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74 Best Small Business Ideas in 2024 (Hot Picks PLUS Average Income & Startup Cost)

July 18, 2024

The best small business ideas in 2024 include:

  1. Local lead gen biz
  2. Handyman
  3. Woodworker
  4. Personal trainer
  5. Massage Therapist
  6. Freelance graphic designer
  7. Freelance writer
  8. Freelance developer
  9. Online dating consultant
  10. Management consultant
  11. Event planner

Starting a small business can be very rewarding, turning your interests into a profitable venture. Whether you want to use your skills, explore a growing market, or offer something unique, there are many small business ideas to choose from. Small businesses are a big part of the U.S. economy. It makes up 99.9% of all businesses according to the U.S. Small Business Administration (SBA). This includes everything from creative and professional services to retail and food services. It offers plenty of opportunities for entrepreneurs to find a niche that suits their goals and lifestyle. Also, a survey by Guidant Financial found that 78% of small business owners are happy they started their business. It highlights the personal satisfaction that small business can bring.

This article will introduce you to the 74 best small business ideas for 2024. We will explore the demand for each business, along with average income and estimated startup costs. We'll also explain what makes a small business idea viable and promising. Finally, we'll highlight our top small business pick for 2024. You can start it with as little as $500 and potentially get a 90% return.

1. Local Lead Gen Biz

Local lead generation is a top small business idea because it uses free online traffic to earn up to 90% profit margins. A BrightLocal survey found that 93% of people used the internet to find local businesses last year. This shows how vital local SEO (Search Engine Optimization) is. Starting a local lead generation business is simple and can grow quickly. You start by researching to find a good location, then you set up a website and use local SEO to make it easy to find. Next, you partner with a local business owner who needs more customers and rent out your website space to them for a fixed monthly fee.

HubSpot found that 61% of marketers say their main goal is to improve their online presence through SEO. Also, local lead generation websites can appear on the first page of Google search results in 6 weeks to 6 months. This is faster than other small businesses because of the local focus.

Average Income

According to a survey by BrightLocal, 64% of local SEO professionals charge between $500 to $2,000 per month per client.

Estimated Startup Cost

$500 - $2,000 (domain and hosting, website development and design, SEO tools and software, marketing and advertising, training and courses, miscellaneous)

2. Freelance Graphic Designer

Freelance graphic designer involves creating visual content for clients to enhance their marketing and branding efforts. You work on a variety of projects, including logos, websites, advertisements, and social media graphics. This allows for flexibility in choosing clients and projects, and the ability to work from virtually anywhere.

Businesses drive the need for professional graphic design. They need interesting visuals to stand out in a tough market. A study by Adobe found that companies with strong design outperform those without by 219% on the S&P Index.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for graphic designers was $53,380 in 2023.

Estimated Startup Cost

$1,000 - $2,500 (computer, design software, marketing materials, website)

3. Selling Art

Artist involves creating and selling unique, handmade pieces such as paintings, sculptures, and illustrations. You can showcase their work through galleries, online marketplaces, and social media platforms. It allows them to reach a global audience.

The global art market grew by 5% in 2023, as reported by Art Basel and UBS. It is driven by an increasing appreciation for unique, handmade pieces and the desire to support independent artists. Also, online art marketplaces and social media have expanded the reach of artists. A Hiscox study found that 65% of art buyers purchased art online.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for fine artists, including painters, sculptors, and illustrators, was $52,340 in 2023.

Estimated Startup Cost

$1,000 - $3,000 (art supplies, marketing materials, website, gallery fees)

4. Music Lessons

Offering music lessons involves teaching students how to play musical instruments, sing, or understand music theory. Private music instructors can offer one-on-one or group lessons in person or online. It provides personalized guidance and support to help students improve their musical skills.

The appreciation for music education and personal enrichment drives demand for music lessons. A report by the National Endowment for the Arts (NEA) states that 54% of American households have at least one person who plays a musical instrument. Also, online learning platforms have let music instructors reach a global audience. Music Teachers National Association (MTNA) finds that 40% of music teachers now offer online lessons.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for music teachers was $52,460 in 2023.

Estimated Startup Cost

$500 - $2,000 (instruments, teaching materials, marketing, insurance)

5. Freelance Developer

Freelance development is a business model where an individual offers software development services on a contract basis rather than as a full-time employee. This can involve making custom software, websites, or apps. It is a smart move because of the growing demand for custom software solutions. Experts expect a 22% rise in software developer jobs from 2020 to 2030. The growth is due to the rising demand for custom software solutions.

This high demand is driven by businesses' need to stay competitive through digital transformation. A study by McKinsey & Company found that companies are 23% more profitable if they embrace digital transformation. However, you must be ready to take charge on client acquisition, project management, and financial planning.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for software developers was $120,730 in 2023.

Estimated Startup Cost

$1,000 - $2,500 (computer, software, marketing materials, website)

6. Freelance Writer

Freelance writer creates written content for various clients, including businesses, publications, and individuals. You produce articles, blog posts, and marketing materials. You often specialize in specific niches. A report by the Content Marketing Institute revealed that 70% of marketers are investing in content marketing. It highlights the steady demand for skilled writers. Professional writers are essential for businesses looking to enhance their online presence. A study by HubSpot found that companies that blog receive 55% more website visitors than those that do not.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for writers and authors was $69,510 in 2023.

Estimated Startup Cost

$500 - $1,000 (computer, writing software, marketing materials, website)

7. Freelance Copywriting or Content Writing

Freelance copywriter or content writer involves crafting written content for businesses, blogs, and publications. You can create diverse content, including articles, blog posts, marketing copy, and social media updates. The need for high-quality content is increasing. It drives demand in marketing, branding, and communication.

A report by the Content Marketing Institute shows that 70% of marketers are actively investing in content marketing. It highlights the steady demand for skilled writers. Furthermore, a study by HubSpot found that companies that blog receive 55% more website visitors than those that do not.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for writers and authors was $69,510 in 2023.

Estimated Startup Cost

$500 - $1,000 (computer, writing software, marketing materials, website)

8. Online Dating Consultant

Online dating consultant helps individuals navigate online dating platforms. It offers personalized advice on creating profiles, crafting messages, and improving online presence. It can be a lucrative and fulfilling career because of the increasing popularity of online dating. Pew Research Center reports that 30% of U.S. adults have used an online dating site or app. It demonstrates the widespread need for expert guidance.

Also, eHarmony's study shows that people who get professional dating advice are 50% more likely to find a long-term relationship. However, you should be ready to build a client base and stay updated on the latest online dating trends.

Average Income

The U.S. Bureau of Labor Statistics says the median annual wage for personal care and service workers was $29,760 in 2023. This group includes dating consultants.

Estimated Startup Cost

$500 - $1,500 (computer, internet access, marketing materials, website)

9. Social Media Manager

Social media manager creates, curates, and manage content across various social media platforms. This role involves making social media plans. It also involves talking with followers and studying metrics. This is a rewarding career because of the increasing reliance on businesses on social media for marketing. A report by Statista shows that 91% of U.S. businesses use social media for marketing. This underscores the strong demand for skilled social media managers. 

Also, a HubSpot study found that businesses that focus on social media marketing are 63% more likely to achieve their marketing goals. However, it requires constant learning and adaptation.

Average Income

The U.S. Bureau of Labor Statistics says the median annual wage for advertising, promotions, and marketing managers was $141,490 in 2023.

Estimated Startup Cost

$500 - $1,500 (computer, social media management tools, marketing materials, website)

10. Transcription Service

Offering transcription services involves converting audio and video recordings into written text. You can cater to industries such as healthcare, legal, and business. In this small business, you ensure accurate and timely documentation. This work is critical for record-keeping, legal proof, and accessibility. This requires excellent listening skills, attention to detail, and grammar proficiency.

Also, a study by the National Court Reporters Association found that 60% of legal pros use transcription services a lot. It highlights the consistent need in the legal industry. But, you must keep high accuracy and meet tight deadlines.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for medical transcriptionists was $35,270 in 2023.

Estimated Startup Cost

$500 - $1,000 (computer, transcription software, marketing materials, website0

11. Web Development

Web development crafts functional, intuitive, and aesthetically pleasing websites. This small business idea caters to the increasing need for businesses to establish a strong online presence. You can work with various programming languages, design tools, and content management systems to build websites .

A report by IBISWorld indicated that the web development industry in the U.S. grew by 4.4% in 2023. It reflects the ongoing demand for these services. Also, a study by Blue Corona found that 48% of people said a website’s design is the top factor for a business's credibility. However, you need to continually update your skills to keep pace with evolving technologies and design trends.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for web developers was $77,200 in 2023.

Estimated Startup Cost

$1,000 - $2,500 (computer, software, marketing materials, website)

12. App Development

App development involves creating software applications for mobile devices for individual and business needs. App developers use many programming languages like Javascript and Python. You can use them to build apps for different platforms, like iOS and Android.

It is highly rewarding because of the growing reliance on mobile applications. With 90% of mobile time spent on apps, according to a study by BuildFire, the demand for well-designed and efficient apps is substantial. Also, businesses increasingly need mobile apps to engage with customers and streamline operations. It drives the demand for skilled app developers.

Average Income

The U.S. Bureau of Labor Statistics says the median annual wage for software developers, including app developers, was $120,730 in 2023.

Estimated Startup Cost

$1,000 - $3,000 (computer, software, marketing materials, website)

13. Digital Marketing Agency

Staring digital marketing agency involves promoting products or services using online platforms such as social media, search engines, and email. This small business idea focuses on developing and executing strategies. It is to increase your client's online visibility and engage target audiences effectively. You can use many techniques. These include SEO, content marketing, and paid ads. They drive traffic and generate leads for your clients.

The rise of social media and search engines has made digital marketing essential for reaching and engaging customers. A study by Demand Metric found that content marketing costs 62% less than traditional marketing. It also generates about three times as many leads. It highlights the cost-effectiveness of digital marketing strategies. However, this field requires staying current with the latest digital trends and analytical tools.

Average Income

The U.S. Bureau of Labor Statistics says that in 2023, the median annual wage for advertising, promotions, and marketing managers was $141,490.

Estimated Startup Cost

$1,000 - $5,000 (computer, marketing software, advertising budget, website)

14. Coding

Coding involves writing instructions for computers to create software, websites, and applications. It focuses on making custom solutions for clients' needs. These range from basic websites to complex software. You also work with many programming languages and frameworks. You use them to ensure their projects work well and run fast.

Employers will hire more software developers because the need will grow 22% from 2020 to 2030. It highlights strong job prospects. Also, a study by McKinsey & Company found that companies embracing digital transformation are 23% more profitable. It emphasizes the critical role of quality coding in business success.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for software developers was $120,730 in 2023.

Estimated Startup Cost

$500 - $2,000 (computer, software, marketing materials, website)

15. Management Consultant

Management consultant provides expert advice to businesses on how to improve their performance and achieve their goals. This small business idea involves analyzing company data. You will identify issues and make plans to improve operations and efficiency. You partner with leaders to overhaul operations, simplify workflows, and fuel expansion.

According to a report by IBISWorld, the management consulting industry in the U.S. grew by 3.4% in 2023. This growth indicates a robust market and the potential for lucrative opportunities. Also, a study by McKinsey & Company found that companies using consultants are 30% more likely to meet their business goals.

Average Income

The U.S. Bureau of Labor Statistics says that the median annual wage for management analysts, which includes consultants, was $93,000 in 2023.

Estimated Startup Cost

$1,000 - $3,000 (computer, software, marketing materials, website)

16. Business Consulting

Business consultant helps companies improve their operations, strategies, and overall performance. You review your clients' current business methods. You pinpoint areas that need improvement and create practical plans to help them. Consultants operate in various fields like marketing, finance, human resources, or IT.

According to a report by IBISWorld, the management consulting industry in the U.S. grew by 3.4% in 2023. It reflects the ongoing need for professional consulting services. Also, a study by McKinsey & Company found that companies using consultants are 30% more likely to achieve their business goals.

Average Income

The U.S. Bureau of Labor Statistics says the median annual wage for management analysts, including business consultants, was $93,000 in 2023.

Estimated Startup Cost

$1,000 - $3,000 (computer, software, marketing materials, website)

17. Financial Planning and Advising

Financial planner and advisor helps individuals and businesses manage their finances and plan for the future. It may involve creating detailed financial plans. It includes advising on investments, retirement savings, tax strategies, and managing debt. In this small business idea, you work closely with clients.

According to a report by the Financial Planning Association (FPA), 60% of American adults do not have a financial plan. It proves a significant demand for professional financial planning services. Additionally, a study by Vanguard found that working with a financial advisor can add about 3% in net returns to a client's portfolio. 

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for personal financial advisors was $94,170 in 2023.

Estimated Startup Cost

$1,000 - $3,000 (computer, financial planning software, marketing materials, website)

18. Life/Career Coach

A life/career coach helps people find their personal and professional goals. Life coaches offer personalized guidance and support. You can do this through one-on-one sessions. The increasing awareness of coaching benefits has led to a rise in demand. Experts reveal that 25% of American adults have worked with a life or career coach at some point. The growing focus on self-improvement and professional development fueled this trend.

Average Income

According to the International Coach Federation (ICF), the average annual income for life coaches in North America was $62,500 in 2023.

Estimated Startup Cost

$1,000 - $2,500 (certification, marketing materials, insurance, website)

19. Resume Writer

Resume writers design portfolios that highlight a job seeker's skills, experiences, and achievements. In this job, you need to get your client's career goals. You must then make resumes that show their strengths and fit job market needs.

Also, resume writers often guide on cover letters and LinkedIn profiles. It means you can offer a complete job application package. CareerBuilder reports that 75% of hiring managers use ATS to screen resumes. It makes it essential for job seekers to have resumes that can navigate these systems.

Average Income

According to the Professional Association of Resume Writers and Career Coaches (PARW/CC), skilled resume writers can earn $50 to $300 per resume.

Estimated Startup Cost

$500 - $1,000 (computer, software, marketing materials, website)

20. Personal Assistant

A personal assistant provides administrative support to individuals that help them manage tasks. It involves scheduling appointments, managing correspondence, making travel arrangements, and organizing personal errands.

The National Association of Professional Organizers (NAPO) found that 50% of American adults feel overwhelmed by their duties. Also, with remote work and the focus on work-life balance, the demand for professional personal assistants is growing. An AMA study found that 60% of executives believe a personal assistant greatly boosts their productivity.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for personal assistants was $39,850 in 2023.

Estimated Startup Cost

$500 - $1,000 (computer, software, marketing materials, website)

21. Private Coaching

Private coaching involves offering guidance that aims to achieve specific personal goals. You can offer one-on-one sessions to help clients identify their objectives, develop action plans, and overcome obstacles. A survey by the ICF found that 82% of coaches reported high job satisfaction. It shows that the job can be both financial and rewarding.

With increasing awareness of the benefits of coaching, 25% of American adults have worked with a private coach. The rise in self-improvement and professional development trends boosts demand for coaching. The Harvard Business Review found that 70% of coached individuals reported better work, relationships, and communication.

Average Income

The International Coach Federation (ICF) says that private coaches in North America earned $62,500 on average in 2023.

Estimated Startup Cost

$1,000 - $2,500 (certification, marketing materials, insurance, website)

22. Career Coaching

Career coaching helps people shape their career paths, improve their job search strategies, and reach their professional goals. You can offer expert advice on resume writing. You can also offer advice on interview preparation, networking, and navigating career changes.

Due to a competitive job market and complex career development paths, there's a growing need for career coaching. An International Coach Federation (ICF) report shows that 25% of American adults have used a career coach. This underscores the big demand for professional career guidance.

Average Income

According to the International Coach Federation (ICF), the average annual income for career coaches in North America was $62,500 in 2023.

Estimated Startup Cost

$1,000 - $2,500 (certification, marketing materials, insurance, website)

23. Tutor

Tutors offer personalized help to students who struggle with certain subjects. They usually work one-on-one or in small groups, adjusting their teaching methods to fit each student's needs. The National Center for Education Statistics (NCES) says 20% of American students get tutoring. This shows a consistent demand for these services.

Standardized tests and tough college admissions are increasing the need for professional tutors. A study by the Education Endowment Foundation (EEF) showed that students who receive tutoring make big academic gains.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for tutors and teachers was $40,590 in 2023.

Estimated Startup Cost

$500 - $1,000 (teaching materials, marketing materials, website)

24. Etsy Shop Owner

Starting an Etsy shop lets you create and sell handmade, vintage, or unique items online. It's a great option for artisans, crafters, and collectors looking to reach a global audience without the costs of a physical store. In 2023, Etsy's gross merchandise sales increased by 16.5%, showing a strong demand for unique and handmade products.

Moreover, a Statista study revealed that 81% of consumers prefer buying from small businesses when they can. This preference, combined with the convenience of online shopping, makes an Etsy shop a promising business choice. However, new shop owners should prepare for competition and focus on strong branding and marketing to stand out.

Average Income

According to Etsy's 2023 Seller Census, the average annual income for active Etsy sellers was $44,900.

Estimated Startup Cost

$500 - $1,000 (crafting materials, packaging supplies, marketing, Etsy fees)

25. Candy Seller

Starting a candy-selling business means sourcing, packaging, and selling various types of candies. You can sell online, in a physical store, or at local markets and events. By offering a broad selection of candies, from classic favorites to unique, handcrafted sweets, you can appeal to a wide range of customers.

The candy market is growing; the National Confectioners Association reported a 4.2% increase in the U.S. confectionery market in 2023. Also, a study by Packaged Facts revealed that 60% of consumers buy candy for holidays and special occasions. This underscores the value of seasonal and festive products. This growth and the consumer love of specialty items make starting a candy business a lucrative opportunity.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for food service managers was $59,440 in 2023.

Estimated Startup Cost

$1,000 - $2,500 (ingredients, molds, packaging materials, marketing)

26. Become an Online Reseller

Becoming an online reseller involves purchasing iteplatforms,ms at a lower cost and selling them at a profit through various online platforms such as eBay, Amazon, or Poshmark. It works well for those with a keen eye for valuable items and trends, allowing them to turn a profit by finding deals and reselling to a broader audience. It requires minimal upfront investment, making it accessible for many aspiring entrepreneurs.

A study by ThredUp found that the second-hand market is expected to grow 11 times faster than the retail clothing sector by 2025. It highlights the significant opportunity for resellers. While this business can be highly profitable, you should be prepared for the challenges. It includes inventory management, customer service, and staying ahead of market trends.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for retail sales workers was $29,180 in 2023.

Estimated Startup Cost

$500 - $1,000 (inventory, packaging materials, shipping supplies, marketing)

27. Dropshipping Business

Dropshipping business lets you sell products to consumers without keeping any inventory. When a customer makes a purchase, you order the product from a third-party supplier who ships it directly to them. This model requires little upfront investment and simplifies inventory management.

Oberlo did a study. It found that 27% of online retailers use dropshipping for fulfillment. This proves the method's popularity and effectiveness. Dropshipping is a low-risk way to start an online store with minimal financial commitment. However, you must find reliable suppliers and dealing with longer shipping times.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for retail sales workers was $29,180 in 2023.

Estimated Startup Cost

$500 - $1,000 (computer, internet access, e-commerce platform subscription, marketing)

28. Print-on-Demand Business

In a print-on-demand (POD) business, the process involves creating custom designs and printing them on items such as t-shirts, mugs, and phone cases only when an order is placed. This model allows entrepreneurs to sell a wide range of products without holding inventory or making bulk orders. The POD provider takes care of production, packaging, and shipping, allowing you to focus on designing and marketing your brand.

Printify found that 41% of POD sellers experience a significant increase in sales during the holiday season. It shows the potential for high profits when demand peaks. This model appeals to customers looking for personalized and unique gifts. Print-on-demand has low startup costs and minimal risk. But, it requires ongoing marketing and strong creativity to stand out in a tough market.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for graphic designers was $53,380 in 2023.

Estimated Startup Cost

$500 - $1,000 (computer, design software, e-commerce platform fees, marketing)

29. Sell Downloadable Digital Products

Selling downloadable digital products involves making and giving out items. These items include e-books, software, art, music, and courses. Customers can instantly download them after purchase. This business model is appealing due to its low overhead costs, as there is no need for physical inventory or shipping.

A study by Shopify found that 52% of digital product sellers saw an increase in sales during the pandemic. This surge in interest is because of convenience and instant access digital products provide. This business model has advantages: scalability and passive income. But, it needs lots of upfront effort in making and marketing content.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for graphic designers was $53,380 in 2023.

Estimated Startup Cost

$500 - $1,000 (computer, design software, e-commerce platform fees, marketing)

30. Ecommerce Store Owner

Becoming an ecommerce store owner involves setting up an online platform to sell products directly to consumers. It allows for a broad range of product offerings, from handmade crafts to electronics, catering to various customer needs. Store owners can use ecommerce platforms like Shopify, WooCommerce, or BigCommerce. They can manage inventory, process payments, and handle shipping well.

A study by BigCommerce found that 96% of Americans have made an online purchase in their life, with 80% having done so in the past month. This statistic shows the large customer base. It also shows the growing preference for online shopping. 

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for retail sales workers was $29,180 in 2023.

Estimated Startup Cost

$500 - $2,500 (computer, e-commerce platform subscription, inventory, marketing)

31. Create an online course

Creating an online course allows you to develop and share educational content on a specific subject with learners all over the world. This business model lets you use platforms like Udemy, Teachable, or Coursera. They use them to host and sell their courses, reaching a global audience. The process involves making course materials, like video lectures, quizzes, and assignments. Then, you market these courses to get students.

A LinkedIn Learning study shows that 57% of professionals are likely to take online courses to advance their careers. This highlights the demand for online learning, especially for courses that improve job skills and career growth. However, making a successful online course takes much time. You need to create engaging content and effective marketing to get and keep students.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for postsecondary teachers was $80,560 in 2023.

Estimated Startup Cost

$500 - $2,500 (computer, video recording equipment, course creation software, marketing)

32. Handyman

A handyman business offers a variety of repair, maintenance, and improvement services for homes and commercial properties. Handymen take care of tasks like fixing leaky faucets, repairing doors, painting, and minor electrical work. To start, you need basic tools, some handyperson skills, and good customer service abilities. A reliable vehicle to transport tools and materials is also essential. The increasing need for maintenance and repair services will drive an 8% growth in employment for workers in this field from 2020 to 2030. This growth is driven by the increasing need for these services.

A HomeAdvisor survey found that 80% of homeowners have a list of repairs and improvements they need help with. It shows a strong demand for maintenance worker services. Also, a Porch.com survey found that 53% of homeowners prefer hiring a handyperson for minor jobs. They prefer this over doing the jobs themselves. 

Average Income

Gym and Fitness offers a 5% commission on all of your referrals.

Estimated Startup Cost

$2,000 - $5,000 (basic tools, vehicle, insurance, licensing, marketing materials)

33. Woodworker

A woodworking business involves creating custom furniture, cabinetry, and other wooden items. This small business idea allows creativity to produce unique, high-quality pieces that can sell for higher prices. Woodworkers use various types of wood and tools to craft items based on client specifications. To start this business, you need woodworking skills, tools, and a workspace. The demand for woodworking products is strong and growing.

The National Wood Flooring Association says 78% of American homeowners prefer hardwood floors. Custom furniture and cabinetry are also in high demand, with many consumers willing to pay more for unique items. A survey by Houzz found that 45% of homeowners who renovated their kitchens chose custom cabinetry.

Average Income

The median pay for woodworkers in 2023 was about $33,750 per year, showing potential for a steady income.

Estimated Startup Cost

$5,000 - $10,000 (woodworking tools, materials, workshop setup, insurance, marketing)

34. Home Inspector

A home inspector business involves evaluating the condition of homes, typically before they are bought or sold. Home inspectors check for issues like structural problems, electrical faults, and plumbing defects. This small business idea is appealing because it has low startup costs and offers flexible working hours.  

According to the National Association of Realtors (NAR), 88% of homebuyers in the U.S. requested a home inspection as part of their purchase process. It shows the essential role of home inspectors. As home sales rise and awareness of property inspections increases, the market for these services continues to expand. A report by Zillow found that 56% of homebuyers who skipped a home inspection regretted their decision. 

Average Income

The average fee for a home inspection in the U.S. is around $450, according to the American Society of Home Inspectors (ASHI).

Estimated Startup Cost

$2,500 - $5,000 (inspection tools, certification, insurance, marketing materials)

35. Home Staging

A home staging business involves preparing homes for sale by making them more attractive to potential buyers. This type of business allows for creative freedom in transforming spaces to attract buyers. According to the National Association of Realtors (NAR), 83% of buyers' agents believe that staging helps. It helps buyers see a property as their future home. Also, a HomeAdvisor report says 38% of sellers' agents stage all their clients' homes before listing.

The real estate market is becoming more competitive. More homes are being listed. So, the role of professional staging is increasingly critical. Also, the International Association of Home Staging Professionals (IAHSP) found that staged homes tend to get offers that are 5-10% higher than those for non-staged homes. This underscores the financial benefits of good home staging.

Average Income

Glassdoor reveals that the estimated total pay for a home stager is $70,302 per year.

Estimated Startup Cost

$3,000 - $7,000 (furniture and decor inventory, vehicle, insurance, marketing)

36. General Construction

A general construction business provides a wide range of services, including building new structures, renovating existing ones, and managing different construction projects. This type of business caters to both residential and commercial clients, creating multiple ways to earn income. The construction industry is known for its job stability and growth potential. In fact, 75% of construction firms expect to hire more employees next year. This is according to the Associated General Contractors of America (AGC).

There's a consistent demand in the residential sector too. The National Association of Home Builders (NAHB) reports that 60% of American homeowners plan to start home improvements in 2023. Businesses on the commercial side are actively expanding and upgrading their facilities. A study by Dodge Data & Analytics noted a 12% increase in commercial construction starts in 2022, showing a robust market.

Average Income

The median annual wage for construction managers was $98,890 in 2023.

Estimated Startup Cost

$10,000 - $20,000 (construction tools, vehicle, insurance, licensing, marketing)

37. House Painting

A house painting business offers painting services for both homes and commercial properties. You can work on new buildings, renovations, or simple upgrades.  A HomeAdvisor survey found that 70% of homeowners plan to paint their homes in the next five years. It shows strong demand for painting services. Harvard University's Joint Center for Housing Studies reveals that painting is the most common project.

The trend is towards making homes beautiful and keeping them nice. This creates a constant need for pro painters. The NAHB found that 55% of homeowners who renovated in 2022 included painting. 

Average Income

The median annual wage for painters was $42,130 in 2023, according to the U.S. Bureau of Labor Statistics.

Estimated Startup Cost

$1,000 - $3,000  (painting tools, vehicle, insurance, marketing materials)

38. Electrical Work

An electrical work business handles everything from wiring in homes to installing systems in commercial buildings. Electricians take on jobs like setting up new wiring, fixing electrical problems, and updating old systems. A high number of electrical contractors, 72%, report being very satisfied with their jobs. This is according to the National Electrical Contractors Association (NECA).

Demand for electricians is strong and growing. The U.S. Energy Information Administration (EIA) notes that older homes often need electrical upgrades. This is especially true for those over 50 years old. Also, the rise of smart home tech and renewable energy is increasing the need for skilled electricians. The National Association of Home Builders (NAHB) found that in 2022, half of the homeowners who renovated added electrical upgrades. This consistent demand makes electrical work a stable and important field.

Average Income

In 2023, the median annual wage for electricians was $60,040, according to the U.S. Bureau of Labor Statistics.

Estimated Startup Cost

$5,000 - $10,000 (electrical tools, vehicle, insurance, licensing, marketing)

39. Appliance Repair

An appliance repair business focuses on fixing home appliances such as refrigerators, washing machines, and ovens. Technicians in this field work to find out what's wrong, replace broken parts, and maintain appliances to make them last longer. The Association of Home Appliance Manufacturers (AHAM) says 90% of American homes have one major appliance over five years old. This shows a big need for repair services.

With the price of new appliances going up, many people choose to fix the ones they already have. A survey by Consumer Reports showed that 75% of people who had an appliance break down, repaired it instead of buying a new one.

Average Income

The median annual wage for home appliance repairers was $41,620 in 2023, according to the U.S. Bureau of Labor Statistics.

Estimated Startup Cost

$1,000 - $3,000 (repair tools, parts inventory, insurance, marketing)

40. Bicycle Repair

A bicycle repair business focuses on fixing and maintaining various types of bicycles, including road bikes and mountain bikes. You diagnose issues, replace worn or broken parts, and carry out regular maintenance to ensure bikes are in top shape. The growing popularity of cycling, both for fun and as a way to commute, fuels the demand for these services. The League of American Bicyclists notes that 12% of Americans ride a bicycle at least once a week. This shows a consistent need for maintenance and repair.

Also, people are becoming more eco-friendly. They are seeking sustainable transport. So, the use of bikes as a main way to get around is rising. This trend further boosts the need for skilled bicycle repair services.

Average Income

The median annual wage for bicycle repairers was $29,780 in 2023, according to the U.S. Bureau of Labor Statistics.

Estimated Startup Cost

$1,000 - $2,500 (repair tools, parts inventory, insurance, marketing)

41. Boat Cleaning

A boat cleaning business provides cleaning and maintenance services for various types of boats, from small personal watercraft to large yachts. Boat cleaning involves washing, waxing, and detailing the exterior and interior of boats to keep them in good condition. There are approximately 12 million registered boats in the United States, according to the NMMA. It shows a steady need for boat cleaning services.

People enjoy recreational boating and want to preserve the look and longevity of their boats. It means professional boat cleaning services are in high demand. A report by BoatUS found that regular cleaning and maintenance can extend the life of a boat by up to 30%. 

Average Income

The median annual wage for cleaning and maintenance workers was $29,760 in 2023. This includes those in boat cleaning. The data is from the U.S. Bureau of Labor Statistics.

Estimated Startup Cost

$2,000 - $5,000 (cleaning supplies, vehicle, insurance, marketing materials)

42. Car Cleaning & Detailing

A car cleaning and detailing business provides deep cleaning and upkeep for all types of vehicles, from everyday cars to high-end luxury cars. This service includes cleaning, polishing, and protecting both the inside and outside of a vehicle to keep it looking great. Over 276 million vehicles are registered in the United States, says the U.S. Department of Transportation. There is a constant demand for these services.

More people want to keep their cars nice and keep their value. So, the need for pro detailing is growing. A report from AutoTrader shows that a well-detailed car can increase its resale value by up to 15%. These factors indicate that starting a car cleaning and detailing business could be both profitable and in high demand.

Average Income

The median annual wage for automotive service technicians and mechanics was $44,050 in 2023. This includes car detailers. This data is from the U.S. Bureau of Labor Statistics.

Estimated Startup Cost

$2,000 - $5,000 (detailing tools, cleaning supplies, vehicle, insurance, marketing)

43. Electronics Repair

An electronics repair business involves fixing various devices like smartphones, laptops, and home entertainment systems. Repair technicians diagnose issues, replace faulty parts, and perform maintenance. The Pew Research Center says 85% of American adults own a smartphone and 77% own a laptop or desktop computer. This shows a steady need for repairs.

With the high cost of new electronics, many people prefer to repair their existing devices. A report by SquareTrade found that 30% of smartphone owners experienced accidental damage to their devices in the past year. These factors suggest that starting an electronics repair business can be profitable.

Average Income

The median annual wage for electronics repairers was $57,910 in 2023, according to the U.S. Bureau of Labor Statistics.

Estimated Startup Cost

$1,000 - $3,000 (repair tools, parts inventory, insurance, marketing)

44. Furniture Restoration

Furniture restoration involves repairing and refinishing old or damaged furniture to make it look new again. Restorers clean, sand, repair, and refinish pieces to extend their life and improve their appearance. A report by Furniture Today found that 45% of American households own at least one piece of antique furniture. It shows the steady need for these services.

People becoming environmentally conscious. They choose to restore and repurpose old furniture instead of buying new. A study by the National Association of Home Builders (NAHB) found that 30% of homeowners who renovated their homes included furniture restoration in their projects.

Average Income

U.S. Bureau of Labor Statistics states that the median annual wage for furniture finishers is $34,950 in 2023.

Estimated Startup Cost

$2,000 - $5,000 (restoration tools, materials, workshop setup, insurance, marketing)

45. Rug Cleaning

A rug cleaning business involves cleaning and maintaining rugs to keep them looking good and lasting longer. Rug cleaners use special equipment and techniques to remove dirt, stains, and allergens from rugs. According to the Carpet and Rug Institute (CRI), 70% of American homes have at least one rug. It shows a constant need for cleaning services.

People are aware of indoor air quality and the importance of clean living spaces. That means, professional rug cleaning services are in high demand. The Environmental Protection Agency (EPA) found that the regular rug cleaning can cut indoor allergens.

Average Income

Bureau of Labor Statistics reports that the median annual wage for cleaning and maintenance workers is $29,760U.S.

Estimated Startup Cost

$3,000 - $7,000 (rug cleaning equipment, vehicle, insurance, marketing materials)

46. Personal Trainer

A personal trainer is a fitness professional who helps clients achieve their health and fitness goals through customized workout plans, nutritional advice, and ongoing support. This small business idea involves working directly with clients in various settings. It include gyms, their homes, or even online. Becoming a personal trainer offers good earning potential and job security. This career is in demand due to the growing awareness of physical fitness and health, with 20% of American adults having a gym membership.

Also, a report by the National Academy of Sports Medicine found that 60% of gym-goers who use personal trainers achieve their fitness goals better than those who do not. These statistics highlight the steady demand and effectiveness of personal training services.

Average Income

In 2023, the median annual wage for fitness trainers was $40,700 according to the U.S. Bureau of Labor Statistics.

Estimated Startup Cost

$1,000 - $3,000 (certification, fitness equipment, insurance, marketing)

47. Massage Therapist

A massage therapist helps clients relieve stress, manage pain, and improve overall wellness through therapeutic massages. You can work in spas, clinics, or clients' home. It offers flexibility in your work environment. The demand for massage therapy services is high due to increasing awareness of its physical and mental health benefits. According to the American Massage Therapy Association (AMTA), 19% of American adults received at least one massage in the past year.

More people seek help for stress-related conditions. They focus on holistic health. This has grown the need for professional massage therapists. The NCCIH found that 60% of people who got massages did so for health reasons. These reasons include pain management and injury recovery.

Average Income

In 2023, the median annual wage for massage therapists was $47,180 according to the U.S. Bureau of Labor Statistics.

Estimated Startup Cost

$2,000 - $5,000 (certification, massage table, oils, insurance, marketing)

48. Personal Chef

A personal chef creates customized meals for clients based on their dietary needs and preferences. This job includes planning menus and grocery shopping. It also includes cooking and sometimes delivering meals or cooking in clients' homes. The demand for personal chef services is on the rise, fueled by a growing interest in convenient and tailored meal solutions. The Food Marketing Institute says 25% of American households hired a personal chef or used a meal preparation service last year. This shows a strong demand for these services.

Also, more people are adopting healthy lifestyles. They want custom nutrition plans. This is increasing the need for skilled personal chefs. The International Food Information Council reports this. 60% of consumers are interested in personalized nutrition. This shows the importance and popularity of these services.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for personal chefs was $48,460 in 2023.

Estimated Startup Cost

$1,000 - $2,500 (cooking utensils, portable cooking equipment, insurance, marketing)

49. Makeup Artist

Makeup artists offer a range of services, from everyday makeup application to special event and theatrical makeup. You often work with clients. You create customized looks that bring out their natural beauty. This is for weddings, photo shoots, or media productions. The demand for professional makeup services is increasing. Makeup artists can find work in many places. It includes salons, fashion shows, and freelance work.

The beauty industry in the U.S. experienced a 4.5% growth in 2023, as reported by IBISWorld. It is driven by trends in beauty and fashion and the popularity of social media. A study by the NPD Group revealed that 60% of consumers use makeup to enhance their appearance on social media. It emphasizes the importance of this service in today's digital age. This growing demand makes being a makeup artist a promising small business choice.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for makeup artists was $48,070 in 2023.

Estimated Startup Cost

$1,000 - $2,500 (makeup kit, tools, insurance, marketing materials)

50. Professional Organizer

Professional organizers help clients by assessing their needs and creating customized plans to organize their spaces. This service benefits individuals overwhelmed by clutter and businesses looking to improve productivity. Organizers sort, purge, and reorganize items, and provide systems to maintain order.

Demand for these services is growing as more people recognize the benefits of organized spaces. The National Association of Productivity and Organizing Professionals (NAPO) says that 54% of Americans feel overwhelmed by clutter. Additionally, remote work has increased the need for functional home offices. The American Institute of Stress reports that 77% of people feel stress because of clutter.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for professional organizers was $48,500 in 2023.

Estimated Startup Cost

$500 - $1,000 (organizational tools, marketing materials, website)

51. House Cleaner

House cleaners carry out essential tasks like dusting, vacuuming, mopping, and sanitizing to keep homes clean and well-maintained. This service is especially useful for busy households that do not have time for thorough cleaning. House cleaners usually work on a regular schedule. You can provide services weekly, bi-weekly, or monthly, depending on the client's needs.

As more families have both adults working, there's a growing need for professional cleaning services to maintain a healthy home environment. The American Cleaning Institute (ACI) reports that 80% of American households use pro cleaners once a year. Additionally, keeping a home clean is linked to better health and well-being. A study by the National Organization of Professional Organizers (NAPO) found that 60% of people feel less stressed in a clean home.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for house cleaners was $29,760 in 2023.

Estimated Startup Cost

$500 - $1,000 (cleaning supplies, insurance, marketing materials)

52. Packing Services Facilitator

Packing services facilitator involves helping clients efficiently pack their belongings for moves or storage. As a facilitator, you provide professional packing services. You securely wrap, box, and label items for easy transport. This service is for people and families preparing to move. It is also for businesses needing to move office equipment. More and more people are moving for many reasons. These include work, education, and personal preferences. This movement drives the need for these services.

The U.S. Census Bureau reported that approximately 31 million Americans moved in 2022. It underscores the steady demand for professional packing and moving assistance. Additionally, with the rise in remote work, more people are taking advantage of the flexibility to relocate. A report by Zillow reveals that 23% of Americans considered moving in 2023 because of remote work opportunities.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for movers and packers was $30,490 in 2023.

Estimated Startup Cost

$500 - $5,000 (packing materials, insurance, marketing materials)

53. Daycare Owner

Daycare owner involves providing child care services to families, focusing on the safety, well-being, and development of young children. As a daycare owner, you create a nurturing environment where children can engage in educational activities, play, and social interaction. Daycares offer full-day or part-time care, with programs tailored to different age groups. It ensures that caregivers meet children's developmental needs. This business requires proper licensing, a safe facility, and trained staff to ensure high-quality care.

A report by Child Care Aware of America indicates that 58% of American families with children under the age of five use some form of child care. It highlights the steady demand for daycare. Also, the growing awareness of the importance of early childhood education has increased the demand. It has upped the demand for professional daycare centers. The study was by the National Institute of Child Health and Human Development (NICHD). It found that good daycare can greatly improve children's thinking and social skills.

Average Income

According to the International Coach Federation (ICF), the average annual income for life coaches in North America was $62,500 in 2023.

Estimated Startup Cost

$5,000 - $10,000 (licensing, insurance, toys, furniture, marketing)

54. Dog Walker, Groomer, or Trainer

Dog walkers, groomers, and trainers provide essential services to help keep pets healthy and happy. Dog walkers give pets regular exercise and companionship, groomers take care of their hygiene and appearance, and trainers work on obedience and behavior issues. These services can be offered separately or together, depending on what pet owners need.

With 67% of U.S. households owning a pet, as reported by the American Pet Products Association (APPA), there's a strong demand for these services. The focus on pet health and well-being is growing, leading to an increased need for professional pet care providers. Additionally, the Pet Industry Joint Advisory Council (PIJAC) reported that spending on pet services rose by 5% in 2023.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for animal care and service workers was $28,880 in 2023.

Estimated Startup Cost

$500 - $2,000 (leashes, grooming tools, training materials, insurance, marketing)

55. Pet Sitter

Pet sitting involves taking care of pets in their own homes while their owners are away. As a pet sitter, you ensure that pets are fed, exercised, and given attention. You might visit daily, stay overnight, or provide care during vacations or business trips. You can also provide extra services like administering medication or basic grooming.

The American Pet Products Association (APPA) says 67% of U.S. households own a pet. The demand for reliable pet care is high. This is especially true when owners are traveling. This demand has significantly boosted the need for professional pet sitters. In fact, a report by the National Association of Professional Pet Sitters (NAPPS) says that 60% of pet owners use pet sitting services when they travel.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for animal care and service workers, including pet sitters, was $28,880 in 2023.

Estimated Startup Cost

$500 - $1,000 (insurance, marketing materials, website)

56. Home-Baked Goods Seller

Starting a home-based baking business involves making and selling homemade treats like cakes, cookies, breads, and pastries. Operating from your home kitchen keeps costs low and allows you to choose your work hours. You sell products online, at farmers' markets, or local events. It caters to customers who value unique, high-quality treats made with artisanal care.

The demand for homemade, artisanal products is growing. The Specialty Food Association reports that 63% of consumers are willing to pay more for them. Also, people want custom baked goods more during special events. These include birthdays, weddings, and holidays. According to the National Confectioners Association, 45% of consumers buy baked goods for these types of events.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for bakers was $29,750 in 2023.

Estimated Startup Cost

$1,000 - $2,500 (baking supplies, packaging, licensing, marketing)

57. Independent Car Service / Ride-Sharing Driver

Working as an independent car service or ride-sharing driver means providing transportation to passengers using platforms like Uber or Lyft. As a driver, you'll use your own vehicle to pick up and drop off clients, which offers a flexible and convenient way to get around. This type of small business lets you choose your own hours, making it ideal for those looking for flexible work schedules. You can also earn extra money through surge pricing and incentives from ride-sharing companies.

The demand for these services is growing due to the need for reliable and handy transportation options. According to the Pew Research Center, 36% of American adults have used a ride-sharing service. Also, a study by the American Public Transportation Association found that 45% of public transit users also use ride-sharing. This shows that these services are a valuable addition to traditional public transit.

Average Income

The U.S. Bureau of Labor Statistics says the median annual wage for taxi drivers and chauffeurs, including ride-sharing drivers, was $32,320 in 2023.

Estimated Startup Cost

$5,000 - $10,000 (vehicle, insurance, licensing, marketing)

58. Photographer

Being a photographer involves taking high-quality photos for clients at various events, commercial shoots, and marketing campaigns. You use their technical skills and creative vision to produce images that meet their clients' needs. This type of small business requires an investment in equipment and ongoing education to keep up with new trends and techniques.

IBISWorld says the photography industry grew by 2.5% in 2023. The growth was driven by rising demand for high-quality images in personal, commercial, and marketing uses. Additionally, a study by MDG Advertising showed that content with relevant images gets 94% more views. This is in comparison to content that does not have images.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for photographers was $41,280 in 2023.

Estimated Startup Cost

$1,000 - $5,000 (camera equipment, lighting, editing software, marketing materials)

59. Videographer

Videographer involves creating high-quality video content for a variety of clients, including individuals, businesses, and organizations. Videographers capture footage. You edit it to make videos for events, marketing, and online content. It requires a strong understanding of camera operation, editing software, and storytelling techniques.

A study by Wyzowl found that 87% of businesses use video as a marketing tool. It highlights the significant demand for skilled videographers to help businesses stand out in market.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for camera operators and editors was $59,810 in 2023.

Estimated Startup Cost

$2,000 - $7,000 (camera equipment, lighting, editing software, marketing materials)

60. Voiceover Artist

Voiceover artist involves providing vocal talent for various media, including commercials, audiobooks, video games, and animations. You use your vocal skills to bring scripts to life. Also, you are creating engaging audio content that enhances the listener's experience.

The industry saw a 2.8% growth in 2023. It is driven by the increasing need for high-quality audio content across various platforms, as reported by IBISWorld. Also, the demand for interesting audio has surged. This has made professional voiceover artists highly sought after. Additionally, a study by the Audio Publishers Association (APA) found that audiobook sales increased by 16% in 2022.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for actors, including voiceover artists, was $48,920 in 2023.

Estimated Startup Cost

$500 - $2,000 (microphone, audio interface, soundproofing, editing software, marketing)

61. Jewelry Making and Repair

Jewelry making and repair involves crafting unique, handmade pieces and offering repair services for valuable jewelry. You can design and create custom items such as rings, necklaces, and bracelets. You can also use precious metals and stones. Repair services can include resizing, polishing, and fixing broken pieces.

The growing appreciation for unique, handmade pieces drives the demand for this small business. A study by Etsy revealing that 50% of consumers prefer to buy handmade jewelry. In addition, online markets and social media have expanded the reach of jewelry makers. It allows you to sell their creations to a global audience.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for jewelers and precious stone and metal workers was $42,380 in 2023.

Estimated Startup Cost

$1,000 - $5,000 (tools, materials, marketing, insurance)

62. Event Planner

Event planner specializes in organizing and coordinating events, such as weddings, corporate functions, parties, and conferences. It involves managing the event, venue selection, vendor coordination, budgeting, and logistics.  According to a report by IBISWorld, the event planning industry in the U.S. grew by 3.2% in 2023. It shows the steady demand for professional event planning services. This growth presents a promising opportunity for those looking to enter the industry.

Additionally, a study by Bizzabo found that 84% of event planners believe that events are critical to their company’s success. It could be highly rewarding to start an event planning business. This is for those who enjoy managing details and creating memorable experiences.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for meeting, convention, and event planners was $55,890 in 2023.

Estimated Startup Cost

$1,000 - $3,000 (computer, event planning software, marketing materials, website)

63. Buying a Franchise

Buying a franchise means acquiring the rights to run a business using an established brand and business model. You gain from the franchisor’s proven strategies, marketing help, and training programs. It helps you lower the risks of starting from scratch.

The franchise industry in the U.S. saw a growth of 3.5% in 2023, as reported by the International Franchise Association (IFA). It shows a strong demand for franchises. Moreover, a study by FranNet revealed that franchises have a success rate of over 90% after five years. This rate is much higher than the 50% rate for independent businesses. This underscores the stability and support that franchising offers.

Average Income

The International Franchise Association (IFA) says the average income for franchise owners was $80,000 in 2023.

Estimated Startup Cost

$10,000 - $50,000 (franchise fee, initial inventory, equipment, marketing)

64. Notary Public Services

Notary public provides essential services by witnessing the signing of important documents and verifying the identity of the signers to prevent fraud. This involves notarizing legal documents such as real estate transactions, affidavits, and powers of attorney. Notaries must be knowledgeable about state-specific laws and maintain an up-to-date notary commission.

A report by the National Notary Association (NNA) says there are over 4.4 million notaries in the U.S. This shows strong demand for notary services. Remote online notarization (RON) is becoming more common. It has made these services more accessible and efficient. Also, the Mortgage Bankers Association (MBA) found that 70% of 2023 mortgage transactions used electronic notarization. 

Average Income

According to Salary.com, the range for a Notary job is from $41,947 to $51,413 per year in the United States.

Estimated Startup Cost

$200 - $1,000 (notary seal, journal, insurance, marketing materials)

65. Marketing or Public Relations Agency

A marketing or public relations (PR) agency assists businesses in building their brand, connecting with their audience, and reaching communication goals. Your agency can make and manage strategies. These strategies cover making content, using social media, running ads, and media relations. Using your expertise, you can promote products, manage reputations, and engage customers effectively. The Content Marketing Institute says 91% of B2B marketers use content marketing to reach their customers. This highlights the value of strong PR and marketing.

Average Income

The U.S. Bureau of Labor Statistics says the median annual wage for advertising, promotions, and marketing managers was $141,490 in 2023.

Estimated Startup Cost

$1,000 - $5,000 (computer, marketing software, advertising budget, website)

66. Accounting and Tax Services

Accounting and tax services manage financial records, prepare tax returns, and offer financial advice to both individuals and businesses. The services help clients follow tax laws. You also help clients pay less tax and understand their finances.

According to a report by IBISWorld, the accounting services industry in the U.S. grew by 2.5% in 2023, showing a consistent demand for these services. Also, a study by the National Small Business Association (NSBA) shows that 60% of small businesses use an external tax preparer. This shows how much they rely on and value professional accounting services.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for accountants and auditors was $77,250 in 2023.

Estimated Startup Cost

$1,000 - $3,000 (computer, accounting software, marketing materials, website)

67. Specialty Food Store Owner

A specialty food store offers unique, high-quality items tailored to specific dietary needs, sucas organic, gluten-free, vegan, or ethnic foods. You provide products not in regular grocery stores. This attracts a niche market of food enthusiasts and health-conscious shoppers.

The specialty food industry in the U.S. saw a growth of 10.7% in 2023, according to the Specialty Food Association. This increase is fueled by more consumers seeking healthy, sustainable, and locally-sourced foods. Nielsen reports that 49% of consumers are willing to pay more for organic or all-natural products. Running a specialty food store requires finding good suppliers. You must also manage inventory well and make a welcoming shopping environment.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for food service managers was $59,440 in 2023.

Estimated Startup Cost

$10,000 - $50,000 (inventory, shelving, refrigeration units, point-of-sale system, marketing)

68. Food Truck Owner

A food truck business involves operating a mobile kitchen that serves a variety of foods, often focusing on specific cuisines or unique culinary themes. Food trucks are popular for their convenience because it can bring gourmet, street, or comfort food directly to customers. Also, you can operate at various locations like festivals, office complexes, and urban centers.

According to a report by IBISWorld, the food truck industry in the U.S. grew by 7.5% in 2023. It reflects the steady demand for mobile food services. Additionally, a study by Technomic found that 43% of consumers visit food trucks at least once a month. It highlights the popularity and potential customer base for this type of business. But, it requires managing a compact kitchen, complying with health regulations, and choosing right locations.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for food service managers was $59,440 in 2023.

Estimated Startup Cost

$20,000 - $50,000 (food truck, kitchen equipment, initial inventory, marketing)

69. Bed and Breakfast Owner

Owning a bed and breakfast (B&B) involves providing personalized lodging experiences in a charming, often historic, setting. B&B owners typically offer cozy accommodations and homemade meals and a warm, welcoming atmosphere. Larger hotels cannot match these things. According to a report by the American Hotel & Lodging Association (AHLA), the B&B industry in the U.S. grew by 4.2% in 2023. It indicates a steady demand for this type of lodging.

Also, an Airbnb study found that 74% of travelers prefer staying in unique accommodations. These places give a local experience. That's why they love a good B&B. But, owning one requires keeping up the property. You also have to make breakfast for guests and offer concierge-like services to improve the guest experience.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for lodging managers was $56,670 in 2023.

Estimated Startup Cost

$50,000 - $100,000 (property acquisition or renovation, furnishings, licensing, marketing)

70. Catering

Catering business involves preparing and delivering meals for events such as weddings, corporate gatherings, and parties. Caterers create customized menus and manage food preparation. Also, you ensure timely delivery and setup at event locations.

According to a report by IBISWorld, the catering industry in the U.S. grew by 4.5% in 2023. It shows a consistent demand for catering services. Additionally, a study by The Knot found that 75% of couples hire a caterer for their wedding. However, it requires managing logistics, maintaining food quality, and meeting client expectations.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for food service managers was $59,440 in 2023.

Estimated Startup Cost

$5,000 - $10,000 (cooking equipment, serving utensils, transportation, marketing)

71. Brewery

Opening a brewery involves producing and selling craft beer, often with a focus on unique and locally-inspired flavors. Breweries can be small, neighborhood taprooms. Or, they can be larger operations that distribute their products regionally or nationally. According to a report by the Brewers Association, the craft beer industry in the U.S. grew by 8% in 2023. It proves a robust demand for craft beer.

 Additionally, a study by Nielsen found that 66% of craft beer consumers will pay more for locally produced beer. This highlights the appeal of unique, locally crafted brews. However, opening a brewery requires big investments in equipment. It also requires compliance with regulations.

Average Income

According to the Brewers Association, the median annual revenue for small and independent craft breweries was $1.2 million in 2023.

Estimated Startup Cost

$50,000 - $100,000 (brewing equipment, licensing, marketing, taproom setup)

72. Coffee Shop Owner

Opening a coffee shop is creating a welcoming space where customers can enjoy high-quality coffee and a variety of other beverages and snacks. You must manage daily operations. This includes finding great coffee beans, maintaining equipment, and giving great customer service.

According to a report by the National Coffee Association (NCA), 62% of Americans drink coffee daily. You can tap into this enormous demand for coffee shops. Furthermore, a study by Allegra World Coffee Portal found that the U.S. coffee shop market grew by 4.2% in 2023. It emphasizes the potential for growth in this sector.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for food service managers was $59,440 in 2023.

Estimated Startup Cost

$10,000 - $50,000 (espresso machines, grinders, brewing equipment, furnishings, marketing)

73. Clothing Boutique Owner

Running a clothing boutique means picking stylish, unique apparel. This small business idea thrives on personal customer service and a distinct inventory. It is often features limited-edition or handmade items. In addition to a physical storefront, many boutique owners also run an online store to reach a wider audience and increase sales. According to a report by IBISWorld, the boutique clothing store industry in the U.S. grew by 3.1% in 2023. It indicates a healthy and expanding market.

Also, a study by Shopify found that 60% of consumers like shopping at boutiques. They do so because boutiques offer unique products not found in larger stores. This desire for exclusive shopping experiences makes boutiques a great option. However, it requires a significant initial investment and ongoing research into the latest trends .

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for retail store managers was $45,830 in 2023.

Estimated Startup Cost

$10,000 - $50,000 (inventory, clothing racks, point-of-sale system, marketing)

74. Consignment Shop Owner

Starting a consignment shop means selling gently used clothing and accessories for others and taking a commission on each sale. It lets you provide many items at lower prices than retail stores. This attracts shoppers looking for bargains. Consignment shops also help people make money from their unwanted items.

A report by ThredUp predicts that the second-hand market in the U.S. will grow by 15% each year. Furthermore, a study by GlobalData shows that 70% of consumers have bought or are open to buying second-hand products. Many people are interested in sustainability and affordability. This makes consignment shops a promising option for small businesses. However, you need to manage inventory and ensure the quality of items to keep the store reputable.

Average Income

According to the U.S. Bureau of Labor Statistics, the median annual wage for retail store managers was $45,830 in 2023.

Estimated Startup Cost

$5,000 - $10,000 (inventory, clothing racks, point-of-sale system, marketing)

What Makes a Best Small Business Idea?

1. It has high profit margins

High profit margins allow you to keep more of the money you make, rather than spending it all on running costs. The U.S. Small Business Administration states that businesses deem a 20%+ profit margin profitable. Additionally, SCORE survey reveals that 40% of small business owners put their profits back into their business. This shows how important it is to have good profit margins. It lets you invest in new ideas and expand your business. Also, higher margins give you the freedom to set competitive prices. You can still meet your financial targets.

2. It requires low startup costs

Low startup costs reduces financial risk and make it easier to get started. The U.S. Small Business Administration reports that 64% of small business owners began with less than $10,000. It shows that starting small is definitely possible. This factor allows you to launch and grow your business without a heavy financial burden.

According to a survey by Guidant Financial, 33% of small business owners used their personal savings to start their businesses. It emphasizes the benefit of low startup costs in easing financial pressure. Moreover, businesses that start with less money can often become profitable more quickly. The National Federation of Independent Business notes that businesses with smaller start-up costs are more likely to break even in their first year.

3. It can generate consistent income

Consistent income keeps your small business running smoothly. A QuickBooks survey found that 60% of small business owners believe consistent cash flow is crucial for their business to survive. Steady cash flow aids in efficiently planning and managing business operations. It ensures that bills and salaries are paid on time.

The National Small Business Association reports that 43% of small businesses face cash flow problems. Regular income helps you with budgeting and planning. It also helps your businesses make smart investments.

4. It meets a strong market demand

Small business with strong market demand ensures that there is an existing customer base for your product or service. The U.S. Small Business Administration states that 42% of small businesses fail because of a lack of market need. When your business meets a strong demand, it not only validates your idea, but also speeds up the path to profitability.

According to a CB Insights survey, 35% of startups that cater to a significant market demand become profitable within the first two years. This not only suggests a potential for long-term success but also increases the chances of business expansion. The National Retail Federation says that businesses serving high-demand markets are 50% more likely to grow in five years.

5. It aligns with your passion and interest

Aligning your small business with your passions and interests drives perseverance and dedication. A survey by the National Small Business Association reveals that 78% of small business owners credit their passion for their work. They see it as a crucial part of their success.

Research from the University of California shows that business owner who love their business are 63% more likely to keep going during tough times. It enhances your chances of long-term success. Also, passion-driven businesses create a positive work environment. This environment improves team morale and productivity. 

6. It faces low competition

Low competition allows you for a larger market share and often leads to higher profit margins. A report by IBISWorld shows that businesses in low-competition markets enjoy 20% higher profit margins. This compares to those in more competitive settings. With fewer competitors, you can set low prices. You can innovate at your own pace and build strong customer relationships. You can do this without the constant threat of new companies entering the market. A study by the Kauffman Foundation found that 60% of startups in less crowded markets are profitable in their first year. This is compared to only 40% in more crowded markets. 

Conclusion: Why Local Lead Gen Biz Is The Best Small Business Idea in 2024?

Local lead generation is an outstanding small business idea for 2024 because it simplifies the competition. Global markets have countless competitors. But, local lead generation focuses on 10-20 companies in one area. This reduced competition makes it easier to get seen in local search results. There, you're only up against a few local companies. Additionally, the ability to leverage free traffic through local SEO means profit margins can soar as high as 90%. This makes local lead generation not only more manageable but also extremely profitable.

Also, local lead generation provides a stable income. It comes from long-term partnerships with local businesses. Once you establish a website and it ranks well on Google, you can rent it to a local business for $500 to $3,000 per month. This rental model offers a steady revenue stream because business owners pay a fixed monthly fee for access to high-quality leads. 

conclusion-lead-gen-maps

Over time, your local lead gen websites require minimal oversight, yet continue to generate passive income. It makes local lead generation a lucrative and low-maintenance business venture for 2024.

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Ippei Kanehara
Founder/CEO

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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  1. Ippei, just finished reading your list of the top small business ideas for 2024, and wow, what a read! It's clear you've put a ton of thought into every suggestion. I really appreciate the honesty in laying out the pros and cons in your other reviews as well, it's rare in this space.

    I think more and more entrepreneurs will move into the local lead gen space as traditional SEO-based affiliate marketing shifts with AI search – just my opinion!

  2. This list is a goldmine for aspiring entrepreneurs! I'm especially intrigued by the emphasis on sustainability-focused businesses. It's inspiring to see how we can combine our passions with environmentally friendly initiatives. Kudos for highlighting these forward-thinking opportunities!

    1. Hi ArnoldArthor! Thank you for your kind words. Glad to hear you enjoyed the post. I’m always adding new content so please come back any time.

    1. Hi Mylie-thanks for your kind comment. I’m glad you enjoyed the article. Any particular idea jump out for you?

    1. Welcome Edwin! Glad you liked the article. I publish new content regularly so, please feel free to come back anytime. I appreciate the kind words too thanks.

    1. Hey-thanks very much for your kind words. Glad you enjoyed the article-any idea that you found particularly interesting?

  3. Great! I am a student and my dream is my own business. You gave me some food for thought. Thank you for the work done and a treasure trove of useful ideas!

  4. Thanks Ippei for creating this amazing article my friend! It took me a while to chop through it all, but I'm glad I did! I've been looking for some simple ideas to supplement my current income online and found several on your list today that I feel I can definitely implement.

    1. Pascal, glad you found some inspiration in there. Yes, it was a lot to write but at least there’s going to be at least one or two ideas that work for most people. Appreciate the feedback.

  5. Ippei, you are a genius😀 I was looking for some additional legit ideas to create addition income online and glad I found this extensive article. I'm not sure how long it took you to put together all of these resources and references for us, but thanks a million for your hard work!

  6. Healthy Fast Food is always in my mind. Every time I travel in US, I always wonder Why is no one put the great healthy fast food in the airport. In Thailand we have so many and Thailand is all about great food. I imagined my Thai Badass healthy Thai food in airport every time. Thank you for making this VDO to show there are demand out-there.

  7. Thanks for the interesting article, IPPEI !
    I want to say no matter what business idea you have, you need to start not with its implementation, but with planning your budget, with an analysis of the topic of money management. If you are not familiar with small business money management, it will be difficult and inevitable. I noticed that the advice is very everyday, because not only entrepreneurs should save money and not waste it on trifles. A successful entrepreneur is also successful in everyday life and correctly calculates his personal budget. At the very beginning of my entrepreneurial path, it was difficult to deal with the budget, I worked for myself, everything depended on me, I gave myself time and went to money management courses (it's a pity that at that time I did not find such an article where everything was explained to the newcomer). Now I appreciate all advice, because I know how important every penny is in business. Even such regular advice as “avoid unnecessary spending” is important, it seems that all the expenses are necessary, it is not so. Again, this is financial literacy, you just need to deal with the needs and useless spending, and not decide on the spot what you need. Such impulsive decisions do not lead to good business outcomes. The notion of entrepreneurial risk is not justified in this case.

    1. Agreed always understand start up costs of a business and try to manage it within budget, but there are cases of exponential results when people took some risks, more than what was comfortable for them.

    1. Thanks a lot, I appreciate it!
      Small businesses are always going to thrive but also the first to get hit.
      That’s why local lead gen is important in helping the small biz owners.

  8. Top article i already read for this year. actually i own a Photo editing company and now i also looking for some new business opportunity, your article really help me more. Thanks for sharing brilliant article.

    1. Idea with Sandwich Bar is cool. I adore your list, relly. Bookmarked it
      However business nowadays is suffering under pandemic and many of this ideas will not work(

  9. This is a very helpful article sir.

    Sir can you help how student start a startup in during college time. because most of student wants to start a startup but they face some problem so please explain sir how college students manage all things.

  10. Wow, great article! A lot of useful information, my dream is to have my own business and you gave me a lot of ideas. I would like to develop in many branches. I really liked your idea with a vintage toy store, it’s so cool.

  11. Great post, this is my first time I am posting a comment here and I found so many interesting stuff in your blog especially thank you for the post.

  12. Each and every business idea are really useful to start. And I’m still waiting here for new article
    Thank you for your great business ideas

  13. Wow, great article! A lot of useful information, my dream is to have my own business and you gave me a lot of ideas. I would like to develop in many branches. I really liked your idea with a vintage toy store, it’s so cool. I like to buy vintage things, before it was my hobby and I didn’t even think about opening such a toy store, but it sounds really interesting. Thanks for the help, have a nice day!

  14. Ippei, hello there!
    I read your whole blog today and I appreciate your research done for making this strong list. Amongst these ideas I made a small list for me which I liked the most which are the following:
    Challenge Course, Hairdresser / Makeup Artist, Household Organization, Custom Embroidery, Art Buying Consultant and Proof Reader.
    Well, thanks a lot.

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