Brez Scales Review: Bergen Resnik's 3-Stage Funnel and Lifestyle Marketing? Plus Alternative Models

What Are Brez Scales’ Pros and Cons?

✅Pros

• Brez Scales’ strategy of using paid ads is highly scalable if done well.
• Bergen has documented many student success stories from his various programs.
• His lifestyle marketing strategy is highly effective in social media platforms.

❌Cons

• Brez Scales’ only teaches paid ads and does not cover organic traffic methods.
• Bergen’s method of using “lavish lifestyle” messaging may lead to criticism and distrust.
• His focus on social media ads is not effective in most niches like healthcare and local services.

What Is Brez Scales’ 3-Stage Funnel and Lifestyle Marketing?

Brez Scales’ 3-stage funnel and lifestyle marketing is a strategy that drives prospects from awareness to sales. The 3-stage funnel works as follows:

1. TOFU (Top of Funnel): Use short-form content on platforms like TikTok and Instagram to grab attention fast. The lifestyle angle is the hook that stops and pulls in the audience. Examples of these angles are luxury cars, viral moments, and the “young entrepreneur” identity.
2. MOFU (Middle of Funnel): Use long-form content to nurture your leads and build credibility. Examples of these are free training, email guides, and community channels. You may pitch low-ticket offers that deliver value.
3. BOFU (Bottom of Funnel): Follow-ups that pushes leads to convert. This includes reminder text messages, follow-up emails, and VSLs. The bottom funnel should directly pitch the high-ticket offer.

“Lifestyle marketing” is the flashy content that shows success and attracts attention. It makes people more likely to believe that you can help bring them to the same success. Personal brand and luxury lifestyle as a powerful marketing tool to build authority and attract audience. However, this strategy is not unique to Brez Scales.

However, Edelman’s 2024 Trust Barometer found that 81% of consumers say trust is a deciding factor before purchasing. HubSpot says that overly promotional or luxury-focused messaging can reduce credibility.

What Is Brez Scales’ Freelance Brand Scaling Model?

Brez Scales’ “freelance brand scaling” is a business model that frames you as a growth partner instead of just a marketer. The model uses paid social media ad campaigns to generate leads. Brez Scales covers Meta, TikTok, and Google ads. Begren tells freelancers to focus on metrics like ROAS and CPA instead of managing content calendars or SEO.

What Is Brez Scales’ Brand Scaling Bootcamp?

Brez Scales’ Brand Scaling Bootcamp is a 5-day live online training. It teaches you how to get your first paying client in 5 days using direct outreach. Each day will cover a specific lesson (niche selection, client acquisition, paid advertising, delivery and scaling, and mindset). Brez Scales’ Brand Scaling Bootcamp costs $47 to $97.

What Is Brez Scales’ Elite Round Table (ERT)?

Brez Scales’ Elite Round Table (ERT) is an invitation‑only 1-on-1 mentorship. It gives you direct access to Bergen and his team. The ERT covers the following topics:

• The freelance brand scaling model and positioning. You will learn to create a personal brand using Instagram and X (formerly Twitter).
• High‑ticket client acquisition. You will learn sales techniques using the “DM‑to‑close” and cold email methods.
• Scaling with paid ads. You will learn basic paid advertising and retargeting strategies on Instagram and Facebook.

ERT also includes coaching and Q&A calls 6 days a week. This includes “hot‑seat” feedback sessions and occasional guest mentors. The price of Brez Scales’ Elite Round Table (ERT) is not publicly displayed. It is reported to cost around $4,800.

How Did Logan Get 4 Clients in His First Week With Brez Scales?

Logan got 4 clients in his first week with Brez Scales by taking fast action. He joined Brez Scales right after seeing the TikTok videos. He applied Bergen’s client outreach strategies aggressively. Logan says that not overanalyzing and just jumping into it is what lead to his quick success. He also says that the community played a huge role and helped him avoid beginner mistakes.

What Are Brez Scales’ Claims?

• Brez Scales claims that you only need to learn one skill (paid ads) to be successful.
• He also claims that his freelance brand scaling model is the fastest business to start in 2026.
• He claims that paid ads have high-profit margins and is not tied to hours worked.

Are The Brez Scales’ Claims Realistic?

• Relying on paid ads alone is not enough for long-term success. Paid ads need to be part of a broader strategy. This includes market analysis, creative ad development, and sales optimization. For example, HubSpot says that 66% of marketers found that understanding customer behavior is crucial for creating effective ads. Sales psychology is important when working with ad creatives. It’s also important in selling your services.
• All businesses that deal with building trust takes awhile to become successful. Brez Scales’ freelance brand scaling model highly depends on brand building. Many businesses won’t be willing to work with marketers with zero experience and no portfolio. You need time to establish credibility and hone your skills. This is especially true in a competitive niche like digital marketing. The Small Business Administration reports that most marketers take 2 to 3 years to become profitable.
• Paid ads could have high-profit margins but are highly dependent on your execution. The ROI varies based on factors like targeting, optimization, and the niche. WordStream says that the average Facebook CPC is $0.97 to $3.77. You will burn a lot of money just to test ads. Managing paid ads is also a time-intensive task. Effective ad campaigns require constant monitoring and optimization. AgencyAnalytics says that managing a single client’s ad campaign can take 2 to 15 hours a week. It would depend on size and complexity.

Final Verdict: Is Brez Scales’ 3-Stage Funnel and Lifestyle Marketing a Good Digital Marketing Model?

Brez Scales’ 3-Stage Funnel and Lifestyle Marketing is a good digital marketing model if you run paid ads. It’s great if you are trying to market in niches like ecommerce and online courses. I also recommend you have some experience with paid ads and comfortability with managing high-risk strategies. Beginners may find it highly stressful to run ad campaigns. It involves constant monitoring and optimization. Ad creative burnout is also very common.

How Does Brez Scales’ Model Compare to Local Lead Generation?

In my opinion, Brez Scales’ model is high-risk and time consuming while local lead generation passively generates low-risk traffic. Comparing paid ads freelance marketing to local lead generation is like a Hollywood red carpet event versus a USPS mailbox. Managing a Hollywood red carpet event involves constant hustle, planning, and last-minute coordination. Similarly, paid ads marketers spend every day chasing clients, optimizing bids, and adjusting creatives. The USPS mailbox delivers and receives letters and packages consistently with little intervention. That’s like how a local lead generation site keeps sending calls to businesses consistently without much daily effort. There is no constant marketing, and the overhead costs are low.

Why Is Local Lead Generation Best For Creating Traffic?

Local lead generation is the best for creating traffic because it relies on organic SEO methods. Instead of relying on fast-moving ad strategies, you build sites that rank for high-intent local keywords. For example, rank for “plumber Miami” or “roof repair Dallas.” You then rent out the site or sell the leads to local businesses. The traffic it generates already sells itself, so you don’t have to make a pitch to clients.

There’s no need for expensive ads, no management of complex sales funnels, and no constant grind. Local lead generation is my recommended business that creates predictable income without constant pressure to sell or re-optimize.