Brittany Lewis' Top Seller Secret Review: The Ultimate Blueprint For Print-On-Demand Success? + An Alternative

Top Seller Secret is Brittany Lewis’ video course on building a successful print-on-demand business. Brittany shares the exact strategies she used to build her own multi-million dollar Etsy shop selling printables and other POD products. In only three short years, Brittany turned her passion for handmade products into a thriving print-on-demand business that now generates over $600,000 in sales.
The Top Seller Secret has positive reviews on Reddit for the actionable steps to start and succeed in the POD business. Top Seller Secret promises students can earn a 6-figure income on Etsy. However, on average, print-on-demand businesses like Mugs Mogul only generate $4,000 monthly income. Signing up for the Top Seller Secret program also means spending a large amount of money that not many beginners have.
As someone who used to run an ecommerce store, my opinion on print-on-demand taught by Top Seller Secret is like setting up a boutique inside JFK Airport. Millions pass by every day, but most are just rushing to their gate, not stopping to shop. Just like airport travelers, Etsy browsers may see your listings, but few convert. The high fees and low conversions make margins vanish fast. Plus, POD and Etsy have a low barrier to entry, so it’s super oversaturated. Your listings might not even be seen.
This article explores whether the Top Seller Secret course contains the keys to a winning POD Etsy business or if it’s more hype. This review will also look into the modules it offers, who Brittany Lewis is, and if it has the ultimate blueprint for print-on-demand success. I also give you my business recommendation coming from an ecommerce store. It’s called local lead generation and it counters all the downsides to print on demand.
What Are Top Seller Secret Pros And Cons?
Pros:
- Designed to produce the biggest results in the shortest amount of time for your shop.
- Offers comprehensive solutions for scaling your Etsy business.
- Offers online support, in-depth coaching calls, and step-by-step guides for a successful Etsy business.
Cons:
- The Top Seller Secret course is expensive.
- The Top Seller Secret program does not offer refunds.
Price: The Top Seller Secret program has a one-time fee of $997 and an installment plan of 4 monthly payments of $267.
Training: The Top Seller Secret is a self-paced online video course with live coaching calls.
Group: The Top Seller Secret has a private Facebook group.
Refund Policy: The Top Seller Secret has no refund policy.
Origin: The Top Seller Secret program was launched in 2020.
Reputation: Brittany Lewis has a combined followers/subscribers of 37k on Facebook, Instagram, and YouTube.
Is Top Seller Secret The Ultimate Blueprint For Print-On-Demand?
Top Seller Secret can be the ultimate blueprint for print-on-demand because this is where Lewis reveals her strategy for finding profitable niche ideas. She also shares tips on designing products that appeal to customers, and how to optimize a store for maximum sales. She covers how to source high-quality print-on-demand suppliers, set up an attractive Etsy shop or standalone store, market products on social media, provide amazing customer service, and scale the business.
Top Seller Secret provides a comprehensive guide for starting and growing a successful Etsy shop or print-on-demand business. For shop owners struggling to stand out or scale, Brittany’s course could be the key to unlocking greater success and freedom.
What Is the Top Seller Secret Blueprint?
The Top Seller Secret blueprint is a proven system for finding in-demand, profitable products to sell, optimizing listings to rank higher in search, running sales and promotions, and providing top-notch customer service. This blueprint is broken down into three main parts that promise success.
- Product Research - Lewis shares her proven process for finding winning products to sell. She teaches you how to source trending items that will generate lots of traffic and sales in your store.
- Listing Optimization - You’ll discover Lewis’ templates and formulas for creating attractive product listings that convert visitors into customers. She covers photography, titles, tags, descriptions and more.
- Marketing and Promotion - The course delves into essential marketing strategies like social media, email marketing, influencer collaborations and Etsy’s internal promotion tools. Lewis shows you how to drive more traffic to your shop from multiple sources.
What Do You Get From Top Seller Secret?
You get the exact strategies Brittany Lewis used to build her own $100k Etsy empire with Top Seller Secret. The course covers the essentials for building a successful print-on-demand business from scratch. Learners will get access to her 6-figure scaling process modules called the I.O.D., plus bonus teachings. Here are the modules:
- Module 1: Identify. This module teaches students the power of identifying the right niches, products, and trends that are in demand. This course guides learners where and what to look for and make choices that will help their business grow.
- Module 2: Optimize. Identification is a vital first step to creating a successful Etsy business. But without the correct optimization, your niches and products will be useless. The second module showcases tips on how to optimize sales. This is where learners are guided to find, select, and structure the best keywords for each listing.
- Module 3: Develop. After the first two modules, comes the development phase. Module three is all about continuously developing and taking your business into the next level. Students are taught to expand what they have learned from the first two modules and gather data on what works and what’s not. In this way, they can build a strong customer base and brand.
- Bonus 1: 1-1 Shop Strategy Call Replays. This bonus package gives learners access to critique shop replays where Brittany shares her insights about the four various types of sellers. She points out the areas for improvement for each shop and how to execute these changes.
- Bonus 2: Weekly Group Coaching Replays. Bonus package 2 includes replays on group coaching calls. All six recorded calls contain valuable tips, secrets, and answers to questions related to Etsy business.
Who Is Top Seller Secret For?
Top Seller Secret is for anyone looking to build or improve a print-on-demand Etsy shop. Whether an aspiring entrepreneur just starting out on the platform or an established seller wanting to boost sales and reach the next level, this course has valuable insights for you. The tactics Lewis shares would benefit:
- New Etsy shop owners are still learning the ropes. Her step-by-step guidance will help you set up a professional storefront, list high-quality products, and make those important first sales.
- Current shop owners are struggling to gain traction. If your views and sales have plateaued, Lewis’ advanced promotion and marketing strategies can help reignite growth.
- Top sellers wanting to become Etsy elite. For those already experiencing success, Lewis provides the tools and techniques to reach top-tier status and gain additional exposure.
- Crafters and makers in any niche. Whether you sell handmade jewelry, custom furniture, or printed stationery, the principles in this course apply across all categories.
Are The Students Of Top Seller Secret Successful?
The students of Top Seller Secret are successful because they have built a profitable Etsy shop from scratch using the course’s proven formula. They have thriving Etsy empires and increased their monthly sales, gained financial freedom, and turned their passions into careers. Some students now make more than $10,000 per month on Etsy.


What Are Top Seller Secret Reviews on Reddit?
The Top Seller Secret reviews on Reddit are mixed. There are mentions of the course providing actionable advice for building an Etsy business. However, some note the course is expensive for the amount of information provided. Reviewers also say that the teachings included in the course can be found elsewhere for free.


Who Is Brittany Lewis?

Brittany Lewis is the creator of the Top Seller Secret online course. An entrepreneur and Etsy shop owner, Lewis has built a virtual empire helping others succeed at selling their handmade goods and crafts online. Through her videos, blog posts, and online course, Lewis shares the keys to her success. She gives actionable advice for things like choosing a product to sell, setting up an eye-catching online store, optimizing listings to rank higher in search results, running promotions, building a loyal customer base, and scaling a business.
Lewis started out making and selling handmade products after quitting her job as a makeup artist. She grew her business into a multi-million dollar Etsy shop and now employs a team to help handle day-to-day operations. Her mission is to empower other people to achieve financial independence and become successful entrepreneurs like herself.
Lewis is a firm believer that anyone with the drive and determination can build a successful business from home. Her Top Seller Secret course distills years of hard-won experience into an easy-to-follow plan. For those looking to turn their passion into a thriving online store, Lewis is a source of knowledge, advice and inspiration.
In her online course, she reveals how she finds inspiration, sources high-quality materials, photographs her products, writes compelling listings, provides five-star customer service, and masterfully utilizes social media to spread the word about her shop. For anyone looking to achieve success as an Etsy seller, Lewis’ tried-and-true tips are pure gold.
What Are Brittany Lewis’ Other Offers?
Brittany Lewis’ other offers include useful resources for Etsy sellers like a product checklist, email templates, and a private Facebook community. She also has a free masterclass and a monthly membership program called Wolf School.
- Free Masterclass. The free masterclass teaches the 3 secrets to winning the main roadblocks sellers often encounter while building their Etsy business. Mastering these secrets can help you scale to a 6-figure income-generating business.
- Wolf School. This is a monthly membership program with fresh content released every Monday priced at $67 every month or $268 every year. The content contains the four things Lewis identified as the pillars every Etsy seller needs to master to improve their skills and succeed in their business. These four pillars are as follows: Trend-setting: Learn how to stay ahead by knowing the latest and hottest trends. Group coaching: Join live group coaching calls and get the answer you need from Lewis herself. Plus, you can also construct strategies with Lewis’ guidance. Motivation and Mindset: Get a chance to stay motivated and supercharged every month to operate your business. Design: Get access to readymade design templates to help boost your sales.
What Are Brittany Lewis’ Claims?
Brittany Lewis claims that anyone that studied the Top Seller Secret course can build a $100k successful online shop without spending a dime on ads. She also claims that sellers can earn a full-time living from home by following her proven formula. She says her system is based on the key strategies she used to turn her own Etsy hobby into a million-dollar handmade jewelry empire in just two years.
She also claims that the information she teaches in her program is unique and cannot be found elsewhere. She mentions that the Top Seller Secret contains the most potent information that is laid out in a step-by-step and detailed manner that no other course can give.

Are Brittany Lewis’ Claims Realistic?
Brittany Lewis’ claims are not realistic since a business can fail without ample advertising. Generating income on your Etsy print-on-demand store is possible if you are already an established seller. You can rely on word of mouth or repeat buyers to earn. But for starters, this is not close to reality. An Etsy store can earn around $1,000 on the low end with an average of $4,000 monthly. With those numbers, getting $100k without spending a dime on ads will take a lot of time and effort.
The most misleading part of Lewis’ course is her implication that anyone can achieve massive success on Etsy by following her formula. In reality, succeeding on the platform requires a unique, high-quality product, strong brand, and an element of luck. No amount of optimized listings or social media tricks can compensate for a mediocre product.
While Lewis credits her course for helping her achieve $600,000 in Etsy sales, the tactics she promotes are not revolutionary. Things like optimized product listings, professional photos, social media marketing, and building a mailing list are Etsy 101. Her advice is generic and widely known, yet she charges an exorbitant amount for “secret” information.
What Are Alternatives to Top Seller Secret?
- Wondr Masterclass. Created by Jace Made and Brandon Lennon, Wondr Masterclass teaches students to automate print-on-demand stores using AI tools and no-code systems. The program covers building a product database, designing a storefront, and assigning Global Trade Item Numbers (GTINs) required for marketplace listings. The course positions automation as a way to simplify product creation and fulfillment. While Wondr highlights efficiency, its real-world profitability depends on creative differentiation and marketing skill, not just automation scripts.
- Low Hanging System (LHS). Rachel Rofe’s course is a print-on-demand dropshipping course focused on selling mugs, shirts, and pillows through Amazon, Etsy, eBay, and Shopify. It promises fast setup and low risk for beginners, but reviews describe thin profits and inconsistent product quality. However, students appreciate the active Facebook group provided with the course.
- Printables by Number. Suzi and Jon Whitford teach bloggers and creators to earn passive income selling digital printables such as planners, checklists, and templates. It covers product design, store setup, list building, and sales funnels. The model requires no inventory and targets low-ticket pricing (often $10 or less). Students say the system can build foundational skills, but scaling income is difficult without transitioning to higher-value offers or paid traffic.
Is Etsy Print-On-Demand Profitable?
Yes, Etsy print-on-demand can be profitable if done right. The average monthly income of an Etsy shop is $4,000 but it can go up to $9,000. Sellers can gain more profit if they scale their business and expand to other areas. Some of the benefits of print-on-demand on Etsy that can add to its profitability include:
- Low startup costs. You don’t have to invest in inventory. All you need are digital designs that you upload to Etsy.
- Passive income potential. Once your listings are up and getting sales, the process is mostly hands-free. New orders are printed and shipped automatically.
- Global reach. Etsy brings in buyers from all over the world, so you have the potential to sell to a huge audience.
- Creative freedom. You can design whatever types of products you want, from t-shirts to phone cases to wall art and more.
Competition is high which requires sellers to find a niche, build a brand, market their shop, and provide great customer service. But if you can create designs people want and optimize your Etsy shop, print-on-demand can be a profitable business model.
Is Top Seller Secret Worth It?
Top Seller Secret is worth it if you are willing to put in the work of:
- Finding profitable, low-competition niches. This is the foundation. Without the right niche, even the best designs won’t sell.
- Creating or sourcing high-quality, unique designs. Your design is your product. It must stand out, match buyer intent, and evoke emotion.
- Writing keyword-rich titles, tag, and descriptions. Etsy is a search engine. If your listing isn’t optimized, it won’t get seen, no matter how great it looks.
- Using professional mockups to grab attention. Your mockup is the first impression. Realistic lifestyle images outperform flat white backgrounds.
- Testing, tweaking, and scaling what works. Success comes from volume and iteration. Track your sales, improve your bestsellers, and remove what’s not converting.
Top Seller Secret is a good investment for serious POD Etsy sellers. The course includes video lessons covering Etsy SEO, product photography, social media marketing, and more. While the information may be available elsewhere for free, Lewis provides a proven step-by-step system and support. For new shop owners still learning the ropes, the course can help avoid months or years of trial and error.
However, from my own experience, running an ecommerce store is never a guarantee of success. It depends too much on platform policies, niche saturation, unpredictable algorithm shifts, and buyers. It’s a 50/50 business model. This is why I switched to a more secure business model, called local lead generation. This provides an almost 100% success rate and a 90-95% profit margin. It’s a skill-based model with recurring income potential, and it doesn’t depend on trending designs or seasonal sales cycles.
Why Local Lead Generation Is Better Than Print-On-Demand?
Local lead generation is better than print-on-demand because it’s a one-time setup that produces long-term, recurring revenue. All you need to do is build a service website, rank it with local SEO, and sell the leads to local businesses. Since the expenses are mostly during the setup (around $500 and $30 to maintain), you keep 90-95% of the profit margin. And unlike print-on-demand products, which buyers don’t really need, local lead gen sells something essential, so you’re sure to find clients willing to pay big. Finally, it’s not overcrowded at all. Very few people know about this business model. Plus, your competitors are only other small businesses that don’t have great websites, so it’s easier to rank. You’ll feel like George Lucas licensing Star Wars. You created the universe once, and the royalties never stopped coming.
The print-on-demand business model, on the other hand, has a low profit margin since it involves selling physical products. Etsy sellers earn $1,000 on the low end, with an average income of $4,000 monthly in this business. Since you are selling low-priced products, you need to sell more items to earn a decent income. Etsy print-on-demand store owners have to put in a lot of time, effort, and money to grow their business. In my opinion, you’ll be like an artist in the Met gift shop, surrounded by masterpieces but forced to sell postcard versions of your own work for ten bucks apiece.
Local Lead Generation Is My #1 Alternative to Print On Demand

Local lead generation is my #1 alternative to print on demand because it earns more and is truly passive. While I was running my e-commerce store, I made about $10,000 in sales, but after expenses, my profit was only $5,000. That already included a lot of hard work. I was looking for new products to sell, managing a storefront, running paid ads and optimizing listings, handling customer service, and tracking analytics and suppliers. When I switched to local lead generation, I was doing a lot less and earning a whole lot more. Today, I make $52,000 per month from my 50+ websites. And these sites are earning on their own. For example, my website, LA Auto Gate Repair, 137 East 3rd Street, Los Angeles, CA 90013, (424) 422-6002, laautogaterepair.com, earns $2,500. The site generates 6 leads monthly, netting my client about $25,000. From that, I take a 10% commission.
If you’re interested in this business model, check out my local lead gen course. I explain the business model in more detail and coach you through local SEO and sales talk. If you like, you can also build and rank websites for my client for a commission.

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