability. Swedish businesses often expect quick results, increasing pressure to deliver measurable outcomes. Following strict data privacy laws like GDPR is important when managing client data. Also, Swedish content usually ranks better in local search results than English content.
7. Podcast
A podcast business creates and distributes audio content to engage listeners and generate revenue. Podcasters record episodes on various topics:
Podcasters publish episodes on popular platforms like Spotify, Apple Podcasts, and Google Podcasts. They earn money through sponsorships, ads, and premium content. Sponsors pay to feature their products or services in episodes. Also, ads bring income based on the number of listeners. Some podcasters also charge for exclusive episodes or ad-free content through subscriptions.
Podcasting in Sweden benefits from a tech-savvy audience. According to Spotify's 2022 report, 54% of Swedes aged 18-79 listen to podcasts. However, to attract and keep listeners, you must:
8. Online Newspaper
An online newspaper business in Sweden produces and publishes news articles digitally. Sweden’s high literacy rate and interest in journalism create a strong market. With widespread internet access, Swedes frequently read online news. Online newspapers in Sweden have significant opportunities. Statista reports that 81% of male internet users in Sweden read news online. The shift from print to digital has created space for you to target specific audiences. Revenue streams include subscriptions, advertisements, and sponsored content. Popular topics include:
However, Dagens Nyheter and Svenska Dagbladet dominate the market, making competition fierce. According to Svenskarna och Internet, readers expect free access to quality news. Paid subscriptions are harder to sell. Also, following Sweden’s Press Subsidy Act and GDPR regulations adds operational complexity.
9. Music Streaming App
A music streaming app delivers digital for Swedes that values both technology and music. Sweden has a rich musical culture and history of successful tech and music companies. With high interest in streaming services, the demand for such apps continues to grow. Statista reports that 60% of Swedes stream music daily. As the birthplace of Spotify, Sweden has a global reputation for music innovation.
Launching a music streaming app in Sweden has challenges:
10. Online Personal Trainer
Becoming an online personal trainer in Sweden works well because Swedes are health-conscious. Statista reports that 52% of Swedes exercise regularly. Online personal coach charge 300 to 1,000 SEK per session, as noted by ZipRecruiter. Run sessions and track progress with platforms like:
However, building a client base requires strong marketing and a reliable online presence. Swedish clients expect professional-quality services. You need to invest in high-grade videos, fitness apps, and secure payment systems.
11. Soap Business
The soap business in Sweden is booming. People care about sustainability, natural ingredients, and quality. Swedish consumers prefer eco-friendly products. Many soap brands are responding to this demand. Swedish soap companies use locally sourced, natural ingredients. These include herbs, oils, and plant-based materials. Also, many brands avoid plastic, using glass, metal, or recyclable packaging instead. Some of the popular soap brands in Sweden are:
Swedes are very interested in handmade soaps. They add a unique, artisanal touch to the market. The industry's growth hinges on a trend toward "clean beauty" and sustainability. Many consumers now prefer products free from harmful chemicals. If you're starting a soap business in Sweden, focus on natural, eco-friendly, high-quality products. Sell on websites like Apotea.se and Hälsokost.se. These are popular places to buy Swedish soaps online.
Sweden has a strong market for brands, both local and global. It's hard to stand out and differentiate your product. Larger companies dominate the market. Another challenge is the high regulatory standards. Sweden has strict rules for cosmetics. They focus on ingredient safety and environmental impact. Comply with laws like the EU Cosmetics Regulation.
12. YouTube Channel
Starting a YouTube channel in Sweden can reach huge digital audience. Sweden has a strong online community. Sweden has high internet usage, with over 90% online. This is a great place for YouTube creators. However, Swedish viewers prefer content that is informative, authentic, and socially aware. Topics like sustainability, travel, technology, gaming, and lifestyle are particularly popular. Additionally, language plays a big role. Successful Swedish YouTubers use Swedish as their primary language. But there is also a growing audience for English content. If you're targeting an international audience, use English to reach broad audience.
Monetization options are also available, including ad revenue, sponsored content, and merchandise sales. However, YouTube's partner program has specific monetization requirements. You need at least 1,000 subscribers and 4,000 watch hours in the last 12 months.
Here are things you need to consider before starting a YouTube channel in Sweden:
For creators who want to get inspired, some popular Swedish YouTube channels include:
However, you must also take legal and regulatory considerations into account. Sweden has strong regulations around privacy and consumer protection. If you collect viewers' personal data, follow the GDPR. Also, disclose sponsored content. Sweden has strict advertising rules, especially for minors.
13. Affiliate Marketing
Affiliate marketing is a great idea because Sweden has a strong e-commerce market and more people are shopping online. Sweden has one of the highest internet usage rates in the world. There is a large, active audience for digital products and services.
Here’s why affiliate marketing works well in Sweden:
However, there are a few considerations:
14. eBook Writing Business
The eBook writing business is a great online business because Sweden has a 99% literacy rate. A report by the Swedish Publishers Association says Swedes are avid readers. About 60% of Swedes read at least one book a month. Digital books make up a big part of this. The rise of smartphones, tablets, and e-readers has made it easier for people to access eBooks on the go.
Publish in Swedish or English, and KDP gives you access to a global audience. Also, Bokus and Adlibris are Sweden’s leading online bookstores. They mainly focus on print books. But, they also sell eBooks, especially Swedish titles. Smashwords is a good option for eBook distribution. It sensendsd your eBook to Apple Books, Barnes & Noble, and Kobo. Use Instagram, Facebook, and YouTube to build a following in Sweden. Also, consider working with Swedish book bloggers and influencers to promote your eBooks.
However, a lot of content is already in the eBook market. In 2023, Statista reported that over 1,700 new non-fiction books were published in Sweden. At the same time, 3.68 thousand new fiction books were also released. So, standing out requires high-quality writing, unique topics, and effective marketing strategies.
15. Email Marketing Business
Some reasons email marketing is a strong business opportunity in Sweden include:
So, focus on localizing campaigns to suit Swedish cultural norms and values. Respect privacy (Swedes are particular about data protection) and offer clear, value-driven content. Also, AWeber and Mailchimp are popular tools for email marketing in Sweden.
16. Copywriting Business
Sweden has a strong market for copywriting business. Its tech industry, digital shift, and high English skills drive it. In 2023, Statista revealed that Sweden's GDP was approximately SEK 6,100 billion. It provides a stable economy that supports freelance and creative industries. Statista says that, in 2022, Sweden had over 8 million internet users. Of those, 99% of people aged 16-34 were online. There is a high demand for content for Swedish and international audiences. So, businesses need copywriting services to boost their digital presence.
Freelance copywriters in Sweden can expect to earn competitive rates. Hourly rates for freelance copywriters average SEK 400-800, per Freelancer.se. Copywriters working in niches like SEO, tech, and marketing tend to earn on the higher end of this range. Also, the Swedish digital marketing market is expected to grow by 10-12% annually.
However, you need to understand the country's tax system, which includes a VAT rate of 25% on most services. You can register for VAT exemption if your revenue is below SEK 30,000 a year. This makes the initial setup of your business easier.
17. City Maps Business
The city maps business is a wise move because Sweden's urban growth and tourism are rising. Sweden's organized cities and vast nature attract millions of tourists yearly. According to Road Genius, Sweden had 7.53 million international tourists in 2023. This is 1% more than before the pandemic. There is a high demand for accurate, high-quality city maps, both digital and print. This is true for cities like Stockholm, Gothenburg, and Malmö.
The World Bank reveals that Sweden has a population of about 10.5 million people. Much of the population lives in urban areas. Sweden has a strong tourism industry. The Swedish Tourism Association says international tourists make 20 million overnight stays each year.
To start, consider whether you will focus on physical maps, digital maps, or a combination of both. Digital maps are more popular now. They work well with smartphones and GPS devices. However, printed maps are still in demand for tourists who may not want to rely solely on their devices. Printed maps have a niche market. They offer chances for detailed, artistic designs that attract collectors and tourists. Also, it’s important to understand the competition in the Swedish market. Large companies like Google Maps and Apple Maps dominate the digital map space. So, focus on niche products—like detailed maps. This is for specific districts, thematic maps, or luxury tourist maps.
18. Online Cooking Class
Sweden's online cooking class business is rising. Swedish are keen on food, wellness, and online learning. The Swedish love for cooking means there's a market for cooking classes. These range from traditional Swedish recipes to international cuisines. Swedish food culture values health-conscious eating. This will be a selling point for your online classes. As health trends like plant-based diets grow, so does the demand for cooking classes on them.
One advantage of Sweden is the high level of English proficiency. About 89% of Swedes speak English. This helps us reach both Swedish and English-speaking markets. Also, Sweden has many food lovers and home cooks. Food content is popular on social media, like Instagram and YouTube.
To succeed in this business, create a compelling, user-friendly online platform. Swedish consumers value quality and efficiency. A great website, a strong social media presence, and engaging content attract and keep students. Online cooking class prices vary. Consider subscriptions or one-time fees. They usually range from 200 to 1,500 SEK per class, based on content and length.
For legal reasons, register your business with the Swedish Tax Agency (Skatteverket). Especially if you’re a sole trader or small business owner. Also, remember that Sweden has strong consumer protection laws. So, excellent customer service and client privacy and security are essential.
19. Virtual Consultant Business
A virtual consultant business in Sweden offers advice and services to clients online. Sweden has a skilled, educated workforce. Professionals seek expert advice in technology, business strategy, marketing, and finance. Sweden is one of the most digitally advanced countries in the world. Sweden ranks 4th in the 2023 Digital Economy and Society Index (DESI). It shows a high use of digital tools in daily business. Connect with your clients via video calls, collaborative tools, and cloud-based systems.
Swedes value work-life balance. Taskinen (2023) says 45% of the workforce worked remotely in 2022. Operate your business with greater efficiency without the need for a physical office. Sweden's open economy and global ties help virtual consultants reach international clients.
Sweden has many opportunities for virtual consultants. But, there are some drawbacks to consider:
20. Online Recruitment Agency
The Swedish recruitment market is going digital. Companies are now using online platforms to find candidates. Sweden has a skilled workforce. More businesses are adopting remote work. So, online recruitment is now more important than ever.
Some statistics that highlight the potential of this market include:
21. Freelance Social Media Consultant
A freelance social media consultant in Sweden advises businesses on social media marketing. They build and maintain their online presence. They create engaging content and develop strategies to reach their target audiences. Social media consultants use data and trends to create strategies and drive sales.
In Sweden, freelancing as a consultant offers flexibility and independence. It also allows for a diverse range of clients. Swedish businesses, large and small, want to use social media for marketing. Platforms like Instagram, Facebook, LinkedIn, and TikTok are gaining popularity. Help companies develop campaigns and grow their social media followers.
Things to consider as a freelance social media consultant in Sweden:
To be effective, master tools for scheduling, analytics, and ad management. Use Hootsuite, Buffer, Sprout Social, Google Analytics, and each platform's native analytics.
23. Online Wedding Planning
Online wedding planning in Sweden is a convenient way for couples to organize their big day. As more couples seek online solutions, wedding planners have adapted. They now offer a better, more efficient experience. According to Statista, in 2022 and 2023, the number of new marriages in Sweden was above 80,000. Some of that spending shifted to online services. This includes booking venues and buying wedding products.
Manage tasks from anywhere, especially as many couples today live busy lives. There are many platforms and apps available in Sweden. For example, Bröllopstorget and Zankyou Weddings target Swedish couples. They have tools in Swedish to plan their weddings. It is easier for you to find local vendors, venues, and even get advice in their native language.
For anyone thinking of starting an online wedding planning business in Sweden:
24. Online Real Estate Agent Service
Online real estate agents in Sweden offer a cheap, efficient way to buy, sell, or rent property. They offer virtual consultations, property listings, and even virtual tours. You can access property listings 24/7, which makes the process faster and more flexible. The National Association of Realtors says 97% of homebuyers used the internet in their search. Also, 76% used a mobile or tablet device.
To offer online real estate agent services in Sweden:
However, the personal touch of an experienced agent is missing. Some buyers may prefer face-to-face meetings for major financial decisions. Swedish real estate laws can be complex. Buyers and sellers must know the laws for signing contracts, as well as the taxes and fees.
26. Print on Demand Business
A social media marketing agency helps Swedes' businesses grow their online presence. It uses platforms like Facebook, Instagram, LinkedIn, and TikTok. Social media marketing agencies handle tasks like:
Statista says 93% of Swedish internet users aged 16 to 64 use social media. The most popular sites are Facebook, Instagram, and YouTube. Swedish brands like IKEA and H&M excel at social media marketing. They create eye-catching content and engage customers through posts, ads, and influencers.
For beginners, common tasks include:
27. Become an Amazon Influencer
Becoming an Amazon Influencer allows you to earn money by promoting Amazon products on your social media. Use Instagram, YouTube, or Facebook. In Sweden, the influencer marketing industry is growing. More brands recognize the power of social media personalities to drive sales.
To become an Amazon Influencer, you must apply to the Amazon Influencer Program. You must have a strong social media presence and some audience engagement. Once accepted, you can create a storefront on Amazon. Your followers can view and buy your recommended products. Influencers earn a commission based on the sales generated through their links. While income varies based on factors like follower count and product type.
A Quora user says they've earned about $75 per week from the Amazon Influencer Program. That's a few thousand dollars over the past year. They got distracted and posted fewer than 200 product videos. Still, this earned them decent profits. Take note, $75 USD per week, which is approximately 818 SEK. If you stay consistent with content creation, this could be a decent side income.
28. AI and Machine Learning Solutions
Sweden is quickly becoming a hub for AI and ML. Major tech centers are in Stockholm, Gothenburg, and Malmo. Statista projects Sweden's Machine Learning market will grow by 36.14% from 2024 to 2030. AI and ML have great potential in Sweden. Many industries want to use these technologies. Data scientists are the most sought-after pros in Sweden's tech job market. Companies need experts in statistics, machine learning, and data visualization.
To start an AI and ML solutions business in Sweden, consider the following steps:
Despite the promising outlook, there are potential drawbacks to consider. Statistics Sweden reports that 30% of AI-using firms in 2024 found no purpose in their AI use. You need better implementation strategies. Educate clients on effective AI use. Your AI solutions must provide real value to businesses.
29. Online Pharmacy Business
An online pharmacy in Sweden lets Swedes buy prescription and OTC drugs easily over the internet. These services have grown in popularity in recent years. They are popular with those who have trouble visiting a pharmacy and with those who want to save time and money. Sweden has a well-regulated online pharmacy market. It ensures customers get safe, legal, and quality products. Statista reports that Sweden has the highest rate of online drug buyers at 45%.
In Sweden, the Swedish Medical Products Agency regulates online pharmacies. According to Swedish law, only licensed pharmacies can sell pharmaceuticals online. The agency approves all medications sold online. They meet strict health and safety standards. The regulations require online pharmacies to have a licensed pharmacist. It is for advice via phone, email, or live chat.
Some of the leading online pharmacies in Sweden include:
30. Subscription Service
A subscription service allows customers to pay a fee to get products or services. In Sweden, this model has become very popular in recent years. Mediavision's latest report says that nearly 70% of Swedish households subscribe to at least one SVOD service. Subscription services are now common. They offer convenience and constant engagement. This is true for both digital services and product deliveries.
Some popular subscription services in Sweden are:
4 Scary Challenges Running Online Business in Sweden
Global companies in Sweden’s e-commerce market make it tough for new businesses to grow. These companies already have strong brands, advanced logistics, and large marketing budgets. Their presence raises customer expectations for low prices, fast delivery, and excellent service. Competing with these giants requires significant resources. British retailer AO plans to expand into Sweden, targeting the domestic appliance market. German fashion brand Outfittery is also growing its reach in Sweden. Dutch online store Fonq.nl plans to open in the Swedish market as well.
Other well known global competitors in Sweden are:
Strong local competition in Sweden’s e-commerce market creates barriers for new businesses. . Local companies have competitive pricing, extensive product ranges, and efficient logistics. Startups struggle to match the marketing budgets and brand recognition. It's hard to gain visibility and market share. Additionally, leading retailers produce fast delivery and high-quality service that meet consumer expectations. New businesses, often with limited resources, find it challenging to meet these expectations.
According to Statista, leading local competitors in Sweden include:
Online business struggles to attract and keep customers because Swedish consumers are selective.
Sweden's High VAT rates directly increase the cost of goods and services. Businesses struggle to stay competitive because of the increased prices. It's harder to attract customers. Foreign sellers face more administrative costs to follow Sweden's VAT laws. This system discourages small or new online businesses from entering the Swedish market. The standard Sweden's VAT rate is 25%. The 25% VAT also reduces profit margins of businesses offering low-cost digital products:
Is Sweden a Good Place to Start an Online Business?
Yes, Sweden is a good place to start an online business because of its robust digital infrastructure and tech-savvy population. The World Bank says Sweden has the 4th best internet access, at over 95%. This strong connectivity is an advantage for online businesses. It ensures a wide customer base and easy access to digital marketing. Also, Sweden ranks 2nd in the 2023 European Innovation Scoreboard. This shows its focus on technology, research, and development. These factors foster a good environment for online businesses.
Moreover, Sweden’s favorable business climate further supports entrepreneurs. The World Bank's "Ease of Doing Business" report ranks Sweden 10th for starting a business. This is because of efficient regulatory processes, such as:
Sweden has a skilled workforce. Over 40% of its population has a university degree. This is a big benefit for businesses that need talent in tech, marketing, and customer service.
Living Swedish says Sweden is great for online businesses. It has a strong digital infrastructure, high internet use, and a tech-savvy population. She adds that Sweden's stable economy and clear rules make it great for entrepreneurs to build a digital presence. Sweden has a strong startup ecosystem. It has many incubators and resources to help businesses grow. However, Sweden's high taxes and cost of living may pose challenges. This is especially true for small businesses or those with limited capital. The market is well-developed but competitive. So, a unique value proposition and good marketing are important. Living Swedish says Sweden is ideal for those who can handle a tough but rewarding market.
Conclusion: Why Local Lead Generation Is the Best Online Business in Sweden?
Local lead generation is the best online business in Sweden because it offers high profits with minimal upfront costs. Building a lead generation site costs only a few hundred SEK. Brick-and-mortar businesses or real estate require large investments. For example, a single-family property may need a down payment of 500,000 SEK or more. However, a lead generation site generates the same or higher profits with no big expense.
Local lead generation has extremely high profit margins—up to 95%. This is because it relies on free traffic, and there are no physical products to manage. Businesses buy leads directly, which makes this a low-maintenance, high-reward business.
One example is a tree service lead generation site that has been earning 22,000 SEK per month since 2015. The site required only 15 hours of my work to build and rank. Over seven years, it earned me over 1.8 million SEK. Its 1,232,000 SEK per hour. In Sweden, businesses constantly need new leads. So, local lead generation is really the best online business to start.
