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Best Products to Sell as a New Amazon FBA Seller

March 23, 2023

“What can I sell on Amazon as a new seller?” New sellers should look for Amazon FBA products that are lightweight, small, and in an ungated category. Do not sell electronics, fragile items, or items with small parts. Don’t sell the cheapest item, or the most expensive. Instead, find a product that will achieve the best profit margin. Also, don’t favor a product with high sales volume over one with consistent sales volume, as you won’t be able to compete with products that are already popular.

In summary, here’s our formula for the best products to sell as a new Amazon seller in 2022. Use it to test your product idea:




Find a balance between:


There’s no guaranteed strategy for finding profitable products on Amazon. See our full guide to Amazon FBA product research to learn how.

Which Type of Products Should Sellers Sell on Amazon?

You should focus on products that will:

  • Minimize Amazon FBA fees and keep costs low

  • Lower chances of unhappy customers (this affects your Amazon metrics)

  • Provide a wider profit margin

Small and Lightweight Amazon Products

Choose a small and lightweight product to avoid a high Amazon FBA fee. These items are cheaper to buy from a manufacturer. They’re less expensive to ship. And, since they’re small, they won’t take up as much space in the Amazon warehouse. 

The standard Amazon FBA box is 18 inches x 14 inches x 8 inches. And, a shipment over 2 pounds is more expensive than a lighter product. If the product weighs 20 pounds, the fees will skyrocket. So, instead of a couch, try selling something like this:

small lightweight amazon product

No Moving or Multiple Parts

Products with moving parts can break easily. There’s a chance that they won’t work at all. Likewise, a product with multiple parts might lose pieces. Or, some pieces might arrive broken. So, unless you have a great relationship with your supplier, stay away from products like keyboards and cell phone holders for your car. 

Instead, try something that has a much smaller chance of breaking or not working. Something like this is a great example, though this exact product has far too much competition for a new Amazon seller to beat:

flexible Amazon product

No Electronics

As a beginner, avoid selling electronics. Even though this is a best seller product category, there are too many things that can go wrong. For instance, your manufacturer might create a product that doesn’t work. This won’t be your fault, but all customer reviews, returns, and issues will reflect on you. Negative reviews and multiple returns all impact your Amazon metrics.

In addition, electronics and electronic accessories lose value. After all, no one is looking for an iPhone 7 case anymore. So, unless you can liquify your Amazon inventory quickly, you will lose money by storing a product that nobody wants. 

Instead of starting your Amazon business with electronics, find a product with less space for error that won’t stop being useful, like these laundry bags:

not electronic amazon product

No Fragile Products

Sell solid products that won’t shatter during delivery, like those made of glass or ceramics. 

If you really want to sell this type of product, make sure you have (and possibly pay extra for) exceptional packaging. Order a test product and see how well your packaging does by tossing the box down your stairs.. Doing this will reduce your chance of receiving negative reviews. 

Instead of glass, consider something made of plastic or even wood. Home decor is a good place to start, as you can offer different styles. This allows you to settle into a niche when you find the right one.

sturdy amazon fba product

NOTE: You do NOT need to focus on a single niche, nor should you. If all of your products complement each other, Amazon will group them together. This can be very beneficial. But overall, trends are constantly changing across these categories, and you should choose the product that will make you the most money overall. If you follow your interests only, you may not be as profitable.

Do You Need to Sell New Items on Amazon?

On Amazon, there is more demand for new products. But, that’s not always a good thing. If the demand is high, the competition is most likely higher too. 

Used products are cheaper to buy from a supplier, but this is really only for some Amazon FBA business models. You won’t sell a used product if you’re following an Amazon private label or Amazon Handmade model. But, if you are following an arbitrage business model, you might. Customers purchase used items for the discount, so this can lower your profit margin but increase your number of sales.
new vs. used amazon products

Ungated vs. Gated Product

Amazon has restricted, or “gated” product categories. They do this to provide their level of quality service across the Amazon marketplace. There are ways to get ungated, which usually include finding and paying for specific documentation, like FDA testing. But usually these methods take up more time and money. FDA testing can cost upwards of $1700.

Here’s a list of the ungated categories as of 2022. But remember: just because they are ungated doesn’t mean they meet all the other qualities you should look for as a new FBA seller. In the list below, categories with a thumbs up coincide with the rest of our list.



Business Products (B2B)

Beauty Tools and Accessories

Fashion Jewelry

Home and Garden

Luggage and Travel Accessories

Musical Instruments

Office Products



Tools and Home Improvement

Amazon Device Accessories

Amazon Kindle

Camera and Photo

Cell Phones

Clothing and Accessories

Electronics Accessories

Grocery and Gourmet Food

Shoes, Handbags, and Sunglasses

Software and Computer Games

Toys and Games

Video Games and Video Game Consoles

Make sure your product is in one of our recommended Amazon FBA categories. Then, cross-reference them with shoppers’ categories. This trick will show you what categories are hiding the most amount of shoppers with the least amount of professional sellers. Once you find this sweet spot, think about what will make money consistently.

product categories for shoppers

High Sales Volume vs. Consistent Sales Volume

There are 3 ways to break down this part of Amazon FBA product formula. 

  1. As a new seller, you won’t be able to sell products that are currently selling very high.

  2. Avoid selling a product already dominated by a big brand.

  3. Don’t sell seasonal products.

High Selling Products Won’t Sell For You

Just because a product is a “best seller” doesn’t mean you will make a profit off of it. In fact, gurus will often show crazy numbers for a product, and make it seem like this is what you need to sell. Look at this Helium 10 capture of popular dental flossers:

flosser helium 10 stats

Even though this image shows that water flossers can make a lot of money, there’s no way you can enter this space as a new seller and match these numbers. First, you won’t be able to purchase enough stock to stay in the game.

You would also have to invest in Amazon PPC, which is the Amazon advertising available to you through Amazon Marketing Services. To even scratch the audience shown above, you’d have to spend thousands, and that will only grow. Look at the Marketplace Pulse Amazon CPC evaluation:

amazon CPC

Avoid Big Brands

Likewise, don’t sell a product that is already dominated by a big brand. These first party sellers will always beat out a third party seller. Just look at these branded products covering all the results for diapers:

diaper competition

When big brands are your competition, you won't win the buy box. Without the Amazon Buy Box (something you can only win with Amazon prime eligible products), your sales will plummet.

Also, Amazon has many of their own brands that will always end up on top. Amazon will even place their own ads near other products in order to lure the Amazon customer away from a 3P seller.

Avoid Seasonal Products

Last, just because something has high sales right now doesn’t mean it will stay that way. Seasonal products are a great example. Christmas, Halloween, and even beach-themed items will dip on the off months and tie up your capital in Amazon fees and unsold inventory for a year.

So, How Can You Apply This Strategy Well?

Whatever product you choose to sell, it should have a consistent history of around 10 sales per day. This number shows that there is a demand for the product, but the company selling it isn’t too big. Also, that consistency shows that demand won’t drop off in the next three quarters.

  • Consider a product that will make money in the future. Fitness and beauty categories have consistent demand. Travel is another niche to consider in 2022 as Covid-19 lockdowns continue to end.
  • Notice a product with high demand but negative reviews? Use these negative reviews to create (private label) or find (wholesale) a product that will solve the problems brought up by customers.
  • An item with high demand might come from too general of a keyword. For instance, a “cookbook” might have a large audience that you can’t infiltrate. But, a “Keto diet slow cooker cookbook” might have a smaller and more specific audience. Amazon SEO is important at the beginning, since you won’t have a large enough budget to create a lucrative sponsored product listing yet.

Profit Margin Considerations

Do you want to buy the cheapest possible item and sell it at the most expensive price possible? Actually, cheap items don’t have great profit margins. This is because Amazon forces third party sellers into price wars to stay competitive. Also, items that are priced at $20 or lower will make very little money because of Amazon fees, but if you list a cheap plastic item for $50, it won’t sell. 

Expensive items also don’t sell quickly. Items priced over $200 especially hurt your sales velocity. Some sellers suggest selling uber-expensive products, which has advantages. Less sales at a higher margin means less customer service work for the same payout. But, I wouldn’t suggest this as a new seller. Instead, keep this in mind down the road as you scale.

For now, find a middle ground. It’s far less risky to start with a product in that $20-$100 range. And again, when you find an inexpensive item, test it before you sell it to customers.

SUMMARY: What Can I Sell on Amazon as a New Seller?

  • Small and lightweight products help keep costs low by minimizing fees and maximizing profit margin.
  • Solid, flexible, and non-electronic products made in one piece reduce the amount of unhappy customers, which hurt your Amazon metrics.
  • Pick a new or used product according to the Amazon FBA business model you have chosen.
  • Choose an ungated product to avoid applications and approval-process fees.
  • Find a product with consistent sales volume and demand, rather than a high-selling product with too much competition. This will allow you to remain relevant and actually have sales, rather than waste money on a product you can’t sell.
  • Sell products in the sweet spot between inexpensive and expensive. You don’t want to sell a low-quality product, or have very little sales when you start out.

With So Many Possibilities, Where Do You Even Start When It Comes to Finding the Right Product to Sell on Amazon?

I’m not an affiliate. These tools, plugins, and applications can make Amazon FBA product research much easier and faster. For arbitrage or Amazon dropshipping, consider:



Arbitrage Amazon FBA calculator. Shows source comparison, set customized costs, and analyzes all products shown on a search page. Will give you information on ROI, net profit, and sales rank.


$99/month for full access. $39.99/month for access to only Walmart, Home Depot, Target, Macy’s, and Kohls. If you’re going Amazon dropshipping, do not use retailers as a beginner. This is an easy way to suffer an Amazon account suspension.


No refunds after 10-day free trial.

Tactical Arbitrage


Help source products for Amazon FBA. The full suite includes product, reverse, and library (book sales) search, access to wholesale and Amazon flips.


$50/month for limited access, billed annually. $95/month for full access.


No. There is a 7 day free trial and you can cancel the subscription.

For other Amazon FBA business models, especially wholesale and private label, try:

AMZScout PRO Extension


Product research, AMZScout Seller’s Course


$499 (best deal= lifetime access) or $45.99/month


10 day money-back guarantee

AMZScout Amazon Seller’s Bundle


Includes PRO Extension; product, keyword, ASIN research, AMZScout Seller’s Course, trend reports, product ideas, database, and tracker, competitor stock monitoring, ability to see product sales data as if you were the seller already.


$1,499 (best deal= lifetime access) or $49.99/month


10 day money-back guarantee

Helium 10 Black Box


Amazon FBA product finder tool


First 20 uses free, $99/month for full access through Platinum Plan, also gets you Cerebro


unconditional 30-day back guarantee

Helium 10 Cerebro


Reverse keyword search to find out what your ASIN is ranking for


2 uses/day free, $99/month through the Platinum Plan. Also gets you full access to Black Box.


unconditional 30 day back guarantee



Professional account: 9 tools for product research, including Keyword Scout. Access to marketplace data, advanced seller features, and support. Academy Training included.


$84/month for limited access, $999 billed annually.


Yes- money back guarantee and cancel anytime.

Here’s a look into JungleScout’s product research tool. You can see how many of the things we broke down above on their dashboard:

junglescout example

When using these tools, look for:

  • Average monthly sales

  • Number of other sellers

  • Sales history and trends

  • Expected sales margins

  • Keywords with a high number of searches but low competition

  • Reviews in the low hundreds (shows that there is room for you to enter the space)


The best products to sell on Amazon as a new seller are ungated, small, lightweight, non-electronic, and either solid or flexible. Choose products with consistent sales volume, low competition, and a middle-of-the-road cost. Read our Amazon product research guide, or get one of many useful tools to help you find that perfect product as you begin your journey.

If you thought this article was helpful, you can check out our start Amazon FBA business page for more helpful resources.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

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    1. Hey Randall! It’s all up to the market. You gotta dig in and do the research and test out the market. If you can find a unique selling point or a different angle I think anything is possible. But that’s why I prefer lead generation. If you do your due diligence there is so much less second-guessing and competition than with Amazon. Good luck with it and if you ever want to jump on a call you can schedule an appointment here:

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