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Best Social Media Marketing Courses of 2024

February 26, 2024

The best social media marketing courses of 2024 are:
  • Facebook Ads Course by Kevin David
  • Social Media Ads That Work by Jeremiah Krakowski
  • Social Marketing Mastery by Andrew Ethan Zeng
  • Social Media Marketing Agency by Tai Lopez
  • Viral Content by Jon Jacques
Social media marketing courses can be helpful for new and advanced marketers who want to acquire new skills and knowledge. Today, social media marketing experts earn an average salary of $60,612 per year in the United States. It is, however, not a get-rich-quick scheme. It also has its own set of challenges, such as keeping up with industry trends, adjusting to algorithm changes, achieving engagement goals, standing out against competitors, and more.

In this feature, we discuss what makes each of the above-mentioned courses unique. We also mention their target audience, pros and cons, and other vital details you need to know to make the best decision. Towards the end, we also share about a better business model which works as an easy, steady passive income source for me. 

Expensive Social Media Marketing Courses

Facebook Ads Course by Kevin David

Facebook Ads Course by Kevin David is specifically for individuals aiming to learn Facebook advertising and leverage it for social media marketing. The course offers a step-by-step guide on setting up effective ads on Facebook and using tools such as Facebook Pixel. The program shares “100% proven success strategies” in creating profitable Facebook Ads, targeting the right audience, and converting them into paying customers.

Kevin David is a best-selling author, speaker, mentor, podcaster, and YouTuber. He is also the CEO and founder of THATLifestyleNinja. In the past, Kevin has been featured in Forbes, Entrepreneur, Business Insider, Wall Street Journal, and other media outlets.

Who Is Facebook Ads Course for?

Facebook Ads Course is for marketers “of all ages and levels.” According to their website, no “experience or prior skill is necessary” for this course. Both beginners and seasoned advertisers can learn how to scale their business using Facebook Ads. Students also get access to a library of past Q&As plus the live monthly Q&A with Kevin himself. The course was formerly known as Facebook Ads Ninja Masterclass.

Pros

Facebook Ads Course is packed with practical and proven ad tips.

Kevin has an energetic teaching style, which helps most students stay attentive and motivated.

A private Facebook group where students can post questions for Kevin and his team.

Cons

Kevin sometimes gives out too much information and can get repetitive in some parts.

In some cases, he discusses about his other courses he comes off more pitchy than informative.

He reuses some content from his other courses.

Price

The Facebook Ads Course website does not mention pricing details. The IBuyIReview site says it costs $997 while a PiPiAds review says it costs $1,997.

Refund

Facebook Ads Course has a 14-day money-back guarantee.

Rating

Level

Beginners to experienced marketers.

Length

Facebook Ads Course is structured into six in-depth modules with over 65 video lessons and PDF notes, supplemented by three bonuses.

Social Media Ads That Work by Jeremiah Krakowski

Social Media Ads That Work by Jeremiah Krakowski is a course that teaches profitable social media advertising without requiring a hefty budget or extensive marketing knowledge. Krakowski shares how to generate consistent profits without relying on a large social media following. The updated curriculum includes tips on winning TikTok ads, IOS 14.5 strategies, API setup conversion, and more.

Jeremiah Krakowski is a seasoned social media marketing expert with over 15 years of experience. He boasts a track record that dates back to the early days of MySpace and Google. According to his website, he has “personally spent and managed $8 million dollars in social media ads for myself, my clients, and companies that (he has) worked with.”

Who Is Social Media Ads That Work for?

Social Media Ads is for beginners and experienced advertisers. The program teaches how to create impactful social media ads that “generate consistent profits for less than $5 a day.” The site also assures learners that the strategies do not require marketing expertise and complex techniques.

Pros

Jeremiah teaches with experience and expertise, having made 6 to 7 figures for his clients through social media ads.

The course provides lifetime access to all learning materials.

Anyone can join in the program’s free Facebook group.

Cons

While there are several testimonials on their site, it can be hard to find course reviews elsewhere.

Some promises may sound too good to be true, such as their claim that learners can “get a 400% increase” on their ads.

1 on 1 VIP Day coaching costs $55,000 for one day. It also requires a non-refundable $5,000 deposit.

Price

Social Media Ads That Work currently costs $997

Refund

Social Media Ads That Work offers a 30-day 100% “unconditional” money-back guarantee.

Rating

Level

Social Media Ads That Work is both for beginners and advanced marketers who want to earn sizable profits from social media advertising.

Length

Social Media Ads That Work has more than 6 hours of video lessons divided into 9 chapters and 74 lessons.

Social Marketing Mastery by Andrew Ethan Zeng

The Social Marketing Mastery course by Andrew Ethan Zeng teaches learners how to “create and run profitable ads” to grow their business. It offers a comprehensive, step-by-step approach to social media advertising, drawing from Zang's firsthand experiences in the field. Despite its higher price point, Zang imparts only effective ad strategies.

Andrew Ethan Zeng is an award-winning Senior Digital Marketing Manager and a multi 6-figure entrepreneur. Over the years, he has gained extensive marketing knowledge after receiving mentorship from industry experts and “regular visits to Facebook, Instagram and Google offices around the world” over the years. Zang is also the CEO and Founder of AEZ Media, a Sydney, Australia-based media and marketing company he established in December 2017. Some of the firm’s notable partnerships include Hubspot, LG, Logitech, Panasonic, Razer, Shopify, Snapchat, and Vivo. 

Who Is Social Marketing Mastery for?

Social Marketing Mastery is recommended for both beginners and advanced marketers. According to their website, the 14-module program teaches learners “how to target and find their dream customers.” Monthly video Q&A calls, check-ins, and a private Slack classroom provide ongoing support for course students. This enhances the overall learning experience and helps address any queries or challenges that may arise.

Pros

Social Marketing Mastery teaches proven strategies for Facebook Ads, Instagram Ads, and other social media platforms.

The modules cover important topics such as ad anatomy, copywriting, marketing psychology, bullseye ad targeting, ad testing, and product testing, among others.

The course runs for 6 weeks, which allows learners to really dig deep into the subject.

Cons

At $995, Social Marketing Mastery is often pricier than other similar courses.

While their site displays several testimonials, it's hard to find unbiased online reviews elsewhere.

Andrew has a YouTube channel where he teaches digital marketing strategies for free.

Price

Social Marketing Mastery currently costs $995.00

Refund

Social Marketing Mastery has a 14-day money-back guarantee.

Rating

Level

Beginner to seasoned marketers

Length

Social Marketing Mastery has14 modules and runs for 6 weeks.

Agency Dominance by Keaton Walker

Agency Dominance course by Keaton Walker is a guide for building and scaling your digital marketing agency. It includes course materials, downloadable resources, weekly Zoom meetings, and access to a private community. Focused on getting and retaining clients, it's supported by Statista's data showing the nature of the digital agency sector with an estimated revenue of $55.7 billion in the United States. Despite the lack of online reviews, existing testimonials commends the course's value and Keaton's responsiveness.

Keaton Walker is an educator and an agency owner helping entrepreneurs with their own agency business. His program has helped 250 clients and counting. 

Who Is Agency Dominance for?

Agency Dominance is for aspiring and established agency owners wanting to gain knowledge under Keaton Walker's guidance. Beginners who wants to start their own digital marketing agency, wishing to earn $80,000 a month. Marketing entrepreneurs Keaton's way of growing his business and business people who wants to streamline their processes in client acquisition, fulfillment, and appointment setting.  

Pros

Agency Dominance offers a private community.

Keaton Walker is responsive to queries. 

Agency Dominance has a 3-month access using Keaton's HighLevel account.

Cons

Agency Dominance is a new course.

Keaton Walker's tips and strategies might not work for your agency.

Keaton Walker's technique uses paid ads which are expensive.

Price

Agency Dominance costs $1,997 or $450 installment for 5 months. 

Refund

Agency Dominance has no refund policy.

Rating

Level

Aspiring agency owners to experienced marketers.

Length

Agency Dominance is a 34-hour course.

Affordable Social Media Marketing Course

Social Media Marketing Agency by Tai Lopez

Social Media Marketing Agency by Tai Lopez provides training in social media marketing, encompassing everything from social media fundamentals of social media to negotiating deals. Ultimately, the goal is for students to start their own social media marketing agency and find business owners who will pay them $1,000 to $10,000 per month for their services. The program features video and audio lessons, plus downloadable templates, and scripts.

Tai Lopez is an entrepreneur, investor, motivational speaker, actor, executive producer, and online personality based in Los Angeles. He gained recognition for his work in the 2022 TV series "Kings of the Internet". He is also known as a social media influencer with over 6.1 million Facebook followers and 2.4 million YouTube subscribers. His long-running podcast The Tai Lopez Show also reaches over a million listeners per month.

Who Is Social Media Marketing Agency for?

Social Media Marketing Agency is for any student aiming to learn how to create their own social media marketing agency. It’s a comprehensive training program that promises to guide beginners to boost profits and achieve industry expertise within 4 months. SMMA also has an active Facebook community where learners can engage in discussions and network with thousands of fellow members. Dedicated staff members likewise stand ready to assist and prioritize member inquiries, ensuring a smooth and supportive learning journey.

Pros

The Social Media Marketing Agency program covers everything from starting an agency from scratch to achieving industry success.

In addition to Tai Lopez, the lessons are taught also by experts from social media, marketing, and sales.

Live Q&A call with Tai and a supportive online community.

Learners receive a Social Media Marketing Certification upon completion of the program.

Cons

The course is spread over 4 months so it takes a while to finish. The amount of information may overwhelm some learners.

Lessons are generally in video format, which may not be some people’s preferred learning style.

Most success stories are posted on the private Facebook group.

Reviews critique the program for not being well organized and for containing some outdated information.

Price

Social Media Marketing Agency currently costs $29 per month or $57 per year.

Refund

The official website does not mention any information about any refund policy for the program.

Rating

Level

Beginners aiming to establish their own social media marketing agencies.

Length

Social Media Marketing Agency is a 4-month program divided into 4 main modules.

Cheap Social Media Marketing Course

Viral Content by Jon Jacques

Viral Content by Jon Jacques is an instructional course focusing on teaching students how to effectively use social media to earn money and increase their online presence. This course is an updated version of Jacques' previous course, "Viral Secrets." It emphasizes automating social media marketing to save time. The course also includes strategies for creating engaging content quickly, boosting brand awareness, and earning income through social media. Learning materials comprise a 92-page physical book and a 5-hour video course on a USB drive, with options available for physical or digital versions. 

Jon Jacques has a good online reputation, starting from being a viral street magician to being a social media entrepreneur. Featured on Ellen DeGeneres Show, BuzzFeed, Mashable, Digiday, and many more. In 2011, he became a Senior Account Executive at Virool. In 2015, he co-founded Applause, a platform for connecting influencers and content creation. By 2019, Jacques became the CEO of Viral Secrets. His extensive experience and success have led to features on prominent platforms such as BuzzFeed, Digiday, Mashable, TechCrunch, and The Ellen DeGeneres Show.

Who Is Viral Content For?

Viral Content is for social media newbies, existing influencers, content creators, and entrepreneurs. It's an ideal resource for beginners and newcomers eager to learn effective strategies for creating viral videos. The course's approach is centered on making the user a 'celebrity' on social media, attracting a significant following, automating content creation, and planning posts well in advance.

Pros

Jon Jacques has taught over 20,000 students in his online courses and presentations.

He currently offers a huge 82% discount for learners who will sign up for the Viral Content course.

The comprehensive program is ideal for people aiming to understand how viral content works, how to achieve them, and how they lead to significant earnings.

Cons

Relying on viral content creation usually requires significant time and effort.

You’ll have no control over your income because of the strategy’s unpredictable nature.

Social media marketing results may vary from one content creator to another.

Price

Viral Content hard copy currently costs $37 instead of its usual price $575. The online version costs $7 for a limited time.

Refund

Viral Content has a "risk-free" 30-day refund policy.

Rating

Level

The Viral Content system is ideal both for beginners and advanced students.

Length

Viral Content training is self-paced. Learners get to receive a 92-page book and a 5-hour video course or its online counterpart.

Is Social Media Marketing Worth Getting Into?

Social media marketing is worth getting into if you have the skills and expertise. According to Forbes contributor Rachel Wells, social media marketing skills are in high demand and the industry is expected to be worth $1.5 trillion by 2030. The site also reports that “77% of businesses use social media to reach customers” and 76% of users “have purchased something they saw on social networking platforms.” Meanwhile, Sprout Social reports that total global ad spend on social media is “projected to reach $219.8 billion in 2024” and up to $255.8 billion by

With social media marketing, you’ll have to stay updated with market trends and implement updated strategies all the time. You’ll also have to be ready to put in a lot of effort to do it right. When you get into social media marketing, you're going to be running plenty of ads, managing social media profiles, interacting with customers of your clients and more. That said, running ads can be time-consuming because you need to monitor conversions daily. Your first ads may not be winners that convert well so you’ll constantly have to test ideas and techniques. Of course, the obvious drawback is that testing ads can get expensive real quick. You could blow through hundreds, maybe even thousands of dollars of your clients money running ads in a matter of a couple of days and not have anything to show for it.

There also isn’t much freedom there when you’re managing business profiles. You're at the mercy of your client on a daily basis if they're serious about growing. Naturally, it would be hard to generate passive income from social media marketing since you’re working continuously for your clients. 

Conclusion: How I Earn A Truly Passive Monthly Income Of $52K+ With Local Lead Generation

While social media marketing can be a promising business model, local lead generation is on a different level. This business model allows me to earn a truly passive income of up to $52,000 per month. I’ve tried different online businesses through the years and since 2014, I’ve switched to lead gen because it’s just more stable and profitable.

The key is to build area-specific and keyword-focused websites from scratch. Next, you’ll have to work and get them to rank on Google’s first page. Once you achieve that, you now own prime digital real estate that draws organic leads. You can then send the leads to paying business owners who want to attract more customers looking for their services.

With lead generation, you won’t even have to spend time and money running social media ads. You’re targeting organic traffic from Google and you won’t have to do much once you reach the top search engine spots. Also, you can earn anywhere from $500 to $3,000 per site each month, such as this site pictured above.

For anyone interested, you can check out our coaching program to learn how to earn passive income through our repeatable 3-step lead gen process.

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Ippei Kanehara
Founder/CEO

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.